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International Journal of Artificial Intelligence for Digital Marketing
Published by PT. Antis International Publisher
ISSN : -     EISSN : 30472903     DOI : https://doi.org/10.61796/ijaifd
Core Subject : Economy, Social,
Economics, Econometrics & Finance Environmental Science
International Journal of Artificial Intelligence for Digital Marketing proposes and fosters discussion on cutting-edge system theory and grounded research and practice addressing new ways of thinking, models and methodologies for understanding and acting within the complexities of market and organisational environments. The journal seeks to contribute to debates concerning the challenges of today regarding local and global economies and society. International Journal of Artificial Intelligence for Digital Marketing - provides a pragmatic view of the future of this area of marketing and focuses on what they describe as the tangible benefits offered by AI solutions. International Journal of Artificial Intelligence for Digital Marketing is designed to accelerate the adoption of AI technologies in the rapidly evolving digital marketing landscape and employs a comprehensive approach, incorporating surveys, exploration of existing AI solutions, and in-depth analysis of the results obtained.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 68 Documents
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GLOBAL RESEARCH TRENDS OF SCIENTIFIC PUBLICATIONS ON HALAL FOOD SUPPLY CHAIN: A BIBLIOMETRIC ANALYSIS Aulia Putri, Cindy Nurul; Maika , M. Ruslianor
International Journal of Artificial Intelligence for Digital Marketing Vol. 2 No. 11 (2025): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v2i11.460

Abstract

Objective: The halal food supply chain attracts significant interest from researchers and practitioners globally, especially in Muslim-majority countries. Method: This study maps and analyzes existing halal food supply chain literature using a bibliometric approach with RStudio and the Bibliometrix package through Biblioshiny. Results: Results reveal that 2024 saw the highest number of publications, with 234 documents. Universiti Putra Malaysia is the top institution, and Khan S. is the most prolific author. Malaysia, China, and Indonesia lead in scientific output on this topic. Novelty: This research deepens understanding of trends in halal food supply chain studies and lays a foundation for further research. It also encourages exploration of integrating technological innovation and Sharia values into global halal logistics and supply chain systems.
STRATEGIC ANALYSIS OF INTERNAL AND EXTERNAL ENVIRONMENTS IN IMPROVING COMPETITIVENESS AND BUSINESS SUSTAINABILITY IN THE TANGGULANGIN BAG CRAFT SME IN SIDOARJO Rochmawati, Erfina; Fitriyah, Hadiah
International Journal of Artificial Intelligence for Digital Marketing Vol. 2 No. 11 (2025): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v2i11.463

Abstract

Objective: This study aims to analyze internal and external environmental strategies in improving competitiveness and business sustainability in a Tanggulangin bag craft SME, specifically NWL (NAWAL), and to explain the managerial implications of the findings from an accounting perspective. The study focuses on internal factors, including working capital, human resources, production technology, marketing, competition, and product innovation, as well as external factors that affect the firm’s ability to survive and grow. Method: This research employed a qualitative descriptive method with a case study approach. Informants were selected purposively using the key informant technique, consisting of the business owner, production supervisor, and field foreman, because they have direct knowledge of production processes, operations, and managerial decision-making. Data were collected through observation, in-depth interviews, and documentation. Data analysis used the Miles and Huberman interactive model, including data reduction, data display, and conclusion drawing/verification. Data validity was strengthened through source and technique triangulation. Results: The results indicate that the sustainability of NWL (NAWAL) is strongly influenced by working capital stability, experienced human resources, the use of production technology, effective digital marketing, and continuous product innovation. Limited working capital may delay raw material purchases and disrupt production schedules. The use of industrial machines improves efficiency; however, some finishing processes remain manual, and machine breakdowns may generate additional costs. In a highly competitive market, the company needs to maintain product quality while calculating the cost of goods manufactured (COGM) for each bag model more carefully so that selling prices remain competitive without reducing profit margins. Novelty: The study implies that improving SME competitiveness should be supported by stronger management accounting practices, such as transaction recording, cash flow control, cost analysis, margin evaluation, and periodic financial and non-financial performance measurement (productivity, on-time delivery, defect rates, and repeat orders).
THE INFLUENCE OF VIRTUAL TRY ON, PRODUCT QUALITY, AND COUNTRY OF ORIGIN ON CONSUMER PURCHASING DECISIONS ON MAYBELLINE PRODUCTS Septanaya, Erneisha Adiesti; Pebrianggara , Alshaf; Indayani, Lilik; Sudarso, Satrio
International Journal of Artificial Intelligence for Digital Marketing Vol. 2 No. 12 (2025): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v2i12.464

Abstract

Objective: The purpose of this study is to examine how consumers' decisions to buy Maybelline goods are influenced by Virtual Try On (VTO), product quality, and location of origin. With the advancement of digital technology, Virtual Try On has emerged as an innovation that facilitates customers' ability to virtually test things before making a purchase. Furthermore, the place of origin and product quality are regarded as significant variables that impact consumer choices. Method: The research method used is quantitative by distributing questionnaires to 100 respondents who have purchased Maybelline products with SPSS version 26 data processing media. This study utilizes non-probability sampling through a purposive sampling approach. Results: The results show that Virtual Try On has a positive and significant effect on purchasing decisions with a T-value of 5.323 and a significance value of 0.001, while product quality does not show a significant effect with a T-value of 1.577 and a significance value of 0.118, and the Country of Origin variable has a positive and significant effect with a T-value of 10.879 and a significance value of 0.001. Novelty: With the advancement of digital technology, Virtual Try On has emerged as an innovation that facilitates customers' ability to virtually test things before making a purchase.
THE ROLE OF HEDONIC SHOPPING MOTIVATION AND PROMOTION IN SHAPING ONLINE IMPULSIVE BUYING: THE MEDIATING EFFECT OF SHOPPING ENJOYMENT IN GENERATION Z Ramadhan, Muhammad Anugerah; Yani , Muhammad; Yulianto, Mochamad Rizal; Sukmono, Rita Ambarwati
International Journal of Artificial Intelligence for Digital Marketing Vol. 2 No. 12 (2025): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v2i12.465

Abstract

Objective: The development of e-commerce has encouraged changes in consumer shopping behavior that was previously offline and is now done online, especially in Generation Z who tend to do Impulsive Buying. This study aims to analyze the influence of Hedonic Shopping Motivation and Promotion on Online Impulsive Buying with Shopping Enjoyment as a mediating variable. Method: The study used a quantitative approach with a survey method of 150 Generation Z respondents who actively shop through e-commerce platforms. The data was analyzed using the Partial Least Square Structural Equation Modeling (PLS SEM) method. Results: The results of the study show that Hedonic Shopping Motivation and Promotion have a positive and significant effect on Online Impulsive Buying. In addition, Shopping Enjoyment has been shown to have a significant effect on Online Impulsive Buying and is able to mediate the influence of Hedonic Shopping Motivation and Promotion on this behavior. Novelty: These findings confirm that emotional aspects, engaging promotions and shopping experiences have an important role in shaping Generation Z's impulsive buying behavior.
CREATION OF AI-BASED CUSTOMER BEHAVIOR ANALYTICS MODELS TO HELP BUSINESSES IMPROVE MARKET FORECASTING AND PERSONALIZED SERVICES Gonzalez, Maria; Morales, Sofia; Torres, Javier
International Journal of Artificial Intelligence for Digital Marketing Vol. 2 No. 12 (2025): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v2i12.468

Abstract

Objective: Understanding customer behavior is fundamental to effective market forecasting and personalized service delivery. This paper presents AI-based customer behavior analytics models that leverage deep learning and clustering techniques to segment customers, predict purchasing patterns, and enable personalized marketing strategies. Method: Our multi-layered approach integrates collaborative filtering, sentiment analysis, and sequential pattern mining to create comprehensive customer profiles. Results: Validation using e-commerce datasets shows prediction accuracy improvements of 31% over traditional methods, with personalized recommendations achieving a 24% increase in conversion rates. Novelty: The research contributes to customer relationship management theory and provides actionable insights for businesses seeking to enhance customer engagement through data-driven personalization.
MSME HUMAN CAPITAL TO BUILD SUSTAINABLE MSMES IN THE INDUSTRY ERA 5.0 (CASE STUDY OF MSMES IN KLOJEN MARKET) Mubarok, Muhammad Dzulfahmi; Abadiyah , Rifdah
International Journal of Artificial Intelligence for Digital Marketing Vol. 2 No. 12 (2025): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v2i12.470

Abstract

Objective: As the Industry 5.0 era develops, MSMEs must concentrate on developing human resources as the primary driver of company in addition to using technology. In order to support MSMEs' aspirations in the era of Industry 5.0, this study will examine the human capital model of MSME actors in Klojen Market, Malang City. Method: The study employs a qualitative descriptive methodology, gathering data through documentation, interviews, and observation. MSME actors, market managers, and academics who were purposefully chosen served as research informants. The stages of data reduction, data presentation, and conclusion drawing were used in the data analysis process, together with source and technique triangulation for data validity assessment. Results: The study findings show that the four main indicators of human capital of MSMEs in Klojen Market are experience, expertise, behavior, and skills. Building MSME flexibility and resilience to market shifts and crises begins with business experience. Improving transaction efficiency and company competitiveness is influenced by expertise and skills, especially digital skills such as the use of social media and QRIS. Maintaining social connections with clients and acting in a friendly and communicative manner are examples of human-centricity, which is consistent with the characteristics of Industry 5.0. Furthermore, human capital drives sustainability and resilience through business hygiene, environmental awareness, and adaptability. Novelty: According to the study findings, the sustainability of MSMEs in the Industry 5.0 era is highly dependent on the quality of their human capital.
THE INFLUENCE OF SELF CONTROL, LIFE STYLE, AND INFLUENCER REVIEWS ON SHOPPING BEHAVIOR STUDY ON SHOPEE GEN Z CONSUMERS Febriyanti , Sofia Naya; Yani, Muhammad; Indayani, Lilik
International Journal of Artificial Intelligence for Digital Marketing Vol. 2 No. 12 (2025): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v2i12.471

Abstract

Objective: The development of digital technology and the rapid growth of e-commerce have changed people's consumption patterns, especially among Generation Z, who are known as active users of the Shopee platform. The phenomenon of consumptive shopping behavior is increasing along with low self-control, a practical digital lifestyle, and the strong influence of influencer reviews on social media. This study aims to analyze the influence of self-control, lifestyle, and influencer reviews on the shopping behavior of Shopee consumers in Gen Z. Method: The research approach uses a quantitative method with a questionnaire distributed to 153 respondents who meet the criteria: Gen Z aged 17–28 years, active Shopee users, and have seen influencer reviews. Data analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM) through the SmartPLS 3.0 application. Results: The results showed that all independent variables, namely Self-Control, Lifestyle, and Influencer Reviews, had a positive and significant effect on Shopping Behavior. Novelty: This study contributes to understanding Gen Z consumption behavior and supports efforts to achieve SDG point 12 on sustainable consumption patterns.
THE IMPACT OF BRAND TRUST, BRAND IMAGE AND EMOTIONAL BRANDING ON CUSTOMER SATISFACTION: STUDY ON IKEA FURNITURE INDUSTRY Larasati , Yesika; Yani, Muhammad; Indayani, Lilik; Pebrianggara, Alshaf
International Journal of Artificial Intelligence for Digital Marketing Vol. 2 No. 12 (2025): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v2i12.472

Abstract

Objective: This study aims to analyze the influence of Brand Trust, Brand Image, and Emotional Branding on Customer Satisfaction in IKEA Indonesia customers. Method: This study uses a quantitative approach with the Partial Least Squares-Structural Equation Modeling (PLS-SEM) analysis technique. Primary data was obtained through the distribution of questionnaires to 108 respondents who had purchased and used IKEA furniture products, using purposive sampling techniques. Results: The results of the study show that all independent variables, namely Brand Trust, Brand Image, and Emotional Branding, have a positive and significant effect on Customer Satisfaction. These findings indicate that trust in the brand, strong brand image perception, and emotional engagement of customers in the shopping experience have an important role in increasing customer satisfaction levels. In practical terms, this study provides implications for IKEA to strengthen its marketing strategy oriented towards emotional experience as well as consistency of product and service quality. Novelty: The value of this research's contribution lies in affirming the role of emotional aspects and brand perception in shaping customer satisfaction in the modern furniture industry.

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