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Smart International Management Journal (SIMJ)
Published by CV. HEI Publishing Indonesia
ISSN : -     EISSN : 30480019     DOI : http://dx.doi.org/10.70076/heipub
Core Subject : Science,
Decision Sciences, Operations Research & Management
Smart International Management Journal (SIMJ), is a peer-reviewed academic journal that publishes high-quality research articles, literature reviews, and case studies in the field of management and business studies. The journal provides a platform for researchers, academics, and practitioners to exchange ideas, empirical findings, and innovative insights that contribute to the advancement of management theory and professional practice. The scope of SIMJ covers a wide range of topics, including strategic management, financial management, human resource management, marketing, operations and supply chain management, entrepreneurship, organizational behavior, innovation management, and business ethics. The journal particularly welcomes studies that link management theory to real-world practice and address current organizational and industrial challenges at both national and international levels. To ensure academic rigor and quality, SIMJ applies a double-blind peer review process. The journal encourages interdisciplinary research and promotes collaboration among scholars and institutions worldwide. SIMJ is indexed in reputable databases, including ICI Copernicus, Google Scholar, GARUDA, Crossref, and others. The journal is published four times a year, in March, June, September, and December.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol 2 No 2 (2025): June, 2025" : 5 Documents clear
Analysis Of Marketing Mix Strategies In Creating Purchase Interest Among Consumers Of Bah Butong Tea From PTPN IV Ananda Fitriani Dewi Nanda; Siti Nurfadilla Nst; Tika Nirmala Sari; Ratih Anggraini
Smart International Management Journal Vol 2 No 2 (2025): June, 2025
Publisher : CV. HEI PUBLISHING INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70076/simj.v2i2.53

Abstract

This study aims to discover the implementation of the 7P marketing mix strategy by PT Perkebunan Nusantara IV Unit Bah Butong which released a new product to enter the retail market in Indonesia. The product is a black tea with the brand name “Teh Butong”. The tea produced is categorized as powdered tea and teabags with premium and regular quality. This study uses qualitative methods with data collection using interviews and observation techniques of PTPN IV employees that are responsible for the teh Butong product. The results of the study showed the importance of implementing the 7P marketing mix strategy as an effective way to obtain the consumers. This study also explained how PTPN IV's efforts in maximizing the marketing activities of its new tea products by utilizing the 7P marketing mix strategy as an effort to increase sales to achieve the targets of the company.
The Transformation of Modern Markets into Digital Markets A Case Study on MSME Actors in Gunungsitoli City Nov Elhan Gea; Odaligoziduhu Halawa
Smart International Management Journal Vol 2 No 2 (2025): June, 2025
Publisher : CV. HEI PUBLISHING INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70076/simj.v2i2.69

Abstract

The rapid development of information and communication technology has significantly transformed the business landscape, particularly through the emergence of digital markets that offer convenience and efficiency in transactions. In Gunungsitoli City, this transformation presents serious challenges for Micro, Small, and Medium Enterprises (MSMEs). A 2024 survey revealed that 68% of MSME actors experienced a decline in sales over the past two years, mainly due to fierce price competition and the rise of digital-based services. Additionally, 57% reported difficulties competing with large e-commerce platforms, while 45% had not fully adopted digital technology in their operations. This lack of digital adaptation, combined with limited access to technology and low digital literacy, has weakened their competitiveness and market presence. As a result, 40% of MSMEs have considered closing their businesses due to declining turnover. Despite these challenges, digital transformation also offers opportunities to increase efficiency and expand market reach. This research aims to analyze the impact of digital market transformation on MSMEs in Gunungsitoli and identify practical strategies to support their adaptation and sustainability in the digital era. The findings are expected to assist stakeholders in formulating effective policies and programs to strengthen local MSMEs and enhance their competitiveness the evolving digital economy.
Sustainability Management and Financial Performance: An Analysis of the Impact of ESG (Environmental, Social, Governance) Implementation on Profitability and Company Value in Emerging Markets Tata Putri Salsabila; Intan Septiana Hadi; Muhammad Esa Saputro Priyono
Smart International Management Journal Vol 2 No 2 (2025): June, 2025
Publisher : CV. HEI PUBLISHING INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70076/simj.v2i2.85

Abstract

This study analyzes the impact of ESG implementation on financial performance and firm value in emerging markets. Using data from 150 listed companies (2017–2023) and multiple linear regression, ESG scores were linked to profitability (ROA, ROE) and firm value (Tobin’s Q). The results indicate a positive and statistically significant relationship between ESG implementation and financial performance, with the environmental dimension showing the strongest influence. Social and governance aspects showed weaker but positive effects. ESG impact is stronger in larger, low-leverage firms. The findings suggest that tailored ESG integration enhances financial outcomes and resilience, offering insights for sustainable business strategies in emerging economies.
Transformation of Digital Leadership Paradigms in Mitigating Operational Risks and Accelerating Labor Productivity within the Financial Services Sector Anida Nur Afita
Smart International Management Journal Vol 2 No 2 (2025): June, 2025
Publisher : CV. HEI PUBLISHING INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70076/simj.v2i2.160

Abstract

The rapid integration of exponential technologies within the financial services sector necessitates a fundamental re-evaluation of leadership approaches to ensure institutional resilience. This study investigates the transformation of digital leadership paradigms as a primary driver for mitigating operational risks and accelerating labor productivity using secondary data obtained from the Financial Services Authority (OJK) and Statistics Indonesia (BPS). A quantitative–descriptive approach was employed, involving correlation and regression analyses of 106 commercial banks during the period 2021–2024. The analysis evaluates the relationship between managerial digital strength and operational efficiency, measured by the Operational Costs to Operational Income (BOPO) ratio. The results indicate that institutions adopting advanced digital leadership strategies achieved a substantial reduction in BOPO ratios to 61.40% and a 21.40% decrease in operational losses attributable to human error. Furthermore, labor productivity, proxied by profit per employee, increased by 48.42% following the implementation of data-driven governance. These findings confirm that digital leadership plays a decisive role in transforming technological investments into sustainable competitive advantages. The study contributes to the literature by demonstrating that effective human–machine collaboration, guided by agile managerial practices, can successfully address the productivity paradox in contemporary banking.
The Influence of Entrepreneurial Skills, Business Experience, and Social Media Support on Entrepreneurial Success in Medan City T. M. Adry Ryan
Smart International Management Journal Vol 2 No 2 (2025): June, 2025
Publisher : CV. HEI PUBLISHING INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70076/simj.v2i2.163

Abstract

This study examines how entrepreneurial abilities, accumulated business experience, and social media support influence business success among entrepreneurs in Medan City. Unlike previous research that examined these factors separately, this study integrates internal competencies and digital support within a local Indonesian context. A quantitative approach with descriptive and explanatory designs was applied to a population of 55 entrepreneurs using saturated sampling. Data were analyzed using multiple regression and path analysis. Results show that entrepreneurial skills (β = 0.412; t = 4.375; p < 0.001), business experience (β = 0.276; t = 3.040; p = 0.004), and social media support (β = 0.389; t = 4.145; p < 0.001) each positively and significantly affect entrepreneurial success. Collectively, the variables also have a significant effect (F = 53.873; p < 0.001), explaining 76% of the variance (R² = 0.760). These findings underscore the importance of enhancing entrepreneurial skills, practical experience, and digital engagement to achieve sustainable business success.

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