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Journal Research of Management
Published by Universitas Triatma Mulya
ISSN : -     EISSN : 27164381     DOI : https://doi.org/10.51713/jarma.2025.7177
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Journal Research of Management (JARMA) merupakan wadah informasi berupa hasil penelitian, studi kepustakaan, gagasan, aplikasi teori dan kajian analisis kritis dibidang Ekonomi & Bisnis umumnya dan publikasi penelitian dosen dan mahasiswa Program Studi Manajemen Universitas Triatma Mulya khususnya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 13 Documents
 1   2 
Search results for , issue "Vol. 5 No. 2 (2024): Juni" : 13 Documents clear
Analisis Strategi Pemasaran UMKM Cendol Sonia dalam Meningkatkan Volume Penjualan di Denpasar Aulya Rahman Adi Luhung; Ni Made Hartini
Journal Research of Management Vol. 5 No. 2 (2024): Juni
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2024.5214

Abstract

This study aims to determine the marketing strategy used by UMKM Cendol Sonia in increasing sales volume. The data analysis technique used in this study is a descriptive analysis technique using SWOT analysis. The data analysis method used in this research is descriptive with a qualitative approach. The method used is to analyze the internal environment (strengths and weaknesses) and external (opportunities and threats). Based on the results of research on marketing strategy analysis in increasing sales volume of UMKM Cendol Sonia using SWOT analysis it shows that the company is in quadrant I which supports aggressive growth policies (growth oriented), this can be seen from IFAS with a score of 3.67 and EFAS with a score 3.51. To increase the sales volume of UMKM Cendol Sonia, they can implement Market Development, Market Penetration and Product Development.
Peningkatan Kinerja Karyawan yang didasarkan pada Komitmen Organisasi, Beban Kerja dan Kepuasan Kerja pada PT. Bagoes Balindo Jaya Gianyar Bali Tiksnayana Vipraprastha; Bagus Nyoman Kusuma Putra
Journal Research of Management Vol. 5 No. 2 (2024): Juni
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2024.5215

Abstract

The aim of this research is to find out whether organizational commitment, workload and job satisfaction influence the performance of PT Bagoes Balindo Jaya Gianyar Bali employees. Samples were collected using saturated sampling techniques, totaling 63 respondents. The data analysis technique used in this research is multiple linear regression analysis. The research results show that: (a) there is a significant and positive influence between organizational commitment on employee performance, (b) there is a significant and negative influence between workload on employee performance and (c) there is a significant and positive influence between job satisfaction on employee performance.
Biaya Promosi dan Tarif Kamar terhadap Pendapatan Kamar di Hotel THE HAVEN Bali Seminyak Laurentzia Aureola Octavina Wibowo; I Ketut Sutapa; I Made Gede Darma Susila
Journal Research of Management Vol. 5 No. 2 (2024): Juni
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2024.5216

Abstract

The study aims to determine the effect (1) promotional fees on room revenue at The Haven Bali Seminyak Hotel (2) room rates on room revenue at The Haven Bali Seminyak Hotel, (3) promotional fees and room rates on room revenue at The Haven Bali Seminyak Hotel, (4) how big the promotional fees and room rates on room revenue at The Haven Bali Seminyak Hotel. This study used secondary data in the form of promotional fees, room rates, and room revenue that earned from 2018 until 2022. This research is using a quantitative approach. Collecting data using interview and documentation. The sample in this study amounted to 60 data used time series data appointed by 2018 January until December 2022. Data analysis used multiple linear regression. The results of the study found that (1) Promotional fees has a positive and significant effect on room revenue, the value of sig. 0,000 < 0,005 indicates that H0 is rejected and Ha is accepted. (2) Room rates has a negative effect on room revenue, the value of sig. 0,831 < 0,005 indicates that H0 is accepted and Ha is rejected. (3) Promotional fees and Room rates together has a positive and significant influence on purchasing decisions. The simultaneous contribution or contribution of Promotional Fees and Room Rates variables to room revenue decisions is 71.9% while 29.1% is determined by other variables not examined in this study.

Page 2 of 2 | Total Record : 13

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