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INDONESIA
Jurnal Publikasi Ekonomi dan Akuntansi
Published by Pusat Riset dan Inovasi Nasional
ISSN : 28089391     EISSN : 28089006     DOI : 10.51903
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Accounting: Akuntansi Keuangan, Akuntansi Manajemen, Akuntansi Pajak, Audit, Akuntansi Biaya, Akuntansi Sektor Publik, Akuntansi UMKM. Economics: Ekonomi Makro, Ekonomi Mikro, Ekonomi Perkotaan, Penilaian Properti, Ekonomi Islam, Lembaga Keuangan Perbanka Manajemen: Manajemen Pemasaran, Manajemen Strategik, Manajemen Kuangan, Manajemen Sumberdaya Manusia, Manajemen Sektor Publik.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 266 Documents
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Studi Literatur : Pengaruh Kinerja Keuangan dan Good Corporate Governance (GCG) terhadap Penghindaran Pajak (Tax Avoidance)
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 2 (2025): Mei: Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i2.4377

Abstract

This study was conducted with the aim of analyzing the influence of financial performance and Good Corporate Governance (GCG) on tax avoidance practices. The method used in this study is a literature study by analyzing and synthesizing 10 published journals related to this topic. Analysis of the study results proves that financial performance such as Return on Assets (ROA) and profitability have a positive relationship with tax avoidance, while Good Corporate Governance (GCG) through an independent board, institutional ownership, and an audit committee can significantly reduce tax avoidance practices. These findings support agency theory which emphasizes the importance of supervision and transparency in controlling conflicts of interest between management and shareholders. This study provides practical implications for regulators and companies to strengthen corporate governance in order to balance tax optimization and tax compliance
Analisis Investasi Terhadap Pertumbuhan Ekonomi
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 2 (2025): Mei: Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i2.4383

Abstract

This study aims to analyze the relationship between investment and economic growth in North Sumatra Province during the period of 2005–2023. The main focus is on how investment, both Domestic Investment (PMDN) and Foreign Direct Investment (FDI), influences the Gross Regional Domestic Product (GRDP) as the primary indicator of economic growth. Using a descriptive qualitative method based on secondary data, the study finds that FDI tends to have a more significant impact on economic growth compared to domestic investment. Moreover, investment also plays a role in increasing employment opportunities and interacts with other variables such as inflation and government spending. The findings show that the impact of investment on economic growth can vary depending on macroeconomic conditions and other structural factors. Therefore, optimizing investment requires support from inclusive and sustainable development policies.
Pengaruh Teknologi Digital terhadap Pengembangan Usaha Mikro, Kecil, dan Menengah di Buahbatu
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 2 (2025): Mei: Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i2.4386

Abstract

One of the main strategies used by the government to empower communities and accelerate the economic growth of a country is the existence of Micro, Small, and Medium Enterprises (MSMEs). Digital technology, in addition to other technical advances, is currently having a major impact on society by making it easier for businesses of all sizes to operate and gain recognition across borders. The main objective of this study is to find out how the use of advanced technology can boost the income of MSMEs in Buahbatu. This system uses the SPSS 26 variation program to integrate various iterative examination processes. Both additional information and information used are equally significant. The scientists themselves collect research data through a selection process using observational polls with a questionnaire list. The results of the study show that the application of digital technology has a positive and significant impact on the growth of income of Micro, Small, and Medium Enterprises (MSMEs) in Buahbatu Regency. This study shows that the use of digital technology can increase marketing space, income, and output.
Pengaruh Lingkungan Fisik terhadap Kepuasan Mahasiswa di Universitas Djuanda Bogor
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 2 (2025): Mei: Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i2.4399

Abstract

This study aims to evaluate the influence of the physic|al environment on student s|atisf|action |at Dju|and|a University, Bogor. |A qu|antit|ative method with |a survey |appro|ach w|as used to collect d|at|a from 50 students through questionn|aires. Multiple line|ar regression |an|alysis using SPSS version 26 reve|aled th|at the qu|ality of the physic|al environment—which includes |aspects such |as |air qu|ality, lighting, color, |and sound—h|as |a positive |and signific|ant imp|act on student s|atisf|action. These findings suggest that improving the physical environment can be an effective strategy to enhance student satisfaction and academic achievement
Pengaruh Konten Pemasaran & Live Shopee Terhadap Keputusan Pembelian Pelanggan
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 1 (2025): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i1.4411

Abstract

In the digital era, marketing strategies through e-commerce have rapidly evolved. Shopee, as one of the leading platforms, utilizes marketing content and live streaming features as efforts to attract customers. This study aims to analyze the influence of marketing content and Shopee live streaming on customer purchasing decisions. The research employs a descriptive quantitative approach using a questionnaire as the instrument. The expected results indicate that engaging marketing content and interactive live streaming have a positive impact on consumer interest and purchasing decisions. These findings are expected to serve as a reference for businesses in optimizing their digital marketing strategies.
Pengaruh Tingkat Pengangguran dan Tingkat Kemiskinan Di Provinsi Nusa Tenggara Timur Tahun 2019-2023
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 1 (2025): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i1.4417

Abstract

The purpose of this study was to determine the effect of Unemployment Level and Education on Poverty Level in East Nusa Tenggara Province in 2019-2023. The data analysis technique used in the study is the quantitative method. The data processing technique in this study uses the assistance of the SPSS (statistical package for the social sciences) software program. The data analysis technique in this study is multiple linear regression analysis, hypothesis testing and analysis of the coefficient of determination (R2). In this study, the type of data used is quantitative and uses secondary data sources. The results of this study indicate that the Unemployment Level and Education simultaneously affect Poverty in East Nusa Tenggara Province. Meanwhile, based on the results of the t-test, the Unemployment variable has a significant positive effect on Poverty in East Nusa Tenggara Province, Education has a positive and significant effect on Poverty in East Nusa Tenggara Province
Pengaruh Lingkungan Kerja Fisik Dan Non Fisik Terhadap Produktivitas Kerja Pegawai Dinas Pendidikan Provinsi Sulawesi Selatan
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): September : Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i3.4439

Abstract

This study aims to 1) determine the effect to the physical work environmenton the work productivity of employees of the south sulawesi provincial education office. 2) to determine the effect of the non physical work environment on the work productivity of employees of the south Sulawesi provincial education office. The type of research conductedis quantitative with an associative approach, the population in this study were all employees at the south Sulawesi provincial education office totaling 114 people. The results of this study physical work environment has a positive and significant effect on employee work productivity. Therefore, efforts to improve the comfort of the work space through periodic evalutions are very important to increase focus, reduce fatigue, and increase the work efficiency of employees of the south Sulawesi provincial education office. Non physical work environment has positive and significant effect on employee work productivity. This is very important to achieve organizational success and increase the work efficiency of employees of the south Sulawesi provincial education office.
Digital Transformation in Human Resource Management: Literature Review on Effectiveness and Implementation Challenges
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 2 (2025): Mei: Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i2.4441

Abstract

Human resource managements digital makeover-now a staple of post COVID work life pushes big shifts across firms. Research piles up showing that adding tech to payroll, hiring, or talent reviews boosts speed, lets staff set flexible hours, and sharpens a companys edge. Yet those gains hinge on three building blocks: solid IT pipes, workers who feel at home online, and a culture that values learning-by-linking screens rather than guarding silos. Public bodies and firms in emerging economies run into familiar hurdles-resistance to new ways, knowledge gaps, and tight budgets paid with taxpayer pounds. At the same time, the digital leap invites richer learning loops, a bolder brand image, and faster bursts of innovation as smart-working platforms take center stage. Based on this cross-case look, success calls for one big plan that stitches tech road maps, ongoing staff training, and revised rules into a single fabric. Leaders wishing to boost results through resilient, people-centered digitization will find these pointers practical and timely.
Pengaruh Citra Merek Dan Harga Terhadap Loyalitas Konsumen Di Usaha Mie Gacoan, Setiabudhi, Bandung
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 1 (2025): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i1.4464

Abstract

Abstract. The purpose of this study is to analyze the impact of brand image and price on consumer loyalty to the Gacoan noodle business. Maintaining consumer loyalty is a major challenge for business players in the era of increasingly fierce cooking business competition. Strong brand image and reasonable prices are considered two important factors to create and maintain customer loyalty. This study uses a quantitative approach using a survey-based survey method distributed to 30 consumers of Mie Gacoan in the city of Bandung. The data analysis technique used is multiple linear regression to test the simultaneous and sometimes inter-effects between independent variables (brand and price) dependent variables (consumer loyalty). Keywords: brand image, price, consumer loyalty, Mie Gacoan, marketing strategy Abstrak. Tujuan dari penelitian ini adalah untuk menganalisis dampak citra merek dan harga pada loyalitas konsumen terhadap bisnis mie Gacoan. Mempertahankan loyalitas konsumen adalah tantangan utama bagi para pemain bisnis di zaman kompetisi bisnis memasak yang semakin keras. Citra merek yang kuat dan harga yang wajar dianggap dua faktor penting untuk menciptakan dan mempertahankan loyalitas pelanggan. Studi ini menggunakan pendekatan kuantitatif menggunakan metode survei berbasis survei yang didistribusikan kepada 30 konsumen Mie Gacoan di kota bandung. Teknik analisis data yang digunakan adalah beberapa regresi linier untuk menguji efek simultan dan terkadang antara variabel independen (merek dan harga) variabel dependen (loyalitas konsumen). Kata kunci: citra merek, harga, loyalitas konsumen, Mie Gacoan, strategi pemasaran
Analisis Strategi Promosi Word Of Mouth Dan Inovasi Produk Terhadap Minat Beli (Studi Kasus Es Teh Lembang Di Panyileukan Kota Bandung )
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 1 (2025): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i1.4465

Abstract

Es Teh Lembang is a refreshing beverage business established in 2023 in Panyileukan, Bandung. This business relies on word-of-mouth promotion without the use of social media, yet it has successfully attracted many customers due to the quality of its products and its strategic location near residential areas and a university campus. Its signature menu includes tea with tropical fruit flavors such as mango and lychee. This research uses a descriptive qualitative approach through interviews, observation, and documentation, as well as data analysis based on the Miles & Huberman model. The results show that word-of-mouth promotion remains effective when supported by quality and innovative products. The addition of light snacks to the menu and efficient operations managed by five employees with a rotation system also contribute to improved business performance. Distribution using a three-wheeled bicycle adds a unique appeal. With daily sales of 800–900 cups, Es Teh Lembang demonstrates that a simple yet well-targeted strategy can compete effectively in the local beverage market.

Page 22 of 27 | Total Record : 266

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