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Ascendia: Journal of Economic and Business Advancement
Published by CV SCRIPTA INTELEKTUAL MANDIRI
ISSN : 31108229     EISSN : 31106994     DOI : 10.65310
Core Subject : Economy,
Economics, Econometrics & Finance
Ascendia: Journal of Economic and Business Advancement is a peer-reviewed academic journal dedicated to the dissemination of high-quality research in economics, management, accounting, and business. The journal provides an open platform for researchers, scholars, practitioners, and academics to publish original empirical studies, theoretical analyses, and applied research that contribute to economic development and business innovation. Ascendia welcomes manuscripts on a wide range of topics, including economic policy, financial management, entrepreneurship, organizational behavior, business strategy, marketing, and sustainable economic growth. All submissions undergo a rigorous double-blind peer-review process to ensure scholarly integrity, originality, and academic excellence. Published quarterly in March, June, September, and December, Ascendia aims to foster intellectual exchange and promote forward-looking insights that drive progress in economic and business disciplines at both national and international levels.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 83 Documents
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Strategi Pemasaran Digital Wisata Watu Gendong Desa Beji Kecamatan Ngawen Kabupaten Gunungkidul untuk Menarik Minat Kunjungan Wisatawan Aji Tegar Herlambang; Erlangga Brahmanto
Journal of Economic and Business Advancement Vol. 1 No. 3 (2026): March: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/aaxjf777

Abstract

This study examines the digital marketing strategies implemented at Watu Gendong Tourism Village, Beji Village, Ngawen District, Gunungkidul Regency, and their role in stimulating tourists’ intention to visit. Employing a field-based qualitative research design, the study integrates in-depth interviews, participant observation, and documentation analysis to capture strategic practices, managerial dynamics, and audience engagement patterns within the destination’s digital promotion ecosystem. The findings reveal that digital marketing effectiveness is strongly shaped by the strategic alignment between visual storytelling, platform selection, and interactive communication with potential visitors. Social media utilization, particularly through visually driven and narrative-based content, contributes to the formation of destination image, perceived authenticity, and emotional attachment among prospective tourists. The active involvement of local stakeholders in content production and online interaction enhances credibility and strengthens digital engagement  
Pengaruh Coffee Shop Atmosphere, Service Experience, dan Brand Personality terhadap Customer Satisfaction Tomoro Coffee di Kota Surabaya Dea Riska Ananta Djawak; M. Sihab Ridwan
Journal of Economic and Business Advancement Vol. 1 No. 3 (2026): March: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/c4cb5k76

Abstract

This study aims to analyze the influence of Coffee Shop Atmosphere, Service Experience, and Brand Personality on Customer Satisfaction at Tomoro Coffee in Surabaya. The research employs a quantitative method involving 100 respondents selected using purposive sampling. Data were collected through a five-point Likert scale questionnaire and analyzed using IBM SPSS version 26, including validity, reliability, classical assumption tests, multiple linear regression, t-test, and F-test. The results indicate that all three variables have a positive and significant effect on customer satisfaction, both partially and simultaneously. Brand Personality is the most dominant variable influencing satisfaction. The coefficient of determination (R²) value of 0.750 explains that 75% of customer satisfaction variation is affected by these variables. The findings highlight that a pleasant coffee shop atmosphere, excellent service quality, and a strong brand personality are essential in enhancing customer satisfaction at Tomoro Coffee Surabaya.
Financial Stress and Borrowing Behavior: A Literature Review Arimbi Priadipa
Journal of Economic and Business Advancement Vol. 1 No. 3 (2026): March: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/x9vyps50

Abstract

This article synthesizes contemporary scholarship on financial stress and borrowing behavior through a structured interpretive literature review of Scopus-indexed studies published between 2015 and 2025. Drawing on economics, behavioral finance, and economic psychology, the review integrates empirical and theoretical evidence to explain how stress reshapes household borrowing decisions beyond rational choice assumptions. The findings indicate that financial stress operates simultaneously as a cognitive constraint, an emotional burden, and a social signal, influencing credit uptake, debt persistence, and risk tolerance. Psychological mechanisms such as decision fatigue, loss aversion, and social emotions interact with structural factors including income volatility, debt composition, and institutional context. Longitudinal and comparative studies demonstrate that borrowing under stress often reflects short-term coping rather than intertemporal optimization, with measurable consequences for mental health and subjective well-being. The synthesis further reveals persistent heterogeneity across age, socioeconomic position, and cultural settings, challenging universal policy prescriptions. Conceptually, the article advances an integrated framework linking stress dynamics to borrowing behavior across micro-level decision processes and macro-level financialization. Policy implications are discussed briefly.

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