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Tomi Agus Triono
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tomiagustriono@unisayogya.ac.id
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jurnal.imbas@unisayogya.ac.id
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Kampus Terpadu: Jalan Siliwangi (Ring Road Barat) No. 63, Nogotirto, Gamping, Sleman, Yogyakarta 55292, Indonesia
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Daerah istimewa yogyakarta
INDONESIA
Journal of Innovation, Business Management and Entrepreneurship
Published by Universitas Aisyiyah Yogyakarta
ISSN : -     EISSN : 31239080     DOI : 10.31101
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Innovation, Business Management and Entrepreneurship (IMBAS) is an English-language peer-reviewed Open Access scientific journal established in 2025 with twice yearly publication in May and November by the Management Development Center of Aisyiyah University Yogyakarta in collaboration with the Association of Management Departments of Muhammadiyah Universities (APSMA PTM). Focusing on all aspects of Innovation, Business Management & Entrepreneurship, IMBAS publishes original research articles, reviews, and case studies that provide outputs with sufficient novelty. IMBAS strongly encourages the submission of articles that can contribute better and real understanding to solve business management & entrepreneurship challenges. The journal is committed to following the Committee on Ethics in Publishing (COPE) and adhering to the highest ethical standards under ethics law. All submitted manuscripts are checked for similarity through trustworthy software to ensure authenticity, and then rigorously peer reviewed by reviewers.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol. 1 No. 1 (2025): Mei" : 6 Documents clear
Analysis of Rice Production Trends and Forecasting Using the Least Square Method in West Sumatra Province Andreas Sitanggang
Journal of Innovation, Business Management and Entrepreneurship Vol. 1 No. 1 (2025): Mei
Publisher : Journal of Innovation, Business Management and Entrepreneurship

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31101/imbas.v1i1.4129

Abstract

Rice is a strategic commodity that is the main food for most people in Indonesia. West Sumatra Province as one of the regions in Indonesia where most of the people consume rice is faced with fluctuations in rice production. Information on production trends and forecasts of future rice production is very important in efforts to maintain the availability of rice for the community. This study aims to identify rice production trends and predict rice production in West Sumatra Province. The data used in this study are secondary data obtained from the Central Statistics Agency, namely time series data on rice production in West Sumatra Province in 2018-2024. The data analysis used to identify rice production trends in West Sumatra Province is descriptive analysis and to predict rice production in West Sumatra, the Least Square method and Mean Absolute Percentage Error (MAPE) analysis are used to measure the level of accuracy of the forecast data. The results of the study show that throughout 2018-2024, rice production in West Sumatra Province showed a negative trend with an average decrease in production of 11,480.95 tons per year and it is predicted that in 2025-2029 rice production in West Sumatra Province will experience a decrease in production with an average decrease of 7,222.75 tons per year.
Strategies for Maintaining Local Identity During Globalization: A Study of Urban Communities A. Fikri Ainurrizqi; Gondo Yumitro
Journal of Innovation, Business Management and Entrepreneurship Vol. 1 No. 1 (2025): Mei
Publisher : Journal of Innovation, Business Management and Entrepreneurship

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31101/imbas.v1i1.4176

Abstract

This article explores the challenges urban communities face in preserving local identity amid the rapid currents of globalization. Globalization exerts significant influence through the erosion of traditional cultural values, the dominance of mass popular culture, and the weakening of local spiritual practices. Employing a qualitative approach and literature review, the study investigates various strategies that can help communities sustain their cultural roots. These include implementing culture-based education, strengthening local spiritual and religious communities, revitalizing cultural public spaces, and engaging the younger generation in cultural preservation efforts. The findings indicate that local identity can endure when communities engage in adaptive and sustainable cultural resistance. Rather than rejecting globalization outright, the article emphasizes the importance of a critical and creative response that integrates local values with global influences. In conclusion, this article presents several practical recommendations for maintaining Indonesia’s rich and diverse cultural identity in the face of increasingly globalized societal dynamics.
The Role of Religiosity and Work Environment Variables in Influencing Work Ethic and Turnover Intention Istanuroaini Habibah; Musoli Musoli
Journal of Innovation, Business Management and Entrepreneurship Vol. 1 No. 1 (2025): Mei
Publisher : Journal of Innovation, Business Management and Entrepreneurship

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31101/imbas.v1i1.4177

Abstract

The study aims to identify partially the effect of religiosity and work environment on work ethics and to identify partially the effect of religiosity, work environment and work ethic on turnover intention. This study employed quantitative data with primary data type. The research sample was medical personnel of Hospital X located in Central Java Province as many as 111 respondents. The sampling technique was purposive sampling. This study shows that partially religiosity and work environment had a significant positive effect on work ethic. Meanwhile partially religiosity, work environment and work ethic had a significant negative effect on turnover intention. Work ethics mediated the effect of religiosity on turnover intention. Work ethics mediated the effect of work environment on turnover intention.
The Effect of Career Planning and Self-Efficacy on Work Readiness of Final Year Students Anggi Eka Mentari; Musoli Musoli
Journal of Innovation, Business Management and Entrepreneurship Vol. 1 No. 1 (2025): Mei
Publisher : Journal of Innovation, Business Management and Entrepreneurship

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31101/imbas.v1i1.4178

Abstract

Human resources (HR) must play an active and dominant role in every organizational activity in order to answer all challenges in the future. In addition, they must also be ready and able to compete, therefore they are planners, actors and determinants of the realization of organizational goals. This study aims to examine the effect of Career Planning and Self Efficacy partially and simultaneously on the Work Readiness of Final-Year Students. The researcher used a quantitative descriptive research method with samples from final-year students at the Muhammadiyah - 'Aisyiyah University in Yogyakarta. The sampling was done by purposive sampling technique which got 165 respondents. The researcher used a questionnaire to collect data and then processed it with Multiple Linear Regression Analysis. From the results of the study, it was found that there was a positive and significant partial effect between the Career Planning variable (XI) on the Job Readiness variable (Y), there was a positive and significant partial effect between the Self Efficacy Variable (X2) on the Job Readiness variable (Y) and there is a positive and significant simultaneous effect between Career Planning (XI), Self-Efficacy (X2) variables on Work Readiness (Y).
The Influence of Celebrity Endorsement, Brand Image, and Customer Satisfaction on the Sales of Kanky Shoes Products in the TikTok Shop Muhammad Husin Nur Muzakki; Netta Belliawan Nikmah; Muhammad Kevin
Journal of Innovation, Business Management and Entrepreneurship Vol. 1 No. 1 (2025): Mei
Publisher : Journal of Innovation, Business Management and Entrepreneurship

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31101/imbas.v1i1.4179

Abstract

The evolution of social media has given rise to new phenomena in the world of marketing, one of which is the emergence of the TikTok Shop platform, successfully capturing the attention of the public, especially the younger generation. Kanky shoes, as a local product, are trying to leverage this trend through digital marketing strategies such as the use of celebrity endorsement, strengthening brand image, and enhancing customer satisfaction. This research aims to determine the influence of Celebrity Endorsement (CE), Brand Image (BI), and Customer Satisfaction (CS) on the sales of Kanky shoes in the TikTok Shop marketplace. The study involved 87 respondents who are active TikTok Shop consumers. Data were analyzed using SPSS with normality tests, multiple linear regression, partial tests (t-test), and simultaneous tests (F-test). The results of the study indicate that all three independent variables have a significant influence, both partially and simultaneously, on sales. This research provides both theoretical and practical contributions to understanding effective digital marketing strategies in the social media era.
CSR Implementation in a Public-Sector Logistics Context Azmi Muhammad Islam; Izza Kahla Syakira
Journal of Innovation, Business Management and Entrepreneurship Vol. 1 No. 1 (2025): Mei
Publisher : Journal of Innovation, Business Management and Entrepreneurship

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31101/imbas.v1i1.4217

Abstract

This study explores the implementation of Corporate Social Responsibility (CSR) at PT Kereta Api Logistik (KAI Logistik), a state-owned logistics enterprise in Indonesia, through the lens of the Triple Bottom Line (TBL) framework. Using a qualitative observational method, the research documents how CSR initiatives are operationalized across social, economic, and environmental dimensions. The findings reveal that CSR activities ranging from employee training and literacy campaigns to sustainable logistics innovations and ecological restoration reflect a growing integration of sustainability principles into the firm’s organizational practices. Rather than being limited to compliance or image-building, CSR at KAI Logistik demonstrates alignment with national development goals and emerging public expectations around responsible state enterprise governance. This study contributes to the literature by providing contextualized insights into how TBL can be practically enacted in a public-sector logistics setting in an emerging economy. The paper also highlights the strategic potential of CSR as a vehicle for stakeholder engagement, institutional legitimacy, and sustainable development in state-owned enterprises.

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