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All Journal E-Jurnal Manajemen Universitas Udayana Jurnal Abdi Insani Jurnal Manajemen Pelayanan Hotel Synergy and Society Service Journal of Tourism and Interdiciplinary Studies Journal Research of Management Journal of Applied Management Studies Paradharma: Jurnal Aplikasi IPTEK

Ni Made Hartini

Universitas Triatma Mulya

Author-ID : 4085199

Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pengaruh Bauran Pemasaran Ritel Terhadap Keputusan Pelanggan Membeli Buku (Studi Kasus Pada Toko Buku Toga Mas Denpasar) ni made hartini
E-Jurnal Manajemen Vol 2 No 3 (2013)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (67.153 KB)

Diskon Book Store Toga Mas Denpasar as a retailer sells as books obtain from the publicher to distribute these product to end consumers. The purpose of this study was to determine the influence of retail mix in customer decision to buy book on Diskon Book Store Toga Mas Denpasar. The populations in this study were identified as customer of Diskon Toga Mas Denpasar. Sampling method used is type of purposive sampling. Determination of sample size of using Slovin formula, so that a proper sample is taken is 100 . The analytical method used is Regression Factor Analysis. The results has been obtained that the product/merchandise, price, promotion, location, atmosphere, and retail services partially and simultaneously positive and significant to customer decision to buy book on The Diskon Book Store Toga Mas Denpasar. The location factors more dominant influence on customer decision to buy book. Managerial implications that can be raised from the results of this research is management The Diskon Book Store Toga Mas Denpasar should focus on location, retail service, price, product/merchandise, atmosphere, and promotion in developing their businesses to achieve influence customer purchasing decision. The result is expected to be used as a basis for further research to determine consumer purchasing decision whit other retail stores as book stores. Key Words : Retail Marketing Mix, Purchasing Decision

FAKTOR-FAKTOR YANG MENENTUKAN KEPUTUSAN KONSUMEN MEMBELI KERAJINAN PERHIASAN PERAK DI PUSPA MEGA SILVER KABUPATEN GIANYAR I Gusti Ayu Erma Sulistyani; Ni Made Hartini
Journal Research of Management Vol. 1 No. 1 (2019): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

This study aims to analyze the factors that determine the decision of consumers to buy silver jewelry crafts in Puspa Mega Silver, Gianyar Regency. The analysis technique used in this study is factor analysis. The variable used in this study is a single variable, namely the consumer's decision to buy silver jewelry crafts in Puspa Mega Silver, Gianyar Regency. The steps taken are distributing questionnaires to consumers who come to the Art Shop Puspa Mega Silver, Gianyar Regency and the sampling technique used is purposive sampling (determining the sample with certain considerations). The results obtained after analyzing the factors using SPSS from 12 statement items to analyze the factors that determine the decision of consumers to buy silver jewelery at Puspa Mega Silver, Gianyar Regency, from 12 statement items can be reduced to 4 factors including location factors with an eigenvalue of 4.955 and variance of 41.295%; product factor with eigenvalue of 1.741 and variance of 14.505%; product quality factors with eigenvalue of 1.222 and variance of 10.215% and personal factors with eigenvalue of 1.002 and variance of 8.335%. Based on the results of this study it has been seen that the factors that determine the decision of consumers to buy silver jewelry crafts in Puspa Mega Silver, Gianyar Regency are location factors, product factors, factors of product quality and personal factors. The most dominant factor on consumer decisions is the location factor of Puspa Mega Silver. Thus the advice taken into consideration in increasing sales of the company must maintain its location, make jewelry with quality materials with various variants and forms of silver jewelry. So that consumers feel happy and continue to buy jewelry products from Puspa Mega Silver, Gianyar Regency.

PENGARUH HARGA DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE VIVO DI KUTA UTARA Hesti Nurfitriani; Ni Made Hartini
Journal Research of Management Vol. 1 No. 2 (2020): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

This study aims to analyze the effect of partial price and brand image on purchasing decisions (Y) on Vivo mobile phones in Kuta Utara. Price is an activity to talk about satisfaction and dissatisfaction with others. In order to achieve company goals, a good brand image is needed so that it can be stored in the minds of consumers to improve purchasing decisions. In this study, it was explained about the positive influence of price and brand image on purchasing decisions partially. Sampling is done by using a purposive sampling technique that is sampling with certain considerations, where the number of samples used in this study were 70 respondents. In this study carried out statistical analysis assisted through SPSS computer program (Statistical for Social Science) Rel.16. From the results of the analysis using multiple regression analysis techniques with the formula Y = a + b1x1 + b2x2 namely price (X1) has a positive and significant influence on purchasing decisions (Y) with a regression coefficient b1x1 of 0.267 and confirmed by the results of t test where tcount = 2.507 > t table (0.05: 109) = 1.659 and sig.t = 0.014 (p <0.05). Brand Image (X2) partially has a positive and significant influence and is confirmed by the results of the t test where it is obtained tcount = 7.407> t table (0.05: 109) = 1.659 and sig.t 0,000 (p <0.05). Based on the description above, it can be concluded that there is a positive and significant influence between price (X1) and brand image (X2) on the purchasing decision (Y) of Mobile Vivo in Kuta Utara.

FAKTOR-FAKTOR YANG MENENTUKAN KEPUTUSAN WISATAWAN MENGINAP DI INAYA PUTRI BALI RESORT NUSA DUA Ni Gusti Ayu Made Suryaningsih; Ni Made Hartini
Journal Research of Management Vol. 2 No. 1 (2020): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

Along with the development of the tourism industry in Bali, competition in hospitality industry also getting tighter, especially in Nusa Dua region. One of the five-star hotels in Nusa Dua area is Inaya Putri Bali Resort Nusa Dua. This study aims to know the factors that determine the decision of tourists and the dominant factors that determine the decision of tourists to stay at Inaya Putri Bali. Sample determination techniques used purposive sampling method. The respondents of this study were 100 tourists who stayed at Inaya Putri Bali. The results then analyzed with factor analysis techniques used SPSS version 21.0 for Windows. The analysis obtained 4 factors which explain 76.980% of the total variance factor. The factors that determine the decision of tourists to stay consist of 4 factors, namely: excellence, surplus value, supporting and marketing mix factors. The dominant factor that determines the decision of tourists to stay is the factor of excellence with an eigenvalue 10.142 and variance factor 50.709%. This study gave an overview to management of Inaya Putri Bali to improve excellence factors adn innovate factors outside of excellence factor in order to attract tourists to stay in the future.

FAKTOR-FAKTOR YANG MENENTUKAN KEPUASAN TAMU MENGINAP DI THE SAMAYA VILLA SEMINYAK Ni Kadek Indah Septijayanthi; Ni Made Hartini
Journal Research of Management Vol. 2 No. 2 (2021): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

This study aims to determine what factors determine the satisfaction of guests staying at The Samaya Villa. Design This study uses a quantitative descriptive analysis that uses 100 respondents with a purposive sampling method. The analysis technique of this research is factor analysis. Data collection techniques with interviews, documentation, questionnaires. The results of this study indicate that 19 independent variables can be analyzed, rotated by factors so that there are two main components. The naming of the new factors is determined according to the variables that make up the factor. The first factor is the service quality factor which has the highest eigenvalue value of 9,280 and is able to explain the total variance of 48.844%. The second factor is the price factor which has the highest eigenvalue value of 4.408 and with a variance value of 23,200%. Implications for the company to always maintain the quality of service and product quality they have.

PENGARUH KUALITAS PRODUK, HARGA, PROMOSI DAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN TEH KEMASAN SIAP MINUM MEREK TEH PUCUK HARUM DI DALUNG Ni Kadek Novi Dwiyanti; Ni Made Hartini
Journal Research of Management Vol. 3 No. 1 (2021): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

This research is motivated by the phenomenon of purchasing decisions on packaged tea with the Teh Pucuk Harum brand. This study aims to analyze and prove the effect of product attributes, prices, promotions, and distributions on purchasing decisions. This study uses quantitative methods. The sample technique used is purposive sampling technique. The number of respondents used in this study were 90 respondents. Multiple linear regression analysis using SPSS software version 24. Regression equation obtained: Y = 0.227 + 0.367X1 + 0.303X2 + 0.402X3 + 0.303X4. The results of this study indicate that: First, product quality has a positive effect on purchasing decisions on ready-to-drink packaged tea with the Teh Pucuk Harum brand in Dalung. This is evidenced by tcount greater than ttable (3,178 > 1,988). Second, price has a positive effect on purchasing decisions on ready-todrink packaged tea with the Teh Pucuk Harum brand in Dalung. This is proven by tcount greater than ttable (2,215 > 1,988). Third, promotion has a positive effect on purchasing decisions for ready-to-drink packaged tea with the Teh Pucuk Harum brand in Dalung. This is proven by tcount greater than ttable (3.360 > 1.988). Fourth, the distribution has a positive effect on purchasing decisions on ready-to-drink packaged tea with the brand of Teh Pucuk Harum in Dalung. This is proven by tcount greater than ttable (2,398 > 1,988).

FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM MEMILIH PRODUK YAMAHA LEXI DI DEALER ISTANA MOTOR KLUNGKUNG-BALI I Kadek Rizki Pramana Putra; Ni Made Hartini
Journal Research of Management Vol. 3 No. 2 (2022): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

This study aims to analyze the factors that determine consumer decisions in choosing Yamaha Lexi products at the Istana Motor Dealer Klungkung-Bali. Sampling was done by using purposive sampling technique, where the number of samples used in this study was 85 respondents. In this study, statistical analysis was carried out with the help of the computer program SPSS (Statistical for Social Science) 24 for windows. The results of this study indicate that; the marketing factor has the highest eigenvalue, which is 2.819 and is able to explain the total variance of 16.585%. The superiority factor has a fairly high eigenvalue of 2.536% and is able to explain the total variance of 14,917. The supporting factor has an eigenvalue of 1.909 and is able to explain the total variance of 11.232. The Technology factor has an eigenvalue of 1,485 and is able to explain the total variance of 8,734. The supporting factor has an eigenvalue of 1,308 and is able to explain the total variance of 7,695 and the Service Factor has an eigenvalue of 1,141 and is able to explain the total variance of 6,714.

PENGARUH TESTIMONI DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PRODUK MS GLOW DI KABUPATEN BADUNG Ni Nyoman Alit Sriantini; Ni Made Hartini
Journal Research of Management Vol. 4 No. 1 (2022): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.v3i3.81

This study aims to determine the problems raised in this study are whether testimonials affect the purchasing decisions of Ms Glow products in Badung Regency, whether word of mouth affects the purchasing decisions of Ms Glow products in Badung Regency and which variables have a dominant influence on purchasing decisions for Ms Glow products. Glow in Badung Regency. The population in this study amounted to 112 people with purposive sampling technique, namely Ms Glow consumers who are at least 17 years old. The data collection technique used is a questionnaire distributed using google form to the respondents. The data analysis technique used was descriptive analysis, quantitative analysis, validity test, reliability test, classical assumption test, multiple linear regression analysis, t test. The results of the analysis show the Y regression model, which means that testimonials have a positive and significant effect on Ms Glow's Product Purchase Decisions in Badung Regency, with a value of 0.000. This means that if the testimonials are getting better, the Purchase Decision will increase. word of mouth has a positive and significant effect on purchasing decisions at Ms Glow in Badung Regency with a value of 0.030. This means that if the word of mouth is getting better, then the Purchase Decision will increase. Testimonials have a dominant influence on purchasing decisions for Ms Glow's products in Badung Regency. Ms Glow in Badung Regency is expected to pay close attention to company testimonials such as attention given to consumers, consumer buying interest, consumer needs or desires, as well as consumer confidence and actions in buying Ms Glow products.

STRATEGI PEMASARAN DALAM MENINGKATKAN HUNIAN KAMAR DI ERA NEW NORMAL PANDEMI COVID-19 PADA THE PAYOGAN VILLA RESORT & SPA KEDEWATAN UBUD GIANYAR Putu Ade Wijana; Ni Made Hartini; Nuning Kurniawati
Journal of Applied Management Studies Vol. 4 No. 1 (2022): Journal of Applied Management Studies
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jamms.v4i1.60

The current Covid-19 pandemic which has an impact on declining tourist visits and very high competition in competing for tourists, the management of The Payogan Villa Resort & Spa must be able to implement the right strategy in the midst of the Covid-19 pandemic to maintain the continuity of the company. The research method used is SWOT analysis, which analyzes strength, weakness, opportunities, and threats as a strategy formula for developing marketing strategies. Determination of research samples using Purposive Sampling technique. The strength of The Payogan Resort & Spa Ubud Gianyar is that it has a strategic location, competitive room prices, complete room facilities, friendly staff, attractive restaurant menu, ease of transportation, excellent facilities. The downsides are that promotion has not been maximized, service is not fast enough, the appearance of employees is less attractive. The opportunity is the optimism of tourists traveling to travel, the attitude of the community is still high and there is support from the government. The threat is competition, government policy towards foreign tourist permits, tourist bargaining power. Marketing strategies in increasing room occupancy in the New Normal Era of the Covid-19 Pandemic at The Payogan Resort & Spa Ubud Gianyar with pricing strategies, digital marketing promotion strategies, strategies for increasing cooperation with trevel agents and other companies, strategies for developing tour packages and strategies for improving product quality and human resources

ANALISIS PENGARUH LUXURY VALUE PERCEPTION DAN ETHICAL CONCERN TERHADAP PURCHASE INTENTION DALAM PEMBELIAN PERHIASAAN EMAS DAN PERAK DI DENPASAR Ni Made Hartini; Putu Soviyanti
Journal of Applied Management Studies Vol. 4 No. 1 (2022): Journal of Applied Management Studies
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jamms.v4i1.63

This study aims to analyze the influence of Luxury Value Perception and Ethical Concern on Purchase Intention in the purchase of gold and silver jewelry in Denpasar. This research includes a type of confirmatory research, which will explain the causal relationship between independent variables and dependent variables through hypothesis testing. The data used in this study are primary data. The primary data obtained was obtained directly from the questionnaire that had been filled out by respondents, namely people domiciled in Denpasar. The data collection method used in this study was the questionnaire method. The data analysis techniques used in this study are descriptive statistics and Second Order Partial Least Square (PLS) analysis techniques with the Smart PLS Program. The results of the hypothesis testing carried out showed that (1) there was a significant influence between Luxury Value Perception and Purchase Intention; (2) Ethical Concern has a significant influence on Purchase Intention. The implication in this study is that Purchase Intention can be achieved with Luxury Value Perception and Ethical Concern. Meanwhile, the conclusions obtained from the results of this study are (1) Luxury Value Perception has a significant effect on Purchase Intention; (2) Ethical Concern has a significant influence on Purchase Intention on the purchase of gold and silver jewelry in Denpasar.

Co-Authors Antari, Ni Luh Sili Dewa Nyoman Bayu Andhika Hesti Nurfitriani I Gusti Ayu Erma Sulistyani I Kadek Rizki Pramana Putra I Komang Gede Sugita Prameswara I Komang Ira Agustiana I Made Bayu Wisnawa I Nengah Aristana I Nengah Subadra Isa Dwi Poetranto Isyoratullatifah, Isyoratullatifah Laras Oktaviani Luh Komang Candra Dewi Ni Gusti Ayu Made Suryaningsih Ni Kadek Indah Septijayanthi Ni Kadek Novi Dwiyanti Ni Ketut Dewi Irwanti Ni Luh Putu Agustini Karta Ni Made Ernila Junipisa Ni Nyoman Alit Sriantini Nuning Kurniawati Oka Setiawan, I Putu Putu Ade Wijana Putu Soviyanti Tiara Kusuma Dewi, Tiara Kusuma

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