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Politeknik Negeri Malang Jl. Soekarno Hatta No. 9 Malang 65145
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Jurnal Linguistik Terapan
Published by Politeknik Negeri Malang
ISSN : 20882025     EISSN : -     DOI : 10.33795
Core Subject : Education,
Languange, Linguistic, Communication & Media
Jurnal Linguistik Terapan (JLT) terbit dua kali dalam setahun pada bulan Mei dan November yang berisi artikel ilmiah hasil penelitian atau kajian dalam bidang pengajaran bahasa, pembelajaran bahasa, pemerolehan bahasa, sosiolinguistik, psikolinguistik, penerjemahan, analisis wacana, pragmatik, bilingualisme, linguistik kontrastif, multilingualisme, komunikasi multilingual, leksikografi, linguistik komputasional, komunikasi berbantuan komputer, linguistik forensik, dan lain-lain, serta tinjauan buku dalam bidang-bidang tersebut.
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 5 Documents
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Search results for , issue "JLT Volume 14 No 2, 2024" : 5 Documents clear
Creating Instagram Press Releases of Misstika Craft Linked to a Writing Platform Aisyabella Brilliana Azzahra; Bambang Suryanto; Nugrahaningtyas Fatma Anyassari
Jurnal Linguistik Terapan JLT Volume 14 No 2, 2024
Publisher : UPT P2M Politeknik Negeri Malang

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Abstract

Misstika Craft is a craft business that intends to thrive internationally. Based on several stages of analysis, the Instagram business of Misstika Craft can potentially become a promotional medium for product knowledge through writing platforms. Therefore, the researcher created promotional Instagram press releases linked to a writing platform as an innovation in promotional media for the business. This research involved the theory of the Press Release Hybrid Genre, which mixes comprehensive business details with supportive promotional elements. Furthermore, the researcher uses visual storytelling theory to create video content. This study attempts to develop a new promotional strategy by merging press releases on Medium.com and video content on Instagram. This study used Design and Development Research methods. The findings of this study are presented in the form of 13 informative-promotional press releases and 5 Instagram narrative video content. The overall responses to this product were generally positive, with scores of 4.4 for press releases and 4.3 for Instagram video content.
Motivasi Mahasiswa Dalam Belajar Bahasa Jepang Eny Widiyowati; Titien Indrianti; Esther Hesline Palandi; Cahyo Ramadhan Pratama
Jurnal Linguistik Terapan JLT Volume 14 No 2, 2024
Publisher : UPT P2M Politeknik Negeri Malang

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Abstract

Penelitian ini adalah penelitian deskriptif kuantitatif yang bertujuan untuk mengetahui tingkat motivasi mahasiswa dalam belajar bahasa Jepang dan jenis-jenis motivasi mahasiswa dalam belajar bahasa Jepang. Teknik pengumpulan data pada penelitian ini menggunakan kuesioner dan wawancara. Populasi pada penelitian ini berjumlah 81 mahasiswa program studi Administrasi Bisnis Politeknik Negeri Malang. Sampel pada penelitian ini menggunakan sampel jenuh. Prosedur analisis data terdiri dari beberapa tahap. Tahap pertama adalah menganalisis tingkat motivasi mahasiswa dalam belajar bahasa Jepang. Pada tahap ini hasil kuesioner akan ditabulasikan dalam tabel distribusi frekuensi sehingga akan diketahui tinggi atau rendahnya motivasi mahasiswa dalam belajar bahasa Jepang. Hasilnya akan disajikan dalam bentuk persentase. Tahap kedua adalah menganalisis jenis-jenis motivasi belajar mahasiswa. Pada tahap ini juga akan menggunakan tabel distribusi frekuensi untuk jenis-jenis motivasi dan hasilnya akan disajikan dalam bentuk presentase. Hasil penelitian menunjukkan motivasi belajar bahasa Jepang mahasiswa termasuk dalam kategori tinggi. 4 (empat) motivasi belajar yaitu motivasi instrumental, motivasi integratif, motivasi intrinsik dan motivasi ekstrinsik dimiliki oleh mahasiswa. Motivasi intrinsik memiliki persentase sebesar 65, 49%, motivasi ekstrinsik memiliki persentase sebesar 70, 86%, motivasi instrumental memiliki persentase sebesar 77, 78 % dan motivasi integratif memiliki persentase sebesar 79, 43%.
The Analysis of Lexical Features in Makeup and Skincare Video Advertisements Windy Gusti Dwiyanti
Jurnal Linguistik Terapan JLT Volume 14 No 2, 2024
Publisher : UPT P2M Politeknik Negeri Malang

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Abstract

Most of video advertisements used certain linguistic styles, including lexical features in order to attract and persuade audiences. This paper investigates the use of lexical features in successful makeup and skincare video advertisements. The data sources used in this research were L’Oreal Paris and Rare Beauty as the makeup video advertisements. Then, Nivea, and Curology as the skincare video advertisements. The research design used is case study which is a form of qualitative research. This study attempted to investigate what linguistic styles (lexical dan syntactical features) are used in the makeup and skincare video advertisements. Based on the result analysis, the researcher found that makeup and skincare video advertisements used 7 out of 10 types of lexical features, namely hyperbole, weasel word, familiar language, simple vocabulary, repetition, euphemism, and glamorization.
An Analysis of Persuasive Techniques in Airbnb and Booking.com Video Commercials Reista Fatikah Maldhani; Mariana Ulfah Hoesny
Jurnal Linguistik Terapan JLT Volume 14 No 2, 2024
Publisher : UPT P2M Politeknik Negeri Malang

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Abstract

Language is a fundamental tool for human communication and is widely applied across various fields, including advertising, where it serves to inform and persuade audiences about products or services. This study focuses on the use of persuasive techniques—both verbal and non-verbal—in video advertisements, specifically analyzing 20 commercials from Airbnb and Booking.com, two leading online travel agencies with different approaches to targeting audiences. Using a qualitative method and theories from Lamb for verbal and Adler & Rodman for non-verbal techniques, the researcher identified 22 verbal strategies—such as inclusive language, anecdote, and emotive language—with inclusive language being the most dominant, and five non-verbal techniques—like posture, gesture, and facial expression—with posture and gesture being most frequently used.
Errors in Indonesian-English Consecutive Interpreting: A Case Study in Interpreting Class Practice Ni Wayan Swardhani Wiraswastiningrum
Jurnal Linguistik Terapan JLT Volume 14 No 2, 2024
Publisher : UPT P2M Politeknik Negeri Malang

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Abstract

This study explores consecutive interpretation, which involves listening, note-taking, and reproducing speech and can lead to errors similar to those in spoken language production. Previous research has investigated various strategies and error types in consecutive interpretation, highlighting the challenges faced by novice interpreters and the factors that affect speech errors, including language proficiency, working memory, and anxiety. Focusing on interpreting practice recordings conducted in class on health topics, the study aims to examine the types of errors and issues identified in the case study. The study utilizes error parameters established by Gonzalez et al. (1996), Barik (1998), Hairuo (2015), Chinh (2010), and Altman (1994). This qualitative study follows a systematic approach to data collection, employing recordings from the observation phase. Two distinct data sets were generated: from English to Bahasa Indonesia (BA) and the reverse interpretation from Bahasa Indonesia to English (AB). A total of 64 data points were collected, comprising 52 from the BA set and 12 from the AB set. Transcriptions were completed for both sets, and the resultant data were categorized according to the aforementioned error parameters. This study identifies six types of errors in the analyzed object, of which five fall under the stated error parameters. Meanwhile, the sixth was identified explicitly within the context of this study. The reasons for these errors vary, ranging from the interpreter's lack of experience and competence to intentional attempts to deliver a more natural interpretation and clarify the intended message.

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