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INDONESIA
Indonesian Journal of Da'wah Management Scholars
Published by Perkumpulan Ahli Manajemen Dakwah Indonesia
ISSN : -     EISSN : 31099866     DOI : https://doi.org/10.64991/indo-jdms.v1i01.8
Core Subject : Religion, Science, Social,
Religion Decision Sciences, Operations Research & Management Social Sciences
Indonesian Journal of Dawah Management Scholars is a scholarly and open access interdisciplinary journal that is published twice a year. The journal provides a means for sustained discussion of relevant issues that fall within the focus and scope of the journal, which can be examined empirically. The journal publishes research articles covering all aspects of dawah management or organization. The broad range of Islamic contexts published by the journal includes, but is not limited to, research in research in Islamic philanthropy and humanitarian, mosques, halal tourism, Hajj and Umrah management, Muslim workers, Islamic economic institutions, zakat and waqf management, dawah strategies, etc. We warmly invite all individuals who possess a keen interest in the focus and scope to contribute to our publication.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 15 Documents
 1   2 
Strategic Da’wah Management in Building Millennial Spirituality through Social Media Munawarotul Muna; Muhammad Khoirul Malik; Bobby Rachman Santoso
Indonesian Journal of Da'wah Management Scholars Vol. 2 No. 01 (2026): April - September
Publisher : Perkumpulan Ahli Manajemen Dakwah Indonesia (PAMDI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64991/indo-jdms.v2i01.15

Abstract

Purpose- This study aims to evaluate the extent of public perception of Koh Dennis Lim by analyzing public responses and the da'wah strategies used by Koh Dennis Lim in spiritually guiding millennial teenagers through da'wah media platforms such as YouTube. Design/Methodology/Approach - The method used in this research is a qualitative method, which is an in-depth approach to understanding a phenomenon. This research adopts a virtual ethnography approach, which is designed to understand the experience of virtual and digital worlds, including digital platforms and complex public networks. This approach developed in response to advances in internet technology Findings- The results of the research obtained are that the better the reputation Koh Dennis Lim has, the more followers will follow his da'wah studies. From here millennial teenagers are interested in the da'wah presented by Koh Dennis Lim, so that millennial teenagers can foster spirituality in themselves through the da'wah messages contained in Koh Dennis Lim's da'wah studies. Research implication- The findings in this study show that Koh Dennis Lim's proselytizing activities through social media have a major impact on his reputation in guiding teenagers' spirituality through social media, Originalty/Value- This paper presents the use of social media for preaching by analyzing the spirituality of teenage followers of Koh Dennis Lim's study using da'i image theory.
Assessing Organizational Maturity in a University-Based Da'wah Technology Center: An Organizational Maturity Index Approach Evi Septiani Tavip Hayati; Euis Marlina
Indonesian Journal of Da'wah Management Scholars Vol. 2 No. 01 (2026): April - September
Publisher : Perkumpulan Ahli Manajemen Dakwah Indonesia (PAMDI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64991/indo-jdms.v2i01.25

Abstract

Purpose – This study evaluates the Center for Da'wah Technology Development (Pusat Pengembangan Teknologi Dakwah/PPTD) of the Faculty of Da'wah and Communication's organizational maturity in supporting student competency development using the Organizational Maturity Index (OMI). Design/methodology/approach – This study uses a quantitative survey method with an OMI-based questionnaire to measure six main dimensions of organizational maturity, namely: Management Process, Leadership and Strategy, Risk Management, Resource Management, Culture and Employee Development, and Performance Measurement and Evaluation. Respondents consisted of 49 active PPTD members with varying lengths of involvement Findings – The results show that PPTD has a relatively high average maturity level (3.9), with the highest score in the Culture and Employee Development dimension (4.2), indicating a collaborative and innovative environment. However, there is a gap between the actual conditions and the respondents' expectations in the aspects of Risk Management and Performance Measurement, with a gap value of 1.1. Respondents also expect improvements in technology, facilities, and intensive training. Research implications – These results indicate that although PPTD has advanced in several aspects of organizational maturity, there is an urgent need to improve the performance evaluation system, ensure adequate budget allocation, strengthen risk mitigation, and allocate resources to enhance the organization's resilience and effectiveness. The implication of this study is the importance of PPTD investing in technology and strengthening its culture of innovation to achieve higher operational efficiency and organizational resilience in the face of the challenges of the digital era. Originality/value – This study is among the first to apply the Organizational Maturity Index (OMI) to a university-based da'wah technology center within an Islamic higher education context. It extends the use of OMI beyond business organizations and highlights how organizational maturity can be developed in a resource-limited yet innovation-driven environment. The findings provide a valuable reference for similar educational and faith-based organization
Reconstructing the Epistemology of Da'wah Management through a Prophetic Paradigm of Humanization, Liberation, and Transcendence Siti Fatimah; Maryono
Indonesian Journal of Da'wah Management Scholars Vol. 2 No. 01 (2026): April - September
Publisher : Perkumpulan Ahli Manajemen Dakwah Indonesia (PAMDI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64991/indo-jdms.v2i01.30

Abstract

Purpose – This article examines the epistemological crisis of Da'wah Management (DM) and reconstructs it through Prophetic Management grounded in humanization, liberation, and transcendence. It aims to reposition DM as a coherent field of knowledge and institutional project within Islamic higher education. Design/methodology/approach – The study uses a qualitative conceptual-epistemological design based on library research, critical literature review, and analysis of institutional and curriculum documents related to DM. Findings – The article finds that DM has largely been shaped by positivistic-technocratic and normative-fiqh orientations, producing an eclectic curriculum, a blurred scientific identity, and graduates framed mainly as technical managers. As an alternative, it proposes Prophetic Management, derived from Kuntowijoyo's prophetic social science, as an epistemological framework that integrates human dignity, social liberation, and transcendental values. Research implications – The framework offers a basis for redesigning institutional orientation, curriculum structure, specialization development, and graduate profiles in DM study programs, particularly in Islamic higher education. Originality/value – This article contributes an original paradigmatic synthesis between prophetic social science and the epistemological reconstruction of DM as both a scientific discipline and an academic institution.
Dominant 5P Marketing Mix Elements Influencing Umrah Pilgrims’ Interest Mujahidah Nabilah Taufiqoh; Yetty Faridatul Ulfah; Muhammad Fathurrahman
Indonesian Journal of Da'wah Management Scholars Vol. 2 No. 01 (2026): April - September
Publisher : Perkumpulan Ahli Manajemen Dakwah Indonesia (PAMDI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64991/indo-jdms.v2i01.31

Abstract

Purpose – This study aims to examine the partial and simultaneous effects of the 5P marketing mix elements—product, price, place, promotion, and people—on Umrah pilgrims’ interest in selecting travel services at PT. Hajar Aswad Mubaroq Surakarta. It also seeks to identify the most dominant variable influencing pilgrims’ interest. Design/methodology/approach – This research employed a quantitative approach, with data collected from 90 respondents through structured questionnaires. The data were analysed by using statistical techniques, including t-tests to assess partial effects, F-tests to evaluate simultaneous effects, and the coefficient of determination (R²) to measure explanatory power. Findings – The results indicate that all five marketing mix elements significantly influence pilgrims’ interest both partially and simultaneously. The F-test result shows a value of 22.092, with an R² of 54.2%, indicating that the model explains a substantial proportion of variance in pilgrims’ interest. Among the variables, place is identified as the most dominant factor, followed by people, product, price, and promotion. Research implications – These findings underscore the strategic importance of optimizing all elements of the 5P marketing mix, particularly place and people. Travel agencies are encouraged to enhance accessibility and strategic location, as well as improve the competence and service quality of human resources, in order to strengthen pilgrims’ interest and competitiveness in the Umrah travel market. Originality/value – This study contributes to the Umrah travel marketing literature by comprehensively examining the simultaneous and partial effects of the 5P marketing mix on pilgrims’ interest in selecting Hajj and Umrah travel services, while identifying place as the most influential factor shaping customer interest.
Muslim-Friendly Tourism Development in Taiwan: Tourist Needs, Halal Certification, and Stakeholder Readiness Dian Adi Perdana; Do Tuyet Ngan
Indonesian Journal of Da'wah Management Scholars Vol. 2 No. 01 (2026): April - September
Publisher : Perkumpulan Ahli Manajemen Dakwah Indonesia (PAMDI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64991/indo-jdms.v2i01.41

Abstract

Purpose – This study aims to examine the development of Muslim-friendly tourism in Taiwan by synthesizing existing evidence on tourist needs, halal certification, destination image, and stakeholder readiness. As a non-Muslim destination actively targeting the growing Muslim travel market, Taiwan provides an important context for understanding how religiously sensitive tourism services can be developed within a multicultural environment. Design/methodology/approach – The study employs a systematic literature review approach guided by the PRISMA framework. Relevant publications were retrieved from the Scopus database using the keywords “Halal Tourism Taiwan,” “Islamic Tourism Taiwan,” and “Religious Tourism Taiwan.” The review focused on English-language journal articles and book chapters published between 2021 and 2026. Data were extracted through a structured summary table and analyzed using qualitative descriptive synthesis. Findings – The review reveals that Muslim tourists visiting Taiwan primarily expect access to halal food, prayer facilities, Islamic-compliant amenities, reliable halal information, and a welcoming social environment. Halal certification plays a critical role in building trust by reducing uncertainty and signaling compliance with Islamic requirements. Muslim-friendly attributes significantly strengthen both cognitive and affective destination image, although they do not directly determine travel decisions. The findings further indicate that Taiwan has demonstrated substantial stakeholder commitment through government initiatives, halal certification programs, and industry engagement. Nevertheless, challenges remain regarding the uneven availability of Muslim-friendly facilities, service standardization, and stakeholder coordination. Research implications – The findings provide practical insights for policymakers, tourism operators, and halal certification bodies seeking to strengthen Taiwan’s competitiveness in the Muslim tourism market through integrated destination management. Originality/value – This study contributes to the literature by integrating fragmented discussions on tourist needs, halal certification, destination image, and stakeholder readiness into a comprehensive framework for understanding Muslim-friendly tourism development in Taiwan.

Page 2 of 2 | Total Record : 15

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