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Malikul Habsi
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Jl. Ir. H. Juanda No. 371 Patokan Kraksaan Probolinggo Kode Pos: 67282
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INDONESIA
HARAMAIN : Jurnal Manajemen Bisnis
Published by Sekolah Tinggi Ekonomi dan Bisnis Islam Badri Mashduqi Kraksaan Probolinggo
ISSN : -     EISSN : 27974022     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Focus The focus of business management journals is typically to publish scholarly articles presenting the results of empirical research, conceptual studies, or literature reviews relevant to developments in theory and practice in management and business science. The journal aims to provide a forum for scholars, researchers, and practitioners to share findings, ideas, and critical analysis. Scope The scope of business management journals is broad and can encompass various management disciplines. Some of the main topics frequently covered by business management journals include: Financial Management: Covers investment, capital markets, financial risk management, banking, Islamic finance, and business valuation. Marketing Management: Covers marketing strategy, consumer behavior, digital marketing, branding, and market research. Human Resource Management: Covers topics such as employee performance, work motivation, leadership, organizational development, and talent management. Operational Management: Covers supply chain management, quality management, logistics, and project management. Entrepreneurship and Business: Covers business innovation, MSME management, new business development, and social business. Strategic Management: Covers the formulation and implementation of business strategy, competitive advantage, and corporate strategy. Digital Business and Information Systems: Topics related to e-commerce, digital transformation, fintech, and the role of technology in business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 80 Documents
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The Role Of Digital Platforms In Enhancing Customer Engagement And Business Performance In The Digital Economy Riris Hutapea; Situmorang, Ezra Reni Silva; Pangaribuan, Daniel; Siahaan, Efraim Prasetyo
HARAMAIN : Jurnal Manajemen Bisnis Vol. 4 No. 03 (2024): HARAMAIN : JURNAL MANAJEMEN BISNIS
Publisher : HARAMAIN : Jurnal Manajemen Bisnis

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Abstract

The rapid development of the digital economy has significantly transformed how businesses operate, interact with customers, and create value. Digital platforms such as online marketplaces, social media, and business applications play a critical role in supporting marketing activities, communication processes, and customer relationship management. This study aims to analyze the role of digital platforms in enhancing customer engagement and business performance within the digital economy. The research employs a literature review approach by examining relevant scholarly articles published between 2020 and 2023. The findings indicate that digital platforms can enhance customer engagement through more interactive communication, personalized services, and increased customer participation within digital ecosystems. Improved customer engagement subsequently contributes to better business performance, including increased sales, stronger customer loyalty, and enhanced product and service innovation. However, the adoption of digital platforms also presents several challenges, including digital capability gaps, data security concerns, and dependence on platform ecosystems. Therefore, businesses need to develop integrated digital strategies and adopt customer-centric approaches to maximize the benefits of digital platforms in improving business performance.
Digital Transformation And Business Model Innovation: Examining The Impact Of Digital Technologies On Sme Competitiveness Daniel Pangaribuan; Hutapea, Riris; Situmorang, Ezra Reni Silva; Sianturi, Andre M.P
HARAMAIN : Jurnal Manajemen Bisnis Vol. 5 No. 01 (2025): HARAMAIN : JURNAL MANAJEMEN BISNIS
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Abstract

Digital transformation has become a crucial factor in enhancing organizational competitiveness in the digital economy. The rapid development of technologies such as artificial intelligence (AI), big data analytics, cloud computing, and the Internet of Things (IoT) has significantly changed how firms create, deliver, and capture value in business activities. This study aims to examine the relationship between digital transformation, business model innovation, and the competitiveness of small and medium-sized enterprises (SMEs) through a literature review approach. The study employs a qualitative literature review method by analyzing relevant academic publications from 2020 to 2024. The literature sources were collected from reputable journals and academic databases such as Scopus and Google Scholar. The findings indicate that digital transformation acts as a key driver of business model innovation by enhancing digital capabilities, integrating data-driven processes, and utilizing digital platforms in business operations. These innovations enable SMEs to improve operational efficiency, expand market access, and create new value propositions for customers. However, SMEs still face several challenges in implementing digital transformation, including limited digital literacy, financial constraints, and inadequate technological infrastructure. Therefore, supportive policies, digital capacity development, and collaboration among governments, private sectors, and educational institutions are essential to accelerate sustainable digital transformation among SMEs.
Strategic Decision-Making in Small and Medium Enterprises: A Qualitative Case Study Approach Fahrul ulum; Husain Aziz
HARAMAIN : Jurnal Manajemen Bisnis Vol. 5 No. 01 (2025): HARAMAIN : JURNAL MANAJEMEN BISNIS
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Abstract

Strategic decision-making plays a critical role in determining the sustainability and competitiveness of small and medium enterprises (SMEs), particularly in dynamic urban economic environments. SMEs often face challenges such as limited resources, market uncertainty, and intense competition, which require entrepreneurs to make adaptive and effective strategic decisions. This study aims to explore the strategic decision-making processes among SMEs in Bandung City, Indonesia. The research employed a qualitative case study approach to gain an in-depth understanding of how SME owners interpret business challenges, evaluate opportunities, and formulate strategic responses. Data were collected through in-depth interviews with SME owners and managers, supported by field observations and documentation analysis. The collected data were analyzed using an interactive qualitative analysis model consisting of data condensation, data display, and conclusion drawing. The findings reveal that strategic decision-making in SMEs is strongly influenced by entrepreneurial experience, market feedback, and environmental dynamics. SME owners tend to rely on experiential knowledge, customer responses, and informal discussions when determining business strategies. In addition, digital platforms such as social media and online marketplaces have become increasingly important in shaping strategic decisions related to marketing and business expansion. The study contributes to the strategic management literature by highlighting the contextual and adaptive nature of decision-making processes in SMEs. Practically, the findings provide insights for policymakers and business development institutions in designing programs that strengthen the strategic capabilities of SME entrepreneurs and support sustainable business growth.
Decoding Gen Z Engagement: A Phenomenological Study of Retention Strategies in the High-Pressure Startup Ecosystem Ghina Nabilah; Hanif Mutiara Rohmah
HARAMAIN : Jurnal Manajemen Bisnis Vol. 5 No. 01 (2025): HARAMAIN : JURNAL MANAJEMEN BISNIS
Publisher : HARAMAIN : Jurnal Manajemen Bisnis

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Abstract

This study examines retention strategies for Generation Z employees within the high-pressure startup ecosystem in Indonesia. The rapid growth of startups has created highly dynamic, competitive, and demanding work environments, making employee retention a critical issue, particularly for younger workers who tend to value meaningful work, flexibility, supportive leadership, and opportunities for growth. This research aims to explore how Generation Z employees interpret retention strategies implemented by startups and how such strategies shape their willingness to remain in the organization. Using a qualitative approach with a case study design, this study collected data through in-depth interviews, observation, and documentation involving Generation Z employees working in Indonesian startups. The data were analyzed through data condensation, data display, and conclusion drawing/verification. The findings reveal that retention strategies in high-pressure startup settings are not primarily determined by financial incentives alone, but by the quality of employees’ daily work experiences. Open communication, supervisor support, work flexibility, recognition, and learning opportunities emerged as the most influential factors shaping employees’ decisions to stay. The study further shows that high work pressure does not necessarily lead to turnover intention when the organization provides meaningful support and creates a psychologically safe and developmental work environment. Theoretically, this study contributes to the literature on employee retention by emphasizing a relational and experience-based perspective, especially in the context of Generation Z and startup organizations. Practically, the study suggests that startup managers should design retention strategies that integrate performance demands with employee well-being, supportive leadership, and career development. This study is limited to the context of Indonesian startups and Generation Z employees; therefore, future studies are encouraged to examine other sectors, compare different generations, and employ mixed-method approaches for broader generalization.
Unveiling the Green Purchase Gap: A Qualitative Investigation into Consumer Decision-Making for Sustainable Products. Unzil Al Huda
HARAMAIN : Jurnal Manajemen Bisnis Vol. 5 No. 01 (2025): HARAMAIN : JURNAL MANAJEMEN BISNIS
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Abstract

This study investigates the green purchase gap in consumer decision-making for sustainable fashion products, with a specific focus on micro, small, and medium enterprises (MSMEs) engaged in ecoprint and thrifting businesses in East Java, Indonesia. The increasing public awareness of environmental sustainability has encouraged the growth of sustainable fashion; however, positive attitudes toward environmentally friendly products do not always translate into actual purchasing behavior. This study aims to explore how consumers interpret sustainable fashion products and identify the factors that shape the gap between environmental concern and real purchase decisions. A qualitative approach with a case study design was employed to capture the complexity of consumer experiences and considerations in a specific socio-economic context. Data were collected through in-depth interviews, observations, and documentation, and analyzed using data condensation, data display, and conclusion drawing/verification. The findings reveal that the green purchase gap is influenced not by the absence of environmental awareness, but by the interaction between sustainability values and practical consumption considerations, including price, product quality, hygiene, style compatibility, perceived risk, and trust in sustainability claims. Consumers tend to support sustainable fashion at the attitudinal level, yet actual purchasing decisions remain contingent upon whether such products are perceived as relevant, credible, and valuable in everyday consumption. Theoretically, this study contributes to the literature on sustainable consumer behavior by offering an interpretive and contextual understanding of the attitude–behavior gap in sustainable fashion consumption. Practically, the findings suggest that MSMEs should strengthen transparent communication, product storytelling, quality assurance, and value-based marketing strategies to reduce consumer hesitation and enhance actual purchase behavior. This study is limited to sustainable fashion MSMEs in East Java and the consumer perspective; therefore, future research is encouraged to expand to other sectors, regions, and methodological approaches for broader generalization.
Integrating Sustainability in Resource-Constrained Environments: A Qualitative Study of Indonesian MSMEs. Novani Elika Saputri
HARAMAIN : Jurnal Manajemen Bisnis Vol. 5 No. 01 (2025): HARAMAIN : JURNAL MANAJEMEN BISNIS
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Abstract

Sustainability has become an important issue in business development, including within Micro, Small, and Medium Enterprises (MSMEs) operating in resource-constrained environments. Despite their significant contribution to economic growth and employment, many MSMEs face limitations in financial resources, technology, and access to sustainability-related knowledge. This study aims to explore how MSMEs integrate sustainability practices within resource-constrained environments, focusing on MSMEs in Palembang, Indonesia. Using a qualitative case study approach, data were collected through in-depth interviews, observations, and documentation involving several MSME actors from different business sectors. Data were analyzed using an interactive model consisting of data condensation, data display, and conclusion drawing and verification. The findings reveal that sustainability integration among MSMEs often emerges through adaptive and practical strategies rather than formal sustainability frameworks. MSME actors tend to implement sustainability through efficient use of local resources, waste reduction, reuse of materials, and energy-saving practices in daily business operations. These practices are primarily driven by economic efficiency and business survival rather than regulatory pressure or environmental awareness alone. The study highlights that sustainability in resource-constrained MSMEs develops through contextual and experience-based strategies that align economic needs with environmentally responsible practices. The findings contribute to the literature on sustainable entrepreneurship by providing empirical insights into grassroots sustainability practices among small enterprises in developing economies. Practically, the study suggests that policymakers should design more context-sensitive sustainability programs that support MSMEs through capacity building, access to knowledge, and resource-efficient business practices.
Transformational Leadership and Employee Motivation: Inquiry into Behavioral Mechanisms within Private Enterprises. Mukhlis Rahmatullah
HARAMAIN : Jurnal Manajemen Bisnis Vol. 5 No. 01 (2025): HARAMAIN : JURNAL MANAJEMEN BISNIS
Publisher : HARAMAIN : Jurnal Manajemen Bisnis

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Abstract

Employee motivation remains a critical issue in private enterprises because it directly affects productivity, organizational commitment, and long-term business sustainability. Among the leadership approaches widely associated with enhanced employee outcomes, transformational leadership has received substantial scholarly attention. However, limited research has examined the behavioral mechanisms through which transformational leadership influences employee motivation, particularly in the context of private enterprises in regional settings. This study aims to explore how transformational leadership shapes employee motivation through behavioral mechanisms within PT. Tamarin Jaya Lombok Timur. A qualitative case study approach was employed to obtain an in-depth understanding of leadership practices and employees’ motivational experiences in their natural organizational context. Data were collected through in-depth interviews, direct observation, and document analysis, and were analyzed using the interactive model of data condensation, data display, and conclusion drawing/verification. The findings reveal that transformational leadership influences employee motivation primarily through relational and behavioral processes, especially role modeling, consistency between words and actions, fairness, and direct leader involvement in work activities. Employees were more motivated when they perceived their leaders as trustworthy, disciplined, and worthy of emulation. The study further shows that motivation is not merely a result of formal authority or material incentives, but is constructed through employees’ interpretations of leaders’ everyday behaviors. These findings contribute to the transformational leadership literature by clarifying the micro-level behavioral mechanisms that connect leadership practices with employee motivation in private enterprise settings. Practically, the study suggests that organizations should strengthen leadership development by emphasizing integrity, relational competence, and exemplary conduct in order to foster a more motivating work environment.
Digital Telepressure and Employee Well-being in the Remote Work Era: The Mediating Role of Work-Life Balance. Adeseko Sunday Olaifa; Afusat Titilayo Alabi
HARAMAIN : Jurnal Manajemen Bisnis Vol. 5 No. 01 (2025): HARAMAIN : JURNAL MANAJEMEN BISNIS
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Abstract

The rapid expansion of remote work and digitally mediated communication has intensified concerns regarding employee well-being in contemporary organizations. One of the most prominent challenges in this context is digital telepressure, defined as the psychological urge to respond promptly to work-related messages through digital communication channels. This study examines the effect of digital telepressure on employee well-being, with work-life balance serving as a mediating variable, in the context of PT Nippon Indosari Corpindo Tbk. A quantitative explanatory design was employed using data collected from 65 employees through a structured questionnaire. The data were analyzed using SPSS version 25, including classical assumption tests, multiple linear regression, path analysis, and the Sobel test to examine the mediating effect. The findings reveal that digital telepressure has a negative and significant effect on employee well-being and also negatively affects work-life balance. In contrast, work-life balance has a positive and significant effect on employee well-being. The path analysis confirms that work-life balance significantly mediates the relationship between digital telepressure and employee well-being, indicating that the negative influence of telepressure on well-being occurs both directly and indirectly through reduced balance between work and personal life. These findings contribute to the literature by clarifying the behavioral mechanism linking digital communication pressure to employee well-being in the remote work era. Practically, the study suggests that organizations should establish healthier digital communication norms, protect employees’ non-work time, and strengthen work-life balance policies to support sustainable well-being and performance.
Cultivating Talent Retention through Green HRM: Exploring the Impact of Organizational Pride in Eco-Conscious Enterprises. Achmad Basofitrah
HARAMAIN : Jurnal Manajemen Bisnis Vol. 5 No. 01 (2025): HARAMAIN : JURNAL MANAJEMEN BISNIS
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Abstract

In the context of increasing environmental awareness and intensifying competition for skilled employees, organizations are required to develop human resource strategies that not only support sustainability goals but also strengthen talent retention. This study examines the effect of Green Human Resource Management (Green HRM) on talent retention, with organizational pride as a mediating variable, in the context of PT. Kencana Agro Persada Riau. A quantitative explanatory design was employed, and data were collected from 200 employees using a structured questionnaire based on a five-point Likert scale. The data were analyzed using SPSS version 25, including descriptive statistics, validity and reliability testing, classical assumption tests, multiple linear regression, and path analysis. Hypothesis testing was conducted at a 5% significance level to evaluate both direct and indirect relationships among the variables. The findings indicate that Green HRM has a positive and significant effect on talent retention and also positively and significantly influences organizational pride. In addition, organizational pride has a positive and significant effect on talent retention and mediates the relationship between Green HRM and talent retention. These results suggest that green-oriented HR practices enhance employees’ intention to remain not only through direct organizational support, but also by fostering a sense of pride in belonging to an environmentally responsible company. The study contributes to the literature by clarifying the psychological mechanism linking Green HRM and talent retention in an eco-conscious enterprise context. Practically, the findings imply that organizations should integrate sustainability values into HR practices in a visible and credible manner in order to strengthen employee pride and improve long-term talent retention.
Fostering Innovative Work Behavior in Startups: The Interplay between Inclusive Leadership and Psychological Safety. Madinatul Munawaroh; Muhammad Irsyad Baitussalam
HARAMAIN : Jurnal Manajemen Bisnis Vol. 5 No. 02 (2025): HARAMAIN : JURNAL MANAJEMEN BISNIS
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Abstract

In increasingly dynamic and competitive business environments, organizations are required to strengthen their innovation capacity by encouraging employees to generate, promote, and implement new ideas in the workplace. One of the key factors influencing such behavior is leadership, particularly inclusive leadership, which emphasizes openness, accessibility, and appreciation of employee contributions. This study examines the effect of inclusive leadership on innovative work behavior, with psychological safety serving as a mediating variable, in the context of PT. Mifa Bersaudara Aceh. A quantitative explanatory research design was employed, and data were collected from 70 employees using a structured questionnaire with a five-point Likert scale. The data were analyzed using SPSS version 25, including descriptive statistics, validity and reliability testing, classical assumption tests, multiple linear regression, and path analysis. Hypothesis testing was conducted at a 5% significance level. The findings reveal that inclusive leadership has a positive and significant effect on innovative work behavior and also significantly enhances psychological safety. In addition, psychological safety has a positive and significant effect on innovative work behavior and mediates the relationship between inclusive leadership and innovative work behavior. These results indicate that employees are more likely to engage in innovative behavior when they perceive their leaders as open, supportive, and willing to value their contributions, and when they feel safe to express ideas and take interpersonal risks. The study contributes to the literature by clarifying the psychological mechanism through which inclusive leadership fosters innovative work behavior in an organizational context. Practically, the findings suggest that organizations should strengthen inclusive leadership practices and cultivate psychologically safe work environments in order to promote sustainable employee innovation.

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