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Journal of Management
Published by Yayasan Pendidikan Belajar Berdikari
ISSN : -     EISSN : 30263239     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Management (JOM) is committed to publishing scholarly empirical and theoretical research articles, that have a high impact on the management field as a whole. The Journal published by Yayasan Pendidikan Belajar Berdikari. The journal encourages new ideas or new perspectives on existing research. The journal covers such areas as: business strategy and policy, organizational behavior, human resource management, leadership, organizational theory, and Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 1 No. 2 (2022): July - December" : 5 Documents clear
Tokopedia Paylater's Influence on Impulsive Purchases Idris, Norhalimas; Lee, Yong-Ki
Journal of Management Vol. 1 No. 2 (2022): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

The Effect of Using Tokopedia Paylater on Impulsive Purchases among Students of the Faculty of Psychology, University of Padjadjaran is the title of this study. The goal of this study was to see how Tokopedia paylater affected the purchasing habits of students at the University of Padjadjaran's Faculty of Psychology. This is a quantitative study that takes a descriptive method. The population in this study consisted of 2500 current students from the Faculty of Psychology, whereas the sample consisted of 111 students. According to SPSS analyses, the coefficient of determination for TokopediaPay has a substantial effect on impulsive purchases of 42.7%. The remaining 57.8% is due to the influence of other factors not investigated in this study.
The Effect Of Service Quality On Satisfaction And Behavioral Intention In Flight Services Pt. Sea Lion. Rama, Maria de la Cruz del Río; Salzberger, Thomas
Journal of Management Vol. 1 No. 2 (2022): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

Study The following goals are pursued: (1) To understand and analyze the relationship between service quality and behavioral intention in the company flight services provided by PT. Lion Air; (2) To determine and assess the impact of service quality on customer satisfaction at said company; and (3) To understand and analyze the relationship between satisfaction and behavioral intention in said company. Study This feature explanation tries to explain the positions of the variables under study as well as the connections and interactions between them. The target demographic for the study is Lion Air passengers, and the research location is the Office of PT. Lion Air Surabaya at Juanda Airport. populace under study This is a list of all passengers on board flight PT. Lion Air that number No known (unlimited) and cannot be specifically named (infinitive). The Equation Model Structure (also known as the Structured Equation Model or SEMS) is the tool analysis employed. According to research findings, service quality significantly influences behavioral intentions, satisfaction significantly influences behavioral intentions, and service quality significantly influences behavioral intentions.
The Role Of Organizational Commitment Mediation On The Effect Of Servant Leadership On Performance Quoc, Anh Nguyen; Ghauri, Pervez N
Journal of Management Vol. 1 No. 2 (2022): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

Study This goal For the purpose of understanding how organizational ones' commitment to mediation affects performance. Utilize a quantitative, descriptive, and verifiable approach. Using a survey and random sampling, data are collected. Respondents are private sector lecturers at 29 universities in Central Java. Using the Process Macro AF Hayes SPSS plug-in, analyze mediation. The findings of the analysis demonstrate that servant leadership has a good influence on performance, as well as organizational commitment, and that these three factors work together to positively affect Servant Leadership. This indicates that performance levels will increase when organizational commitment is high. This conclusion can be understood to mean that the lecturer has a higher level of ownership in the organization, which in turn has a higher level of positive servant leadership influence on the lecturer's performance.
The Relationship Between E-Service Quality And E-Satisfication McGuire, Stephen J. J.; Rosary, Juao C. Costa
Journal of Management Vol. 1 No. 2 (2022): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

This study's goal is to examine the relationship between e-service quality and e-satisfaction, e-trust and e-satisfaction, e-service quality and e-customer loyalty, e-satisfaction and e-customer loyalty, indirect effects of e-service quality on e-customer loyalty through e-satisfaction, and significant indirect effects of e-trust on e-customer loyalty through e-sa The research method is quantitative, and the purposive sampling approach is a non-probability sampling strategy. 301 online shop customers who had made purchases there served as the study's respondents. Through the use of social media, online questionnaires were sent to gather research data. employing SmsrtPLS 4.0 software tools for structural equation modeling (SEM) analysis of research data. Validity, reliability, and hypothesis testing (significance) are the phases of data analysis. According to the study's findings, e-service quality has a direct, positive, and considerable impact on e-satisfaction. The impact of e-Trust on e-Satisfaction is immediate, positive, and large. There is a strong positive and significant direct effect of e-service quality on e-customer loyalty, as well as a positive effect and direct significance of e-trust on e-customer loyalty. Additionally, there is a strong and significant positive indirect effect of e-service quality on e-customer loyalty through e-satisfaction, and there is a strong and significant positive indirect effect of e-Trust on e-customer loyalty.
Online Community Based Marketing Strategy: The Key to Building Long-Term Loyalty Gunawan
Journal of Management Vol. 1 No. 2 (2022): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

This study aims to describe and analyze how online community-based marketing strategies are implemented by companies to build long-term customer loyalty. In the context of technological advancement and digitalization, online communities have become an important medium for strengthening the relationship between brands and consumers. The approach used in this research is a qualitative descriptive method, with data collection techniques including in-depth interviews, participatory observation, and documentation studies of several online communities that actively support specific brands. The results of the study indicate that digital community-based marketing strategies are effective in fostering long-term customer loyalty. Through active and meaningful interactions within online communities, customers feel more connected and develop a sense of ownership toward the brand. The provision of relevant content, prompt responses to feedback, reward programs, and involvement in community events are key factors that enhance customer engagement. Additionally, the use of data analytics helps companies tailor marketing strategies to customer needs, thereby strengthening relationships and encouraging customers to become brand advocates.

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