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International Journal of Artificial Intelligence for Digital Marketing
Published by PT. Antis International Publisher
ISSN : -     EISSN : 30472903     DOI : https://doi.org/10.61796/ijaifd
Core Subject : Economy, Social,
Economics, Econometrics & Finance Environmental Science
International Journal of Artificial Intelligence for Digital Marketing proposes and fosters discussion on cutting-edge system theory and grounded research and practice addressing new ways of thinking, models and methodologies for understanding and acting within the complexities of market and organisational environments. The journal seeks to contribute to debates concerning the challenges of today regarding local and global economies and society. International Journal of Artificial Intelligence for Digital Marketing - provides a pragmatic view of the future of this area of marketing and focuses on what they describe as the tangible benefits offered by AI solutions. International Journal of Artificial Intelligence for Digital Marketing is designed to accelerate the adoption of AI technologies in the rapidly evolving digital marketing landscape and employs a comprehensive approach, incorporating surveys, exploration of existing AI solutions, and in-depth analysis of the results obtained.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 54 Documents
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ANALYSIS OF THE IMPACT OF CULTURAL DIFFERENCES ON INTERNATIONAL MARKETING NOWADAYS Bakhodirovich, Ruzimuratov Akmal
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 3 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i3.147

Abstract

This research examines the impact of cultural differences on international marketing and its relevance,based on literary sources and authors own suggestions in this environment for its improvement.
THE FUTURE OF AI IN DIGITAL MARKETING TRENDS AND PREDICTIONS FOR 2025 Muminov, Hojiakbar
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 4 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i4.185

Abstract

The integration of Artificial Intelligence (AI) into digital marketing is reshaping the landscape by offering unprecedented capabilities for personalization, predictive analytics, conversational AI, and content optimization. This article explores the emerging trends and future predictions for AI in digital marketing as we approach 2025. It examines how AI-driven personalization techniques are evolving beyond conventional methods to deliver hyper-personalized consumer experiences, resulting in higher engagement and conversion rates. The study further delves into the advancements in predictive analytics, highlighting its role in forecasting consumer behavior and optimizing marketing strategies in real-time. The rise of conversational AI, particularly chatbots, is analyzed for its impact on customer service and engagement, with a focus on natural language processing (NLP) advancements that enhance customer interactions. The article also addresses the growing use of AI in content creation and optimization, which is set to revolutionize content marketing by enabling scalable, high-quality content production. In addition to technological advancements, the paper critically examines the ethical implications of AI in marketing, including issues related to data privacy, security, and algorithmic bias. By providing a comprehensive overview of these developments, this article offers valuable insights for marketers, business leaders, and researchers looking to navigate the rapidly evolving digital marketing ecosystem. Through a synthesis of academic research, industry reports, and expert opinions, this study presents a nuanced perspective on the future of AI in digital marketing, outlining both the opportunities and challenges that lie ahead
THE INFLUENCE OF MARKETING MIX, STORE IMAGE, STORE ATMOSPHERE, SHOPPING EXPERIENCE ON BUYING INTEREST OF TRANSMART CARREFOUR INDONESIA CONSUMER Furqan , Muhammad; Yuliati , Lilik Noor; Indrawan , Dikky
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 4 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i4.188

Abstract

The retail business in Indonesia, especially modern retail, is growing quite rapidly. Transmart Carrefour is now a brand that is widely known and recognized by the public by getting the highest TBI (Top Brand Index) score compared to others. The purpose of this study is to analyze the influence of marketing mix, store image, store atmosphere, shopping experience on consumer purchasing interest at Transmart Carrefour Indonesia. The approach used in this study is a quantitative approach with an online survey method to respondents. The population in this study is people who have made purchases at Transmart Carrefour throughout Indonesia. The number of samples used in research using Partial least squares-SEM analysis is at least 30-100 samples. So the researcher decided to use a sample of 100 consumers. The results of the study show that, 1). There is a significant positive influence of marketing mix on purchase interest. The mean value (average) is 4.345. This result indicates that the marketing mix at Transmart Carrefour has been running very well. 2). There is a significant positive influence of store image on purchase interest. The mean value (average) is 4.159. This result indicates that store image at Transmart Carrefour has been running well 3). There is a significant positive influence of store atmosphere on purchase interest. The mean value (average) is 3.934. This result indicates that the store atmosphere at Transmart Carrefour has been running quite well, 4). This result indicates that the store atmosphere at Transmart Carrefour has been running quite well. 4). There is a significant positive influence of shopping experience on purchase interest. The mean value (average) is 4.075. This result indicates that the shopping experience at Transmart Carrefour has been running well.
TREATMENT OF CHRONIC ADENOIDITIS IN CHILDREN F.S., Ikramova; O.O., Jaxonov
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 4 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i4.197

Abstract

The article describes various methods of removing adenoid hypertrophy, including aspiration diathermy, cold plasma surgery and a combined approach. The article analyzes in detail the combined approach, which is a more accurate, safe and effective method of removing adenoids, especially in children with palatine dysfunction. It describes how this method allows resecting lymphoid tissue with a cutter under clear visual endoscopic control, which avoids injury to the nasal septum, nasal conchs, posterior pharyngeal wall and tubal tonsils. The advantages of preserving the palatopharyngeal sphincter and controlling the depth of adenoid resection using this method are also discussed. In conclusion, it is noted that the combined approach based on the use of an endoscope is a promising method in the surgical treatment of adenoiditis in children with palatine dysfunction and can lead to improved results of surgery and reduced complications after it.
PROBLEMS OF FINANCING THE SOCIAL SPHERE FROM THE STATE BUDGET ОF UZBEKISTAN Mirzakarimova, Muyassar; Pardaeva, Bakhtiniso
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 5 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i5.266

Abstract

The social sphere occupies an important place in the economic system of the country. For the rapid development of the social sphere, it is necessary to stimulate the priority allocation of funds to this sphere. Budget funds are the main source of funding for socio-cultural activities. Budget spending on the social sphere serves as a financial guarantee for the use of social services by citizens of the country at the required level. The purpose of this article is to develop a scientific proposal and practical recommendations for improving the mechanism for financing the social sphere from the budget through the correct distribution of powers between local budgets.
CHALLENGES AND OPPORTUNITIES OF ARTIFICIAL INTELLIGENCE INTEGRATION INTO NIGERIAN UNIVERSITY SYSTEM Luwoye, Akindeyi; Ahmed, Abiola Tawa; Yusuf, Olasunkanmi Ibrahim; Abdulraheem, Jimoh Akanbi
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 5 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i5.267

Abstract

The integration of Artificial Intelligence (AI) into education systems worldwide is rapidly transforming traditional learning environments. However, the adaptation of AI technologies in developing countries, such as Nigeria, presents unique challenges and opportunities. This study explores the multifaceted influence of AI on the Nigerian education sector, examining both the barriers to successful implementation and the potential benefits. Challenges identified include inadequate infrastructure, limited internet connectivity, insufficient funding, lack of skilled personnel, and concerns over data privacy and security. Despite these obstacles, AI has the potential to revolutionize Nigerian education through personalized learning, improved administrative efficiency, enhanced content delivery, and data-driven decision-making. Collaboration, skill development, and ethical considerations also emerge as critical factors in maximizing AI's potential in Nigerian higher education. The study concludes that there is necessity for strategic investments in infrastructure, training programs, and a robust regulatory framework to harness AI's benefits while addressing its challenges. The study also concludes with policy recommendations and a roadmap for fostering sustainable AI-driven educational advancements in Nigeria.
WAYS TO FURTHER IMPROVE THE ACTIVITIES OF BANKS IN THE REPUBLIC OF UZBEKISTAN Farxodbek Abdumutalibovich, Yuldashev
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 6 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v2i1.273

Abstract

This article discusses the issues of further improving the activities of banks in the Republic of Uzbekistan. The banking system, as an important link in the country's economy, plays a crucial role in developing the economy through the introduction of innovative financial services, the development of digital transformation processes, and improving the quality of customer service. During the study, problems arising in banking activities were analyzed and practical recommendations were given on their solutions. In particular, important proposals were put forward on the effective use of financial resources, the introduction of modern technologies, and the improvement of the legislative framework of the banking system
INTERDISCIPLINARY ANALYSIS OF CONSUMER BEHAVIOR THEORIES AND DECISION-MAKING FACTORS Naima Fatikhovna, Khalmurzayeva
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 6 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i6.283

Abstract

This article examines the main theories that explain how and why people make purchasing decisions. Various approaches are analyzed, including rational choice theory, psychoanalytic theory, Maslow's theory of motivation, behavioral and cognitive theories, as well as socio-cultural and emotional approaches. Special attention is paid to the influence of internal and external factors on consumer behavior, including motivation, emotions, social norms, and cognitive biases. The article highlights the importance of using an interdisciplinary approach in the study of consumer behavior and its application in marketing and business strategies
RISK AS THE MAIN CONDITION OF INSURANCE IN INVESTMENT ACTIVITIES Dauletbike Ametbekovna, Eshchanova
International Journal of Artificial Intelligence for Digital Marketing Vol. 2 No. 1 (2025): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v2i1.288

Abstract

Objective: This study aims to analyze the legal concept of "risk" within the framework of civil law theory, with a specific focus on its application to investment insurance. The research explores both the objective and subjective dimensions of risk by reviewing key perspectives from civil law scholars and examining their implications in practical contexts. Methods: A comprehensive review of civil law theories and scholarly literature was conducted to define and evaluate the characteristics and features of risk. The study focuses on identifying the dual nature of risk—objective and subjective—and assessing its relevance in the domain of investment insurance. Comparative analysis of theoretical foundations and practical applications was employed to establish a cohesive understanding. Results: The research identifies key features of risk as outlined by civil law scholars, emphasizing their significance in investment activities. The study reveals how the theoretical foundations of risk provide a structured framework for understanding its implications in the management of investment insurance. The dual nature of risk—comprising both measurable (objective) and perceptive (subjective) elements—was found to be integral to its legal characterization and practical application. Novelty: This study bridges the gap between theoretical legal analysis and practical implementation of risk management in investment insurance. By offering a detailed exploration of the dual nature of risk, the research provides a deeper understanding of its role within civil law and investment activities. This perspective enriches the existing literature and offers valuable insights for legal scholars and practitioners in the field of investment insurance.
THE IMPACT OF MODERN TECHNOLOGIES ON LAW: NEW OBJECTS OF CIVIL LEGAL RELATIONS IN UZBEKISTAN Nuriddin, Shermatov
International Journal of Artificial Intelligence for Digital Marketing Vol. 2 No. 1 (2025): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v2i1.289

Abstract

Objective: This study aims to explore the legal frameworks required for governing virtual and digital objects, focusing on the concept of virtual property in gaming and cryptocurrencies. The research examines whether these new forms of property should be regulated within the civil legal system in Uzbekistan. Methods: The research employs a qualitative analysis of case studies and legal precedents, including international examples such as the Ministry of Justice of Taiwan's recognition of virtual property as legal property and the legal implications of in-game theft. Additionally, it evaluates the evolving legal status of virtual tokens and cryptocurrencies across various jurisdictions, integrating a comparative approach to highlight regulatory differences. Results: The findings reveal that while virtual gaming environments are primarily governed by developer-defined rules, real-world legal consequences arise in cases such as hacking or fraud involving virtual property of significant economic value. Furthermore, virtual currencies, including cryptocurrencies and tokens, have gained recognition as property in multiple legal systems despite persistent regulatory challenges. These developments underscore the economic and legal significance of digital assets. Novelty: This study contributes to the emerging field of virtual property law by addressing gaps in legal recognition and proposing a framework for treating digital objects as economic assets deserving of legal protection. It emphasizes the need for civil law systems, particularly in Uzbekistan, to adapt and expand their scope to encompass the unique challenges posed by intangible digital assets. This perspective offers valuable insights for legal scholars and policymakers addressing the implications of digital transformation on civil legal relations.

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