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Evandro Adolf Willem Manuputty
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INDONESIA
Jurnal Administrasi Terapan
Published by Politeknik Negeri Ambon
ISSN : -     EISSN : 29643619     DOI : https://doi.org/10.31959/jat
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Administrasi Terapan Jurnal Administrasi Terapan adalah Jurnal yang memberikan informasi ilmiah tentang perkembangan ilmu pengetahuan dan teknologi bidang Administrasi, Perkantoran, Kearsipan, Manajemen Pemasaran, Manajemen Keuangan, Selling, Akuntansi, ecommerce dan komputer Jurnal Administrasi Terapan diterbitkan sebanyak dua kali dalam setahun, yaitu di bulan Maret dan bulan September.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 13 Documents
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Search results for , issue "Vol. 5 No. 1 (2026): Maret" : 13 Documents clear
STRATEGI DIGITAL BRANDING UNIVERSITAS KRISTEN INDONESIA MALUKU (UKIM) DALAM MEMBANGUN CITRA INSTITUSI PENDIDIKAN TINGGI SWASTA DI MALUKU Silvia Leuwol; Rido Latuheru
Jurnal Administrasi Terapan Vol. 5 No. 1 (2026): Maret
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v5i1.3609

Abstract

The digital transformation era has changed how higher education institutions communicate with the public. Christian University of Indonesia Maluku (UKIM) as a private higher education institution in Eastern Indonesia faces challenges in building a strong institutional image through digital branding strategy. This research aims to analyze the digital branding strategy implemented by UKIM in building institutional image. This research uses a qualitative descriptive approach with data collection techniques through semi-structured interviews, observation, and documentation. Research informants include the Rector, Vice Rector III, and Vice Rector IV. The results show that UKIM has implemented a digital branding strategy through an official website, UKIM TV YouTube, social media, and local media publications. Content strategy focuses on institutional activity documentation and promotion of the 'Campus of Brothers' value which reflects inclusivity and tolerance. However, implementation still faces significant challenges including limited human resources, infrastructure, inter-unit coordination, budget constraints, and mindset change. Achievements reached are evident from increased digital visibility, external recognition, and strengthened institutional image. Research recommends establishing a special digital branding unit, improving inter-unit coordination, infrastructure investment, and organizational culture transformation focused on digitalization to increase the effectiveness of UKIM's digital branding strategy.Keywords: digital branding, institutional image, communication strategy, higher education, digital transformation.  
PENGARUH PROMOSI INFLUENCER TERHADAP MINAT BELI MASYARAKAT DI KOTA AMBON Nengsih Stefany Untajana; Marleen Muskita; Rido Latuheru
Jurnal Administrasi Terapan Vol. 5 No. 1 (2026): Maret
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v5i1.3610

Abstract

The development of digital technology and social media has introduced influencers as one of the promotional strategies used by MSME actors (Micro, Small, and Medium Enterprises) to influence consumer purchasing behavior. This research aims to determine the influence of influencer promotion on the purchasing interest of Ambon City communities. The research method employed was quantitative with a survey approach. Data were collected through questionnaire distribution to 32 respondents who are social media users in Ambon City. Data analysis was conducted through validity testing, reliability testing, simple linear regression, and hypothesis testing. The research results indicate that influencer promotion has a positive and significant effect on purchasing interest with a t-value of 4.497 > t-table 1.693 at a significance level of 0.00 < 0.05. These findings demonstrate that the better the quality of promotion conducted by influencers, the higher the purchasing interest of consumers. This research is expected to provide beneficial contributions to MSMEs and market practitioners in understanding the role of influencers as an effective promotional strategy in the digital era. Keywords: Influencer, Promotion, Purchase Interest, Social Media, Ambon City
Sustainability Accounting pada Perikanan Tangkap
Jurnal Administrasi Terapan Vol. 5 No. 1 (2026): Maret
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v5i1.3753

Abstract

How is the performance of the Maluku fisheries sector reported not only through financial accounting but also through sustainability accounting, which measures and balances economic, social, and environmental dimensions in an integrated and auditable manner? This research employed a qualitative approach. Developing a simple, contextual, and sustainability-oriented economic recording and reporting model is an urgent need to strengthen the sustainability of capture fisheries in Maluku Province. Keywords: sustainability accounting, recording model
TINJAUAN BAURAN PEMASARAN PADA HOTEL SINAR DI KOTA MASOHI KABUPATEN MALUKU TENGAH
Jurnal Administrasi Terapan Vol. 5 No. 1 (2026): Maret
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v5i1.3755

Abstract

The development of the city of Masohi is closely tied to the hotel business, which is highly promising for visitors seeking to explore other places, conduct business, take a vacation, or engage in various activities. Hotel Sinar is classified as a jasmine hotel, which typically lacks complete facilities, and its price remains relatively low. The application of the marketing mix at Hotel Sinar still requires consideration. This study aims to determine the marketing mix of the Sinar Hotel in Masohi City, Central Maluku Regency.The method employed in this writing is qualitative analysis, a technique based on theories related to the marketing mix. The results of this study indicate that the marketing mix at Hotel Sinar aligns with customer expectations. Still, some do not meet customer expectations.This writing concludes that rooms are available at Hotel Sinar for guests, but the hotel does not provide breakfast directly to its guests. The price set by Hotel Sinar is not in accordance with the room facilities, as some facilities do not function optimally; however, it offers reasonable prices for visitors. The location of Hotel Sinar is easily accessible for visitors and can be found both in person and using Google Maps. Promotions carried out by Hotel Sinar have not actively utilized technology. Hotel employees are quick to serve and can provide valuable information to guests upon their visit. The process of booking a room at Hotel Sinar is fast; however, visitors still complain about the physical and incomplete facilities. Keywords: Marketing Mix
PENGARUH FASILITAS PERPUSTAKAAN TERHADAP MINAT KUNJUNGAN PEMUSTAKA DI DINAS PERPUSTAKAAN DAN KEARSIPAN KOTA AMBON
Jurnal Administrasi Terapan Vol. 5 No. 1 (2026): Maret
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v5i1.3766

Abstract

Perpustakaan memiliki peran strategis dalam meningkatkan minat baca dan literasi masyarakat, yang salah satunya ditentukan oleh ketersediaan fasilitas perpustakaan. Penelitian ini bertujuan untuk menganalisis pengaruh fasilitas perpustakaan terhadap minat kunjungan pemustaka di Dinas Perpustakaan dan Kearsipan Kota Ambon. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui penyebaran kuesioner kepada 42 responden dan dianalisis menggunakan statistik deskriptif, uji validitas dan reliabilitas, serta analisis regresi linier sederhana dengan bantuan IBM SPSS Statistics 27. Hasil penelitian menunjukkan bahwa fasilitas perpustakaan berpengaruh positif dan signifikan terhadap minat kunjungan pemustaka, yang dibuktikan dengan nilai signifikansi 0,000 (< 0,05) dan nilai t hitung sebesar 4,419 lebih besar dari t tabel 2,595. Nilai koefisien determinasi (R²) sebesar 0,328 menunjukkan bahwa fasilitas perpustakaan berkontribusi sebesar 32,8% terhadap minat kunjungan pemustaka, sementara sisanya dipengaruhi oleh faktor lain di luar penelitian. Temuan ini menegaskan bahwa peningkatan dan pemeliharaan fasilitas perpustakaan merupakan strategi penting dalam meningkatkan minat kunjungan pemustaka. Kata Kunci : Fasilitas Perpustakaan, Minat Kunjungan, Pemustaka, Perpustakaan Daerah.
PENGARUH DISIPLIN KERJA TERHADAP KINERJA PEGAWAI PADA KANTOR SATUAN POLISI PAMONG PRAJA (SATPOL PP) PROVINSI MALUKU
Jurnal Administrasi Terapan Vol. 5 No. 1 (2026): Maret
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v5i1.3767

Abstract

This study aims to determine how work discipline affects employee performance at Satpol PP of Maluku Province. This research is based on the importance of discipline as a key factor in improving work effectiveness, since good discipline creates order, responsibility, and compliance with regulations, which in turn impacts employee performance. The research method used is a quantitative method with an associative approach. The population of this study consists of all employees of the Satpol PP of Maluku Province, with the sampling technique carried out using purposive sampling. The research instrument is a questionnaire, while the data analysis technique applies simple linear regression analysis with the help of SPSS software.The results of this study indicate that work discipline has a positive and significant effect on employee performance atSatpol PP of Maluku Province. The higher the level of discipline possessed by employees, the better their performance will be. Work discipline contributes 69.5% to the improvement of employee performance, thus it can be concluded that discipline is an important factor in enhancing work effectiveness. Keywords: Work Discipline, Performance.
DETERMINAN PERTUMBUHAN EKONOMI HIJAU PADA SEKTOR UMKM INDONESIA TAHUN 2020-2025
Jurnal Administrasi Terapan Vol. 5 No. 1 (2026): Maret
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v5i1.3773

Abstract

MSMEs contribute 61% to national GDP but generated 216 million tons of CO₂ in 2022, creating urgency for green economic transformation. This study aims to analyze the influence of green innovation, digitalization, and human capital on green economic growth of Indonesian MSMEs during 2020-2025. Employing a quantitative approach with survey method on 350 MSME practitioners across 15 provinces, data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results demonstrate all three variables significantly influence with 62.7% model predictive power. Digitalization emerges as the strongest predictor (path coefficient 0.389; medium-large effect size), followed by green innovation (0.342; medium effect size) and human capital (0.256; small-medium effect size). The model exhibits excellent quality with positive predictive relevance (Q²=0.453) without multicollinearity. Government should design comprehensive policies integrating fiscal incentives, digitalization subsidies, and sustainable vocational training programs. Financial institutions must expand digital-based green financing with transparent ESG monitoring. Future research needs to explore moderating variables and develop longitudinal models for comprehensive understanding of Indonesian MSMEs' green economic transformation.Keywords: Digitalization, Green Economy, Green Innovation, Human Capital, MSMEs
PENILAIAN ASET TETAP BERWUJUD PADA CV FRANCO DI KOTA AMBON
Jurnal Administrasi Terapan Vol. 5 No. 1 (2026): Maret
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v5i1.3795

Abstract

Fixed assets require periodic revaluation to ensure that their carrying amounts accurately reflect actual asset values. Proper valuation of fixed assets is essential for presenting an accurate representation of a company’s tangible assets in the balance sheet and constitutes a fundamental principle of accounting practice, particularly in supporting the reliability and relevance of financial information. However, CV Franco has not performed depreciation calculations on its fixed assets, resulting in reported asset values that do not reflect their actual book value and potentially affecting the accuracy of financial statements. This study was conducted at CV Franco in Passo, Ambon, with a focus on fixed assets in the form of excavators and dump trucks. The research employed a descriptive quantitative approach using primary data derived from the company’s fixed asset records. Data analysis was carried out using the straight-line depreciation method. The findings indicate that the total value of fixed assets amounts to IDR 3,054,360,000.00, with an acquisition cost of IDR 3,660,000,000.00 and accumulated depreciation of IDR 605,640,000.00. Keywords: Fixed Asset Assessment, Acquisition Cost, Accumulated Depreciation
Analisis Pemilihan Metode Penyusutan Aset Tetap
Jurnal Administrasi Terapan Vol. 5 No. 1 (2026): Maret
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v5i1.3805

Abstract

This study aims to determine depreciation values of fixed assets and to compare two depreciation methods, namely straight-line and declining balance methods. The findings show that depreciation expenses calculated using the straight-line method are higher than those calculated using the declining balance method during the 2023–2025 period. Differences in depreciation expenses between the two methods amounted to IDR 3,314,291 in 2023, IDR 9,449,260 in 2024, and IDR 19,768,402 in 2025.Keywords: Depreciation, Straight-Line Method, Declining Balance Method
ANALISA BREAK EVEN POINT SOFA MINIMALIS PADA USAHA SOFA GALI PUAN DI KOTA AMBON
Jurnal Administrasi Terapan Vol. 5 No. 1 (2026): Maret
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v5i1.3846

Abstract

Sofa Gali Puan is a business engaged in sofa furniture, which produces minimalist sofas to be sold to consumers and marketed to the public. So far, the amount of profit obtained is not known for sure. Because until now the Sofa Gali Puan business has never calculated the Break Even Point to plan their business profits in the coming period. The purpose of this study is to analyze the production of Minimalist Sofas in achieving Break Even PointIn this study, a quantitative analysis method was used, namely the calculation of break even points in units and rupiah. The results of the research obtained are Break Even Point in the number of units for minimalist sofas in the Gali Puan Sofa Business is 68 sets of minimalist sofas. Break Even Point in rupiah is at Rp.370,555,555.55The conclusion of this writing is that the Gali Puan Business will be at the break-even point or main return point when producing minimalist sofas of 68 sets at a cost of Rp.370,555,555.55. That means that the company is at break-even at that point, so the company doesn't experience any profits or losses. Thus, for the Gali Puan sofa business, it must continue to calculate the Break Even Point to find out what level of sales must be achieved which has an impact on the achievement of profits in the future. Keywords: Break Even Point (BEP)

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