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Arthatama: Journal of Business Management and Accounting
Published by Lifescifi Akademia Utama
ISSN : 2655786X     EISSN : 27745678     DOI : https://doi.org/10.54518/art
Core Subject : Economy,
Economics, Econometrics & Finance
The objective of the Arthatama is to promote the wide dissemination of the results of systematic scholarly inquiries into the broad field of business research. Arthatama accepts articles in any business management and accounting related subjects and any research methodology that meet the standards established for publication in the journal. The primary, but not exclusive, audiences are academicians, graduate students, practitioners, and others interested in business research. Arthatama invites manuscripts on various topics including functional areas of marketing management, management accounting, management control systems, information management systems, international business, business economics, business ethics and sustainability, entrepreneurship, financial management, strategic management, operations management, human resource management, e-business, knowledge management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 102 Documents
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A Study on Evaluating the Impact of Green Marketing on Sustainable Growth and Development in Serbia SME’s Sector: A Moderating Role of Ecopreneurship Atif Aziz
Arthatama: Journal of Business Management and Accounting Vol. 4 No. 2 (2020)
Publisher : LifeSciFi

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Abstract

The research evaluated the impact of green marketing on sustainable growth and development where the case of the Serbian SME sector was specifically considered. In addition, the research aimed to determine the moderating role of ecopreneurship between green marketing and sustainable growth and development. The research was quantitative, and the data was gathered using a survey questionnaire that was close-ended and based on 5-points Likert scale. The analysis was conducted on SmartPLS, and the sample size considered was 450 participants belonging to the SME sector of Serbia. The statistical technique employed for the analysis was Structural Equation Modelling (SEM). The findings revealed that overall, the effect of green marketing on the Serbian SMEs wasstatistically significant, whereas ecopreneurship’s moderation was also found to be significant between green marketing and sustainable growth and development. Specifically, government legislation, consumer behaviour and the attitude of senior managers affected sustainable growth and development significantly. The research was limited to Serbia; therefore, it cannot be generalized to other countries. In addition, the research was limited to the SME sector.
Impact of Covid-19 on GDP and Trade: A Case of African Countries Talla M. Al-Deehani
Arthatama: Journal of Business Management and Accounting Vol. 4 No. 2 (2020)
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Abstract

This research aims to find out the impact of Covid-19 on the GDP and Trade of African countries. This research paper has employed a quantitative design to determine the relationship between Covid-19 and the GDP and Trade of African counties. This research has analyzed the historic data from 1961 to 2020 to study the differences in the economic growth caused due to the pandemic. Stata hasbeen used for analyzing the data where descriptive statistics and Panel data regression have been applied. In particular, the GLS model has been applied due to heteroscedasticity in the variables. The quantitative data of the study that was collected for this research has shown that Covid-19 has negatively influenced the economic performance and productivity of African countries. The ten Africancountries selected for this research were influenced adversely in the context of trading activities and GDP growth.
The Moderating Effect of Human Capital in the Investment-Growth Nexus: Evidence from MSME and Fixed Capital Formation in Indonesia Yusnidar; Srinita; Muhammad Abrar
Arthatama: Journal of Business Management and Accounting Vol. 9 No. 2 (2025)
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This study examines the short-run effects of Micro, Small, and Medium Enterprise (MSME) investment and Gross Fixed Capital Formation (Pembentukan Modal Tetap Bruto/PMTB) on inclusive economic growth in Indonesia, with human capital incorporated as a moderating variable. Using annual time-series data from 1990 to 2024 sourced from the World Bank, the analysis applies Moderated Regression Analysis (MRA) with model refinement through heteroskedasticity-robust standard errors and mean-centering to address multicollinearity. The empirical results demonstrate that MSME investment and human capital exert strong and significant positive impacts on inclusive growth, whereas PMTB shows a positive but relatively weak direct effect. Importantly, human capital significantly amplifies the influence of both MSME investment and PMTB on inclusive economic growth, confirming its catalytic role in enhancing the productivity and inclusiveness of investment. This study contributes new empirical evidence on the moderating function of human capital within Indonesia’s investment–growth nexus by employing a rigorously corrected MRA framework on long-span time-series data, a methodological approach still limited in the existing literature.
The Effect of Job Involvement, HR Development Programs, and Work Motivation on Employee Job Satisfaction Amalina Apriyan Della Nabella; Audita Nuvriasari
Arthatama: Journal of Business Management and Accounting Vol. 9 No. 2 (2025)
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In the context of increasing business competition, employee job satisfaction plays a crucial role in supporting organizational sustainability and performance. Job satisfaction is influenced by several internal factors, including job engagement, human resource development programs, and work motivation. This study aims to analyze the influence of job engagement, human resource development programs, and work motivation on employee job satisfaction at PT Habbie Bangun Aromatik. This study employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to employees and analyzed using statistical techniques. The results showed that job engagement and human resource development programs had a positive but insignificant effect on employee job satisfaction. Conversely, work motivation showed a significant effect on job satisfaction. These findings suggest that employee work motivation in their work is a major determinant of job satisfaction. Therefore, it is concluded that management should focus on strengthening employee work motivation to improve employee job satisfaction and support organizational performance.
The Influence of Electronic Word of Mouth, Perceived Quality, and Brand Image on Fashion Purchase Decisions Satria Sandy Qodlyzzaka; Titik Desi Harsoyo
Arthatama: Journal of Business Management and Accounting Vol. 9 No. 2 (2025)
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This study is driven by the rising competition in the fashion sector, prompting brands to recognize and comprehend the key elements that affect consumer buying behavior. Within the realm of digitalization, electronic word of mouth, perceived quality, and brand image are acknowledged as crucial factors that can influence consumers’ buying choices. This research aims to examine how E-WOM, perceived quality, and brand image affect the purchasing choices of Roughneck 1991 customers in Yogyakarta. A quantitative research approach was utilized, with primary data gathered by distributing questionnaires to customers of Roughneck 1991. The gathered data were then examined through multiple linear regression methods to evaluate the influence of each independent variable on buying choices. The findings suggest that both E-WOM and perceived quality have no significant impact on consumers' purchasing decisions. On the other hand, brand image shows a strong and positive impact and is recognized as the key factor influencing purchasing choices. These results indicate that shoppers often place greater importance on brand image compared to other factors when purchasing fashion items. As a result, strengthening and upholding a robust brand image is essential for fashion brands to sway consumer choices and stay competitive in the market successfully.
The Effect of Employee Engagement, Organizational Commitment, and Work Motivation on Organizational Citizenship Behavior Michael Bryan Putra Cristian; Audita Nuvriasari
Arthatama: Journal of Business Management and Accounting Vol. 9 No. 2 (2025)
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Abstract

Organizational Citizenship Behavior (OCB) plays a vital role in enhancing organizational effectiveness, particularly in work environments that demand high collaboration and responsibility, making it important to understand the factors that encourage employees to engage in extra-role behaviors. This study aims to examine the effect of employee engagement, organizational commitment, and work motivation on OCB. Using a quantitative approach, data were collected through a structured questionnaire and analyzed using regression analysis to determine the influence of each independent variable. The findings indicate that employee engagement and work motivation have a positive and significant effect on OCB, showing that employees who feel psychologically involved in their work and are highly motivated tend to display stronger voluntary behaviors that support organizational goals. In contrast, organizational commitment does not have a significant effect on OCB, as the dominant form of commitment is continuance-based, which encourages employees to focus on formal job requirements rather than discretionary contributions. The study concludes that efforts to foster OCB should prioritize strengthening employee engagement and work motivation rather than relying solely on organizational commitment.
The Role of Fintech Lending in Increasing Access to MSME Financing and Systemic Risk Edi Nur Prasetyo
Arthatama: Journal of Business Management and Accounting Vol. 9 No. 2 (2025)
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Abstract

The development of financial technology, or fintech lending, has brought about significant transformations in the financing ecosystem for MSMEs in Indonesia. This study examines the role of fintech lending in increasing access to financing for MSMEs and analyzes the potential systemic risks it poses. Using a literature review approach and secondary data analysis from various sources, this study found that fintech lending can address the MSME financing gap through faster processes, lower costs, and broader reach compared to conventional financial institutions. However, the rapid growth of this industry also poses systemic risks in the form of credit risk, liquidity risk, operational risk, and regulatory compliance risk. The results indicate that fintech lending significantly enhances MSMEs’ access to financing through digitalization, alternative credit scoring, broad geographic reach, and diversified, flexible financing products, thereby contributing to financial inclusion and regional economic development. However, the findings also reveal substantial systemic risks that stem from alternative data-based scoring, technological dependence, and the pass-through risk model. These results imply that while fintech lending plays a critical role in addressing financing gaps for underserved MSMEs, its sustainability depends on robust risk management, transparency of algorithms, and strong cybersecurity practices.
The Influence of Customer Experience, Green Brand Image, and Green Product Quality on Green Customer Loyalty of Cosmetic Products Candrawati Kartika Wijaya; Audita Nuvriasari
Arthatama: Journal of Business Management and Accounting Vol. 9 No. 2 (2025)
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Abstract

The rapid growth of Indonesia’s cosmetics industry and the shift toward sustainable products make green customer loyalty, influenced by customer experience, brand image, and product quality, crucial for brands to remain competitive and build long-term sustainable relationships. This research investigates the impact of customer experience, green brand image, and green product quality on green customer loyalty of cosmetic products. The study involved a sample of 100 respondents. Data were collected using a non-probability sampling approach, with a questionnaire serving as the research instrument. The instrument test results confirmed that the data were both valid and reliable. According to the Classical Assumption Tests, the data are normally distributed, and the regression model is free from multicollinearity and heteroscedasticity issues. The study’s findings reveal that customer experience and green brand image positively and significantly affect green customer loyalty. In contrast, green product quality does not have significant effect on green customer loyalty. The findings imply that enhancing customer experience and strengthening green brand image are critical strategies for increasing green customer loyalty, while green product quality alone may not significantly influence loyalty for cosmetic products.
The Influence of Celebrity Endorsement, Content Marketing, and Brand Trust on Generation Z’s Purchase Intention in Shopee Praba Phatriscia; Audita Nuvriasari
Arthatama: Journal of Business Management and Accounting Vol. 9 No. 2 (2025)
Publisher : LifeSciFi

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Abstract

The rapid growth of e-commerce has intensified competition among skincare brands on Shopee, where Generation Z represents a significant consumer segment. Understanding the determinants of their purchase intention is essential for developing effective digital marketing strategies. This study aims to examine the influence of celebrity endorsement, content marketing, and brand trust on Generation Z’s purchase intention toward skincare products on Shopee. A quantitative approach was employed using a survey of 100 respondents selected through non-probability sampling. Data were collected using a structured questionnaire and analyzed using multiple linear regression. The results confirmed that all instruments were valid and reliable, and the classical assumption tests indicated that the data were normally distributed and free from multicollinearity and heteroscedasticity. The findings show that celebrity endorsement and brand trust have a positive and significant effect on purchase intention, while content marketing does not significantly influence purchase intention. These results highlight the importance of credible endorsers and strong brand trust in shaping Generation Z’s purchasing decisions. The study provides practical insights for skincare brands to prioritize trust-building strategies and effective endorsement in online marketplaces.
The Influence of Green Entrepreneurship Orientation, Green Market Orientation, and Organizational Support on the Adoption of Green Innovations Anjelina Sirin; Audita Nuvriasari
Arthatama: Journal of Business Management and Accounting Vol. 9 No. 2 (2025)
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Environmental sustainability has become a critical concern for MSMEs, particularly in the natural dye batik industry in the Special Region of Yogyakarta. This study aims to examine the influence of green entrepreneurial orientation, green market orientation, and organizational support on the adoption of green innovations. A total of 100 MSME owners were surveyed using a non-probability sampling method through structured questionnaires. Instrument testing confirmed that all items were valid and reliable, while classical assumption tests indicated normally distributed data and a regression model free from multicollinearity and heteroscedasticity. The results reveal that green entrepreneurial orientation, green market orientation, and organizational support each have a significant positive effect on the adoption of green innovations. These findings suggest that fostering environmentally oriented entrepreneurial and market practices, supported by organizational backing, can enhance the adoption of sustainable innovations among batik MSMEs. This study contributes to both theory and practice by highlighting the key organizational and market factors that promote green innovation adoption in traditional craft industries.

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