Fundamental and Applied Management Journal
Strategic and Operations Management, addressing strategic decision-making, operational excellence, supply chain, process improvement, and performance management. Business and International Management, covering global strategy, cross-border operations, internationalization, and comparative management practices. Marketing and Consumer Studies, exploring market strategy, consumer behavior, branding, digital marketing, and marketing analytics. Human Resource Management and Organisational Behaviour, focusing on talent management, leadership, motivation, organizational culture, and workplace behavior. Entrepreneurship and Management of Innovation, examining venture creation, entrepreneurial ecosystems, innovation strategy, and scaling new businesses. Management of Technology and Innovation, investigating technology adoption, digital transformation, R&D management, and innovation processes in organizations. Corporate Social Responsibility and Sustainability, addressing sustainable strategy, ESG, social impact, stakeholder engagement, and responsible business practices. Corporate Governance, covering board effectiveness, governance structures, accountability, transparency, and regulatory compliance. Financial Management, focusing on corporate finance, investment decisions, financial performance, risk management, and financial planning.
Articles
185 Documents
The Influence of Customer Engagement and Hybrid Digital Entrepreneurship on Business Turnover
Emrizal Emrizal;
Primadona Primadona
Fundamental and Applied Management Journal Vol. 4 No. 3 (2026): September
Publisher : Global Research Collaboration
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DOI: 10.66314/famj.v4i3.1347
Digital transformation enables micro, small, and medium-sized enterprises (MSMEs) to combine offline and online business activities; however, the relationships of these practices and customer engagement with business turnover remain insufficiently understood. This study examined the associations of owner-perceived customer engagement and hybrid digital entrepreneurship with perceived business turnover among 100 MSME owners in West Sumatra, Indonesia. A cross-sectional quantitative survey was conducted using a 27-item, five-point Likert-scale questionnaire. Data were analysed using partial least squares structural equation modelling (PLS-SEM) in SmartPLS 4. The final measurement model retained 20 indicators and met the reported criteria for convergent validity, discriminant validity, and internal reliability. Hybrid digital entrepreneurship was positively associated with perceived business turnover (β = .607, p = .031), whereas customer engagement was negatively associated with turnover after hybrid digital entrepreneurship was included in the model (β = −.590, p = .029). The model explained 16.4% of the variance in turnover, indicating limited explanatory power. Given the cross-sectional, single-source design and the empirical closeness of the predictors, the negative coefficient should be interpreted cautiously. The findings suggest that digital integration, technology use, and adaptive practices may be associated with higher perceived turnover, while the economic role of customer engagement requires further investigation using stronger conversion and performance measures.
Omnichannel Marketing Integration and Customer Loyalty Through Customer Experience and Perceived Convenience
Syahril Hasan;
Silvana Kardinar Wijayanti;
Dwi Taufik Rohman
Fundamental and Applied Management Journal Vol. 4 No. 3 (2026): September
Publisher : Global Research Collaboration
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DOI: 10.66314/famj.v4i3.1160
Digital technologies have changed how consumers move across physical and digital channels, making coordination among touchpoints increasingly relevant to customer retention. This study examined the association between Omnichannel Marketing Integration and Customer Loyalty through the mediating roles of Customer Experience and Perceived Convenience. Stimulus Organism Response Theory and Relationship Marketing Theory were used to explain how channel integration may shape customers' internal evaluations and subsequent loyalty responses. The study used a quantitative explanatory survey of 250 Indonesian consumers who had used at least two marketing channels and completed a transaction within the previous six months. Data were analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS 4. Omnichannel Marketing Integration was positively associated with Customer Experience, Perceived Convenience, and Customer Loyalty. Customer Experience and Perceived Convenience were also positively associated with Customer Loyalty, and both indirect paths were statistically significant. The indirect coefficient through Perceived Convenience (beta = 0.291) was larger than the indirect coefficient through Customer Experience (beta = 0.202), suggesting that functional ease may be particularly relevant in the omnichannel journeys represented in this sample. These findings extend omnichannel research by considering experiential and convenience-based evaluations within one model and provide practical direction for firms seeking greater consistency, accessibility, and efficiency across customer touchpoints.
Social Presence and Interactivity in Live-Streaming Impulsive Buying: Flow–Trust Mediation, Time-Pressure Moderation, and Gender Differences
Dibon Benz Setiawan;
Tharysha Nevyana;
Evelyn Hendriana
Fundamental and Applied Management Journal Vol. 4 No. 3 (2026): September
Publisher : Global Research Collaboration
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DOI: 10.66314/famj.v4i3.1225
Live-streaming e-commerce has transformed online shopping into a real-time environment characterized by social interaction, interactivity, immersion, and immediate purchasing opportunities. However, limited understanding remains regarding how different social and interactive stimuli influence impulsive buying through affective and cognitive mechanisms, and whether these relationships vary under situational pressure and gender differences. This study examines the effects of streamer social presence, viewer social presence, and interactivity on impulsive buying behavior through flow experience and customer trust within the Stimulus–Organism–Response (S-O-R) framework. A quantitative cross-sectional survey was conducted among Indonesian consumers with prior live-streaming commerce purchase experience. From 335 responses, 293 met the eligibility criteria, and 14 outliers were removed, resulting in 279 valid respondents. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM), including indirect-effect analysis, moderation testing, Measurement Invariance of Composite Models (MICOM), and Multi-Group Analysis (MGA). The results show that streamer and viewer social presence positively influenced flow experience and customer trust, with viewer social presence demonstrating the strongest effect on flow experience (β = 0.404, p < 0.001). Interactivity significantly influenced flow experience (β = 0.152, p = 0.013) and customer trust (β = 0.355, p < 0.001), with a stronger effect on trust. Flow experience (β = 0.342, p < 0.001) and customer trust (β = 0.184, p = 0.013) positively predicted impulsive buying behavior. Time pressure directly influenced impulsive buying (β = 0.312, p < 0.001) but did not moderate the effects of flow experience or customer trust. MGA revealed a significant gender difference only in the flow experience–impulsive buying relationship (Δβ = 0.357, p = 0.013). These findings extend the S-O-R framework by demonstrating distinct affective, cognitive, situational, and social pathways underlying impulsive buying in live-streaming commerce.
Perceived Inclusiveness of Ground Handling Services and National Airline Brand Image: The Mediating Role of Passenger Experience among Passengers with Disabilities
Bekti Setiadi;
Binu Nuryadi;
Muchdir Ahmad Ronoatmojo
Fundamental and Applied Management Journal Vol. 4 No. 3 (2026): September
Publisher : Global Research Collaboration
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DOI: 10.66314/famj.v4i3.1399
This study examines whether passengers with disabilities' perceptions of inclusive ground handling services are associated with their inclusive passenger experience and the brand image of the national airline they most recently used, and whether passenger experience mediates this relationship. A quantitative explanatory design was applied to survey data from 300 passengers with disabilities selected purposively based on direct experience with airport ground services. The model was estimated using partial least squares structural equation modeling (PLS-SEM) in SmartPLS 4. The measurement model showed satisfactory indicator reliability, internal consistency, convergent validity, and discriminant validity. Perceived Inclusive Ground Handling Services had a positive effect on Inclusive Passenger Experience (β = 0.455, p < 0.001) and National Airline Brand Image (β = 0.217, p < 0.001), while Inclusive Passenger Experience positively affected National Airline Brand Image (β = 0.330, p < 0.001). The indirect effect through Inclusive Passenger Experience was also significant (β = 0.150, p < 0.001), indicating partial mediation. PLSpredict produced positive Q²predict values for all endogenous indicators; prediction errors were consistently lower than the linear-model benchmark under RMSE, although the MAE comparison was mixed. The findings therefore concern passenger-perceived inclusiveness at observable service touchpoints rather than internal organizational capability. They show that accessible facilities, competent and responsive staff, clear communication, and coordinated assistance can shape an inclusive travel experience and, through that experience, contribute to airline brand image.
Compliance and Technical Obstacles in Village Financial Management under Ministry of Home Affairs Regulation No. 20/2018: Evidence from Manyar Subdistrict, Gresik Regency
Mochamad Syafii;
Adiba Fuad Syamlan;
Firdaus Indrajaya Tuharea;
Fransiska Dyah Ayu Puspitasari
Fundamental and Applied Management Journal Vol. 4 No. 3 (2026): September
Publisher : Global Research Collaboration
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DOI: 10.66314/famj.v4i3.929
The transition to a digital bureaucracy through Ministry of Home Affairs Regulation No. 20/2018 requires village governments to manage their finances transparently and accountably. However, the reality on the ground reveals significant resource constraints in terms of financial literacy, competencies, the completeness of administrative procedures and documentation, and the role of the community in self-reliant village development. The objective of this research is to evaluate and analyze the implementation of financial management in accordance with applicable regulations in an effort to improve and enhance the village economy. This research employs a qualitative method using a policy evaluation research design. Data collection was conducted in a structured manner through observation, interviews, and documentation. The validity of the data in this research was tested through triangulation of data sources and methods, as well as data validation processes. Using purposive sampling and snowball sampling, the study covered data from 23 villages spread across the Manyar Subdistrict, Gresik Regency. The results show that the planning, reporting, and accountability stages in these 23 villages exhibited optimal compliance levels. However, during the implementation and financial management stages, compliance levels ranged from 87% to 100%. This is related to findings of recording errors, non-compliance with reporting procedures, a lack of literacy and competence, the need for periodic technical guidance, and incomplete oversight mechanisms. The conclusion of this research is that government officials should be encouraged to maintain administrative order not only in terms of reporting but also in terms of accountability for returning remaining activity funds by the deadline. Recommendations include adjusting the oversight process to focus on process monitoring, increasing officials’ motivation to maintain administrative order, and fostering the mindset that neatness and order are desirable qualities. The specific recommendations cover several key areas highlighted in this research.
The Effect of Financial Literacy and Risk Perception on Investment Intention in the Islamic Capital Market: Evidence from Islamic Economics Student
Nurul Hasanah Syah;
Rizky Fatmawati;
Yudistira Abdi;
Emilia Embun Sari;
Zunaida Riska
Fundamental and Applied Management Journal Vol. 4 No. 3 (2026): September
Publisher : Global Research Collaboration
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DOI: 10.66314/famj.v4i3.1089
This study aims to analyze the influence of financial literacy and risk perception on students' intention in investing in the Islamic capital market. This research uses a quantitative approach with primary data obtained through the distribution of online questionnaires using a Likert scale. The sampling technique used is non-probability sampling with a purposive sampling method. Data analysis is performed using classical assumption tests, multiple linear regression, and hypothesis testing using SPSS version 25. The results show that financial literacy has a significant partial effect on students' investment intention in the Islamic capital market. On the other hand, risk perception does not have a significant effect on investment intention. However, simultaneously, financial literacy and risk perception have an effect on investment intention. The results of the multiple linear regression analysis indicate that financial literacy and risk perception simultaneously have a statistically significant effect on students' intention in investing in the Islamic capital market. The simultaneous significance (F) test produced a calculated F-value of 113.910, which is substantially higher than the critical F-value of 3.17, with a significance value of 0.000 (p < 0.05). These findings demonstrate that financial literacy and risk perception jointly influence students' investment intention. Furthermore, the coefficient of determination (R²) is 0.808, indicating that 80.8% of the variation in students' investment intention is explained by financial literacy and risk perception, while the remaining 19.2% is attributable to other variables not included in this study.
Does Managerial Ownership Moderate the Determinants of Firm Value? Evidence from Indonesian Energy Companies
Dhea Zatira;
Sustari Alamsyah;
Arfiansyah Septian;
Hendra Galuh Febrianto
Fundamental and Applied Management Journal Vol. 4 No. 3 (2026): September
Publisher : Global Research Collaboration
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DOI: 10.66314/famj.v4i3.1158
This research examines the direct associations of green innovation, earnings management, and tax avoidance with firm value; tests whether managerial ownership moderates these associations; and provides conditional empirical evidence from an emerging-market energy context. Secondary data were extracted from annual and sustainability reports of 37 energy firms listed on the Indonesia Stock Exchange, yielding 185 firm-year observations (2020–2024). Green innovation was measured using environmental expenditure proxies; earnings management via the modified Jones model; tax avoidance by the effective tax rate gap; and firm value using Tobin’s Q. Managerial ownership was calculated as the percentage of shares held by management. Panel data regression with Moderated Regression Analysis was performed using EViews 13. Direct association tests reveal that green innovation and managerial ownership exhibit positive and significant associations with firm value. Earnings management shows a positive and significant association—a counterintuitive result possibly reflecting short-term market orientation. Tax avoidance exhibits a negative but non-significant association. For moderation effects, managerial ownership positively moderates the green innovation–firm value association, but does not significantly moderate the earnings management–firm value relationship. The tax avoidance moderation coefficient is significant, indicating a positive moderating effect where managerial ownership strengthens the relationship between corporate tax avoidance and firm value. This study contributes conditional evidence from Indonesia’s energy sector through a tripartite model integrating green innovation, earnings management, and tax avoidance, unexplored in prior research. Managerial ownership is positioned as a strategy-contingent mechanism whose moderating influence varies across earnings activities due to differing managerial risk horizons during sustainability transitions. These findings extend agency and stakeholder theory by demonstrating boundary conditions for ownership-based governance, offering insights for investors and regulators navigating sustainability transitions.
Green Intellectual Capital, Financial Planning, and Green Marketing on MSME Performance and Sustainability: An Ecotheological Perspective
Muhammad Aris Safii;
Syifa Rohmah;
Andi Dwi Atmoko
Fundamental and Applied Management Journal Vol. 4 No. 3 (2026): September
Publisher : Global Research Collaboration
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DOI: 10.66314/famj.v4i3.1193
This study examines the effects of financial planning and green marketing on MSME performance and sustainability, and investigates the moderating role of GIC in the relationships between financial planning, green marketing, and MSME performance and sustainability. A quantitative research design was employed using primary data collected from 100 MSME owners in Pekalongan Regency, Indonesia. Data were analyzed using multiple linear regression and Moderated Regression Analysis (MRA) with EViews software. The results show that financial planning has a positive and significant effect on MSME performance (H1 accepted) and on MSME sustainability (H2 accepted). Green marketing has a positive and significant effect on MSME performance (H3 accepted) and on MSME sustainability, representing the strongest predictor of sustainability among the tested variables (H4 accepted). GIC does not moderate the effect of financial planning on MSME performance (H5 rejected) nor the effect of green marketing on MSME performance (H6 rejected). In contrast, GIC significantly weakens the positive effect of financial planning on MSME sustainability (H7 accepted, negative moderation) and significantly strengthens the positive effect of green marketing on MSME sustainability (H8 accepted, positive moderation). Improving MSME performance and sustainability requires not only sound financial planning but also environmentally oriented marketing strategies. GIC enhances the effectiveness of green marketing but not financial planning in fostering sustainable business practices, thereby supporting the Resource-Based View and the principles of Islamic eco-theology.
Financial Literacy, Financial Attitude, and Sharia Investment Intention among Muslim Generation Z: The Moderating Role of Religiosity
Hapid;
Jumawan Jasman;
Ahmad Ridhuwan bin Abdullah;
Nasrullah
Fundamental and Applied Management Journal Vol. 4 No. 3 (2026): September
Publisher : Global Research Collaboration
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DOI: 10.66314/famj.v4i3.1218
The growing participation of Generation Z in digital financial markets has increased the importance of understanding how financial capability, financial attitudes, and religious values jointly shape Sharia-compliant investment intentions. However, limited evidence explains whether religiosity strengthens the extent to which financial literacy and favorable financial attitudes translate into Sharia investment intention. This study examines the effects of financial literacy and financial attitude on Sharia investment intention and investigates the moderating role of religiosity among Muslim Generation Z. A quantitative research design was employed involving 212 Muslim Generation Z respondents aged 18–26 years in North Luwu Regency, South Sulawesi, Indonesia. Data were collected using purposive sampling and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4 and bootstrapping with 5,000 resamples. The results indicate that financial literacy positively influences Sharia investment intention (β = 0.246, p = 0.001), while financial attitude has a stronger positive effect (β = 0.325, p = 0.001). Religiosity also has a positive lower-order effect on Sharia investment intention (β = 0.260, p = 0.013) and positively moderates the relationships between financial literacy and Sharia investment intention (β = 0.151, p = 0.048) and between financial attitude and Sharia investment intention (β = 0.199, p = 0.035). The model explains 42.4% of the variance in Sharia investment intention (R² = 0.424) and demonstrates predictive relevance (Q² = 0.318). The findings demonstrate that religiosity serves as a value-based boundary condition that strengthens the translation of financial capability and favorable financial attitudes into Sharia-compliant investment intention, providing practical implications for Islamic financial institutions, policymakers, investment platforms, and financial educators.
Unseen Liabilities: Conceptualizing Ghost Debt and Financial Vulnerability in BNPL Ecosystems—A Systematic Review
Kartika Ayu;
Firdaus Al Maidah;
Aji Prasetyo Suyono
Fundamental and Applied Management Journal Vol. 4 No. 3 (2026): September
Publisher : Global Research Collaboration
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DOI: 10.66314/famj.v4i3.1228
This study systematically reviews how BNPL ecosystem design interacts with information asymmetry and behavioral biases to produce what this review conceptualizes as “ghost debt,” an author-developed construct distinguished from related notions—debt opacity, hidden debt, over-indebtedness, debt stacking, financial fragility, repayment burden, and credit invisibility. Following PRISMA 2020 guidelines, a Boolean search (“buy now pay later” OR “BNPL”) was run in Scopus (TITLE-ABS-KEY field; English-language, peer-reviewed journal articles, 2010–2026) for studies addressing BNPL design, consumer decision-making, debt opacity, or financial vulnerability. Of 179 records screened, 26 studies passed dual-reviewer title/abstract and full-text screening and were retained for extraction and synthesis; additional theoretical and contextual literature was used only to interpret findings. The synthesis shows that ghost debt emerges from BNPL design features—such as installment framing that lowers total-cost salience—compounded by channel-shifting practices (e.g., BNPL-on-card) and limited credit-bureau reporting; these mechanisms disproportionately push liquidity-constrained consumers toward downstream financial distress, including overdrafts and debt stacking. This review’s principal contribution is conceptualizing ghost debt as a systemic outcome cascade integrating information-asymmetry theory, behavioral decision theory, embedded-finance infrastructure, and fragmented credit reporting, explaining how low-friction digital credit obscures cumulative financial obligations. Mitigating ghost debt requires transparency-by-design interventions—standardized point-of-sale disclosures, consumer obligation dashboards, and open-banking-enabled debt aggregation—paired with stronger regulatory oversight and integrated credit reporting, protecting financially vulnerable groups from invisible debt traps while preserving BNPL's utility for cash-flow smoothing.