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Andriya Risdwiyanto
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Universitas Proklamasi 45, Jl. Proklamasi No. 1 Babarsari, Catur Tunggal, Depok, Sleman, DIY 55281
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INDONESIA
Jurnal Manajemen Strategis: Jurnal Mantra
Published by Universitas Proklamasi 45 Yogyakarta
ISSN : -     EISSN : 30466377     DOI : https://doi.org/10.30588/jmt.v2i02
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Manajemen Strategis: Jurnal Mantra (JMT) is a periodical scientific journal published by the Universitas Proklamasi 45, Yogyakarta, Indonesia (UP 45) twice a year, in April and October. JMT was first published online in Volume 1 Number 01 April 2024 with e-ISSN 3046-6377. JMT aims to publish scientific works of academics, researchers, and practitioners in the form of research results and conceptual development in the field of management covering strategic aspects of organizations/companies, i.e. marketing, human resources, finance, operation/production, and management information system. JMT publications are dedicated to realizing contributions to scientific development in the field of management and organization in actual and strategic topics of commercial and non-commercial organizations. JMT is open to academics, researchers, and practitioners in areas related to organizational managerial activities to actualize themselves in relevant scientific development. The management of JMT involves an interrelated management team including the editorial board, peer reviewers, and administration staff. The management team involves professionals and is committed to scientific development in management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 2 No. 02 (2025)" : 5 Documents clear
Product Innovation as the Foundation of Effective Marketing Strategy in the Creative Industry Kartini Kartini; Achmad Riady
Jurnal Manajemen Strategis: Jurnal Mantra Vol. 2 No. 02 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmt.v2i02.2464

Abstract

This study is motivated by the increasing competition in the creative industry, which requires businesses to continuously innovate to maintain sustainability and strengthen competitiveness in the global market. The purpose of this research is to analyze the role of product innovation as the foundation for developing effective marketing strategies in the creative industry within the digital era. The study employs a qualitative descriptive approach through a library research method, drawing data from scientific journals, books, and academic publications accessed via Google Scholar from 2015 to 2025. The findings indicate that product innovation significantly contributes to marketing effectiveness through value creation, product differentiation, brand image strengthening, and customer loyalty improvement. Innovation also enables creative industry players to adapt to technological changes and dynamic market trends. The implications of this research highlight that marketing success is not solely determined by product quality but also by the ability to integrate continuous innovation throughout all business processes. Consistent and sustainable product innovation is identified as a key driver for the development of adaptive, competitive, and resilient creative industries in the digital age.
Analisis Penerapan Manajemen Strategi Pada Klinik Pratama An-Nisa Medika Dian Riski Safitri; Eko Trianto; Janatika Fitri Nareshvahri; Sesilia Rahmadani
Jurnal Manajemen Strategis: Jurnal Mantra Vol. 2 No. 02 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmt.v2i02.2578

Abstract

This study examines the application of strategic management at Anisa Medika Main Clinic. The study aims to examine the strategic management process, identify internal and external elements, and measure strategic effectiveness with the goal of improving the quality of health services. The researcher uses a qualitative descriptive methodology that includes in-depth interviews with five selected informants (managers, administrative staff, pharmacists, operational staff, and medical personnel), participatory observation, and analysis of internal documents. The data analysis method used is the Miles & Huberman method, employing source-based triangulation and methods to ensure credibility. The results of this study indicate that the institution implements a comprehensive strategy based on an Islamic perspective, leading to full accreditation. However, digital shortcomings require WO (infrastructure improvement) and ST (group differentiation) approaches. The WO strategy is recommended for promotional expansion, while the ST strategy is suggested for system innovation. These results enrich the bibliography on health management and indicate that the integration of Ihsan values strengthens patient engagement despite competition.
Reorientasi Manajemen Hibah Sanggar Kebudayaan Berbasis Kolaborasi Menuju Penguatan Ekosistem Ekonomi Warga Arif Kurniar Rakhman
Jurnal Manajemen Strategis: Jurnal Mantra Vol. 2 No. 02 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmt.v2i02.2591

Abstract

The management of cultural facilities and infrastructure grants is very important for preserving culture and improving community welfare. Unfortunately, currently this management still targets a single recipient, so the economic results obtained are not yet optimal. The purpose of this study is to examine how culture grant management based on cultural centres can improve community welfare. This study uses a mixed approach and collects data through document analysis and focus group discussions. The research sample was determined using purposive sampling, involving cultural centre managers and related parties. The results of the study show that cultural grant management that is not yet carried out collaboratively limits the potential of grants to have an impact on the economy and community welfare. This study recommends a cultural grant management model based on a collaborative ecosystem. This model involves cultural centres and partner management institutions with the aim of strengthening the cultural value chain and increasing the public benefits of cultural grants.
Pengaruh Live Streaming, Affiliate Marketing, dan Online Customer Review terhadap Keputusan Pembelian pada Marketplace Shopee (Studi pada Mahasiswa di Condong Catur) Yosias Umbu Lamik; Bambang Sugeng Dwiyanto
Jurnal Manajemen Strategis: Jurnal Mantra Vol. 2 No. 02 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmt.v2i02.2597

Abstract

This study aims to examine the influence of live streaming, affiliate marketing, and online customer reviews on purchase decisions on the Shopee marketplace. The research employs a quantitative approach with an associative research design. The sample consists of 100 university students residing in Condong Catur who have previously made purchases on Shopee. Data were collected using a Likert-scale questionnaire and analyzed using the Partial Least Squares (PLS) method through SmartPLS 4.0. The results indicate that live streaming and online customer reviews have a positive and significant influence on purchase decisions, while affiliate marketing has no significant effect.
Analisis Pengaruh Promosi dan Harga terhadap Minat Beli Konsumen di Minimarket Gading Mas Wilson Muid; Andriya Risdwiyanto
Jurnal Manajemen Strategis: Jurnal Mantra Vol. 2 No. 02 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmt.v2i02.2623

Abstract

This study aims to determine the effect of promotions and prices on consumer purchasing interest in Gading Mas Minimarket. The sample in this study amounted to 74 people, using accidental sampling technique, which is a technique for determining samples by chance. The method of data collection in this study is by giving questionnaires to customers at Gading Mas Minimarket. This study uses a descriptive analysis method through quantitative analysis and measurement of the variables studied using a Likert scale using SPSS (Statistical Program for Social Science) version 20 statistical software. The results of the analysis show that promotion and price variables (independent variables) have a significant effect on purchasing interest (dependent variable), both partially and simultaneously.

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