Garuda - Garba Rujukan Digital

Pelatihan Pembuatan Konten Media Sosial Menuju Terwujudnya Desa Wisata Wringinsongo Tumpang Malang Hiqma Nur Agustina; Ririn Pratiwi Suharto; Nugrahaningtyas Fatma Anyassari; Maya Rizky Fauzia; Novitasari
Jurnal Pengabdian Polinema Kepada Masyarakat Vol. 9 No. 1 (2022): Jurnal Pengabdian Polinema Kepada Masyarakat
Publisher : UPT Penelitian dan Pengabdian Kepada Masyarakat Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jppkm.v9i1.117

Salah satu cara untuk memulihkan perekonomian Indonesia, khususnya di sektor pariwisata adalah dengan membangun Desa Wisata. Desa wisata ini merupakan potensi yang perlu dikembangkan dan diberdayakan untuk meningkatkan kesejahteraan masyarakat desa sehingga memiliki daya saing serta menjadi lokomotif kebangkitan perekonomian. Desa Wringinsongo yang terletak di Kecamatan Tumpang, Kabupaten Malang memiliki potensi bidang pertanian, perikanan, industri kreatif dan juga pariwisata. Semua potensi tersebut akan dapat berkembang dan dapat meningkatkan pendapatan masyarakat apabila didukung oleh promosi yang memadai. Kegiatan PPM (Pengabdian kepada Masyarakat) berupa pelatihan pembuatan konten media sosial di Instagram diberikan kepada anggota BUMDes Tirta Jaya Kreasi guna membantu terwujudnya Desa Wisata. Sebagai hasilnya peserta pelatihan mendapatknn pengetahuan dan keterampilan teknik mengambil gambar dan menulis konten yang nmenarik di Instagram.

Successful Indonesian startups’ product blogs: A digital genre analysis and its pedagogical implications Nugrahaningtyas Fatma Anyassari; Novitasari; Tri Astuti Handayani; Cita Nuary Ishak; Nafisya Alfiani Aisyah
JOALL (Journal of Applied Linguistics and Literature) Vol. 8 No. 1: February 2023
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/joall.v8i1.24364

Blogs can be deemed as an alternative digital media which have been strategically employed for business communication. One of the realizations is product blogs. As startups, which are identically linked to digital media, have been skyrocketing in number, product blogs play an integral role to accommodate their business communication. In writing an article for the product blogs, startups often open an internship vacancy for, among others, polytechnic students majoring English for business communication. However, generic structure of a product blog article is quite different from academic essays. There is a need to equip the students with adequate product blog article writing skills before they embark on internship. This study aims at empirically delving into generic structure of successful Indonesian startups’ product blogs. To achieve the aim, this research employed corpus-based research methodology. There were 33.430 tokens of product blogs from two unicorn startups. The framework for analysis was adapted from Askehave and Nielsen (2005). The findings show that there were three moves in the corpus, namely contextualizing product, detailing product, and soliciting response. Each move consisted of steps which were categorized into reading mode and navigating mode. The findings lead to pedagogical implications—inculcating the moves to polytechnic students majoring English for business communication—as an attempt to link and match between vocational pedagogy and industry requirements.

PELATIHAN BAHASA INGGRIS UNTUK PEREMPUAN WIRAUSAHA DI KAMPUNG HERITAGE KAJOETANGAN, KOTA MALANG Novitasari Novitasari; Tiara Estu Amanda; Hiqma Nur Agustina; Maya Rizki Fauzia; Nugrahaningtyas Fatma Anyassari; Noverita Wahyuningsih
Jurnal Pengabdian kepada Masyarakat Vol. 10 No. 1 (2023): JURNAL PENGABDIAN KEPADA MASYARAKAT 2023
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v10i1.3662

City tourism is one of the attractions that can be visited by local and foreign tourists. City tourismhas various types of attractions, one of which is a tourist village. Tourism villages can improve thelocal community's economy and have the competitiveness to become the leading tourism in a city.Kajoetangan Heritage Village, which is located in Malang City, has tourism potential because it hasthe characteristics of a row of houses with Dutch colonial architecture that are still original andwell preserved. In addition, in this tourist village there are also entrepreneurs who are dominatedby women. This business has the potential to boost the economy by selling superior products andservices to tourists. This training aims to improve the English language skills of womenentrepreneurs in offering and selling their products to foreign tourists. As a result, participants areable to demonstrate skills in conducting conversations in English to sell and offer products andservices.

PELATIHAN PEMBUATAN VIDEO OFFICIAL PEMANDIAN SUMBERINGIN UNTUK MENDUKUNG TERWUJUDNYA DESA WISATA DI DESA WRINGINSONGO, KEC. TUMPANG, KAB. MALANG Agustina, Hiqma Nur; Anyassari, Nugrahaningtyas Fatma; Fauzia, Maya Rizki; Novitasari, Novitasari; Rahayu, Eka Listianing; Handayani, Tri Astuti
Dharma: Jurnal Pengabdian Masyarakat Vol 5, No 1 (2024): Mei
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/dlppm.v5i1.12492

Tourism village is a village that has various characteristics and uniqueness, and therefore designated as a tourist attraction. Tourist village is a form of community empowerment since the village is run and managed by local community. In addition, it also drives utilization of local resources and development of local businesses. Studies have shown the impact of tourism village toward the village economy since tourism is a substantial economic base for developing an area. Situated in Tumpang, Malang Regency, Wringinsongo village has a lot of potentials, namely agriculture, fisheries, creative industry and tourism. One of which is a natural swimming pond called Sumberingin. However, number of visitors are relatively low because very few people, particularly those living outside Tumpang, have heard about this attraction. With adequate promotion, Sumberingin swimming pond can be a major tourist attraction. Therefore, Polinema decided to conduct a training on video-making and editing for members of BUMDes Tirta Jaya Kreasi. The objective is to provide some assistance to promote Sumberingin swimming pond. The findings demonstrated that the training increased the participants’ knowledge and skills in video-making from several interesting angles.

Developing ‘About Us’ and ‘Our Products’ pages for SME Batik’s owned media using applied genre framework Anyassari, Nugrahaningtyas Fatma; Istifaiyah, Alda Imroatul; Agustina, Hiqma Nur; Indrianti, Titien; Rohani, Siti
Journal of English in Academic and Professional Communication Vol 11 No 1 (2025): January
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jeapco.v11i1.5684

Indonesian government policy on enhancing SMEs to go international needs support, also, from educational sector, as part of pentahelix. Potentials SME batik has and the problem in completing communication channels it is experiencing, this developmental study addresses. By employing design and development research (DDR), this study developed ‘about us’ and ‘our products’ pages by using applied genre as the framework. The pages were then published on owned media in the form of a website. Following ADDIE model as the research procedure, this study focused on the first three stages- analysis, design, and development-as this was an initial stage. The results of ‘about us’ and ‘our products’ pages were validated by two experts: language expert from a vocational higher institution and content expert from industry. The validation results show positive feedback from both experts in terms of relevance, understandability, language, reliability, adequacy, scope, usefulness, and multimodality. It leads to the possibility to apply applied genre not only in teaching language for specific purposes but also in solving SME batik’s business communication problems.

Developing a News Channel About Vocational Education for TIMES Indonesia Alfian, M. Ade Nur; Cahyani, Hilda Cahyani; Anyassari, Nugrahaningtyas Fatma
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 4 No. 2 (2025): Vol. 4 No. 2 2025
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v4i2.788

This research aimed to develop a news channel entitled “English” by helping to create news articles that focus on the theme of Vocational Education with the scope of institutions or campuses in the Malang Area as many as 20 news articles or 8.267 words. This research was conducted based on problems in the leading mass media “TIMES Indonesia” which has an “English” channel. It is known that they only upload news articles on the “English” channel one to two times a day. The problem is emphasized by a statement from one of the English Editor team stating that basically, they compile English news articles with the majority focusing on four themes namely entertainment, lifestyle, tourism, and culinary. From the competition among other online-based mass media, TIMES Indonesia is not very prominent in terms of uploading English news articles. The researcher applied the Design and Development Research model by Richey and Klein (2014) by adapting five stages, namely analysis, design, development, implementation, and evaluation. Data collection conducted by the researcher was observation, interviews, and surveys. This research was expected to compete with competitors from other online-based mass media in terms of English news articles and vocational education and also useful for many parties, especially for TIMES Indonesia.

AN ANALYSIS OF SLICE-OF-LIFE VIDEO ADVERTISEMENT STRUCTURES IN LEICA AND FUJIFILM Ivana Larissa Nirwasita; Fatma Anyassari, Nugrahaningtyas
International Journal of Business English and Communication Vol 3 No 3 (2025): July
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v3i3.9107

Leica and Fujifilm are two well-known camera brands that use a slice-of-life advertising style, which emphasizes everyday problems and portrays their products as solutions. However, there has been limited research on the linguistic features of this type of advertisement. This study analyzed the structure of 24 slice-of-life video advertisements by Leica and Fujifilm posted on YouTube in 2024. This study aims to identify the structures used in these advertisements. The research employed a qualitative case study as the research method. Intra-coder reliability was conducted twice to ensure the credibility of the findings. The results revealed five mandatory structures: headline, problem, solution, features to benefit, and speaker’s introduction, which can be rearranged flexibly except for the headline. This research benefits novice copywriters, especially non-native ones, in writing advertising copy for high-involvement products in English.

THE FUNCTION OF APPLIED LINGUISTICS IN BUSINESS COMMUNICATION: BENEFITTING FROM GENRE ANALYSIS IN THE DIGITAL ERA Nugrahaningtyas Fatma Anyassari
International Journal of Business English and Communication Vol 3 No 3 (2025): July
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v3i3.9280

The onset of the English for Business and Professional Communication study program in vocational higher institutions in Indonesia gains more attention as the number of the study programs has increased. This study describes the teaching of applied linguistics in business communication to equip students with linguistics skills appropriate for business communication from ESP point of view and the student’s perspectives after attending the class. This study employed case study as the research method. Sampling technique used was convenient sampling by which a class of 22 second-year applied bachelor students majoring English for Business and Professional Communication participated. The methods of data collections were observation, documentation, and interview. The findings show that genre analysis being performed in two modes—as an instructional method for teachers and as an analytical method for students—raised students’ genre awareness in business communication in the digital era. The awareness helped students find how English can accommodate business and professional communication in the digital era. Some examples of worksheets and students are displayed to provide vivid illustrations. This study suggests company websites as one of authentic materials representing business communication in the digital era be used in the class to bridge the gap between students’ language skills and expected outcomes of digital business communication nowadays.

PELATIHAN PEMBUATAN VIDEO OFFICIAL PEMANDIAN SUMBERINGIN UNTUK MENDUKUNG TERWUJUDNYA DESA WISATA DI DESA WRINGINSONGO, KEC. TUMPANG, KAB. MALANG Agustina, Hiqma Nur; Anyassari, Nugrahaningtyas Fatma; Fauzia, Maya Rizki; Novitasari, Novitasari; Rahayu, Eka Listianing; Handayani, Tri Astuti
Dharma: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Mei
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/dlppm.v5i1.12492

Tourism village is a village that has various characteristics and uniqueness, and therefore designated as a tourist attraction. Tourist village is a form of community empowerment since the village is run and managed by local community. In addition, it also drives utilization of local resources and development of local businesses. Studies have shown the impact of tourism village toward the village economy since tourism is a substantial economic base for developing an area. Situated in Tumpang, Malang Regency, Wringinsongo village has a lot of potentials, namely agriculture, fisheries, creative industry and tourism. One of which is a natural swimming pond called Sumberingin. However, number of visitors are relatively low because very few people, particularly those living outside Tumpang, have heard about this attraction. With adequate promotion, Sumberingin swimming pond can be a major tourist attraction. Therefore, Polinema decided to conduct a training on video-making and editing for members of BUMDes Tirta Jaya Kreasi. The objective is to provide some assistance to promote Sumberingin swimming pond. The findings demonstrated that the training increased the participants’ knowledge and skills in video-making from several interesting angles.

Indonesian Tourism Village Potentials, Marketing Strategies And Language: A Case of Wringinsongo Village Agustina, Hiqma Nur; Anyassari, Nugrahaningtyas Fatma; Fauzia, Maya Rizki
Modality Journal: International Journal of Linguistics and Literature Vol. 4 No. 1 (2024): June 2024
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/mj.v4i1.8367

Realizing that each human being is naturally gifted with numerous talents, the objective of the study is to identify the potentials of Wringinsongo village and the marketing strategies the village has implemented to realize a tourism village. Wringinsongo village has abundant natural and human resources waiting to be explored, namely Sumberingin swimming pond, multipurpose building, natural clean water source, and local products such as traditional drinks made from turmeric, banana and papaya chips, as well as Jemblem, a traditional snack made from fried cassava. This study employed a descriptive qualitative design. The data collection methods were in-depth interviews, observations, and documentation. The findings revealed that due to some changes in management, the BUMDes has yet to be able to apply optimal marketing strategies. Furthermore, the village did not have any promotional videos or social media. The marketing strategies using a language approach were used to spread information about Wringinsongo village and its potential. It is expected that the village management will implement marketing strategies that use a language approach more frequently to support the development of Wringinsongo village into a tourism village. The marketing strategy using a language approach is to use attractive captions containing information about the facilities, infrastructure, and various potentials of Wringinsongo Village. Abstrak Menyadari bahwa setiap manusia secara alami memiliki berbagai bakat, penelitian ini bertujuan untuk mengidentifikasi potensi Desa Wringinsongo dan strategi pemasaran desa yang telah diterapkan untuk mewujudkan desa wisata. Desa Wringinsogo memiliki sumber daya alam dan manusia yang melimpah untuk dijelajahi, yaitu kolam renang Sumberingin, gedung serbaguna, sumber air bersih alami, dan produk lokal seperti minuman tradisional yang terbuat dari kunyit, pisang dan keripik pepaya serta Jemblem, camilan tradisional yang terbuat dari singkong goreng. Penelitian ini menggunakan desain deskriptif kualitatif. Metode pengumpulan data adalah wawancara mendalam, observasi, dan dokumentasi. Temuan mengungkapkan sehubungan dengan beberapa perubahan dalam manajemen, BUMDes belum dapat menerapkan strategi pemasaran yang optimal. Selain itu, desa tidak memiliki video promosi atau media sosial, strategi pemasaran menggunakan pendekatan bahasa, untuk menyebarkan informasi tentang desa Wringinsongo dan potensinya. Diharapkan manajemen desa dapat menerapkan strategi pemasaran yang menggunakan pendekatan bahasa lebih sering untuk mendukung pengembangan Desa Wringinsongo menjadi desa wisata. Strategi pemasaran menggunakan pendekatan Bahasa adalah dengan menggunakan caption yang menarik berisi informasi tentang sarana, prasarana dan berbagai potensi yang dimiliki oleh Desa Wringinsongo.

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