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All Journal Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Journal of Information System, Technology and Engineering Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Jurnal Manajemen Strategis: Jurnal Mantra
Djoko Wijono
Universitas Proklamasi 45
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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PENGARUH CITRA RUMAH SAKIT DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN Dian Fitriana; Djoko Wijono
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 1: Januari 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of hospital image and service quality on customer satisfaction, the effect of customer satisfaction on customer loyalty, the effect of hospital image and service quality on customer loyalty, and the effect of hospital image and service quality on customer loyalty through customer satisfaction. The research method in this research is the explanatory quantitative method. The population in this study were patients at the UII Bantul hospital with a total sample of 50 respondents. The validity test uses the product moment formula while the reliability test uses Cronbach's alpha. Meanwhile, data analysis in this study uses path analysis. The results of the study show that: (1) hospital image and service quality have a positive effect on customer satisfaction with path coefficient values of 0.419 and 0.382. (2) customer satisfaction positively affects customer loyalty with a path coefficient of 0.285. (3) hospital image and service quality have a positive and significant effect on customer loyalty with path significance values of 0.306 and 0.347 (4) hospital image and service quality have no positive and significant effect on customer loyalty through customer satisfaction with path coefficient values of 0.119 and 0.108 . This means that customer satisfaction is not able to mediate the effect of hospital image and service quality on customer loyalty.
Transformasi Strategi Pemasaran Produk Halal di Era Digital Untuk Peningkatan Daya Saing: Penelitian Radityo Suksmaneng Daru; Andriya Risdwiyanto; Djoko Wijono; Etty Sri Hertini; Christ Windreis
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 April - Juni
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.5935

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku usaha dalam mengimplementasikan strategi pemasaran produk halal berbasis digital guna memperkuat daya saing usaha. Metode pelaksanaan dilakukan melalui tahapan sosialisasi, pelatihan, dan pendampingan yang dirancang secara partisipatif dan aplikatif. Hasil kegiatan menunjukkan adanya peningkatan pemahaman pelaku usaha terhadap konsep pemasaran digital yang lebih komprehensif, tidak hanya berfokus pada aspek teknis, tetapi juga terintegrasi dengan nilai-nilai kehalalan produk. Selain itu, terjadi perubahan pola pikir menuju sikap yang lebih terbuka terhadap pemanfaatan teknologi digital sebagai peluang pengembangan usaha. Peningkatan juga terlihat pada keterampilan teknis peserta dalam mengelola media sosial dan marketplace, yang diikuti dengan kemampuan menyusun strategi pemasaran secara lebih terarah dan sistematis. Dampak lainnya tercermin pada meningkatnya kualitas konten pemasaran, perluasan jangkauan pasar, serta terbentuknya jejaring dan kolaborasi antar pelaku usaha. Meskipun demikian, pelaksanaan kegiatan masih menghadapi sejumlah tantangan, antara lain keterbatasan literasi digital, kendala sumber daya, rendahnya konsistensi dalam implementasi, serta belum optimalnya pemahaman terkait sertifikasi halal. Oleh karena itu, diperlukan pendampingan lanjutan yang berkelanjutan agar hasil yang telah dicapai dapat terus dikembangkan. Secara keseluruhan, kegiatan ini memberikan kontribusi nyata dalam mendorong transformasi pemasaran produk halal berbasis digital sebagai upaya peningkatan daya saing yang berkelanjutan.
The Effect of Work-Life Integration and Quiet Quitting on Gen Z Employee Productivity: Sem Equation Model: Penelitian Ida Farida; Djoko Wijono; Diana Anggraini Kusumawati; Mohammad Muslimin; Nersiwad Nersiwad
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 April - Juni
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.6249

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Integrasi Kerja-Kehidupan (Work-Life Integration/WLI) dan fenomena Pengunduran Diri Diam-diam (Quiet Quitting) terhadap produktivitas karyawan Generasi Z (Gen Z) menggunakan pendekatan Structural Equation Modeling (SEM). Di era digital yang mengaburkan batasan antara ruang profesional dan pribadi, Gen Z cenderung mengadopsi integrasi alih-alih keseimbangan konvensional. Namun, tekanan beban kerja yang konstan seringkali memicu pengunduran diri diam-diam, suatu kondisi di mana karyawan hanya bekerja sesuai dengan deskripsi pekerjaan minimum tanpa keterikatan emosional. Penelitian ini menggunakan data primer dari kuesioner yang dibagikan kepada karyawan Gen Z di berbagai sektor industri di Indonesia. Analisis SEM digunakan untuk menguji hubungan struktural antar variabel dan kekuatan efek jalur (path analysis). Hasil penelitian menunjukkan bahwa Integrasi Kerja-Kehidupan memiliki pengaruh positif terhadap produktivitas jika didukung oleh otonomi kerja, sedangkan Pengunduran Diri Diam-diam memiliki korelasi negatif yang signifikan dengan kinerja jangka panjang dan inovasi individu. Temuan ini berkontribusi pada literatur manajemen sumber daya manusia tentang perilaku organisasi generasi terbaru di pasar tenaga kerja global.
Pengaruh Price Discount, Bonus Pack, dan Cashback terhadap Impulse Buying Produk di Marketplace Shopee Sylvia Yoritiara; Djoko Wijono
Jurnal Manajemen Strategis: Jurnal Mantra Vol. 2 No. 01 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmt.v2i01.2123

Abstract

Modernization and ease of life have become direct consequences of rapid technological progress. The surge in internet use, particularly in e-commerce, has become a major driver of economic growth. Shopee is the largest e-commerce platform in Indonesia, standing out with various promotional strategies, including price discounts, bonus packs and cashback. A quantitative approach using accidental sampling techniques was used for 100 respondents with the aim of finding out the impact of price discounts, bonus packs and cashback on impulse buying. It was found from the research results that price discounts, bonus packs and cashback had an impact of 22.6% on impulse buying on the Shopee marketplace. Partially, only the bonus pack has a significant impact on impulse buying on the Shopee marketplace.
The Effects of Technology Integration Capability, Continuous Improvement Culture, and Organizational Ambidexterity on Technology-Driven Organizational Performance in Startup Companies Samuel PD Anantadjaya; Muhamad Akbar; Djoko Wijono; Jemadi Jemadi; Andriya Risdwiyanto; Dominica Maria Ratna Tungga Dewa
Journal of Information System, Technology and Engineering Vol. 4 No. 3 (2026): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v4i3.328

Abstract

The objective of this research is to examine the Influence of Technology Integration Capability, Continuous Improvement Culture and Organizational Ambidexterity on Technology-Driven Organizational Performance in startup organizations. The research is a quantitative research by using survey technique to the people who work in startup company. The purposive sample approach was used in which the respondents were selected on the basis of their knowledge and understanding of the operational process and the use of digital systems or technology in their job activities. The research data were collected through an online questionnaire using Google Forms. Multiple linear regression was used to analyze the data. The results show that Technology Integration Capability, Continuous Improvement Culture and Organizational Ambidexterity have positive and significant influence on Technology-Driven Organizational Performance. The results suggest that the ability of a corporation to connect systems, applications, data, digital platforms and business processes is crucial in transforming the use of technology into improved organizational performance. The results also suggest that for startups to sustainably improve efficiency, productivity, innovation, quality of decision-making, and business growth, they need to improve their technology integration, promote continuous improvement and strike a balance between exploring new opportunities and optimizing existing technologies and capabilities.
From Recipients to Drivers: Community–MSME Collaboration in Building a Digital Economic Ecosystem Andriya Risdwiyanto; Jemadi; Djoko Wijono
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 3 No 3 (2026): September 2026
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v3i3.378

Abstract

This study analyzes the transformation of the community’s role from beneficiaries into drivers of the digital economic ecosystem through collaboration with MSMEs. The study employs a Systematic Literature Review (SLR) of 30 scientific articles published between 2020 and 2026, with the selection process based on PRISMA 2020 and the analysis conducted using the Theory–Context–Characteristics–Methodology (TCCM) framework and thematic synthesis. The findings indicate that digital empowerment develops through the stages of digital inclusion, digital literacy, digital capability, community participation, community–MSME collaboration, digital value co-creation, and the formation of a local digital economic ecosystem. This study develops the Community–MSME Digital Ecosystem Framework, which explains the transformation of the community’s position from recipient, participant, collaborator, and digital economic actor to ecosystem driver. The findings emphasize that community service needs to move beyond knowledge transfer toward capability development, collaboration, value co-creation, and ecosystem building. This framework offers an empowerment approach that positions communities and MSMEs as collaborative actors in creating value, strengthening self-reliance, and building a sustainable local digital economic ecosystem.
Co-Authors Andriya Risdwiyanto Christ Windreis Dian Fitriana Diana Anggraini Kusumawati Dominica Maria Ratna Tungga Dewa Hertini, Etty Sri Ida Farida Jemadi Jemadi Jemadi Mohammad Muslimin Muhamad Akbar Nersiwad Radityo suksmaneng daru Samuel PD Anantadjaya Sylvia Yoritiara