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Contact Name
Winarsih
Contact Email
winarsih.winarwiwin@gmail.com
Phone
+6282242428157
Journal Mail Official
preneurjmb@gmail.com
Editorial Address
Jalan Gajah Mada No. 7, Kelurahan Kuripan, Kecamatan Purwodadi, Kabupaten Grobogan, Jawa Tengah 58112
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Kab. grobogan,
Jawa tengah
INDONESIA
JMBPreneur
Published by Universitas An Nuur
ISSN : -     EISSN : 2809820X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan merupakan jurnal ilmiah yang diterbitkan oleh Universitas An Nuur sebagai wadah publikasi karya akademik dan hasil penelitian di bidang manajemen, bisnis, serta kewirausahaan. Jurnal ini bertujuan untuk memperkuat sinergi antara dunia akademik dan praktisi dalam menjawab tantangan serta dinamika perkembangan dunia usaha yang semakin kompleks dan kompetitif. Melalui JMBPreneur, Universitas An Nuur berkomitmen untuk menjadi bagian aktif dalam pembangunan ekosistem akademik dan kewirausahaan yang inovatif dan berkelanjutan, baik di tingkat lokal, nasional, maupun global. JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan An Nuur menerbitkan makalah secara berkala dua kali setahun, pada bulan April dan Oktober. Edisi pertama terbit pada bulan April 2021. JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan An Nuur diterbitkan oleh LPPM Universitas An Nuur dan telah terdaftar di LIPI dengan e-ISSN: 2809-820X untuk online media. JMBPreneur menampilkan metode ilmiah yang inovatif dan praktis melalui gaya penulisan yang mudah dipahami dan sistematis, sehingga kontennya mudah dipahami oleh beragam pembaca. Topik yang dibahas meliputi: Manajemen Sumber Daya Manusia Manajemen Pemasaran Manajemen Keuangan E-business (business digital) Inovasi Kewirausahaan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 1 No. 02 (2021): JMBPreneur" : 5 Documents clear
Analysis of Brand Awareness on Purchase Intention in Jelly and Pudding Powder Products with Jelly Seven Brands Winarsih; Martono, Sri
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 1 No. 02 (2021): JMBPreneur
Publisher : LPPM Universitas An Nuur

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Abstract

Background: Dessert is always awaited when there is an important event such as dinner with family or friends. Dessert menus are very varied, one of which is pudding and jelly. In line with the increasing consumer awareness of a brand, helping in purchasing decisions becomes a challenge and a demand for every organization that runs a business. When consumers want to buy a product, the brand name is the first thing they think of at the same time that reflects that a product has a higher brand awareness. Purpose: The purpose of this study is to examine more deeply about consumer buying interest in jelly seven products which is influenced by the level of product awareness and perceived quality. Methods: The research is an organized investigation. The population in this study were housewives in the Grobogan Regency area as many as 100 people. The sample in this study amounted to 50. The method of data collection in this study was using a questionnaire. Conclusion: From the results of the study, it can be concluded that brand awareness and perceived quality are antecedents in increasing purchase intention. This theory can be contributed to companies that produce jelly seven as an effort to increase people's buying interest. Suggestion: For the future agenda, it can be strengthened by moderating variables or mediating variables which are believed to be able to increase buying interest in the wider community. Keywords: Brand Awareness, Perceived Quality, Purchase Intention
Business Sustainability Improvement Model Through Community Capacity Building in Community of Creative Economy Grobogan Prameswari, Dita; Winarsih
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 1 No. 02 (2021): JMBPreneur
Publisher : LPPM Universitas An Nuur

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Abstract

Background: The rise of the business world today has an impact on the level or number of business actors which is increasing which can lead to tight competition in business. Given these problems, the thing that needs to be considered is how to maintain business sustainability so that it remains sustainable in the long term. Purpose: The purpose of this study is to examine more deeply about the role of capacity in the community towards business sustainability, which focuses on community agreeableness or is defined as a willingness to share in the creative economy community in Grobogan Regency. Methods: The object of this research is the creative economy community in Grobogan Regency which has several small and medium industries in it which are also the population in this study. While the sampling method using purposive sampling as many as 50 respondents. Then the data is collected through a questionnaire which will be processed using the PLS 4.0 analysis technique. Conclusion: From the results of the study, it can be concluded that community agreeableness is an antecedent in increasing business sustainability. This theory can be practiced in the Grobogan creative economy community to increase business sustainability and as an effort to maintain and develop business in an era or dynamic business environment. Suggestion: For the future agenda, it should be carried out with a wider scope and develop variables as determinants of business sustainability in the long term. Keywords: Business Sustainability, Community Capacity Building, EKRAF
Online Marketing Communication Strategy To Increase The Customers In Seblak Bloom Purwodadi Athoillah; Heltyani, Myra
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 1 No. 02 (2021): JMBPreneur
Publisher : LPPM Universitas An Nuur

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Abstract

Background: Marketing communication strategy is a plan that will be used by a company to conduct marketing and determine the company's goals and objectives. Marketing strategy is also used to carry out sales activities by using communication techniques that aim to provide information to the target audience so that the company's goals can be successful. The marketing communication strategy is designed to be effective and efficient with easy distribution of messages and minimal effort is spent on these marketing communication activities. Purpose: The purpose of this study is to examine more deeply about online marketing communication strategies to increase the number of customers at Seblak Bloom Purwodadi. Methods: This study uses a qualitative method which is carried out through observation and interviews with the object directly, namely the owner of Seblak Bloom Purwodadi. This method aims to obtain more complete information and be able to achieve a wider scope related to online marketing communication strategies at Seblak Bloom Purwodadi. Conclusion: From the results of observations and interviews conducted, it can be concluded that in maintaining business existence from seblak blooms, the owner creates business strategies by adopting digital technology which is said to be more effective and efficient, for example the use of applications with many users such as Facebook and Instagram which are often operated by the millennial generation. Suggestion: There are still many limitations in this research and need to be developed again for future research agendas. The scope of this research is still small and in a less broad scope because it is only driven by one informant, so that future research can be developed through the addition of variables and the number of objects to be studied. Keywords: Communication Strategy; Seblak Bloom's Customers
Factors Influencing Consumer Decisions In Purchasing Mobile Phones At SMS Shop Purwodadi 1 Heltyani, Myra; Athoillah
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 1 No. 02 (2021): JMBPreneur
Publisher : LPPM Universitas An Nuur

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Abstract

Background: The development of increasingly advanced technology, especially smartphones. Smartphones are also a means of long-distance communication and to obtain the latest information. The problem with the SMS Shop Purwodadi Branch 1, the promotion only relies on Facebook social media and through Whatsapp Group. To increase SMS Shop sales Purpose: This study aims to determine the factors that influence consumer purchasing decisions that are influenced by promotion and price variables. Methods: This study associative research. The population in this study was the entire community of Purwodadi with a sample of 100 with certain criteria. Conclusion: From the results of the study it can be concluded that promotion has a strong influence on consumer decisions to purchase mobile phone products. However, price has no influence on consumer purchasing decisions. This theory can be put into practice in the SMS Shop business to carry out wider promotions and make competitive prices. Suggestion: In the future, we plan to adding other variables that can increase smartphone sales. Keywords: Purchase decision, Promotion, Price
Strategy to Increase Sales Through Brand Awareness on Local Brand Instant Coffee Products Martono, Sri; Prameswari, Dita
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 1 No. 02 (2021): JMBPreneur
Publisher : LPPM Universitas An Nuur

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Abstract

Background: The strategy to increase sales plays an important role in the sustainability of a company because with the sale the company will get a profit. A company that is able to increase sales will exist in business competition. Currently, not many consumers are aware of the Lokalate brand of instant coffee. Therefore, Lokalate must be introduced to the wider community and build public brand awareness of Lokalate instant coffee products. With brand awareness, it is hoped that it can increase sales of Lokalate brand instant coffee products. Purpose: This study aims to analyze the effect of brand awareness on increasing sales (Study on Local Consumers at An Nuur University). The influence of brand awareness will be analyzed partially and simultaneously on increasing sales. Methods: This type of research uses quantitative research. The population in this study were all students of An Nuur Purwodadi University with a sample of 100 with certain criteria. The sampling technique used purposive sampling technique. Collecting data using a questionnaire that was processed using the SPSS application. Conclusion: The results of the study indicate that the brand awareness variable (X) has a significant effect on increasing sales (Y) so that H1 is accepted. Thus, it can be concluded that product awareness can increase sales increase. Because when consumers are aware of the quality of the product, they will tend to make repeat purchases which can increase the level of sales at the company. Suggestion: For future research agendas, it should be developed in a wider scope in order to produce broader findings and there are gaps with other research as the basis for future research. Keywords: Purchase Decision, Promotion, Price, Consumer

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