cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Andriya Risdwiyanto
Contact Email
andriya.risdwiyanto@up45.ac.id
Phone
+6287738281819
Journal Mail Official
jurnal.mantra@up45.ac.id
Editorial Address
Universitas Proklamasi 45, Jl. Proklamasi No. 1 Babarsari, Catur Tunggal, Depok, Sleman, DIY 55281
Location
Kab. sleman,
Daerah istimewa yogyakarta
INDONESIA
Jurnal Manajemen Strategis: Jurnal Mantra
Published by Universitas Proklamasi 45 Yogyakarta
ISSN : -     EISSN : 30466377     DOI : https://doi.org/10.30588/jmt.v2i02
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Manajemen Strategis: Jurnal Mantra (JMT) is a periodical scientific journal published by the Universitas Proklamasi 45, Yogyakarta, Indonesia (UP 45) twice a year, in April and October. JMT was first published online in Volume 1 Number 01 April 2024 with e-ISSN 3046-6377. JMT aims to publish scientific works of academics, researchers, and practitioners in the form of research results and conceptual development in the field of management covering strategic aspects of organizations/companies, i.e. marketing, human resources, finance, operation/production, and management information system. JMT publications are dedicated to realizing contributions to scientific development in the field of management and organization in actual and strategic topics of commercial and non-commercial organizations. JMT is open to academics, researchers, and practitioners in areas related to organizational managerial activities to actualize themselves in relevant scientific development. The management of JMT involves an interrelated management team including the editorial board, peer reviewers, and administration staff. The management team involves professionals and is committed to scientific development in management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 2 No. 01 (2025)" : 5 Documents clear
Pengaruh Price Discount, Bonus Pack, dan Cashback terhadap Impulse Buying Produk di Marketplace Shopee Sylvia Yoritiara; Djoko Wijono
Jurnal Manajemen Strategis: Jurnal Mantra Vol. 2 No. 01 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmt.v2i01.2123

Abstract

Modernization and ease of life have become direct consequences of rapid technological progress. The surge in internet use, particularly in e-commerce, has become a major driver of economic growth. Shopee is the largest e-commerce platform in Indonesia, standing out with various promotional strategies, including price discounts, bonus packs and cashback. A quantitative approach using accidental sampling techniques was used for 100 respondents with the aim of finding out the impact of price discounts, bonus packs and cashback on impulse buying. It was found from the research results that price discounts, bonus packs and cashback had an impact of 22.6% on impulse buying on the Shopee marketplace. Partially, only the bonus pack has a significant impact on impulse buying on the Shopee marketplace.
Studi Fenomenologi Integrasi Biodiversity Accounting dalam Model Bisnis Keberlanjutan UMKM Madu Teuweul Bambang Arianto; Gema Ika Sari
Jurnal Manajemen Strategis: Jurnal Mantra Vol. 2 No. 01 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmt.v2i01.2269

Abstract

This study aims to analyze the integration of biodiversity accounting in the sustainability business model for Micro, Small, and Medium Enterprises (MSMEs) of Teuweul Honey. This is because preserving biodiversity in a business context can enhance business competitiveness. Thus, the concept of biodiversity accounting can be applied in the operations of MSMEs based on natural resource ecosystems. This study employs a phenomenological approach with the Interpretative Phenomenological Analysis (IPA) method. Data were obtained through in-depth interviews and observations with categories based on the statements of the research subjects. This study involved three subjects who were Teuweul Honey farmers in Serang Regency. The research subjects stated that the integration of biodiversity accounting in the sustainability business model of MSMEs of Teuweul Honey contributed to increasing profits in business management, preserving natural resource ecosystems, and biodiversity, and strengthening the added value of products. This study also found that there was an increase in transparency in reporting environmental and social impacts in the context of MSMEs which could be one of the strengthening of consumer preferences.
Pengaruh Price Discount dan Promo Gratis Ongkos Kirim terhadap Keputusan Pembelian pada Marketplace Shopee Septia Putri Wulandari; Jemadi Jemadi
Jurnal Manajemen Strategis: Jurnal Mantra Vol. 2 No. 01 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmt.v2i01.2513

Abstract

This research examines the influence of price discounts and free shipping promotions on purchasing decisions on Shopee, particularly among price-sensitive students. The sampling method used is accidental sampling with sample calculation using the Slovin formula, resulting in 100 respondents. Data analysis includes validity tests, reliability tests, normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression, F-tests, t-tests, determination coefficients, and data processing with SPSS 20. The research results show that price discounts and free shipping have a positive and significant effect on purchase decisions. Nevertheless, marketing strategies that focus on free shipping are more effective than simply offering price discounts in increasing customer purchase decisions.
Pengaruh Cita Rasa, Harga, dan Kualitas Layanan terhadap Kepuasan Konsumen Lekasane Street Coffee Yogyakarta Pramuditha Nanda Saputro; Andriya Risdwiyanto; Nuralam Nuralam
Jurnal Manajemen Strategis: Jurnal Mantra Vol. 2 No. 01 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmt.v2i01.2583

Abstract

The research that will be carried out begins with the large number of street coffees in Yogyakarta, where competition between street coffees is increasing because at affordable prices consumers can enjoy coffee with interesting flavors. This research aims to analyze the influence of taste, price and service quality on consumer satisfaction at Lekasane Street Coffee Yogyakarta. The population in this research is an unknown number of customers of Street Coffee Lekasane Yogyakarta and the sampling technique used is a non-probability sampling technique with purposive sampling which resulted in a total of 73 respondents and the analytical tool used in this research is multiple linear regression. The method used in collecting data is using questionnaires that are distributed to consumers.Based on the results of data analysis, it can be concluded that taste, price and service quality simultaneously have a significant positive impact on consumer satisfaction from Lekasane Street Coffee. Each variable has a very significant influence on consumer satisfaction.
Pengaruh Ukuran Perusahaan, Leverage, dan Profitabilitas terhadap Nilai Perusahaan Maichel Andrian; Bambang Sugeng Dwiyanto
Jurnal Manajemen Strategis: Jurnal Mantra Vol. 2 No. 01 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmt.v2i01.2584

Abstract

This study examines the influence of firm size, leverage, and profitability on firm value. Firm size is measured using the Natural Logarithm (ln) of Total Assets, leverage with the Debt to Equity Ratio (DER), profitability with Return on Equity (ROE), and firm value with Price to Book Value (PBV). This is a quantitative study with a sample of 55 consumer goods industry companies listed on the Indonesia Stock Exchange (IDX) (275 data points), selected through purposive sampling. Data was obtained from the IDX website and relevant companies. The study was analyzed using descriptive statistics, basic and classical assumption tests, multiple linear regression, as well as F and t-tests with the assistance of SPSS 20. Based on the F-test results, the three variables collectively have a significant influence on firm value. Meanwhile, the t-test results indicate that firm size has a significantly negative effect, leverage has a significantly positive impact, and profitability has a significantly negative influence on firm value.

Page 1 of 1 | Total Record : 5

 1 

Filter by Year

2025 2025


Reset
Filter By Issues
All Issue Vol. 2 No. 02 (2025) Vol. 2 No. 01 (2025) Vol. 1 No. 02 (2024) Vol. 1 No. 01 (2024)