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Retor Aquinaldo Wirabuanaputera Kaligis
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Jurnal Insani
Published by Institut Sosial dan Teknologi Widuri
ISSN : 24076856     EISSN : 30309530     DOI : 10.37365/insani.v12i1.546
Core Subject : Education, Social,
Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences
Jurnal Ilmiah INSANI adalah jurnal akses terbuka peer-review yang menerbitkan artikel penelitian asli yang ditulis oleh akademisi, peneliti, praktisi, dan mahasiswa. Sejak didirikan pada tahun 2014, jurnal ini telah diterbitkan dua kali setahun pada bulan Juni dan Desember oleh Fakultas Ilmu Sosial, Institut Ilmu Sosial dan Teknologi (ISTEK) Widuri, Jakarta. Jurnal ini bertujuan untuk memajukan penelitian ilmiah dan berkontribusi secara signifikan terhadap pengembangan sumber daya akademik di bidang Ilmu Komunikasi, Kesejahteraan Sosial, dan ilmu kemasyarakatan lainnya. Setiap artikel yang diterbitkan diberi Digital Object Identifier (DOI) untuk memastikan referensi yang konsisten dan andal. ISSN 3030-9530 (Online) | ISSN 2407-6856 (Cetak)
Arjuna Subject : -
Articles 5 Documents
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Search results for , issue "Vol 12, No 1 (2025): JUNI" : 5 Documents clear
AKTIVITAS MEREK OLEH REALFOOD MOM COMMUNITY MELALUI WHATSAPP & INSTAGRAM Nastiti Subiono, Rizki Henggar; Devi, Sofia Primalisanti
Jurnal Insani Vol 12, No 1 (2025): JUNI
Publisher : Istek Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/insani.v12i1.567

Abstract

In the context of an increasingly competitive business environment, companies continuously strive to strengthen their brand recognition through various strategic approaches designed to capture consumer attention. A brand serves as a vital element in differentiating one product from another, making it an essential asset for any organization. This study aims to analyze the brand activation strategies implemented by the Realfood Mom Community through the utilization of online media platforms. Adopting a post-positivist paradigm, this research employs indirect observation and semi-structured interviews with key informants from the Realfood team who are directly involved in the community’s brand activation initiatives. Data collection was guided by structured interview protocols, and  were analyzed using the Miles and Huberman qualitative analysis framework. The findings reveal that the Realfood Mom Community’s brand activation efforts are tailored to meet the needs of its members, remain responsive to current social and digital trends, and consistently align with the overarching vision and mission of the company. These results highlight the strategic role of online-based community engagement in sustaining brand relevance and strengthening brand-consumer relationships in the digital era.
NEGARA, KORPORASI DAN GERAKAN PERLAWANAN PETANI ATAS PERAMPASAN TANAH Totona, Saiful; Sitepu, Badikenita br.; Agustiani, Yurita Puji
Jurnal Insani Vol 12, No 1 (2025): JUNI
Publisher : Istek Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/insani.v12i1.546

Abstract

This article examines the peasant resistance movement against land dispossession carried out by corporations with state support in Galela, North Maluku. This case study integrates the theory of regimes of dispossession with Smelser’s theory of social movements. The findings indicate that land dispossession by corporations and the state, conducted through intimidation, repression, deception, and the criminalization of peasants with the involvement of security forces, has resulted in unequal land control or ownership, loss of access, shifts in livelihoods, and tensions that have fueled the emergence of a peasant resistance movement. The resistance can be considered successful, as peasants regained access to agricultural land. Moving forward, the Galela Peasant Union or Serikat Petani Galela (SPG)  needs to intensify efforts to foster solidarity among peasants through various empowerment initiatives, building collective awareness to ensure the sustainability of the movement in the face of ongoing change and tension.
STRATEGI KOMUNIKASI PEMASARAN BERKAH LAUNDRY DALAM MENARIK DAN MEMPERTAHANKAN PELANGGAN Melita, Yerah
Jurnal Insani Vol 12, No 1 (2025): JUNI
Publisher : Istek Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/insani.v12i1.547

Abstract

In the current state of Indonesia's unstable economy, influenced by various factors such as high inflation, declining investor confidence, and increasing production costs, many companies have been forced to lay off employees. The impact of these layoffs is significant, particularly on the welfare of workers and their families. To meet their daily needs, some individuals have turned to entrepreneurship, one of which is in the laundry service sector. This type of business is considered promising due to the high mobility of society, which limits the time people have for household chores such as washing and ironing clothes. The proliferation of laundry businesses has led to intense competition, making it essential to implement effective marketing communication strategies to attract consumers and maintain customer loyalty. This study aims to explore the marketing communication strategies employed by Berkah Laundry in facing such competition. The researcher utilizes the marketing mix theory as the theoretical foundation and adopts a qualitative approach with purposive sampling techniques. Data collection methods include observation, interviews, and documentation, with triangulation of sources, techniques, and time used for data validation. The findings indicate that Berkah Laundry applies marketing communication strategies through promotional pricing, discounts, special packages, and timely service. Additionally, the clean, neat, and fragrant laundry results add further value. In terms of the promotion mix, the strategies used include advertising, personal selling, and sales promotions.
STRATEGI PEMASARAN DIGITAL IDWEBHOST MELALUI PLATFORM INSTAGRAM Setiawan, Iwan
Jurnal Insani Vol 12, No 1 (2025): JUNI
Publisher : Istek Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/insani.v12i1.549

Abstract

This research aims to explore IDwebhost's digital marketing strategy through the Instagram platform, using a qualitative approach and discourse analysis. As a leading hosting service provider in Indonesia, IDwebhost has utilized Instagram as one of its main platforms to interact with its audience and promote its products. This research focuses on how IDwebhost builds its brand image and attracts the audience's attention through creative content published on the Instagram platform. Through discourse analysis, this research explores how the messages conveyed in advertisements and posts on Instagram shape meaning and influence the audience's perception of the IDwebhost brand. Data was collected through purposive selection of IDwebhost's Instagram posts and analyzed with a focus on the textual, visual, and narrative elements used in the content. The findings show that IDwebhost uses various strategies, such as attractive visuals, clear calls-to-action, and narratives that build trust, to create an emotional connection with the audience. This research also reveals how these elements play a role in shaping a more inclusive and accessible discourse of the IDwebhost brand, especially for potential customers who are new to hosting services and for customers who have previously enjoyed services from IDwebhost. Based on these findings, this research suggests that other digital companies can adopt a similar approach in building trust and engagement on social media platforms.
EVALUASI PROGRAM PENJANGKAUAN PPKS OLEH SATGAS P3S DINAS SOSIAL PROVINSI DKI JAKARTA Oktavian, Dahrul; Lebang Pakan, Marcelina Sanda
Jurnal Insani Vol 12, No 1 (2025): JUNI
Publisher : Istek Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/insani.v12i1.556

Abstract

The group categorized as Social Welfare Service Recipients (PPKS) represents communities that experience social vulnerability and therefore require state intervention to enhance their social functioning. In response, the DKI Jakarta Provincial Government initiated the Social Services, Supervision, and Control Task Force (Satgas P3S) as the main implementing body for outreach and intervention programs. This study aims to analyze the contextual relevance and effectiveness of the PPKS outreach initiative conducted by Satgas P3S, as well as to identify its supporting elements, challenges, and resulting impacts. The study applied a qualitative descriptive method, utilizing data obtained from observations, structured interviews, and documentation analysis. Research participants consisted of Satgas P3S members, officers from the Civil Service Police Unit (Satpol PP), and managers of Social Welfare Institutions (LKS). Data interpretation followed the Miles and Huberman analytical framework, with reliability ensured through method and source triangulation. Results indicate that the outreach initiative provides substantial strategic and operational value but is still constrained by resource limitations, low community engagement, and weak interagency coordination. Through the application of the CIPP evaluation framework, it was found that the program corresponds well with Jakarta’s social context, is supported by adequate input resources, is implemented under established operational standards, and produces meaningful outcomes. In summary, the program contributes positively to mitigating social vulnerability within Jakarta. Nonetheless, further progress requires strengthened cross-sectoral partnerships, improvement of staff competence, and increased public participation.

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