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Contact Name
Khoirunnisa Imama
Contact Email
anisaimama01@gmail.com
Phone
+6288276792426
Journal Mail Official
inspire.spdfharmony@gmail.com
Editorial Address
Jl. Sultan Agung, Perum Arjasari Asri, Kec. Arjasa, Kota Jember, Jawa Timur, 68191
Location
Kab. jember,
Jawa timur
INDONESIA
Interdisciplinary Journal of Pedagogy and Research in Media Technology
Published by CV. SPDF HARMONY
ISSN : -     EISSN : 31235689     DOI : https://doi.org/10.64268/inspire.v1i2.67
Focus Interdisciplinary Journal of Pedagogy and Research in Media Technology (INSPIRE) emphasizes interdisciplinary studies that examine pedagogy, media, technology, and analytical innovation in relation to decision-making processes, judgment, and the development of evidence-based practices across diverse organizational and social contexts. INSPIRE publishes research articles and review papers that contribute to scholarly advancement through interdisciplinary approaches. Scope The journal specializes in investigating the theoretical and practical aspects of pedagogy, media, technology, and decision analysis across various organizational and social contexts from diverse disciplinary perspectives. INSPIRE welcomes contributions addressing innovation, research, and development in the following general areas: • Pedagogy • Media Studies • Media Technology • Digital Media and Communication • Decision-Making and Judgment • Decision Sciences • Data Analytics and Evidence-Based Decision • Human–Computer Interaction • Artificial Intelligence and Media Applications • Information Systems and Knowledge Management • Digital Innovation and Creative Industries • Media, Technology, and Decision-Making in Organizational and Social Contexts • Interdisciplinary Studies in Pedagogy, Media, Technology, and Decision Sciences • Social Sciences (Miscellaneous)
Arjuna Subject : Umum - Umum
Articles 11 Documents
The impact of whatsapp marketing on brand loyalty and sales conversion: Roles of customer engagement, chatbots, and real-time communication Dutta, Surjadeep; Mookherjee , Arunava; Biswas , Tisha; Sinha , Anindita
Interdisiplinary Journal of Pedagogy and Research in Media Technology Vol. 2 No. 1 (2026): Interdisciplinary Journal of Pedagogy and Research in Media Technology
Publisher : CV. SPDFHarmony

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64268/inspire.v2i1.109

Abstract

Background: The worldwide expansion of WhatsApp into a global communication platform has created new digital marketing opportunities which enable businesses to establish direct contact with customers through a real-time interactive communication method. WhatsApp delivers better message open rates than standard email marketing methods which makes it suitable for personalized interactive communication especially in developing countries such as India.Aims: The research aims to evaluate how WhatsApp marketing strategies impact customer engagement results. The study investigates how customer engagement connects to brand loyalty within the framework of WhatsApp marketing.Methods: The study used conceptual framework to find out how successful WhatsApp Marketing Strategies are in improving customer engagement and increasing business performance. The secondary Data has been collected from SCOPUS, EBSCO, PROQUEST, IGI Global, IEEE Databases and Journals. Most of the references has been taken from the Year 2018-2025.Result: The research results demonstrate that WhatsApp marketing techniques produce better customer engagement results, which serve as the main connection that affects business performance. The system provides real-time communication together with multimedia content and Chatbot automation to improve responsiveness while delivering personalized experiences, which results in more customer interactions and better response rates to call-to-action messages. The use of automation tools enables businesses to achieve better operational results and enhanced customer satisfaction.Conclusion:  The research demonstrates that WhatsApp marketing tools need to be used strategically because their Chatbot automation and interactive messaging features help businesses to boost customer interaction and buying likelihood. The first requirement for businesses to achieve lasting success with WhatsApp marketing needs them to build customer trust through effective privacy protection and data security measures.

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