cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Hendri Mauliansyah
Contact Email
Hendri.mauliansyah@gmail.com
Phone
+6285234567882
Journal Mail Official
globalreseacrh.great@gmail.com
Editorial Address
Jalan Bahagia No.17 C, Dusun Lampoh Lubhouk, Desa Punge Blang Cut, Kecamatan Jaya Baru Kota Banda Aceh, Provinsi Aceh, Indonesia
Location
Kota banda aceh,
Aceh
INDONESIA
Global Research in Economics and Advanced Theory
Published by GABUNGAN RISET EDUKASI DAN EKSPLORASI TEORI
ISSN : -     EISSN : 31233449     DOI : -
Core Subject : Religion, Economy, Humanities, Education, Social,
Religion Humanities Economics, Econometrics & Finance Social Sciences Other
GREAT (Global Research in Economics and Advanced Theory) (ISSN-E 3123-3449) adalah jurnal internasional yang menggunakan sistem peer review ganda dan terbuka, yang menerima artikel penelitian berkualitas tinggi, asli, dan didukung secara teoritis di bidang ekonomi. Hal ini mencakup, namun tidak terbatas pada, studi di bidang manajemen, akuntansi, akuntansi Islam, keuangan, strategi bisnis, kewirausahaan, dan bidang lain yang terkait dengan pengembangan ekonomi dan bisnis. Jurnal GREAT diterbitkan oleh Gabungan Riset Edukasi dan Eksplorasi Teori. Jurnal ini menerbitkan berbagai karya akademik, termasuk artikel penelitian, makalah konseptual, laporan studi kasus, ulasan, dan pembahasan tentang isu-isu kontemporer dalam ekonomi dan bisnis (lihat Tujuan dan Ruang Lingkup & Etika dan Pelanggaran). Artikel dalam jurnal ini diterbitkan empat kali setahun (empat edisi per tahun), pada bulan Februari, Mei, Agustus, dan November. Manfaat bagi Penulis: Kami juga menyediakan berbagai manfaat bagi penulis, seperti akses gratis ke PDF yang diterbitkan, kebijakan hak cipta akses terbuka, dan visibilitas internasional yang luas.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 50 Documents
 1   2   3   4   5 
COMPARATIVE ANALYSIS OF SPECIAL AUTONOMY FUND UTILIZATION: EVIDENCE FROM ACEH AND PAPUA Zahrah Inayah
GLOBAL RESEARCH IN ECONOMICS AND ADVANCE THEORY (GREAT) Vol 3 No 1 (2026): GREAT Journal
Publisher : GREET

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65788/greatjournal.v3i1.92

Abstract

This study advances the literature on asymmetric fiscal decentralization by providing a systematic comparative analysis of Special Autonomy Fund (SAF) utilization in Aceh and Papua, two conflict-affected regions in Indonesia that share similar fiscal privileges but exhibit markedly different development trajectories. Unlike prior studies that predominantly assess SAF impacts in a single-region or sector-specific context, this research introduces a cross-regional institutional comparison that explicitly links fund effectiveness to variations in governance quality, accountability mechanisms, and post-conflict political stability. Employing a mixed-methods approach that combines quantitative analysis of fiscal transfers and socio-economic indicators with qualitative assessment of governance arrangements, the study reveals that Aceh’s relatively stronger institutional capacity, participatory governance, and transparency mechanisms enable SAF to translate into tangible improvements in poverty reduction and human development. In contrast, Papua’s weaker administrative capacity and limited public oversight significantly constrain the developmental returns of comparable fiscal transfers. The study’s key novelty lies in demonstrating that special autonomy funds function not as neutral fiscal instruments but as institution-contingent policy tools whose effectiveness is conditional upon local governance structures and social capital. By reframing SAF as an institutional rather than purely fiscal intervention, this research contributes new empirical and conceptual insights to the decentralization and post-conflict governance literature, offering policy-relevant lessons for the design of asymmetric autonomy frameworks in heterogeneous and politically sensitive regions.
PERTUMBUHAN EKONOMI, KONSUMSI ENERGI TERBARUKAN, DAN EMISI KARBON Ronaldi Defastian, Ronaldi Defastian
GLOBAL RESEARCH IN ECONOMICS AND ADVANCE THEORY (GREAT) Vol 3 No 1 (2026): GREAT Journal
Publisher : GREET

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65788/greatjournal.v3i1.93

Abstract

This study examines the relationship between economic growth, renewable energy consumption, and carbon emissions by explicitly accounting for income-level heterogeneity and nonlinear growth dynamics. Using panel data from [xx] countries over the period [tahun–tahun], this study employs fixed effects and dynamic panel estimators within the Environmental Kuznets Curve (EKC) framework to capture both unobserved heterogeneity and dynamic adjustment processes. The results indicate that renewable energy consumption has a statistically significant negative effect on carbon emissions, confirming its role in mitigating environmental degradation. Economic growth exhibits a nonlinear relationship with emissions, supporting the EKC hypothesis. Importantly, the emission-reducing impact of renewable energy is found to be substantially stronger in high-income countries than in middle- and low-income economies, highlighting pronounced heterogeneity across development stages. These findings suggest that renewable energy contributes more effectively to the decoupling of economic growth from carbon emissions when supported by adequate infrastructure, institutional capacity, and technological readiness. The study provides novel empirical evidence on the differentiated role of renewable energy in sustainable development and offers important policy implications for designing income-specific energy transition strategies.
KEPEMIMPINAN DIGITAL DAN INOVASI WIRAUSAHA: BUKTI DARI USAHA KECIL DAN MENENGAH Mukhairir Fikri Ihsan; Devi Susanti
GLOBAL RESEARCH IN ECONOMICS AND ADVANCE THEORY (GREAT) Vol 3 No 1 (2026): GREAT Journal
Publisher : GREET

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65788/greatjournal.v3i1.94

Abstract

The accelerating pace of digital transformation has repositioned leadership as a critical determinant of entrepreneurial innovation, particularly within resource-constrained small and medium enterprises (SMEs). This study examines how digital leadership shapes entrepreneurial innovation by integrating strategic vision, digital capability, and innovation-oriented organizational culture. Employing a mixed-methods design, this research combines semi-structured interviews with SME leaders and a survey of 300 SMEs across retail, manufacturing, and service sectors. The findings reveal that digital leadership exerts a strong and positive influence on entrepreneurial innovation by enhancing organizational agility, knowledge sharing, customer-centric innovation, and resilience under environmental uncertainty. Empirically, SMEs characterized by high digital leadership demonstrate significantly higher innovation outputs, faster time-to-market, and superior adaptive performance compared to traditionally led firms. The qualitative evidence further uncovers how digitally oriented leaders orchestrate digital tools, collaborative cultures, and learning mechanisms to overcome structural constraints typical of SMEs. This study advances the literature by moving beyond a unidimensional view of digital leadership and empirically demonstrating its integrative role as a strategic capability that links digital transformation, innovation processes, and entrepreneurial outcomes. Practically, the findings offer actionable insights for SME owners, policymakers, and support institutions to embed digital leadership development within entrepreneurship and digitalization frameworks, thereby strengthening SME competitiveness and sustainability in the digital economy.
PRODUKTIVITAS PERTANIAN DAN PENDAPATAN PETANI: BUKTI DARI INDONESIA Nurulia Dimitha
GLOBAL RESEARCH IN ECONOMICS AND ADVANCE THEORY (GREAT) Vol 3 No 1 (2026): GREAT Journal
Publisher : GREET

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65788/greatjournal.v3i1.95

Abstract

Agricultural productivity is widely recognized as a critical driver of rural welfare and poverty reduction in developing economies; however, empirical evidence on how productivity gains translate into farmers’ income remains fragmented, particularly in the context of heterogeneous smallholder systems. This study investigates the productivity–income nexus in Indonesian agriculture by providing integrated empirical evidence on the extent to which productivity improvements, technological adoption, and institutional support shape farmers’ income outcomes. Employing a mixed-methods approach, this study combines quantitative analysis of farm-level survey data across major agricultural regions with qualitative insights from farmer interviews to capture both measurable outcomes and contextual dynamics. The results reveal a strong and statistically significant positive relationship between agricultural productivity and farmers’ income, with technology adoption emerging as a key transmission mechanism through which productivity gains are converted into higher income levels. However, the magnitude of income gains varies substantially across regions and farm characteristics, reflecting disparities in access to extension services, markets, and institutional support. The study’s novelty lies in demonstrating that productivity growth alone is insufficient to ensure inclusive income improvements unless supported by effective extension systems and enabling institutional environments. By explicitly linking productivity performance with income distribution among smallholder farmers, this research contributes to the agricultural economics and development literature and offers policy-relevant insights for designing productivity-enhancing interventions that generate sustainable and equitable income growth in Indonesia.
APAKAH PERSEPSI RISIKO MEMPENGARUHI PERILAKU PASAR MODAL? BUKTI DARI PASAR EMERGING Elviza
GLOBAL RESEARCH IN ECONOMICS AND ADVANCE THEORY (GREAT) Vol 3 No 1 (2026): GREAT Journal
Publisher : GREET

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65788/greatjournal.v3i1.96

Abstract

This study provides robust empirical evidence that risk perception is a decisive driver of stock market behavior in emerging markets, extending behavioral finance theory beyond rational risk–return frameworks. Focusing on Indonesia as a representative emerging market, this research examines how investors’ subjective risk perceptions influence equity allocation, trading activity, and portfolio rebalancing decisions. Using survey data from 500 individual investors and market analysts and applying multiple regression analysis, the findings demonstrate that elevated risk perception significantly reduces stock allocation while simultaneously intensifying portfolio rebalancing behavior, indicating adaptive risk management rather than passive market exit. The results further reveal substantial heterogeneity in risk perception across demographic and socioeconomic groups, with education and income significantly moderating investment responses to perceived risk. These findings highlight that investor behavior in emerging markets is strongly shaped by psychological and informational factors amplified by institutional uncertainty and market volatility. By empirically integrating risk perception, behavioral responses, and investor characteristics, this study offers novel emerging-market evidence on the mechanisms through which perceived risk translates into market behavior and provides actionable implications for investors and policymakers seeking to strengthen market stability, investor resilience, and financial literacy frameworks.
ANALYSIS OF HOTEL BRANDING STRATEGY IN ENHANCING CUSTOMER LOYALTY Nilazarni; Luthfiar Ramiady
GLOBAL RESEARCH IN ECONOMICS AND ADVANCE THEORY (GREAT) Vol 3 No 2 (2026): GREAT Journal
Publisher : GREET

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65788/greatjournal.v3i2.111

Abstract

The increasing competition in the hospitality industry has encouraged hotels to develop strong branding strategies to attract and retain customers. This study aims to examine the effect of hotel branding strategy on customer loyalty, with customer satisfaction as a mediating variable. Drawing upon branding theory and consumer behavior theory, this research proposes that a strong brand identity and image serve as important factors influencing customers’ perceptions and long-term relationships with the hotel. A quantitative approach was employed using survey data collected from hotel guests who have experienced hotel services. The data were analyzed using SPSS to test both direct and indirect relationships among variables. The findings indicate that hotel branding strategy has a significant effect on customer loyalty, both directly and indirectly through customer satisfaction. Customer satisfaction is found to partially mediate the relationship, suggesting that customers are more likely to become loyal when branding strategies enhance their overall experience and satisfaction. This study contributes to the hospitality marketing literature by providing empirical evidence on the role of branding in shaping customer loyalty and offers managerial implications for hotel management in developing effective branding strategies to sustain competitive advantage.
THE INFLUENCE OF DIGITAL MARKETING AND ELECTRONIC WORD OF MOUTH (E-WOM) ON PURCHASE INTENTION Ammar Fuad; Aida Fitri
GLOBAL RESEARCH IN ECONOMICS AND ADVANCE THEORY (GREAT) Vol 3 No 2 (2026): GREAT Journal
Publisher : GREET

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65788/greatjournal.v3i2.112

Abstract

This study aims to examine and analyze the influence of digital marketing and electronic word of mouth (e-WOM) on purchase intention. This research employs a quantitative approach. The total sample in this study was 100 respondents. The sample was determined using the Slovin formula and selected using an accidental sampling technique. Data were collected through a structured questionnaire and analyzed using multiple linear regression analysis with a confidence level of 95% (α = 0.05). The results of this study indicate that digital marketing has a significant effect on purchase intention. Electronic word of mouth (e-WOM) also has a significant effect on purchase intention. Simultaneously, digital marketing and e-WOM have a significant influence on purchase intention. These findings suggest that effective digital marketing strategies and positive online reviews can increase consumers’ intention to purchase.
DIGITAL TRANSFORMATION, INSTITUTIONAL QUALITY, AND SME INCOME INEQUALITY IN SOUTHEAST ASIA Muhammad Arafah
GLOBAL RESEARCH IN ECONOMICS AND ADVANCE THEORY (GREAT) Vol 3 No 2 (2026): GREAT Journal
Publisher : GREET

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65788/greatjournal.v3i2.113

Abstract

This study examines the dynamic relationship between digital transformation, institutional quality, and income inequality among small and medium-sized enterprises (SMEs) in Southeast Asia, addressing a critical gap in understanding the distributional effects of digitalization in emerging economies. While digital transformation is widely recognized as a driver of productivity, innovation, and market expansion, its benefits are often unevenly distributed due to structural and institutional disparities. Employing a mixed-methods approach, this research integrates quantitative data from 1,200 SMEs across Indonesia, Malaysia, and Vietnam with qualitative insights from semi-structured interviews involving key stakeholders, enabling both empirical testing and contextual interpretation. The findings reveal that digital transformation significantly increases SME income and resilience, with digitally adopting firms experiencing up to 30% higher income growth compared to non-adopters. However, this positive effect is strongly conditioned by institutional quality, measured through governance effectiveness, regulatory frameworks, and access to finance. SMEs operating in countries with stronger institutional environments benefit disproportionately from digitalization, while those in weaker institutional contexts face structural barriers that exacerbate income inequality. The study further identifies a persistent digital divide across firm size, sector, and geographic location, reinforcing a “digital Kuznets curve” dynamic in which early adopters capture disproportionate gains. Critically, the results suggest that digital transformation alone is insufficient to ensure inclusive growth; rather, it must be complemented by institutional strengthening to mitigate inequality. This research contributes to the literature by integrating institutional economics with digital transformation theory and offers policy-relevant insights, emphasizing the need for coordinated strategies that enhance digital access, improve governance quality, and support equitable SME development in Southeast Asia.
DETERMINANTS OF ISLAMIC BANKING ADOPTION: A COMPARATIVE STUDY OF CUSTOMER INTEREST IN INDONESIA AND MALAYSIA Mohd Fazlon Bin Abdul Rahim; Hendri Mauliansyah
GLOBAL RESEARCH IN ECONOMICS AND ADVANCE THEORY (GREAT) Vol 3 No 2 (2026): GREAT Journal
Publisher : GREET

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65788/greatjournal.v3i2.114

Abstract

This study investigates the determinants of Islamic banking adoption through a comparative analysis of customer interest in Indonesia and Malaysia, two leading Islamic finance markets characterized by contrasting levels of institutional development. Grounded in an integrated framework combining the Technology Acceptance Model (TAM) and Diffusion of Innovations Theory, this research employs a robust mixed-methods design, utilizing survey data from 1,000 respondents alongside qualitative insights to capture both behavioral trends and contextual nuances. The findings indicate that adoption is driven by a multidimensional interplay of religiosity, financial literacy, perceived benefits, service quality, social influence, institutional trust, and technological readiness, with significant cross-country variations. In Indonesia, adoption is predominantly shaped by religious commitment and ethical alignment, yet constrained by limited financial literacy and market awareness. In contrast, Malaysian customers exhibit stronger responsiveness to product innovation, digital integration, and social influence, reflecting a more mature Islamic banking ecosystem. The study’s key novelty lies in its integrative cross-country framework, which moves beyond single-factor explanations by demonstrating how cognitive, socio-cultural, and institutional determinants interact dynamically across different market contexts. By bridging micro-level behavioral theories with macro-level institutional differences, this research offers a more comprehensive explanatory model of Islamic banking adoption. The findings provide actionable insights for policymakers and financial institutions to design context-specific strategies that enhance customer engagement, strengthen financial inclusion, and accelerate the sustainable development of Islamic finance globally.
STRATEGIC ROLE OF DIGITAL MARKETING AND SERVICE QUALITY IN SHAPING CONSUMER PURCHASE DECISIONS: EVIDENCE FROM MSMES IN BANDA ACEH Fandi Bachtiar
GLOBAL RESEARCH IN ECONOMICS AND ADVANCE THEORY (GREAT) Vol 3 No 2 (2026): GREAT Journal
Publisher : GREET

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65788/greatjournal.v3i2.116

Abstract

This study aims to analyze the strategic role of digital marketing and service quality in shaping consumer purchase decisions among Micro, Small, and Medium Enterprises (MSMEs) in Banda Aceh. In the era of rapid technological advancement and increasing market competition, MSMEs are required to adopt effective marketing strategies and maintain excellent service quality to attract and retain customers. This research employs a quantitative approach using a survey method. Data were collected from 150 consumers who had purchased products from MSMEs in Banda Aceh through structured questionnaires. The collected data were analyzed using multiple linear regression with the assistance of SPSS software. The findings indicate that digital marketing has a positive and significant effect on consumer purchase decisions. Likewise, service quality also shows a positive and significant influence on purchase decisions. Simultaneously, both variables contribute substantially to explaining variations in consumer purchasing behavior. These results suggest that MSMEs should strengthen their digital presence through social media, online promotions, and interactive communication while continuously improving service responsiveness, reliability, and customer satisfaction. The study provides practical implications for MSME owners and policymakers in developing competitive business strategies to enhance local economic growth.

Page 5 of 5 | Total Record : 50

 1   2   3   4   5 

Filter by Year

2024 2026


Reset
Filter By Issues
All Issue Vol 3 No 2 (2026): GREAT Journal Vol 3 No 1 (2026): GREAT Journal Vol 2 No 4 (2025): GREAT Journal Vol 2 No 3 (2025): GREAT Journal Vol 2 No 2 (2025): GREAT Journal Vol 2 No 1 (2025): GREAT Journal Vol 1 No 4 (2024): GREAT Journal Vol 1 No 3 (2024): GREAT Journal Vol 1 No 2 (2024): GREAT Journal Vol 1 No 1 (2024): GREAT Journal