cover
Contact Name
Agit Permana
Contact Email
perpustakaanimde@gmail.com
Phone
+6289529128158
Journal Mail Official
perpustakaanimde@gmail.com
Editorial Address
Jl. Damai No.11, RT.5/RW.5, Kedoya Utara, Kec. Kb. Jeruk, Kota Jakarta Barat, Daerah Khusus Ibukota Jakarta 11520
Location
Kota adm. jakarta barat,
Dki jakarta
INDONESIA
Visioner : Jurnal Komunikasi, Bisnis dan Konten Kreatif
ISSN : -     EISSN : 31106722     DOI : https://doi.org/10.65873/vsr
Visioner : Journal Communication, Business, and Creative Content focuses on articles containing scientific research and contemporary thoughts in the fields of Communication Studies, Business, and Creative Arts from various perspectives. The journal includes studies in the following areas: Communication Science Media Advertising Art and Cultural Studies Economics and Business Visioner : Communication, Business, and Creative Content, P-ISSN 2622-643X, was first published in print in 2016 and later in its online version in 2018. It is an academic journal published by the Institute for Research and Community Service (LPPM), formerly Akademi Televisi Indonesia (ATVI), now transformed into Institut Media Digital Emtek (IMDE). The journal is issued biannually (January and August). Articles published in this journal are primarily based on research findings (priority), as well as scientific reviews on contemporary phenomena in communication, business, and creative arts. All submitted manuscripts undergo review by internal and external editors and reviewers. Each submission goes through an Initial Editorial Review, followed by a peer-review process for refinement and validation.
Articles 41 Documents
Daya Tarik Televisi di Era Digital : Strategi Ibu Rumah Tangga Memilih Konten Hiburan dan Informasi (Tinjauan Survei AC Nielsen & Perubahan Pola Konsumsi Media) Nurohmat
VISIONER : Jurnal Komunikasi, Bisnis dan Konten Kreatif Vol. 12 No. 1 (2025): Visioner : Jurnal Komunikasi, Bisnis dan Konten Kreatif
Publisher : Institut Media Digital Emtek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65873/6kyw8f40

Abstract

Di tengah pesatnya perkembangan platform digital, televisi ternyata masih menjadi media utama bagi ibu rumah tangga di Indonesia dalam mengakses hiburan dan informasi. Artikel ini menganalisis daya tarik televisi di era digital dengan mengeksplorasi strategi pemilihan konten oleh ibu rumah tangga serta perubahan pola konsumsi media mereka. Melalui kajian pustaka dan data survei AC Nielsen Indonesia, penelitian ini mengungkap faktorfaktor yang memengaruhi loyalitas penonton televisi, seperti kemudahan akses, relevansi konten, dan kebiasaan keluarga. Temuan menunjukkan bahwa meskipun platform digital semakin populer, televisi tetap dipilih karena sifatnya yang real-time, family-friendly, dan didukung iklan yang sesuai kebutuhan domestik. Artikel ini juga membahas implikasi bagi industri media dalam menyusun strategi konten yang berkelanjutan bagi segmen ibu rumah tangga.