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Retor Aquinaldo Wirabuanaputera Kaligis
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Jurnal Insani
Published by Institut Sosial dan Teknologi Widuri
ISSN : 24076856     EISSN : 30309530     DOI : 10.37365/insani.v12i1.546
Core Subject : Education, Social,
Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences
Jurnal Ilmiah INSANI adalah jurnal akses terbuka peer-review yang menerbitkan artikel penelitian asli yang ditulis oleh akademisi, peneliti, praktisi, dan mahasiswa. Sejak didirikan pada tahun 2014, jurnal ini telah diterbitkan dua kali setahun pada bulan Juni dan Desember oleh Fakultas Ilmu Sosial, Institut Ilmu Sosial dan Teknologi (ISTEK) Widuri, Jakarta. Jurnal ini bertujuan untuk memajukan penelitian ilmiah dan berkontribusi secara signifikan terhadap pengembangan sumber daya akademik di bidang Ilmu Komunikasi, Kesejahteraan Sosial, dan ilmu kemasyarakatan lainnya. Setiap artikel yang diterbitkan diberi Digital Object Identifier (DOI) untuk memastikan referensi yang konsisten dan andal. ISSN 3030-9530 (Online) | ISSN 2407-6856 (Cetak)
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol 10, No 1 (2023): JUNI" : 5 Documents clear
ANALISIS BAURAN KOMUNIKASI PEMASARAN PADA KOPI KAWA Sari, Devi Puspita; Pratiwi, Aprilyanti
Jurnal Insani Vol 10, No 1 (2023): JUNI
Publisher : Istek Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/insani.v10i1.532

Abstract

In the modern era, the development of the culinary industry has increased, with the widespread presence of coffee shops in various parts of Indonesia. This phenomenon makes a great opportunity for business people, with the presence of coffee shops making a new habit in society and providing many choices for products to be consumed. So that this becomes a tight competition for coffee shop business actors to carry out various strategies to maintain consumer buying interest. The problem in this study is how the implementation of the marketing communication mix at Kopi Kawa. The research objective is to analyze the marketing communication mix of Kopi Kawa. The concepts used are marketing communication and marketing communication mix. This research uses a post positivism paradigm with a descriptive qualitative approach. The unit of analysis is an organization that is included in a large scale, namely a coffee shop. Data collection techniques using interviews and documentation. This research uses data analysis techniques, namely data reduction, data presentation and conclusion drawing. The results showed that Kopi Kawa implemented marketing communication by combining eight elements of the marketing communication mix. Other findings reveal that the most dominant marketing communication mix used is sales promotion and word of mouth.
PROFIL KEHIDUPAN REMAJA MANUSIA SILVER DI PRUMPUNG SAWAH, JAKARTA TIMUR Lebang Pakan, Marcelina Sanda
Jurnal Insani Vol 10, No 1 (2023): JUNI
Publisher : Istek Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/insani.v10i1.533

Abstract

This study discusses the Life Profile of Silver Human Adolescents in Prumpung Sawah, East Jakarta. The method used in this research is qualitative which describes or describes the data obtained from the field with a qualitative approach. The selection of informants used purposive sampling and tested the validity of the data using a triangulation technique. The results of this study are the profile of the life of silver human adolescents, in general, they are young boys aged 14-17 years, dropping out of school due to not being able to pay school fees, divorced parents, broken homes, low education, family economic difficulties, parents who do not have a permanent job, have an income of only IDR 100-200,000, and live in a small rented house. Meanwhile the need to pay for electricity, pay for rent, is not enough to meet their needs so they work as human beings silver.
ANALISIS FRAMING KOMUNIKASI PEMERINTAH DALAM PROGRAM PENURUNAN PREVALENSI STUNTING DI KABUPATEN ACEH BARAT Amanda, Shinta Riski; Nuri, Nuri; Alfizra, Luthfi
Jurnal Insani Vol 10, No 1 (2023): JUNI
Publisher : Istek Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/insani.v10i1.534

Abstract

Stunting is a global health problem that is still a serious concern for many countries, including Indonesia. Stunting occurs due to a lack of adequate nutrition in children, causing stunted body growth. Stunting can have long-term impacts on children's health and development, as well as impact quality of life and future productivity. The purpose of this research is to see how the media frames how the government communicates in the stunting program in West Aceh district. This study uses a descriptive qualitative research method with a framing approach, namely a method to find out how the media tells the story (storytelling) of an event. By using this method, data analysis is carried out by collecting news about government programs in accelerating the reduction of stunting and then seeing how the news is framing the news. The results and discussion are honestly presented by the systematics of the composition of the news published with the framing framework of Robert N, namely Define Problem, Diagnose Cause, Make Moral Judgment (Make Personal Decisions) and Treatment Recommendation (Problem Solving). There are various views in the news that frame the same issue, as happened in the news on stunting in West Aceh District. Framing is the process of selecting and emphasizing several aspects of an event or a particular issue so as to influence people's views and attitudes towards the issue. West Aceh has launched a stunting program, namely Healthy Kitchens Overcome Stunting (DASHAT) in 48 quality family villages, where this is made to reduce stunting which often occurs in Indonesia, especially in West Aceh District.
KOMUNIKASI PEMASARAN TRANSITORY COFFEE DEPOK DI MASA PANDEMI COVID-19 Wardhani, Firda Kusuma
Jurnal Insani Vol 10, No 1 (2023): JUNI
Publisher : Istek Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/insani.v10i1.530

Abstract

Marketing communication is a form of communication that aims to help strengthen the marketing strategy of a company or a business. Marketing communication can also be interpreted as an activity that aims to introduce, establish relationships between companies and company partners, both suppliers and consumers. Things that are introduced and communicated to outsiders are about the products and services offered by the company, so it can be said that marketing communication is the key for companies to achieve the success of their business objectives, especially in the era of the Covid 19 Pandemic. This research will discuss how Transitory Coffee Depok carries out its marketing communication strategy. The object of this research is located in Depok, West Java in pandemic era. This research used a descriptive qualitative type where the author goes directly to the field and conducts interviews with the informants. Based on the results of the analysis carried out, it can be concluded that Marketing Communication at the Transitory Coffee Depok uses marketing sales, personal selling, marketing events, advertising, and media publications that are often used are Instagram and Tiktok.
MANAJEMEN PRIVASI KOMUNIKASI GAY DALAM HUBUNGAN INTERPERSONAL Wiragana, Biladi Muhammad; Melita, Yerah
Jurnal Insani Vol 10, No 1 (2023): JUNI
Publisher : Istek Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/insani.v10i1.531

Abstract

The background of this research is that people's thinking has begun to open up regarding the livelihoods of communities that have different sexual orientations, especially among the younger generation, but on the other hand there is still discrimination by law enforcement officials and social law by the community. This study focuses on gay privacy management in interpersonal relationships. This study aims to determine the privacy management of gay communication in interpersonal relationships. The theory used in this research is communication privacy management theory. While the method used by using a qualitative approach is descriptive qualitative. This method is used to search for, obtain data, and compile and interpret data that has been obtained from informants. By taking purposive sampling. Data collection techniques used are observation, interviews and documentation. Technical data validity using source and method triangulation. The results of the study show that gays are very protective of information about their sexual orientation even with family and close friends. Gays are more likely to close their sexual orientation meetings and only open up to other gays. Some gay informants have introverted, ambiverted, and extroverted characteristics in their social environment, but are still reluctant to provide private information. Private information for some informants is more comfortable with keeping their gay information from the surrounding environment, because the community itself still does not accept the existence of the gay community in society. One of the informants stated that being gay is a disgrace and a disease in society, so he was reluctant to disclose this information. He prefers to ask God for guidance and asks his mother to pray so that he will be better. Informants hope that society can provide space and respect those with different sexual orientations.

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