Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Socius: Social Sciences Research Journal Jurnal Manajemen Strategis: Jurnal Mantra
Jemadi Jemadi
Universitas Proklamasi 45
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Impact of Human Capital Investment on Labor Productivity in the Digital Era Novegya Ratih Primandari; Jemi Pabisangan Tahirs; Muh. Nur; Jemadi Jemadi; Nuralam Nuralam
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 4 (2025): November
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17475929

Abstract

This study aims to determine the impact of human capital investment on workforce productivity in the digital era. This research approach collects data through a literature review, involving reading literature from various sources including books, reports, articles, and journals using qualitative and deductive approaches. The results of this study indicate that human capital investment has a positive impact on the workforce, companies, and economic growth. At the individual level, this investment results in increased competitiveness, career mobility, job satisfaction, and income. For companies, a skilled workforce is a strategic asset for improving efficiency, quality, and innovation, while strengthening employee loyalty. At the macro level, quality human capital drives economic growth and national competitiveness. However, its implementation faces challenges such as high training costs, unequal access to education, resistance to change, and weak supporting policies. Therefore, a strategy is needed that includes cross-sector collaboration, the use of digital technology, upskilling and reskilling programs, and incentive policies to maximize the benefits of human capital investment
Pengaruh Price Discount dan Promo Gratis Ongkos Kirim terhadap Keputusan Pembelian pada Marketplace Shopee Septia Putri Wulandari; Jemadi Jemadi
Jurnal Manajemen Strategis: Jurnal Mantra Vol. 2 No. 01 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmt.v2i01.2513

Abstract

This research examines the influence of price discounts and free shipping promotions on purchasing decisions on Shopee, particularly among price-sensitive students. The sampling method used is accidental sampling with sample calculation using the Slovin formula, resulting in 100 respondents. Data analysis includes validity tests, reliability tests, normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression, F-tests, t-tests, determination coefficients, and data processing with SPSS 20. The research results show that price discounts and free shipping have a positive and significant effect on purchase decisions. Nevertheless, marketing strategies that focus on free shipping are more effective than simply offering price discounts in increasing customer purchase decisions.
Co-Authors Jemi Pabisangan Tahirs Muh. Nur Nuralam Nuralam Ratih Primandari, Novegya Septia Putri Wulandari