cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Hoirul Anam
Contact Email
hoirulanama96@gmail.com
Phone
+6287848003826
Journal Mail Official
hoirulanama96@gmail.com
Editorial Address
Dusun Kara Laok desa: Kara kecamatan Torjun kabupaten Sampang provinsi Jawa Timur
Location
Kab. kulon progo,
Daerah istimewa yogyakarta
INDONESIA
Al-Iqtisodiyah : Jurnal Ilmu Ekonomi dan Ekonomi Islam
Published by Yayasan Al-qur’an Shalahuddin Al-ayyubi
ISSN : -     EISSN : 3090730     DOI : -
Core Subject : Religion, Economy, Social,
Religion Economics, Econometrics & Finance Social Sciences
FOCUS Al-Iqtisodiyah: Journal of Islamic Economics and Economics provides scientific articles developed through the publication of articles, original research reports, reviews, and scientific commentaries in Economics SCOPE Al-Iqtisodiyah: Journal of Islamic Economics and Economics includes research papers from researchers, academics, and practitioners. Specifically, papers discussing the following general topics are invited 1. Principles of Islamic Economics 2. Islamic Finance 3. Micro and Macro Sharia Economics 4. Sharia-Based Development Economics 5. Sharia Economic Law 6. Business Ethics from an Islamic Perspective 7. Economics
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 42 Documents
 1   2   3   4   5 
Pengaruh Media Sosial  Dan Electronic Word Of Mount (E-Wom) Terhadap Keputusan Pembelian Melalui Minat Beli Di Mie Setan Malang Agnes Nursella Dwi Yusita
Al-Iqtisodiyah : Jurnal Ilmu Ekonomi dan Ekonomi Islam Vol. 2 No. 3 (2026): Ilmu Ekonomi dan Ekonomi Islam
Publisher : Al-Iqtisodiyah : Jurnal Ilmu Ekonomi dan Ekonomi Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

his study aims to analyze the influence of social media and electronic word of mouth (e-WOM) on purchasing decisions, mediated by purchase intention, among consumers of Mie Setan Malang. The evolution of digital marketing has transformed consumer behavior regarding information acquisition, product evaluation, interest formation, and purchasing decisions. Social media enables companies to disseminate product information rapidly and interactively, whereas e-WOM provides information based on the experiences, reviews, comments, and recommendations of other consumers. This study employs a quantitative approach using explanatory research. Data were collected via questionnaires distributed to Mie Setan Malang consumers selected through purposive sampling. The research variables include social media and e-WOM as independent variables, purchase intention as an intervening variable, and purchasing decisions as the dependent variable. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with SmartPLS software to examine both direct and indirect effects among the variables. The findings are expected to demonstrate the impact of social media and e-WOM on purchase intention and purchasing decisions, as well as clarify the mediating role of purchase intention in the relationship between social media/e-WOM and purchasing decisions. This study is expected to contribute theoretically to the fields of consumer behavior and digital marketing, and practically to the management of Mie Setan Malang by offering insights for developing social media strategies, fostering positive e-WOM, enhancing purchase intention, and driving consumer purchasing decisions. Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh media sosial dan electronic word of mouth (e-WOM) terhadap keputusan pembelian melalui minat beli pada konsumen Mie Setan Malang. Perkembangan pemasaran digital telah mengubah perilaku konsumen dalam memperoleh informasi, mengevaluasi produk, membentuk ketertarikan, dan menentukan keputusan pembelian. Media sosial memungkinkan perusahaan menyampaikan informasi mengenai produk secara cepat dan interaktif, sedangkan e-WOM memberikan informasi berdasarkan pengalaman, ulasan, komentar, dan rekomendasi konsumen lain. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian explanatory research. Data penelitian diperoleh melalui penyebaran kuesioner kepada konsumen Mie Setan Malang yang ditentukan menggunakan teknik purposive sampling. Variabel penelitian terdiri atas media sosial dan e-WOM sebagai variabel independen, minat beli sebagai variabel intervening, serta keputusan pembelian sebagai variabel dependen. Data dianalisis menggunakan metode Structural Equation Modeling–Partial Least Squares (SEM-PLS) dengan bantuan SmartPLS untuk menguji pengaruh langsung maupun tidak langsung antarvariabel. Hasil penelitian diharapkan dapat menunjukkan pengaruh media sosial dan e-WOM terhadap minat beli dan keputusan pembelian serta menjelaskan peran minat beli dalam memediasi hubungan antara media sosial dan e-WOM dengan keputusan pembelian. Penelitian ini diharapkan memberikan kontribusi teoritis dalam pengembangan kajian perilaku konsumen dan pemasaran digital serta kontribusi praktis bagi pengelola Mie Setan Malang dalam mengembangkan strategi media sosial, membangun e-WOM positif, meningkatkan minat beli, dan mendorong keputusan pembelian konsumen.
Analisis Manajemen Operasional Pada Usaha Depot Air Minum Isi Ulang Perspektif Al-Qur’an Hadist Sumenep Desa Pandian Siti Masitoh; M. Asy'ari
Al-Iqtisodiyah : Jurnal Ilmu Ekonomi dan Ekonomi Islam Vol. 2 No. 3 (2026): Ilmu Ekonomi dan Ekonomi Islam
Publisher : Al-Iqtisodiyah : Jurnal Ilmu Ekonomi dan Ekonomi Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study is motivated by the rapid growth of refillable drinking water depot businesses in Pandian Village, Sumenep City District, Sumenep Regency a trend that has not been fully matched by the implementation of professional operational management. Identified issues include distribution delays, inconsistent water quality, suboptimal cleaning of water jugs, weak inventory control, and the absence of written standard operating procedures (SOPs). This research aims to describe the operational management practices of these refillable water depots, evaluate their operational efficiency and effectiveness based on Key Success Indicators (KSIs), and formulate recommendations for operational improvement. A descriptive qualitative approach was employed, with data collected through participant observation, semi-structured interviews, and documentation. The study participants selected via purposive sampling consisted of three depot owners, three operators, and nine regular customers. Data analysis followed the interactive model developed by Miles and Huberman, while data validity was verified through source and technique triangulation. The findings indicate that while operational management at the refillable water depots in Pandian Village functions, it lacks optimal professionalism and efficiency. Of the five established operational success indicators, only the cost-related indicator was met; the indicators for quality, timeliness, cleanliness and hygiene, and customer satisfaction were not consistently achieved. Key challenges include delayed filter replacements, suboptimal jug-washing procedures, inefficient facility layouts, unsystematic inventory record-keeping, distribution without fixed routes, and a reliance on corrective (reactive) machine maintenance. The study recommends the development of written SOPs, the implementation of systematic water quality logging and filter replacement scheduling, the adoption of an inventory system with defined minimum stock levels, the zoning of distribution areas, the physical separation of "dirty" and "clean" operational zones, and the application of Lean Management and 5S principles. The implementation of these recommendations is expected to improve operational efficiency, maintain water quality, enhance service, and increase customer satisfaction. Abstrak Penelitian ini dilatarbelakangi oleh pesatnya pertumbuhan usaha depot air minum isi ulang di Desa Pandian, Kecamatan Kota Sumenep, Kabupaten Sumenep, yang belum sepenuhnya diimbangi dengan penerapan manajemen operasional yang profesional. Permasalahan yang ditemukan meliputi keterlambatan distribusi, ketidakkonsistenan kualitas air, kurang optimalnya kebersihan galon, lemahnya pengendalian persediaan, serta belum adanya standar operasional prosedur (SOP) tertulis. Penelitian ini bertujuan untuk mendeskripsikan praktik manajemen operasional pada usaha depot air minum isi ulang, mengevaluasi efisiensi dan efektivitas operasional berdasarkan Key Success Indicator (KSI), serta merumuskan rekomendasi perbaikan operasional. Penelitian ini menggunakan pendekatan kualitatif deskriptif. Data dikumpulkan melalui observasi partisipatif, wawancara semi terstruktur, dan dokumentasi. Informan penelitian terdiri atas tiga pemilik depot, tiga operator, dan sembilan pelanggan tetap yang dipilih menggunakan teknik purposive sampling. Analisis data menggunakan model interaktif Miles dan Huberman, sedangkan keabsahan data diperiksa melalui triangulasi sumber dan teknik. Hasil penelitian menunjukkan bahwa manajemen operasional pada depot air minum isi ulang di Desa Pandian telah berjalan secara fungsional, tetapi belum optimal dalam aspek profesionalisme dan efisiensi. Berdasarkan lima indikator keberhasilan operasional yang ditetapkan, hanya indikator biaya yang dinilai tercapai, sedangkan indikator mutu, waktu, kebersihan dan higiene, serta kepuasan pelanggan belum tercapai secara konsisten. Permasalahan utama meliputi keterlambatan penggantian filter, belum optimalnya prosedur pencucian galon, tata letak yang kurang efisien, pencatatan persediaan yang belum sistematis, distribusi tanpa rute tetap, serta pemeliharaan mesin yang bersifat korektif. Penelitian ini merekomendasikan penyusunan SOP tertulis, pencatatan kualitas air dan jadwal penggantian filter, penerapan sistem persediaan dengan stok minimum, pengelompokan wilayah distribusi, pemisahan area kotor dan bersih, serta penerapan prinsip Lean Management dan 5S. Penerapan rekomendasi tersebut diharapkan dapat meningkatkan efisiensi operasional, menjaga kualitas air, memperbaiki pelayanan, dan meningkatkan kepuasan pelanggan.

Page 5 of 5 | Total Record : 42

 1   2   3   4   5 

Filter by Year

2025 2026


Reset
Filter By Issues
All Issue Vol. 2 No. 3 (2026): Ilmu Ekonomi dan Ekonomi Islam Vol. 2 No. 2 (2026): Ilmu Ekonomi dan Ekonomi Islam Vol. 2 No. 1 (2026): Ilmu Ekonomi dan Ekonomi Islam Vol. 1 No. 4 (2025): Ilmu Ekonomi dan Ekonomi Islam Vol. 1 No. 3 (2025): Ilmu Ekonomi dan Ekonomi Islam Vol. 1 No. 2 (2025): Ilmu Ekonomi dan Ekonomi Islam Vol. 1 No. 1 (2025): Ilmu Ekonomi dan Ekonomi Islam