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Ascendia: Journal of Economic and Business Advancement
Published by CV SCRIPTA INTELEKTUAL MANDIRI
ISSN : 31108229     EISSN : 31106994     DOI : 10.65310
Core Subject : Economy,
Economics, Econometrics & Finance
Ascendia: Journal of Economic and Business Advancement is a peer-reviewed academic journal dedicated to the dissemination of high-quality research in economics, management, accounting, and business. The journal provides an open platform for researchers, scholars, practitioners, and academics to publish original empirical studies, theoretical analyses, and applied research that contribute to economic development and business innovation. Ascendia welcomes manuscripts on a wide range of topics, including economic policy, financial management, entrepreneurship, organizational behavior, business strategy, marketing, and sustainable economic growth. All submissions undergo a rigorous double-blind peer-review process to ensure scholarly integrity, originality, and academic excellence. Published quarterly in March, June, September, and December, Ascendia aims to foster intellectual exchange and promote forward-looking insights that drive progress in economic and business disciplines at both national and international levels.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 94 Documents
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Strategi Pemasaran Digital Wisata Watu Gendong Desa Beji Kecamatan Ngawen Kabupaten Gunungkidul untuk Menarik Minat Kunjungan Wisatawan Aji Tegar Herlambang; Erlangga Brahmanto
Journal of Economic and Business Advancement Vol. 1 No. 3 (2026): March: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/aaxjf777

Abstract

This study examines the digital marketing strategies implemented at Watu Gendong Tourism Village, Beji Village, Ngawen District, Gunungkidul Regency, and their role in stimulating tourists’ intention to visit. Employing a field-based qualitative research design, the study integrates in-depth interviews, participant observation, and documentation analysis to capture strategic practices, managerial dynamics, and audience engagement patterns within the destination’s digital promotion ecosystem. The findings reveal that digital marketing effectiveness is strongly shaped by the strategic alignment between visual storytelling, platform selection, and interactive communication with potential visitors. Social media utilization, particularly through visually driven and narrative-based content, contributes to the formation of destination image, perceived authenticity, and emotional attachment among prospective tourists. The active involvement of local stakeholders in content production and online interaction enhances credibility and strengthens digital engagement  
Pengaruh Coffee Shop Atmosphere, Service Experience, dan Brand Personality terhadap Customer Satisfaction Tomoro Coffee di Kota Surabaya Dea Riska Ananta Djawak; M. Sihab Ridwan
Journal of Economic and Business Advancement Vol. 1 No. 3 (2026): March: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/c4cb5k76

Abstract

This study aims to analyze the influence of Coffee Shop Atmosphere, Service Experience, and Brand Personality on Customer Satisfaction at Tomoro Coffee in Surabaya. The research employs a quantitative method involving 100 respondents selected using purposive sampling. Data were collected through a five-point Likert scale questionnaire and analyzed using IBM SPSS version 26, including validity, reliability, classical assumption tests, multiple linear regression, t-test, and F-test. The results indicate that all three variables have a positive and significant effect on customer satisfaction, both partially and simultaneously. Brand Personality is the most dominant variable influencing satisfaction. The coefficient of determination (R²) value of 0.750 explains that 75% of customer satisfaction variation is affected by these variables. The findings highlight that a pleasant coffee shop atmosphere, excellent service quality, and a strong brand personality are essential in enhancing customer satisfaction at Tomoro Coffee Surabaya.
Financial Stress and Borrowing Behavior: A Literature Review Arimbi Priadipa
Journal of Economic and Business Advancement Vol. 1 No. 3 (2026): March: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/x9vyps50

Abstract

This article synthesizes contemporary scholarship on financial stress and borrowing behavior through a structured interpretive literature review of Scopus-indexed studies published between 2015 and 2025. Drawing on economics, behavioral finance, and economic psychology, the review integrates empirical and theoretical evidence to explain how stress reshapes household borrowing decisions beyond rational choice assumptions. The findings indicate that financial stress operates simultaneously as a cognitive constraint, an emotional burden, and a social signal, influencing credit uptake, debt persistence, and risk tolerance. Psychological mechanisms such as decision fatigue, loss aversion, and social emotions interact with structural factors including income volatility, debt composition, and institutional context. Longitudinal and comparative studies demonstrate that borrowing under stress often reflects short-term coping rather than intertemporal optimization, with measurable consequences for mental health and subjective well-being. The synthesis further reveals persistent heterogeneity across age, socioeconomic position, and cultural settings, challenging universal policy prescriptions. Conceptually, the article advances an integrated framework linking stress dynamics to borrowing behavior across micro-level decision processes and macro-level financialization. Policy implications are discussed briefly.
The Impact of Motivation and Organizational Commitment on Employee Work Performance Anugrah Rossytasari; Sugiharto, Sugiharto; Achmad Daengs GS; Enny Istanti; Diana Zuhro
Journal of Economic and Business Advancement Vol. 1 No. 3 (2026): March: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/r0s5x520

Abstract

The era of globalization has profoundly influenced various aspects of human life, breaking down national boundaries and reshaping international relations through advancements in information and communication technology. In Indonesia, this has significantly impacted industries such as trade, manufacturing, and services. Organizations face intense competition, making employee commitment essential for achieving company goals. Harmonious interpersonal relationships among employees foster trust and togetherness, which are crucial for sustaining high organizational commitment. Without mutual trust and group cohesion, employee commitment diminishes, reducing overall work performance. Clear and jointly established organizational goals provide guidance on responsibilities, workloads, and performance targets while serving as motivational challenges to enhance employee productivity. This study employs multiple linear regression analysis to examine the relationship between motivation, organizational commitment, and employee work performance. The simultaneous F test indicates a significant influence of independent variables on the dependent variable, with a calculated F value of 28.9701 exceeding the F table value of 3.19. The coefficient of determination (R²) is 0.5418, showing that 54.18% of the variance in employee performance is explained by motivation (X1) and organizational commitment (X2), while the multiple correlation coefficient (R) of 0.7361 indicates a strong overall relationship. Partially, organizational commitment exerts the most dominant effect on work performance, with a calculated t value of 5.4485 exceeding the t table value of 2.0096. Factors contributing to this influence include alignment of job characteristics with employee expectations, opportunities for skill development, provision of alternative job options, and organizational support for knowledge enhancement, all of which collectively improve employee work performance.
Transformasi PT Bank Syariah Indonesia Tbk Menjadi BUMN: Analisis Komprehensif Perspektif Yuridis, Dampak Ekonomi, dan Syariah Rachmad Risqy Kurniawan
Journal of Economic and Business Advancement Vol. 1 No. 3 (2026): March: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/h582bm72

Abstract

This article examines the institutional transformation of PT Bank Syariah Indonesia Tbk into a state-owned enterprise (BUMN) through a comprehensive conceptual framework integrating legal restructuring, economic governance, and Shariah legitimacy. Employing a non-empirical and interpretative-critical approach, the study synthesizes international literature on corporate governance, economic analysis of law, and Islamic finance, alongside normative sources such as regulatory documents, corporate disclosures, and authoritative fatwas. The analysis highlights that BSI’s new persero status strengthens state capacity to position Islamic banking as a strategic development instrument, potentially enhancing scale, competitiveness, and financial inclusion. At the same time, it raises governance challenges, including risks of self-dealing, political intervention, and bureaucratic rigidity that may weaken market discipline. From a Shariah perspective, institutional legitimacy depends on substantive compliance, effective supervision by the Shariah Supervisory Board, and alignment with maqasid al-shariah objectives.
Revolusi Rekrutmen Berbasis AI: Antara Efisiensi dan Jebakan Bias Syafa Azahra; Maiza Fikri
Journal of Economic and Business Advancement Vol. 1 No. 4 (2026): June: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/stye4p40

Abstract

The digital transformation of recruitment has significantly reshaped human resource management by accelerating hiring processes, standardizing candidate evaluation, and increasing organizational capacity to handle large applicant pools. Technology-driven recruitment systems offer notable efficiency gains through reduced recruitment time and operational costs while supporting strategic workforce planning. Despite these advantages, the growing reliance on automated selection mechanisms raises concerns related to bias, fairness, and ethical accountability. Bias embedded in historical data and system design may unintentionally reproduce structural inequalities and influence both decision quality and applicant perceptions. This study adopts a qualitative literature-based approach to critically examine the dual role of technology in recruitment, focusing on the tension between efficiency and justice. The findings indicate that fair and effective recruitment requires strong governance frameworks, transparent data management, human oversight in decision-making, and enhanced digital literacy among human resource practitioners. Integrating efficiency with ethical responsibility is essential for sustaining organizational competitiveness, trust, and legitimacy in an increasingly digital labor market.  
Faktor-Faktor Yang Memengaruhi Keputusan Pembelian Produk Merchandise K-Pop Nadiah Salma Salsabila; Muhamad Yunanto
Journal of Economic and Business Advancement Vol. 1 No. 4 (2026): June: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/yeh7jh68

Abstract

This empirical study examines the determinants of purchase decisions for K-Pop merchandise within the Group Order Senja community using a quantitative descriptive approach and Structural Equation Modeling–Partial Least Squares (SEM-PLS). The sample consists of 180 respondents selected through purposive sampling from a population of 479 active K-Pop fans who have purchased merchandise collectively. The findings demonstrate that consumer trust, price perception, and social value significantly influence purchase decisions, while social influence acts as a partial mediating variable. Consumer trust exhibits the strongest direct effect on purchase decisions, highlighting the importance of credibility and perceived transaction security in collective purchasing systems. Social value significantly shapes social influence, reinforcing social dynamics within fandom communities. Interestingly, social influence shows a significant negative relationship with purchase decisions, suggesting the presence of psychological resistance or self-control mechanisms under social pressure.
Impact of Work Discipline on Increasing Employee Work Productivity Nurul Amien Rosadisyam; Mahjudin , Mahjudin; Enny Istanti; Rina Dewi; Achmad Daengs GS
Journal of Economic and Business Advancement Vol. 1 No. 4 (2026): June: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/cnhza257

Abstract

This study investigates the impact of work discipline on increasing employee work productivity within a corporate setting using an empirical quantitative approach. The research was conducted at PT. Wira Nusa Abadi Surabaya, employing a census method involving 55 employees as respondents. Data were collected through structured questionnaires measuring work discipline and employee productivity using Likert-scale indicators. Statistical analysis was performed using simple linear regression to estimate the functional relationship between discipline and productivity, supported by classical assumption testing to ensure model validity. The regression results indicate a positive coefficient of 0.540, suggesting that improvements in work discipline are associated with increased productivity levels. Hypothesis testing using a one-tailed t-test at a 0.05 significance level produced a calculated t-value of 3.507, exceeding the critical value of 2.006, thereby confirming statistical significance. These findings demonstrate that work discipline functions as a measurable determinant of employee productivity and provides empirical support for managerial policies emphasizing structured behavioral compliance to enhance organizational performance.
Pengaruh Celebrity Endorser dan Viral Marketing terhadap Keputusan Pembelian Melalui Minat Beli (Literature Review Manajemen Pemasaran) Indah Anggraeni Purnama Sari; Shofwatun Hasna; Muhamad Agung Ali Fikri; Firdaus Putra; Dhaniel Hutagalung; Dwi Ferdiyatmoko Cahya Kumoro; Marhaendro Purno; Francisca Sestri Goestjahjanti; Mutiara Fitridiani; Winanti, Winanti
Journal of Economic and Business Advancement Vol. 1 No. 4 (2026): June: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/zthtab88

Abstract

This study aims to construct a conceptual synthesis regarding the influence of celebrity endorser and viral marketing on purchase decisions through purchase intention as a mediating variable within the domain of marketing management. The research adopts a non-empirical qualitative approach using a systematic literature review to integrate and critically analyze previous empirical findings and theoretical perspectives. The findings indicate that celebrity endorser attributes such as credibility, attractiveness, and congruence enhance consumer trust and perceived value, while viral marketing strengthens social validation and message diffusion in digital environments. Both variables influence purchase decisions indirectly by shaping purchase intention as a behavioral intention mechanism. The study provides a coherent conceptual framework that can guide future empirical research in digital marketing contexts.  
Pengaruh Kualitas Produk dan Eksklusivitas Produk terhadap Keputusan Pembelian Konsumen: Studi pada Followers Instagram Faith Industries Moch Shiddiq Hermaya Putra; Umi Narimawati
Journal of Economic and Business Advancement Vol. 1 No. 4 (2026): June: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/1nnn4954

Abstract

The development of social media, particularly Instagram, has changed the marketing strategies of the fashion industry by placing visuals as the main means of shaping perceptions and purchasing decisions. The high intensity of digital displays is not always accompanied by consistent product quality, which has the potential to affect consumer trust. This study aims to analyze the influence of product quality and product exclusivity on purchasing decisions among Instagram followers of Faith Industries. The approach used is quantitative with an associative and verifiable design. Data was collected through an online questionnaire administered to 96 respondents selected using purposive sampling. The analysis was conducted using multiple linear regression, t-test, F-test, and coefficient of determination using SPSS. The results showed that product quality had a positive and significant effect on purchasing decisions, while product exclusivity had no significant partial effect. Simultaneously, both variables had a significant effect with a contribution of 30.7%.

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