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Retor Aquinaldo Wirabuanaputera Kaligis
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INDONESIA
Jurnal Insani
Published by Institut Sosial dan Teknologi Widuri
ISSN : 24076856     EISSN : 30309530     DOI : 10.37365/insani.v12i1.546
Core Subject : Education, Social,
Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences
Jurnal Ilmiah INSANI adalah jurnal akses terbuka peer-review yang menerbitkan artikel penelitian asli yang ditulis oleh akademisi, peneliti, praktisi, dan mahasiswa. Sejak didirikan pada tahun 2014, jurnal ini telah diterbitkan dua kali setahun pada bulan Juni dan Desember oleh Fakultas Ilmu Sosial, Institut Ilmu Sosial dan Teknologi (ISTEK) Widuri, Jakarta. Jurnal ini bertujuan untuk memajukan penelitian ilmiah dan berkontribusi secara signifikan terhadap pengembangan sumber daya akademik di bidang Ilmu Komunikasi, Kesejahteraan Sosial, dan ilmu kemasyarakatan lainnya. Setiap artikel yang diterbitkan diberi Digital Object Identifier (DOI) untuk memastikan referensi yang konsisten dan andal. ISSN 3030-9530 (Online) | ISSN 2407-6856 (Cetak)
Arjuna Subject : -
Articles 5 Documents
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Search results for , issue "Vol 7, No 1 (2020): JUNI" : 5 Documents clear
GAMBARAN TENTANG KESENJANGAN DIGITAL ORANG TUA DAN ANAK DAN RANCANG BANGUN INTERVENSI SOSIAL – DIGITAL Luahambowo, Terserah
Jurnal Insani Vol 7, No 1 (2020): JUNI
Publisher : Istek Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/insani.v7i1.500

Abstract

This article answers two research questions: (i) what is the picture of the digital divide caused by the use of digital technology in Bejiarum Village, Wonosobo City, and (ii) what can be done to develop interventions to address the digital divide? To answer these two questions, methods and interviews and Focused Group Discussions were used to collect information, which was carried out flexibly during the 10-day stay in Wonosobo. The answer to question one shows that ownership and use of digital technology is evenly distributed, there is almost no gap between children and parents. While the answers to question two indicate the need to develop an organization for the use of digital technology at the RW (Citizens Association) level through the RT (Neighborhood Association)-based WiFi program.
SIMBOL KOMUNIKASI DAN EMOSI Parapat, Nelson Halong
Jurnal Insani Vol 7, No 1 (2020): JUNI
Publisher : Istek Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/insani.v7i1.501

Abstract

This paper aims to provide insightful knowledge to readers about how human behavior which is a symbol of communication, both verbal and nonverbal, expresses emotions in relationships or relationships between humans. In our daily communication activities, both intentionally and unintentionally, we express our emotions when communicating with others from childhood to the end of our lives. We learn to channel and express emotions through the people around us. Expression of emotions in communication is done through various messages that are packaged using verbal symbols and nonverbal symbols. Verbal symbols are symbols in the form of words and a series of words (sentences) both spoken and written. Nonverbal symbols are all symbols that are not in the form of words, such as kinesics (body movements), facial expressions and eye gaze. There are various expressions of emotion. There are natural expressions without being bound by culture that are universal, there are contextual ones bound by cultural rules. In addition, although there are universal expressions of human emotions, it is not universal when and in what situations humans express these emotions because it is controlled by local cultural norms.
PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP PROSES KEPUTUSAN PEMBELIAN FOLLOWERS INSTAGRAM @agakenyang Kurniawati, Yosita; Kaligis, Retor AW
Jurnal Insani Vol 7, No 1 (2020): JUNI
Publisher : Istek Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/insani.v7i1.502

Abstract

The growth of the culinary industry in Indonesia is experiencing rapid growth. In addition to progress in the culinary field, the advancement of information technology has experienced rapid growth. Social media is one type of content thatis widely accessed by internet users in Indonesia, and Instagram is classified as a social media platform that has the seventh most users in the world. For that the use of social media for the delivery of an electronic message is needed in the digital era today. Some people need someone who is able to be trusted and convince themselves in the process of making purchasing decisions regarding the product or brand that will be consumed. The existence of electronic word of mouth delivered through internet media makes it the most effective, easy and rightchoice because it can prevent and reduce the uncertainty that wil occur in the purchasing decision process. The concept used in this study is electronic word of mouth and the process of purchasing decisions. The methodology used in this research is quantitative explanative. The population taken by the researcher is all followers on the @agakenyang Instagram account as many as117.000 followers as of June 16th,2019 with probability sampling techniques and response rates as sampling techniques. With a sample of 151 respondents, it was found that there was an effect of electronic word of mouth by foodie through Instagram social media on the purchasing decision making process. With the value of t count is greater than the value of t table then Ho is rejected and Ha is accepted. The correlation coefficient of 0.756 is between 0.601 – 0.8000, so it can be concluded that the strength of the relationship is strong.
MAKNA KARIKATUR JITET TERKAIT PEMILIHAN PRESIDEN INDONESIA 2014 PADA RUBRIK OPINI DI SURAT KABAR KOMPAS Sanjaya, Rendra
Jurnal Insani Vol 7, No 1 (2020): JUNI
Publisher : Istek Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/insani.v7i1.503

Abstract

This research study the meaning contained in the caricature by Jitet Koestana. This caricature is related to the 2014 Presidential Election in the Opinion Rubric of Kompas using a qualitative descriptive method. Descriptive method is used to find and collect data, compose, use and interpret data. The data in this study are in the form of written sources, namely books, archives, and documents, as well as statements of informants obtained from in-depth interviews. In-depth interviews were conducted based on a list of questions that had been prepared. Observations were also made to determine the situation directly in the field. In this case, the researcher made participatory observations by being directly involved in daily activities with the source of the informant. In this study, the authors tested the validity of the data obtained by using the triangulation technique. Triangulation is done by comparing or cross-checking the data obtained, namely the results of observations with interviews and related documents. After conducting the analysis, it is concluded that Jitet Koestana's caricature tries to construct the reality of various problems that arise as a result of the rivalry between the two presidential candidates in the 2014 presidential election. In addition, Kompas, especially Jitet, also tries to be neutral and favor the small people. Alignment to the little people can be seen in the appearance of characters who are characteristic of his caricatures.
PENGARUH BAURAN PROMOSI TERHADAP BRAND IMAGE GOJEK INDONESIA Amalia, Rizky
Jurnal Insani Vol 7, No 1 (2020): JUNI
Publisher : Istek Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/insani.v7i1.504

Abstract

Gojek Indonesia is a transportation service based on mobile application. Gojek is the first online transportation service in Indonesia. Originally focused on transportation service, Gojek expands the business on more than twenty kind of services which became solution for daily activity. Gojek became one of the biggest platforms of technology that serve many people at Southeast Asia. Gojek’s accomplishment is the result of promotion mix that create an excellent brand image. Based on those contexts, the formulation of a research problem is how far the promotion mix can affect the brand image of Gojek Indonesia. This research uses the concept of promotion mix and brand image. The research method is the positive paradigm with quantity approach of explanatory research. Is the user of Gojek Indonesia who become the followers of @dramaojol.id., the data collection method is surveys. The research instrument is questionnaires that created from Google Form. The data analysis method is the simple regression analysis. The research shows that there is a significant influence of the promotion mix on the brand image of Gojek Indonesia but the effect is sufficient. A promotion strategy is needed that is more attractive and maximizes the use of the dimensions of sales promotion and public relations as an integral part of promotion in order to build a stronger brand image.

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