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Contact Name
Malikul Habsi
Contact Email
malikulhabsyi1417@gmail.com
Phone
+6282237521956
Journal Mail Official
malikulhabsyi1417@gmail.com
Editorial Address
Jl. Ir. H. Juanda No. 371 Patokan Kraksaan Probolinggo Kode Pos: 67282
Location
Kab. probolinggo,
Jawa timur
INDONESIA
HARAMAIN : Jurnal Manajemen Bisnis
ISSN : -     EISSN : 27974022     DOI : -
Focus The focus of business management journals is typically to publish scholarly articles presenting the results of empirical research, conceptual studies, or literature reviews relevant to developments in theory and practice in management and business science. The journal aims to provide a forum for scholars, researchers, and practitioners to share findings, ideas, and critical analysis. Scope The scope of business management journals is broad and can encompass various management disciplines. Some of the main topics frequently covered by business management journals include: Financial Management: Covers investment, capital markets, financial risk management, banking, Islamic finance, and business valuation. Marketing Management: Covers marketing strategy, consumer behavior, digital marketing, branding, and market research. Human Resource Management: Covers topics such as employee performance, work motivation, leadership, organizational development, and talent management. Operational Management: Covers supply chain management, quality management, logistics, and project management. Entrepreneurship and Business: Covers business innovation, MSME management, new business development, and social business. Strategic Management: Covers the formulation and implementation of business strategy, competitive advantage, and corporate strategy. Digital Business and Information Systems: Topics related to e-commerce, digital transformation, fintech, and the role of technology in business.
Articles 72 Documents
The Role Of Digital Platforms In Enhancing Customer Engagement And Business Performance In The Digital Economy Riris Hutapea; Situmorang, Ezra Reni Silva; Pangaribuan, Daniel; Siahaan, Efraim Prasetyo
HARAMAIN : Jurnal Manajemen Bisnis Vol. 4 No. 03 (2024): HARAMAIN : JURNAL MANAJEMEN BISNIS
Publisher : HARAMAIN : Jurnal Manajemen Bisnis

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Abstract

The rapid development of the digital economy has significantly transformed how businesses operate, interact with customers, and create value. Digital platforms such as online marketplaces, social media, and business applications play a critical role in supporting marketing activities, communication processes, and customer relationship management. This study aims to analyze the role of digital platforms in enhancing customer engagement and business performance within the digital economy. The research employs a literature review approach by examining relevant scholarly articles published between 2020 and 2023. The findings indicate that digital platforms can enhance customer engagement through more interactive communication, personalized services, and increased customer participation within digital ecosystems. Improved customer engagement subsequently contributes to better business performance, including increased sales, stronger customer loyalty, and enhanced product and service innovation. However, the adoption of digital platforms also presents several challenges, including digital capability gaps, data security concerns, and dependence on platform ecosystems. Therefore, businesses need to develop integrated digital strategies and adopt customer-centric approaches to maximize the benefits of digital platforms in improving business performance.
Digital Transformation And Business Model Innovation: Examining The Impact Of Digital Technologies On Sme Competitiveness Daniel Pangaribuan; Hutapea, Riris; Situmorang, Ezra Reni Silva; Sianturi, Andre M.P
HARAMAIN : Jurnal Manajemen Bisnis Vol. 5 No. 01 (2025): HARAMAIN : JURNAL MANAJEMEN BISNIS
Publisher : HARAMAIN : Jurnal Manajemen Bisnis

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Abstract

Digital transformation has become a crucial factor in enhancing organizational competitiveness in the digital economy. The rapid development of technologies such as artificial intelligence (AI), big data analytics, cloud computing, and the Internet of Things (IoT) has significantly changed how firms create, deliver, and capture value in business activities. This study aims to examine the relationship between digital transformation, business model innovation, and the competitiveness of small and medium-sized enterprises (SMEs) through a literature review approach. The study employs a qualitative literature review method by analyzing relevant academic publications from 2020 to 2024. The literature sources were collected from reputable journals and academic databases such as Scopus and Google Scholar. The findings indicate that digital transformation acts as a key driver of business model innovation by enhancing digital capabilities, integrating data-driven processes, and utilizing digital platforms in business operations. These innovations enable SMEs to improve operational efficiency, expand market access, and create new value propositions for customers. However, SMEs still face several challenges in implementing digital transformation, including limited digital literacy, financial constraints, and inadequate technological infrastructure. Therefore, supportive policies, digital capacity development, and collaboration among governments, private sectors, and educational institutions are essential to accelerate sustainable digital transformation among SMEs.