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Contact Name
Mochamad Nashrullah
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Nashrul.id@gmail.com
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+6285136040851
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INDONESIA
International Journal of Artificial Intelligence for Digital Marketing
ISSN : -     EISSN : 30472903     DOI : https://doi.org/10.61796/ijaifd
Core Subject : Economy, Social,
International Journal of Artificial Intelligence for Digital Marketing proposes and fosters discussion on cutting-edge system theory and grounded research and practice addressing new ways of thinking, models and methodologies for understanding and acting within the complexities of market and organisational environments. The journal seeks to contribute to debates concerning the challenges of today regarding local and global economies and society. International Journal of Artificial Intelligence for Digital Marketing - provides a pragmatic view of the future of this area of marketing and focuses on what they describe as the tangible benefits offered by AI solutions. International Journal of Artificial Intelligence for Digital Marketing is designed to accelerate the adoption of AI technologies in the rapidly evolving digital marketing landscape and employs a comprehensive approach, incorporating surveys, exploration of existing AI solutions, and in-depth analysis of the results obtained.
Articles 71 Documents
ENTREPRENEURIAL READINESS TO ADOPT AI IN DIGITAL MARKETING: A SYSTEMATIC REVIEW OF THE LITERATURE AND COMPARATIVE ANALYSIS BETWEEN DEVELOPED AND DEVELOPING COUNTRIES Yohanes Gunawan Wibowo; Eko Budi Satoto; Avicena Rifananta
International Journal of Artificial Intelligence for Digital Marketing Vol. 3 No. 6 (2026): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v3i6.493

Abstract

Objective: This research aims to map the development of global research, compare the characteristics of entrepreneurial readiness across country contexts, and formulate a more contextual conceptual framework of readiness. Method: The method used is a Systematic Literature Review with bibliometric and thematic analysis of publications for the 2021–2025 period which were selected using the PRISMA protocol. Results: The results of the study show a significant increase in the trend of publications and citations, the dominance of the contribution of developed countries in knowledge production, as well as differences in the quality of AI adoption. Entrepreneurs in developed countries are integrating AI strategically and systemically, while in developing countries adoption is still partial due to structural limitations, technological literacy, and data governance. Novelty: This study proposes the expansion of Change Readiness Theory through the dimensions of technology, strategic vision, ethical-social alignment, and data governance as the foundation of sustainable socio-technical readiness for digital marketing transformation.