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Review of Human Resources, Organizational Change, and Economic Impact
Published by CV. Proaksara Global Transeduka
ISSN : -     EISSN : 31239323     DOI : https://doi.org/10.70865/rhrocei
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Review of Human Resources, Organizational Change, and Economic Impact (RHROCEI) is an interdisciplinary publication dedicated to original research and scholarly work in the fields related to Human Resource Management, Strategic Management, Economics and related business fields. This journal aims to facilitate and promote the dissemination of knowledge and innovative findings to a global audience of researchers, practitioners, and policymakers. The RHROCEI provides a platform for critical discussions and advancements in business, management, and organizational practices, addressing the interconnected challenges of human resources, strategic change, and economic impact. By serving as a forum for research and discourse, the journal plays an essential role in advancing scholarly understanding of strategies that enhance organizational productivity, sustainability, and socio-economic outcomes. The scope of our journal includes: 1. Human Resource Management 2. Economics 3. Accounting 4. Risk Management 5. Business 6. Strategic Management 7. Marketing 8. R&D Management All manuscripts submitted to RHROCEI should be written in English. Submissions undergo a rigorous double-blind peer review process and are published quarterly (January, April, July October).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 14 Documents
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The Influence of Digital Marketing, Word of Mouth, and Product Quality on Purchasing Decisions (A Study of Azarine Consumers in Medan City) Lydia Natalia Samosir; Ainun Mardhiyah; Onan Marakali Siregar
Review of Human Resources, Organizational Change, and Economic Impact Vol. 1 No. 3 (2025): July
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/rhrocei.v1i3.116

Abstract

This study examines the effects of digital marketing, word-of-mouth communication, and product quality on consumer purchasing decisions for Azarine products. Using a quantitative approach, the research analyzed both individual and combined impacts of these factors on consumer buying behavior. A purposive sampling method recruited 100 Azarine product users in Medan City. Primary data was collected through questionnaires, while secondary data came from literature review. Data analysis used SPSS including validity tests, reliability assessments, classical assumption tests, multiple linear regression, and coefficient of determination analysis. Results show digital marketing significantly influences purchase decisions (t = 11.499 > 1.985, p < 0.05) with a positive regression coefficient of 0.164. Word-of-mouth demonstrates significant positive impact (t = 7.958 > 1.985, p < 0.05) with regression coefficient of 0.155. Product quality positively affects purchase decisions (t = 2.079 > 1.985, p = 0.011 < 0.05) with regression coefficient of 0.044. The three variables collectively explain 66.9% of variance in purchase decisions (Adjusted R² = 0.669), indicating substantial explanatory power. The remaining 33.1% is attributed to external factors not included in this model. These findings suggest companies should emphasize digital marketing strategies, encourage positive word-of-mouth, and maintain high product quality to enhance consumer purchasing intentions. The study provides valuable insights for marketing professionals seeking to maximize consumer behavior influence through integrated promotional approaches.
The Effectiveness of Performance Management Systems in Driving Employee Productivity Maxwell Smith Ogbotor; Mbagwu Ignatius Nwabudo
Review of Human Resources, Organizational Change, and Economic Impact Vol. 1 No. 3 (2025): July
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/rhrocei.v1i3.122

Abstract

This study explores the relationship between Performance Management Systems (PMS) and employee productivity, particularly in the context of diverse work environments, cultural differences, and varying legal landscapes. Effective PMS can enhance employee motivation, engagement, and productivity by providing clear goals, regular feedback, and opportunities for development. By implementing a well-designed PMS, organizations can stimulate managers to develop strategic plans, set ambitious targets, and closely monitor activities, ultimately promoting sustained value creation. The significance of performance management in enhancing employee productivity cannot be overstated. A people-centric approach to performance management focuses on developing and motivating employees to achieve desired goals, while an integrated and continuous approach enables organizations to measure and actively manage performance, and improve effectiveness. This inquiry employs Self-Determination Theory (SDT) as a conceptual lens to elucidate the intrinsic psychological requisites that animate workforce motivation and efficacy. SDT posits that individuals exhibit the highest degree of volition when they experience autonomy, proficiency, and connectedness within their occupational sphere. Through the infusion of SDT precepts, institutions may cultivate milieus that safeguard self-governance, nurture advancement and mastery, and engender collegial synergy, thereby sustaining motivation that is both enduring and self-propelled. The outcomes of this investigation are anticipated to enrich extant scholarship by delineating exemplary practices applicable across heterogeneous contexts, ultimately empowering organizations to unseal the latent reservoir of performance management and to attain heightened productivity, efficiency, and operational potency. Moreover, the findings will furnish discerning insights for enterprises endeavoring to refine their human capital and realize overarching strategic imperatives.
Good Governance for Food Security in Bangladesh: Exploring the Role of Administration and Stakeholders in Policy Decision-Making Rajib Chandra Das; Sajib Mondol; Abu Musa
Review of Human Resources, Organizational Change, and Economic Impact Vol. 1 No. 3 (2025): July
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/hxqdg188

Abstract

Food security in Bangladesh is a major issue that addresses both social and economic factors. The present study was conducted to identify and overcome the challenges of good governance in ensuring safe food in Bangladesh. In recent years, some positive initiatives have been taken by government and private initiatives to ensure safe food but despite this, there has been no effective and permanent progress in ensuring safe food. The results of this study show that the initiatives taken at the practical level are mostly temporary, and therefore are not sustainable. There are limitations and lack of effective implementation of the existing law in ensuring safe food. In addition, although the relevant departments of several ministries are engaged in administrative and supervisory activities to ensure safe food, there is a lack of coordination and communication between them due to the absence of a unified institutional structure. On the other hand, the lack of internal monitoring and accountability, along with the institutional limitations of the supervisory institutions, is noticeable. Due to these limitations, is creating a huge threat to the health and safety of the common citizen. A set of recommendations have been presented in this study to achieve positive changes in this situation. It also contributes insights to navigate the complexities of stakeholder involvement in food security policy, informing the development of more effective, inclusive policies for enduring and sustainable food security in Bangladesh.
The Effect of Consumer Loyalty on Purchasing Decisions for Khong Guan Biscuit Products Saskia Prameswari; Morissan Morissan
Review of Human Resources, Organizational Change, and Economic Impact Vol. 1 No. 3 (2025): July
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/rhrocei.v1i3.167

Abstract

Since its introduction in Indonesia in 1971, Khong Guan has maintained a dominant position in the Indonesian Fast Moving Consumer Goods (FMCG) industry, particularly in the assorted biscuit category, and holds a strong tradition of being served during Eid. This study aims to analyze the influence of consumer loyalty on purchasing decisions for Khong Guan Biscuits Red Segi products. The research background is based on the dominant position of the Khong Guan brand in the Indonesian Fast Moving Consumer Goods (FMCG) industry, especially in the assorted biscuit category and its tradition of being served during Eid, indicating strong and sustained consumer loyalty. This research operationalizes an explanatory quantitative design based on survey evidence from 226 consumers recruited from six Khong Guan Mart outlets and estimates the proposed model using multiple linear regression in SPSS. The analysis confirms that perceived quality, trust, satisfaction, brand image, price appraisal, and word-of-mouth communication serve as significant positive antecedents of purchasing decisions. In contrast, emotional connection emerges as a statistically significant negative determinant, highlighting the potential for maladaptive emotional engagement to attenuate consumers’ purchase propensity. Collectively, the seven predictors exhibit strong explanatory capacity, accounting for 89.3% of the observed variance in purchasing decisions. The research implications emphasize the importance of an integrated Integrated Marketing Communication (IMC) strategy to manage various dimensions of loyalty in order to encourage purchasing decisions and maintain long-term relationships with consumers in a competitive market.

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