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Winarsih
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winarsih.winarwiwin@gmail.com
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preneurjmb@gmail.com
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Jalan Gajah Mada No. 7, Kelurahan Kuripan, Kecamatan Purwodadi, Kabupaten Grobogan, Jawa Tengah 58112
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JMBPreneur
Published by Universitas An Nuur
ISSN : -     EISSN : 2809820X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan merupakan jurnal ilmiah yang diterbitkan oleh Universitas An Nuur sebagai wadah publikasi karya akademik dan hasil penelitian di bidang manajemen, bisnis, serta kewirausahaan. Jurnal ini bertujuan untuk memperkuat sinergi antara dunia akademik dan praktisi dalam menjawab tantangan serta dinamika perkembangan dunia usaha yang semakin kompleks dan kompetitif. Melalui JMBPreneur, Universitas An Nuur berkomitmen untuk menjadi bagian aktif dalam pembangunan ekosistem akademik dan kewirausahaan yang inovatif dan berkelanjutan, baik di tingkat lokal, nasional, maupun global. JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan An Nuur menerbitkan makalah secara berkala dua kali setahun, pada bulan April dan Oktober. Edisi pertama terbit pada bulan April 2021. JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan An Nuur diterbitkan oleh LPPM Universitas An Nuur dan telah terdaftar di LIPI dengan e-ISSN: 2809-820X untuk online media. JMBPreneur menampilkan metode ilmiah yang inovatif dan praktis melalui gaya penulisan yang mudah dipahami dan sistematis, sehingga kontennya mudah dipahami oleh beragam pembaca. Topik yang dibahas meliputi: Manajemen Sumber Daya Manusia Manajemen Pemasaran Manajemen Keuangan E-business (business digital) Inovasi Kewirausahaan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 2 No. 02 (2022): JMBPreneur" : 5 Documents clear
Pengembangan Digitalisasi Inovasi Produk UMKM Rinjing Dalam Meningkatkan Penjualan Di Desa Dimoro Winarsih; Arnia Wijias Wati
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 2 No. 02 (2022): JMBPreneur
Publisher : LPPM Universitas An Nuur

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Abstract

Background: The development of Small and Medium Enterprises (SMEs) is very rapid in increasing product innovation of woven bamboo rinjing in the village of Kuta, Dimoro as a support for the household income of the local community by utilizing bamboo raw materials which are widely used to make woven bamboo handicraft businesses by woven one by one by forming a circle pattern. Micro, Small and Medium Enterprises is a business unit that plays an important role in economic growth and development as well as the welfare of the Indonesian people. UMKM in Dimoro village in this study also face many obstacles or problems that require various critical solutions to get out of the problems they are facing, although some can run quite smoothly. Rinjing is an item that meets the needs of household appliances, especially in the kitchen. Purpose: this research aims to develop and preserve the woven bamboo rinjing product business in improving product marketing by developing product innovation in community creativity, so that business networks can develop rapidly. Method: This study used a qualitative method which was carried out through observation and interviews with the object directly, namely the business owner of woven bamboo rinjing in the village of Dimoro. This method aims to obtain more complete information about the development of woven bamboo rinjing products in terms of innovation, marketing and business networks that can increase the income of the local community. Conclusion: From the results of observations and interviews conducted, it can be concluded that in business it is also required to innovate, this is done to adapt to increasingly modern developments supported by increasingly advanced levels of technological development so that UMKM must also be creative and innovative in creating product innovation so that the product has an appeal to consumers, so that the product influences the buyer's decision. Suggestion: In this research there is still a lack of innovation in products so that sales are still not optimal and the marketing strategy still needs to be improved by utilizing technology and the need for an extensive network to introduce these products so that they are known to the wider community and to preserve cultural heritage to continue to be preserved as local wisdom. There are still many limitations in this study to be developed in further research.
Analisis Swot Untuk Menentukan Strategi Pemasaran Usaha Telur Puyuh Mbak Tik Sri Martono; Fitriyanti
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 2 No. 02 (2022): JMBPreneur
Publisher : LPPM Universitas An Nuur

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Abstract

Background: Marketing strategy is a plan that will be used by a company to conduct marketing and determine the company's goals and objectives. Marketing strategy is also used to carry out sales activities by using communication techniques that aim to provide information to the target audience so that the company's goals can be successful. The marketing strategy is designed to be effective and efficient with easy distribution of messages and minimal effort is spent on these marketing communication activities. Purpose This study aims to determine the marketing strategy that can be applied to the quail egg business, based on the SWOT analysis. Methods: The research method used is descriptive qualitative because it aims to analyze data by describing or describing the situation in the field and at the same time determining the marketing strategy for your quail egg business. Conclusion: The results of this study through SWOT analysis found that the IFAS matrix is in quadrant I so that it can use strengths to take advantage of existing opportunities. The strategy that must be implemented in this condition is to support an aggressive growth policy, and the SWOT matrix can be found in a marketing strategy that can be applied by your quail egg business, namely to be more aggressive in making sales by maximizing technological advances, maintaining product quality, increasing consumer loyalty, maintaining promotional activities, carrying out site renovations, taking good care of quail health, carrying out marketing innovations, and improving service quality. Suggestion: There are still many limitations in this research and need to be developed again for future research agendas. The scope of this research is still small and in a less broad scope because it is only driven by one informant, so that future research can be developed through the addition of variables and the number of objects to be studied.
HR Performance Improvement Model Through the SECI Process Dita Prameswari; Novi Nuryani
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 2 No. 02 (2022): JMBPreneur
Publisher : LPPM Universitas An Nuur

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Abstract

Background: In the era of knowledge-based economy and business model 4.0, the performance of human resources (HR) is one of the components for Find out how your business is growing. To improve business sustainability it is important to pay attention to the knowledge creation process to improve human resource performance. In the knowledge creation process, members of the organization not only receive knowledge but also must have good knowledge absorption capacity. This needs to be encouraged by the existence of a leadership role. Purpose: The purpose of this research is to develop the main concepts that are believed to improve the HR Performance. This concept is the SECI process and is supported by two other concepts, namely altruistic leadership and absorptive capacity. Methods: The research method used is a literature survey to define concepts and develop measurements. Results: The results of the study found a construct in an effort to improve HR performance, namely through the new concept of the SECI process which is supported by the intervening variables altruistic leadership and absorptive capacity. Conclusion: HR performance will increase if the company applies it SECI processes in knowledge creation activities. The SECI process will be more effective and efficient with the application of altruistic leadership and absorptive capacity. Thus the efforts made are for the progress of the company in the long term. Suggestion: For the future agenda we plan to validate the measurement of the concepts and test the proposed model with quantitative methods.
Demand for Labor in Industry Fariha Azzahra; Recita Permata Sari
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 2 No. 02 (2022): JMBPreneur
Publisher : LPPM Universitas An Nuur

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Abstract

Background : The problem of labor is a very complex and big problem. Good working conditions, high output quality, decent wages and the quality of human resources are issues that always arise in discussions about the workforce in addition to issues of industrial relations between workers and the business world. It can be said that employment in Indonesia is still facing some structural and sectoral imbalances. Purpose: Determine targets that need to be pursued such as increasing the efficiency of the workforce. The demand for labor is affected by the marginal value of the product (Value of Marginal Product, VMP). Methods: The research method used is a literature survey and quantitative methods to define concepts and develop measurements. Conclusion: It can be said that the workforce in Indonesia is still facing a number of imbalances, both structural and sectoral. Even though there has been a shift, the majority of Indonesia's workforce is still working in the agricultural sector. suggestions : To realize the utilization of manpower, namely by various policies to expand productive employment. The main objective of the policy is to create conditions and atmosphere which not only provide the widest possible space for initiatives for economic actors but also at the same time encourage and assist the development of small businesses, businesses in the informal sector and traditional businesses. Theoretically, labor demand and wages must be considered so that the policies implemented are close to the desired goals.
Role Of Exchange Leader Members In Increasing Employee Performance Post Covid-19 Indah Rahayu; Ida Wahyuningsih
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 2 No. 02 (2022): JMBPreneur
Publisher : LPPM Universitas An Nuur

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Abstract

Background: The Covid-19 Virus Disease has spread and spread to all regions in Indonesia. With the widespread spread of the Covid-19 virus having an impact on the quality of the human resources in a company, the human resources in a company play an important role in sustainability, a company in carrying out its duties. Leadership is an important element in a company, without leadership from a leader, a company will experience setbacks. Leadership is an important element in a company, without leadership from a leader, a company will experience setbacks. leader member exchange is an improvement in the relationship between leaders and employees who are able to improve performance between the two with the existence of a leader member exchange this has a positive impact on making employees more voluntary about their work and feel more comfortable when working with their leaders. Purpose: The purpose of this study is to improve employee performance besides leader member exchange, perceived organizational support (POS) and Job Satisfaction as moderating variables Methods: The research method used is a quantitative method Results: Results: The results of the study found constructs in employee performance efforts, namely perceived organizational support (POS) and job satisfaction Conclusion: Leadership is an important element in a company, without leadership from a leader, a company will experience setbacks. Every leader basically has a different behavior in leading. Leadership carried out by a leader in influencing the behavior of others in accordance with the wishes that are influenced by the nature of the leader himself Suggestion: For the future agenda we plan to validate the measurement of both concepts and test the proposed model with qualiitative methods.

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