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Journal of Digital Business and Marketing
Published by Goodwood Publishing
ISSN : -     EISSN : 31106986     DOI : https://doi.org/10.35912/jdbm
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Digital Business and Marketing (JDBM) is an international, peer-reviewed scholarly journal focusing on four key dimensions of digital business and contemporary marketing: strategy, technology, analytics, and management. The journal publishes high-quality research that examines digital transformation, marketing technologies (MarTech), consumer behavior in digital environments, e-commerce models, and data-driven marketing practices. JDBM welcomes submissions from five contributor groups, researchers, lecturers, students, practitioners, and industry experts. All manuscripts are evaluated through a double-blind peer-review process involving at least two independent reviewers, ensuring academic quality, originality, and practical relevance. JDBM aims to advance both theoretical development and applied knowledge in digital business and marketing.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 22 Documents
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The Influence of Attitude Toward Entrepreneurship and Entrepreneurial Skills on the Entrepreneurial Intentions Yuliana Yuliana; Keumala Hayati
Journal of Digital Business and Marketing Vol. 2 No. 2 (2026): August
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jdbm.v2.n2.p137-152.2026

Abstract

Purpose: This study aims to determine the effect of attitude toward entrepreneurship and entrepreneurial skills on entrepreneurial intentions among active undergraduate students at the University of Lampung, motivated by a consistent decline in the proportion of graduates pursuing entrepreneurship recorded in the university’s tracer study data. Research Methodology: This quantitative study employed proportionate stratified random sampling, distributing questionnaires through Google Forms to 396 active undergraduate students across eight faculties at the University of Lampung, with the sample size determined using the Slovin formula. Instrument validity was assessed through confirmatory factor analysis with the Kaiser-Meyer-Olkin Measure of Sampling Adequacy, reliability was assessed using Cronbach’s alpha, and the collected data were analyzed using multiple linear regression and partial t-tests in IBM SPSS version 29. Results: Both attitude toward entrepreneurship and entrepreneurial skills were found to have a positive and significant effect on entrepreneurial intentions, with attitude toward entrepreneurship exerting a comparatively stronger influence (t = 17.233) than entrepreneurial skills (t = 7.130). Conclusions: The more positive students’ attitudes toward entrepreneurship and the higher their confidence in their entrepreneurial abilities, the stronger their intention to become entrepreneurs. Limitations: The study examined only two independent variables and was confined to a single university, limiting the generalizability of the findings to other institutional contexts. Contributions: The findings offer empirical guidance for the University of Lampung and comparable institutions in designing entrepreneurship education, mentoring, and incubation programs that strengthen both the affective and competency-based foundations of student entrepreneurial intention.
Training Management, Apparatus Competence, and Transformational Leadership on Employee Performance via Supervisory Capacity Frimusandi Gebrial Talebong; Chablullah Wibisono; Sri Yanti
Journal of Digital Business and Marketing Vol. 2 No. 2 (2026): August
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jdbm.v2.n2.p173-185.2026

Abstract

Purpose: This study examines how training management, apparatus competence, and transformational leadership shape employee performance among maritime supervisory officers, and tests whether supervisory capacity functions as an intervening mechanism that converts these inputs into measurable performance outcomes at the Class II Sea and Shipping Guard Unit (UPT KPLP) of Tanjung Uban. Research Methodology: An explanatory quantitative design was applied using a saturated sampling technique that enrolled the entire population of 100 active officers. Data were gathered through a structured five point Likert questionnaire and analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM) in SmartPLS, covering outer model validity and reliability testing followed by inner model evaluation and bootstrapping with five thousand resamples. Results: Training management and apparatus competence significantly strengthen supervisory capacity, while transformational leadership shows no significant effect on either supervisory capacity or performance. Supervisory capacity significantly improves employee performance and partially mediates the training management to performance relationship while fully mediating the apparatus competence to performance relationship. Conclusions: Officer performance in high risk maritime oversight depends primarily on operational supervisory capacity rather than formal competence alone. Limitations: The study is confined to one unit with a modest sample and relies solely on internal officer perceptions. Contributions: The findings extend capacity building theory in high risk public sector maritime institutions and inform training policy design.

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