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Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM)
Published by Sekolah Tinggi Ilmu Ekonomi Pembangunan Tanjungpinang
ISSN : -     EISSN : 30483778     DOI : 10.52624
Core Subject : Economy,
Economics, Econometrics & Finance
CASH diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi Pembangunan Tanjungpinang secara berkala dengan tujuan untuk mempublikasikan dan mengkomunikasikan tulisan ilmiah dalam bidang akuntansi dan bisnis, serta sebagian keilmuan bidang lainnya yang terkait dengan ekonomi.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol 2 No 1: Januari 2025" : 5 Documents clear
PENGABDIAN DALAM MENGOPTIMALISASIKAN PENGOLAHAN LIDI KELAPA UNTUK MENINGKATKAN PEREKONOMIAN MASYARAKAT DI DESA PENAGA Agusven, Tubel; Basyid, Abdul; Santoso, Nanda Kristia; Fatahuddin, Fatahuddin; Ardian, Rizki; Sulasmi, Anggun Putri; Silalahi, Rusmaida; Yanti, Maisarah Putri; Pratiwi, Indah
Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM) Vol 2 No 1: Januari 2025
Publisher : P3M STIE Pembangunan Tanjungpinang

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Abstract

Each village has potential, both physical potential such as climate, soil, water, geographical environment, human resources and others as well as non-physical potential such as community culture. One of the potentials found in Penaga Village, Teluk Bintan District. Bintan Regency is abundant marine products such as fish, shrimp, cuttlefish, bark and others. This can be seen from the majority of the Penaga Village community's livelihood as fishermen and their marine catches are still not optimally utilized. Therefore the community service activities process fish into fish crackers to support the economy of the Penaga Village community as an effort to empower the community towards independence in entrepreneurship and optimizing the utilization of potential. The method used is a qualitative method of conducting interviews with village heads, hamlet heads and surrounding communities. Furthermore, a socialization and training program was carried out where this program was one part of the community service program activities in the form of training on how to process fish crackers by utilizing marine catches to become fish crackers so that they could have higher selling value, licensing and business legality, and marketing through digital marketing . It is hoped that after participating in this training, the community will be motivated to develop the potential that exists in Penaga Village
PENGABDIAN DALAM MENGOPTIMALISASIKAN PENGOLAHAN LIDI KELAPA UNTUK MENINGKATKAN PEREKONOMIAN MASYARAKAT DI DESA PENAGA Agusven, Tubel; Fatahuddin, Fatahuddin; Taher, Indra Bastian; Audyanto, Regi; Amadeah, Chelsa Teyora; Destanis, Shakira Qodima; Agustuti, Sela Julia; Purwanti, Dian Eka; Santoso, Bima Maulana
Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM) Vol 2 No 1: Januari 2025
Publisher : P3M STIE Pembangunan Tanjungpinang

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Abstract

Coconut tree is a plant that has many benefits. Almost all parts of this tree can be used, such as the fruit which is rich in nutrients, the skin can be used as a container or charcoal and the leaves can be used as a broom stick. Despite its many benefits, the waste of coconut trees is often neglected by the community. Lots of coconut trees are left and not utilized. The objectives to be achieved in this activity are: 1. Fostering the entrepreneurial interest of the Penaga Village community in processing coconut sticks through a socialization program, 2. Improving the skills of the Penaga Village community in processing coconut sticks through a training program, 3. Increasing people's income through processing coconut sticks . This method uses a qualitative method because interviews were conducted with the village head and continued with the entrepreneurship outreach program and coconut stick processing training.
PENINGKATAN PENJUALAN UMKM MELALUI PRODUCT BRANDING DI DESA BINTAN BUYU Sambodo, Bambang; Marlinda, Charly; Utami, Ranti; Kurnia, Sri; Santoso, Nanda Kristia; Friassantano, Risgar; Lase, Erni Wati; Jacky, Jacky; Jillyana, Marcelia; Rotuah.S, Ricky Marthin; Reformeizi, Muhammad Wahyu; Murniati, Yulis
Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM) Vol 2 No 1: Januari 2025
Publisher : P3M STIE Pembangunan Tanjungpinang

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Abstract

This research reviews the increase in MSME sales through product branding. This study aims to illustrate how important branding is for MSME actors. This research uses qualitative research to explain the brand's contribution to MSMEs. The research instruments are observations, interviews, the source of this research data is the results of interviews from MSME actors in Bintan Buyu Village. The result of the research is that the brand has proven to be effectively able to increase turnover in 2 MSME actors who are used as objects in this community service program.
PERANAN KEMASAN (PACKAGING) DALAM MENINGKATKAN PENJUALAN PRODUK UMKM DI BINTAN BUYU Sambodo, Bambang; Chairunnisa, Afifah; Sarabiti, Anil Kumar; Aulia, Hendiaz; Windira, Novi Ayu; Puspita, Try Surya
Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM) Vol 2 No 1: Januari 2025
Publisher : P3M STIE Pembangunan Tanjungpinang

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Abstract

This research aims to increase product marketing and sales by selecting safe and durable packaging. This research is a type of qualitative research to explain the contribution of packaging to Micro, Small and Medium Enterprises. The method of data analysis is the process of searching for and compiling data obtained through interviews, field notes and documentation in a systematic way. By using this research we were able to dig up various information about Ms. Marini's Spicy Sweet Potato Chips and Ms. Surya's Peanut Cake. The existence of packaging is needed by Micro, Small and Medium Enterprises (MSMEs), which incidentally still use non-standard packaging
PEMANFAATAN MARKETPLACE DAN MEDIA SOSIAL DALAM PENINGKATAN PENJUALAN UMKM DI DESA BINTAN BUYU Pardede, Ranat Mulia; Sambodo, Bambang; Handayani, Apri; Herfiyansyah, Febri; Nurhildayanti, Fitri; Anza, Friel Methdria; Rahayu, Sri
Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM) Vol 2 No 1: Januari 2025
Publisher : P3M STIE Pembangunan Tanjungpinang

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Abstract

Real Work Lecture (KKN) conducts a work program regarding the marketplace. In implementing the program, it can be seen that one of the problems that occur in Micro, Small and Medium Enterprises (MSME) in Bintan Buyu Village is one of the problems in promoting their products. These MSME are still not actively promoting their products on social media such as Instagram, Facebook, and WhatsApp Business because they only do sales and marketing in their surroundings. The targets of the MSME studied were Sweet Spicy Potato Chips and Peanut Cake. In its implementation, this KKN work program conducts outreach regarding marketplaces and conducts training on creating social media accounts and marketing products on social media. The results of the work program regarding this marketplace are increasing sales of the two targeted MSME. This is because the use of marketplaces and social media is very influential in increasing sales. Because social media can reach consumers widely and not only in the surrounding environment, and can make it easier for MSME to market their products..

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