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Servitia: Journal of Community Service and Engagement
Published by CV SCRIPTA INTELEKTUAL MANDIRI
ISSN : 31232329     EISSN : 31232132     DOI : 10.65310
Core Subject : Humanities, Education, Social, Engineering,
Humanities Education Social Sciences Transportation Other
Servitia: Journal of Community Service and Engagement is a peer-reviewed academic journal dedicated to publishing high-quality works in the field of community service and engagement. The journal provides a scholarly platform for academics, researchers, practitioners, and students to disseminate innovative practices, empowerment models, and community-based initiatives that generate meaningful impact and foster sustainable development. All submissions are subjected to a rigorous double-blind peer-review process to ensure originality, academic integrity, and scientific excellence. Published biannually in February and August, Servitia emphasizes interdisciplinary collaboration, transformative approaches, and evidence-based practices that contribute to advancing community welfare and strengthening the role of higher education in society at both national and international levels.
Arjuna Subject : Umum - Umum
Articles 11 Documents
 1   2 
Model Optimalisasi Iklan Digital dalam Meningkatkan Daya Saing Usaha Mikro Kecil dan Menengah pada UMKM Cume Yume Rizky Ayu Andini; Raissa Dea Fernanda; Kurnia Sukma Adriyani; Jenifer Fiorentina Prasanti; Aprilia Paramadina
Journal of Community Service and Engagement Vol 1 No 2 (2026): February: Servitia: Journal of Community Service and Engagement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/1rgjvf27

Abstract

The development of digital technology has opened up great opportunities for MSMEs to increase their competitiveness through the use of digital technology. However, there are still many MSMEs that are unable to manage digital advertising optimally, including in content planning and target determination. This community service activity aims to increase the understanding and skills of Cume Yume MSMEs in optimizing digital advertising as a marketing communication strategy. The results of this activity show a significant improvement in digital advertising performance, as indicated by an increase in the number of views, reach, interactions, and followers of Cume Yume SME’s social media accounts. In addition, partners showed changes in digital marketing management by starting to utilize ad insight data as a basis for determining marketing strategies. This activity provides concrete support for SME empowerment efforts through the sustainable optimization of digital advertising.

Page 2 of 2 | Total Record : 11

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