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Agus Junaidi
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INDONESIA
Widya Cipta : Jurnal Sekretari dan Manajemen
Published by Universitas Bina Sarana Informatika
ISSN : 25500805     EISSN : 25500791     DOI : https://doi.org/10.31294/widyacipta
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Widya Cipta: Jurnal Sekretari dan Manajemen first publication in 2017 with P-ISSN: 2550-0805 E-ISSN: 2550-0791 contains scientific writings on conceptual ideas, studies, theoretical applications, literature studies, and research results that have a focus on management, social, secretarial, economic, and business developments. Widya Cipta: Jurnal Sekretari dan Manajemen published by LPPM Universitas Bina Sarana Informatika
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 33 Documents
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The Relationship Between Poverty Levels Among Men and Women and the Indonesian Economy Sari, Shafira Niken; Endang, Endang; Nanda, Devi Aria; Istikomah, Istikomah
Widya Cipta: Jurnal Sekretari dan Manajemen Vol. 9 No. 2 (2025): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v9i2.11526

Abstract

The global economy increasingly emphasizes development in terms of the economy that must be able to improve people's standard of living to achieve progress. Labor force participation is one of the important factors influencing economic growth, where the role of women in the workforce is often hampered by gender inequality that still exists in Indonesia. This study aims to analyze the relationship between the level of male and female participation in the workforce to the Indonesian economy. This study uses secondary data from the Central Statistics Agency (BPS) to analyze the differences in labor participation between men and women, and their impact on macroeconomic indicators. Using the panel data regression analysis method, this study compares the effect of male and female labor force participation on economic growth in various provinces in Indonesia. The results of the study show that there is an effect on male LFPR and female LFPR, although male participation in the workforce is higher than women, increasing female participation can make a significant contribution to the Indonesian economy, especially in sectors that require skilled workers. This study can help the Indonesian government in making the right policies.
Green Trust as Mediator in Green Sharing Intention of Palmyra palm Packaging among Generation Z Amaral, Maria Augustin Lopes; Haro, Andrian; Ketmoen, Adrianus; Fallo, Apryanus; Watu, Engelbertus G. Ch.; Ang, Clarisa Margaretha; Gani, Elisabeth Adelia Merdeka Wati
Widya Cipta: Jurnal Sekretari dan Manajemen Vol. 9 No. 2 (2025): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v9i2.11527

Abstract

This study examines how perceived credibility, eco-literacy, and environmental awareness shape green trust and ultimately increase green sharing intention toward environmentally friendly packaging made from palmyra palm in the context of Generation Z in Kupang. The aim is to emphasize the central role of green trust as a psychological bridge between perception, knowledge, and awareness with green information sharing behavior that has advocacy value. The method used is a quantitative survey based on an attitude scale questionnaire, with analysis using Partial Least Squares Structural Equation Modeling. This study involved 144 respondents. The results show that green trust directly drives green sharing intention, perceived credibility directly drives green sharing intention, while perceived credibility, eco-literacy, and environmental awareness strengthen green trust; subsequently, green trust mediates the influence of these three factors, thereby driving stronger sharing intentions. In the context of palmyra palm packaging, trust provides psychological legitimacy to sustainability claims and channels environmental awareness impacts through more stable beliefs. Theoretically, this study enriches the green marketing literature by introducing an integrated framework that positions green trust as a mediating mechanism linking credibility, ecological literacy, and awareness with green sharing intentions, while expanding the discourse that previously focused more on green purchasing intentions. Practically, these findings provide concrete guidance for companies and policymakers to strengthen transparent communication strategies, develop ecological literacy programs, and intensify environmental awareness campaigns to encourage consumer advocacy and expand the adoption of sustainable palm based packaging as an alternative to single-use plastics.
Establishment of an Individual Limited Liability Company: Opportunities and Regulatory Challenges in Indonesia Nurhidayati, Nurhidayati; Alfaridah, Dini Inasyah; Alfarijah, Dina Aisyah
Widya Cipta: Jurnal Sekretari dan Manajemen Vol. 10 No. 1 (2026): March
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v10i1.11097

Abstract

Indonesia’s Job Creation Law No. 6 of 2023 introduces a significant regulatory innovation by permitting Individual Limited Liability Companies (PT Perorangan) to facilitate Micro and Small Enterprises (MSEs) formalization. Despite this progressive legal reform, scholarly research addressing the practical opportunities and implementation challenges remains limited, particularly from management and business operation perspectives. This study examines the legal characteristics, entrepreneurial opportunities, and organizational challenges of establishing Individual LLCs, with emphasis on implications for MSE strategic decision-making, business operations, and sustainable growth. This research employs a normative juridical methodology with statutory and conceptual approaches, analyzing primary legal materials (Law No. 6/2023, Government Regulations No. 7-8/2021, Ministerial Regulation No. 21/2021) and secondary legal literature. Qualitative descriptive analysis identifies opportunities including procedural simplification, reduced establishment costs (IDR 50,000), and enhanced legal entity legitimacy, and examines challenges including inadequate legal literacy among target entrepreneurs, weak corporate governance mechanisms in single-founder structures, limited bank credit assessment frameworks for Individual LLCs, unclear business succession procedures, and technical barriers in digital registration systems. The study reveals that while Individual LLCs present genuine opportunities for MSE formalization, their effectiveness depends critically on complementary institutional support, enhanced legal literacy programs, and clarified governance frameworks. This research contributes to corporate law scholarship and management practice by providing comprehensive analysis of Individual LLC implementation challenges from both legal and organizational perspectives, and recommends specific regulatory improvements and institutional initiatives necessary to maximize the policy’s contribution to MSE empowerment and national economic development.
Improving the Success of Culinary MSMEs through Product Innovation, Social Capital, and Digital Marketing: A Competitive Advantage Approach Asy’ari, Ahmad Taufiqurrahman; Suharsono, Naswan; Churiyah, Madziatul
Widya Cipta: Jurnal Sekretari dan Manajemen Vol. 10 No. 1 (2026): March
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v10i1.11576

Abstract

The increasingly competitive business environment encourages micro and small enterprises (MSEs) in the culinary sector to adapt through product innovation, strengthening social networks, and utilizing digital marketing to enhance business success. This study aims to analyze the effects of product innovation, social capital, and digital marketing on the business success of culinary-sector MSEs in Gresik Regency, as well as the role of competitive advantage as a mediating variable. This study employs a quantitative approach using a survey method and involves 377 respondents who are culinary MSE owners in Gresik Regency. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM–PLS) with SmartPLS 4. The results indicate that product innovation, social capital, and digital marketing have positive and significant effects on the business success of MSEs. Furthermore, these three variables also have positive and significant effects on competitive advantage. Competitive advantage is proven to have a positive and significant effect on business success and partially mediates the influence of product innovation, social capital, and digital marketing on business success. These findings confirm that the business success of MSEs depends not only on the availability of resources and marketing activities, but also on entrepreneurs’ ability to manage and transform innovation, social networks, and the use of digital marketing into sustainable competitive advantages that align with local market characteristics. This study provides practical implications for MSE owners and stakeholders in formulating integrated business development strategies to enhance competitiveness and business success in the culinary MSE sector.
The Role of Tiktok Social Media in Increasing Students Interest Entrepreneurship Ginting, Melia Br; Nasution, Muhammad Irwan Padli; Nurbaiti, Nurbaiti
Widya Cipta: Jurnal Sekretari dan Manajemen Vol. 8 No. 2 (2024): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v8i2.12118

Abstract

The aim of this research is to determine the role of TikTok social media in increasing students' interest in entrepreneurship. The problem is that many students are not very good at entrepreneurship, judging from their many needs; therefore, students who want to start a business should be able to do so by taking advantage of existing online innovation and entertainment, because now everyone can definitely access and even have a virtual entertainment account that can be used to share data in the form of photos and recordings. TikTok is an online entertainment service that is generally popular among millennials for doing business. This research method used a quantitative approach. The population in this study was students at UIN North Sumatra, with a total of 100 respondents using a purposive test. Information collection methods use questionnaires, and data analysis techniques use e-views and multiple linear regressions. The test results show that the dependent variable TikTok web-based entertainment (X), more or less and at the same time has a significant effect on the independent factor Business Interest (Y), this tends to be reasonable that the TikTok virtual entertainment variable influences interest in business ventures. The collateral coefficient (R Square), and it means that every 1% increase in TikTok web-based entertainment increases business interest by 41.3%. Meanwhile, the impact of recognizing traditional assumptions shows that the model conditions do not suffer from the adverse effects of multicollinearity problems, do not contain heteroscedasticity, and show normal conditions.
A Comparative Analysis PT Mitra Adiperkasa, Tbk of the Pandemic's Impact on Similar Businesses in the Retail Sector Ali, Kresnanda; Darmansyah, Asep
Widya Cipta: Jurnal Sekretari dan Manajemen Vol. 9 No. 1 (2025): March
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v9i1.12120

Abstract

The primary objective of this study is to analyze how the pandemic has affected key financial indicators, including liquidity, solvency, profitability, and activity ratios of PT Mitra Adiperkasa, Tbk. The research utilizes quantitative methods, employing ratio analysis, vertical analysis, and horizontal analysis as comprehensive assessment tools. Furthermore, a comparative analysis with PT Mitra Adiperkasa, Tbk is conducted to measure the extent of pandemic effects on similar businesses in the retail sector. The research data source was derived from the financial statements of PT Mitra Adiperkasa Tbk (MAPI) during the period 2018-2022. The data is further supported by secondary sources such as annual reports, publications from the Central Bureau of Statistics. The findings of the study reveal a dynamic financial journey characterized by growth, challenges, and recovery. Prior to the pandemic, PT Mitra Adiperkasa, Tbk. experienced positive growth in sales revenue and total assets, but faced difficulties in key financial metrics. The pandemic resulted in a decline in sales revenue, total equity, and net income, presenting significant profitability challenges. However, the company demonstrated resilience and adaptability, bouncing back with increased sales revenue, total assets, and net income in the post-pandemic period. The findings have practical implications for companies seeking strategies to enhance financial stability and operational efficiency amidst ongoing challenges.
Optimal Portfolio Analysis Using Markowitz Model and Single Index Model Maulana, Yasir; Meilaniy, Windy Dwi; Yusuf, Ayus Ahmad
Widya Cipta: Jurnal Sekretari dan Manajemen Vol. 9 No. 1 (2025): March
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v9i1.12121

Abstract

This study aims to determine the composition of the optimal portfolio formation results of the Markowitz Model and Single Index Model. This study also aims to compare the results of optimal portfolio formation and performance of the Markowitz Model and Single Index Model. The population in this study are all stocks included in the LQ45 index listed on the Indonesia Stock Exchange for the period 2018-2022. The research sample is stocks that are consistently listed in the LQ-45 index during the 2018-2022 period. The number of research samples based on these conditions was 27 stocks. The results of this study are: In the Markowitz Model, 5 optimal portfolio-forming stocks are obtained, namely ADRO (49%), ANTM (22%), BBCA (7%), ICBP (5%), and KLBF (16%). With a portfolio return rate of 0.025382 (2.54%) and a portfolio risk of 0.081342 (8.13%).  In the Single Index Model, 9 optimal portfolio-forming stocks are obtained, namely UNTR (15.18%), PTBA (3.38%), MNCN (4.15%), ICBP (35.59%), EXCL (6.62%), BBTN (0.92%), BBCA (32.55%), ANTM (0.04%) and ADRO (1.56%). With a portfolio return rate of 0.02066 (2.1%) and a portfolio risk of 0.04005 (4%).  The results of the independent sample t-test processing of the return show that there is no difference between the Markowitz Model return and the Single Index Model return. 
Measuring Benefits of Hajj Zam-Zam Savings Bank Panin Dubai Syariah Bandung Through Product Quality and Service Halim, Sugiarto; Putra, Yuda Dharma
Widya Cipta: Jurnal Sekretari dan Manajemen Vol. 9 No. 1 (2025): March
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v9i1.12122

Abstract

Reviewing the potential of the graph shows that the number of Indonesian pilgrims registering and departing for Umrah and Hajj each year continues to increase, which provides a great opportunity for Islamic travel and financial service providers. Meanwhile, one of the services that offer Hajj and Umrah Savings products is Islamic Banking, which strives to educate users, promote services, and improve their quality. Based on problem identification, it can be stated that information regarding Hajj savings in Islamic banking is still unevenly distributed to the wider community, as well as the limitations and availability of Islamic banks which are still unevenly distributed in various cities. The data collection techniques used are interviews and distributing questionnaires to users. This research method uses quantitative methods to examine the development of theories that they have developed based on the knowledge and insights they have regarding the Quality of Zam-Zam Hajj Savings Products at PT Bank Panin Dubai Syariah Tbk KC Bandung. This research is expected to be useful for parties who intend to save their money in Islamic banks and provide information to Islamic bank managers about how to channel customer funds properly and correctly in accordance with community regulations. and can be used as a guideline as well as additional information for the benefit of future research development. 
Determinants of Unemployment: Empirical Evidence from Indonesia Asmara, Gea Dwi; Saleh, Rahmat
Widya Cipta: Jurnal Sekretari dan Manajemen Vol. 8 No. 2 (2024): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v8i2.12123

Abstract

Indonesia faces the challenge of a rapidly increasing labor force that is not proportional to the number of jobs available, resulting in unemployment. This study examines the effect of economic growth, inflation, and minimum wage on unemployment in 34 provinces in Indonesia from 2018 to 2022. This research uses secondary data from the Central Bureau of Statistics and Bank Indonesia. The data processing method uses panel data regression with the Fixed Effect model. The results of the analysis show that economic growth and inflation have a negative and significant relationship with unemployment in Indonesia. In contrast, the provincial minimum wage has a positive and significant relationship with unemployment in Indonesia.
Innovation and Digitalization: Driving Forces for Corporate Competitiveness and Longevity Amri, Amri; Isnanto, Burham; Saputro, Seno Hadi; Bakti, Ferry
Widya Cipta: Jurnal Sekretari dan Manajemen Vol. 9 No. 1 (2025): March
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v9i1.12124

Abstract

In the face of rapid technological advancements and market shifts, companies must adapt and enhance their competitiveness to ensure long-term survival. Prior studies have not extensively investigated models that elucidate the correlation between innovation, digital transformation, productivity, and employment in relation to a company's competitiveness and longevity, particularly in developing countries. This study explores the impact of innovation, digital transformation, productivity, and employment on organizational competitiveness and their influence on corporate longevity and sustainability in the Bangka Belitung Islands, Indonesia. Employing survey methods and analyzing data using double regression, simple regression, smartPls, and SPSS, the study surveyed 120 respondents from various industrial sectors. The results reveal that innovation, productivity, and jobs significantly and positively impact companies' competitiveness, while digital transformation has a lesser effect. Additionally, the study found that a company's competitiveness positively and significantly influences its existence and survival. The research significantly contributes to understanding the factors affecting competitiveness and long-term viability in the digital economy, highlighting the crucial role of innovation, productivity, and job quality in enhancing competitive advantage. The findings provide a basis for strategic decision-making at the company level and the development of public policies that foster business growth and resilience within the Belitung Framework.

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