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Winarsih
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winarsih.winarwiwin@gmail.com
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preneurjmb@gmail.com
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Jalan Gajah Mada No. 7, Kelurahan Kuripan, Kecamatan Purwodadi, Kabupaten Grobogan, Jawa Tengah 58112
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JMBPreneur
Published by Universitas An Nuur
ISSN : -     EISSN : 2809820X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan merupakan jurnal ilmiah yang diterbitkan oleh Universitas An Nuur sebagai wadah publikasi karya akademik dan hasil penelitian di bidang manajemen, bisnis, serta kewirausahaan. Jurnal ini bertujuan untuk memperkuat sinergi antara dunia akademik dan praktisi dalam menjawab tantangan serta dinamika perkembangan dunia usaha yang semakin kompleks dan kompetitif. Melalui JMBPreneur, Universitas An Nuur berkomitmen untuk menjadi bagian aktif dalam pembangunan ekosistem akademik dan kewirausahaan yang inovatif dan berkelanjutan, baik di tingkat lokal, nasional, maupun global. JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan An Nuur menerbitkan makalah secara berkala dua kali setahun, pada bulan April dan Oktober. Edisi pertama terbit pada bulan April 2021. JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan An Nuur diterbitkan oleh LPPM Universitas An Nuur dan telah terdaftar di LIPI dengan e-ISSN: 2809-820X untuk online media. JMBPreneur menampilkan metode ilmiah yang inovatif dan praktis melalui gaya penulisan yang mudah dipahami dan sistematis, sehingga kontennya mudah dipahami oleh beragam pembaca. Topik yang dibahas meliputi: Manajemen Sumber Daya Manusia Manajemen Pemasaran Manajemen Keuangan E-business (business digital) Inovasi Kewirausahaan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 3 No. 1 (2023): JMBPreneur" : 5 Documents clear
Managing Value Co-Creation in Digitalization: The Role of Consumer’s Ethical Perception and Islamic Relationship Quality Dita Prameswari; Fariha Azzahra
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 3 No. 1 (2023): JMBPreneur
Publisher : LPPM Universitas An Nuur

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Abstract

Background: The world is currently controlled by a digital technology system which can influence people's lifestyles as consumers. Thus, business people in particular need to create a value that is useful for the progress of their business so that this research refers to increase value co-creation. Purpose: This research aims to increase a collaborative value (value co-creation) between companies and their customers so that they are able to create something new and useful for both parties by using the variable consumer's ethical perception, relationship quality in the Islamic concept. Methods: The research method used is content analysis method and literature survey to define concepts and develop measurements. Results: The results of the study have found a construct in an effort to increase value co-creation, namely the new concept of relationship quality in Islamic concept and consumer’s ethical perception. Conclusion: Islamic relationship quality is believed to make it easier for a company to maintain the quality of communication in the long term and to be able to make creative ideas as a form of collaborative innovation between companies and consumers. Therefore, in the long term it is hoped that it will increase the value of co-creation. Suggestion: For the future agenda we plan to validate the measurement of both concepts and test the proposed model with quantitative methods.
Penerapan Strategi Pemasaran Digital Melalui Media Sosial Di Surya Jaya Sedadi Sri Martono; Indah Rahayu
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 3 No. 1 (2023): JMBPreneur
Publisher : LPPM Universitas An Nuur

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Abstract

Background: The increasingly rapid advances in technology have brought various changes to every aspect of life, starting from the cultural, political, social and economic fields. In recent years, the development of the internet has had an impact, especially in the business sector. Even though there are negative impacts, the presence of the internet also creates great opportunities in the business world. Likewise with Surya Jaya Sedadi, with the presence of the internet, it has become easier to manage its business, even with this technology, it has been able to increase its sales value. Purpose: The aim of this research is to identify how to implement digital marketing strategies through social media in surya jaya sedadi. Methods: The research method used is content analysis method and literature survey to define concepts and develop measurements. Results: As more and more micro and small business actors utilize various social media platforms (including Surya Jaya Sedadi), it becomes important to choose various existing social media platforms, of course the ones that best suit their needs. Conclusion: Digital marketing has become an important part in various business decisions, from product development, pricing, even to forms of interaction between people. Suggestion: For the future agenda we plan to validate the measurement of both concepts and test the proposed model with quantitative methods.
PERAN SOCIAL MEDIA ORIENTATION UNTUK MENINGKATKAN INNOVATION PERFORMANCE PADA SEKTOR EKONOMI KREATIF GROBOGAN DI ERA PASCA PANDEMI COVID-19 Indah Rahayu; Dita Prameswari
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 3 No. 1 (2023): JMBPreneur
Publisher : LPPM Universitas An Nuur

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Abstract

Background : The spread of the COVID-19 pandemic has entered a transitional stage after the COVID-19 pandemic. The phenomenon of increasing active use of social media among the public during the COVID-19 pandemic can be an opportunity for creative economy sector actors. With the COVID-19 pandemic which has caused all activities to be carried out in a limited way only at home, this has changed business activities towards digitalization using social media. The use of social media by creative economy actors (ekraf) is the main focus during the COVID-19 pandemic because it is able to increase the innovation performance of creative economy sector actors with the support of altruistic knowledge donating and knowledge creation. Purpose: The purpose of this study is to examine more deeply the concept of social media orientation towards innovation performance through altruistic knowledge donating and knowledge creation among creative economy actors in the Grobogan district after the COVID-19 pandemic.. Methods: This research is a quantitative research using the sampling method is using purposive sampling technique. The population in this study were 187 creative economy actors, while the sample in this study was 135 samples. The data collection method in this study used a questionnaire. Conclusion: From the results of the study it can be concluded that social media orientation has a significant effect on altruistic knowledge donating, social media orientation has a significant effect on knowledge creation, altruistic knowledge donating has a significant effect on innovation performance and knowledge creation has a significant effect on innovation performance. Suggestion: For future agendas,this research can still be developed further for further research agendas by developing a model by adding the absortive capacity variable that can influence social media orientation and altruistic knowledge donating.
Mengkaji Peran Komite Ekonomi Kreatif dan Unsur Pemerintah Dalam Pengembangan Sektor Ekonomi Kreatif di Kabupaten Grobogan, Menghadapi Era Ekonomi Digital Winarsih; Sri Martono
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 3 No. 1 (2023): JMBPreneur
Publisher : LPPM Universitas An Nuur

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Abstract

Background: The phenomenon of shifting waves of economic orientation, starting from the agricultural economy, moving to industrialization and then the era of the information economy has an impact on competitiveness emergency and increasingly tight market competition. Many countries are starting to realize that the industrial sector is no longer the main economic resource, but rather creative human resources, which is marked by the emergence of a new economic era that prioritizes information and creativity, which is known as the creative economy. Purpose: The aim of the research to make a contribute to the Grobogan Regency Creative Economy Committee to formulate appropriate strategies as a basis for carrying out its role as a driving force through coaching and mentoring creative economy actors in Grobogan Regency, especially in increasing readiness to face the demands of global competition in the era of economic digitalization which requires actors The creative economy is technologically literate or able to follow developments in science and technology. Methods: This study employs descriptive Qualitative method. Conclusion: The employment of marketing principals is greatly significant in facing the global competition through creative economy products penetration. The strategy in product designs, targeting, product differentiation, and marketing strategy is a crucial in improving the product competitive advantage. In order to recognize the competitors’ strengths and market tastes, marketing intelligence is required. In this case, the competition in globalization era is the economic competition and the main tool required is creative economy. Due to the tight commitment from the creative economy stakeholders in Indonesia in applying the creative economy momentum, creative economy becomes the spearhead the new economic growth in increasing the nation prosperity which leads to ‘Indonesia Emas 2045’. Suggestion: The synergy of the whole stakeholders is required to overcome the barriers and treats in creative economy development. The central and local government who formulate the policy is expected to fully commit to facilitate, inspire, and motivate the creative economy development through measurable actions based on priority scale, focus, and concrete.
Peran Glass Ceiling dan Work Engagement Dalam Profesi Dosen di Era Digital (Studi Kasus Dosen Wanita di Perguruan Tinggi Kabupaten Grobogan) Fariha Azzahra; Winarsih
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 3 No. 1 (2023): JMBPreneur
Publisher : LPPM Universitas An Nuur

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Abstract

Background: The glass ceiling phenomenon has become a crucial concern for female employees, especially for companies where a glass ceiling has appeared, causing lower opportunities for female employees to go to the top level, even though from a competency and skills perspective, women are not much different from men. Many previous studies have been carried out in profit companies, so this study aims to analyze the role of the glass ceiling that appears among female employees in non-profit institutions, namely universities in Grobogan Regency. The formulation of the problem is what is the role of the glass ceiling in supporting the career advancement of female lecturers at Grobogan district tertiary institutions. Purpose: In solving the problem formulation can be done with the specific objectives of this research are 1) to analyze the influence of family factors on the role of the glass ceiling, 2) To analyze individual influence factors on the role of the glass ceiling, 3) To analyze the organizational influence factors on the role of the glass ceiling, 4) To analyze the cultural influence factors on the role of the glass ceiling, 5) To analyze the effect of the role of the glass ceiling on work engagement. Methods: The population in this study were all female lecturers at Grobogan District Higher Education with a sample of 54 lecturers women to be used as research samples. Data collection tool with a questionnaire which was analyzed using SEM with program SmartPLS. Conclusion: The results showed that the family factor influence on the role of the glass ceiling, Individual factors have a positive effect significant effect on the role of the glass ceiling, Organizational factor has no effect on the role of the glass ceiling, Cultural factor a significant positive effect on the role of the glass ceiling and Glass ceiling has a significant positive effect on work engagement. Suggestion: Job promotion is also based on a review based on the qualifications, skills, competencies and work experience of employees by the selection team at the company. As for further research, it is recommended to conduct further research in sectors other than education, add several variables related to women's career advancement and conduct qualitative data collection related to the issue of the glass ceiling phenomenon.

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