cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Asosiasi Transformasi Digital Dan Bisnis Indonesia
Contact Email
asosiasitransformasidigbis@gmail.com
Phone
+6285183095098
Journal Mail Official
asosiasitransformasidigbis@gmail.com
Editorial Address
Jl. H. Naman No.2, Rt.008 Rw.004, Kel. Pondok Kopi, Kec. Duren Sawit Jakarta Timur 13460
Location
Kota adm. jakarta timur,
Dki jakarta
INDONESIA
Journal of Strategic Marketing and Innovation
Published by Asosiasi Transformasi Digital dan Bisnis Indonesia
ISSN : -     EISSN : 3123688X     DOI : 10.64243/JOSMI
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Strategic Marketing and Innovation (JOSMI) is an international peer-reviewed journal, published since 2025 and registered with E-ISSN 3123-688X. It is published by Asosiasi Transformasi Digital dan Bisnis Indonesia, focusing on the development of marketing science through strategic and innovative approaches. This journal serves as a platform for researchers, academics, and practitioners to publish original research and conceptual studies related to consumer behavior, digital marketing, branding and positioning, advertising effectiveness, customer engagement, pricing psychology, marketing innovation, and social media strategy. JOSMI emphasizes interdisciplinary work that integrates insights from psychology, technology, and business to address emerging challenges in marketing management, with a commitment to advancing theoretical contributions and practical relevance in both global and local market contexts. JOSMI is published six times a year, namely February, April, June, August, October and December, which is published by Asosiasi Transformasi Digital dan Bisnis Indonesia
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 42 Documents
 1   2   3   4   5 
The Effect of Environmental Awareness and Perceived Ease on the Intention to Reduce Plastic Use: Green Marketing Implications for PT Sucofindo (Persero)’s Ecolabel Verification Business Hilda Trisvianty; Osly Usman; Munawar Asikin
Journal of Strategic Marketing and Innovation Vol. 2 No. 5 (2026): Journal of Strategic Marketing and Innovation
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JOSMI.02.5.01

Abstract

Plastic waste in Indonesia has always been regarded as a very serious environmental issue, yet the shift in public behavior toward cutting down on single-use plastics in still far from complete. This study was therefore carried out to analyze how environmental awareness and perceived ease shape the intention of the public to reduce plastic waste, and to set out what this mean for green marketing in the Ecolabel Verification business of PT Sucofindo (Persero). The design is quantitative and survey-based: responses were gathered online from 78 purposively chosen respondents, each utem being rated on a Likert scale running from 1 to 5. Analysis was carried out in SmartPLS through partial least squares path modelling, with the outer model and the inner model tested in turn. Environmental Awareness was found to raise the Intention to Reduce Plastic Waste to a significant degree (β = 0.421; t = 5.239; p = 0.000). Perceived Ease was found to do the same (β = 0.539; t = 5.961; p = 0.000), and it is regarded as the stronger of the two. Together, the two variables account for 68.2% of the variation in public intent, as shown by an R-squared value of 0.682. It is suggested by this finding that eco-friendly intent is formed when the impacts of plastic use are realized by the public and when the reduction of plastic use is felt by them to be easy to be carried out. For Pt Sucofindo (Persero), ecolabel verification is a service that can be used as a green marketing tool by which trust is built, the risk of greenwashing is reduced, and environmentally friendly products are made easier to be identified by consumers.
The Effect of Customer Experience on Customer Loyalty Through Customer Satisfaction as a Mediating Variable at Buana Pos Indonesia Agent Nisrina Nibras; Osly Usman; Munawar Asikin
Journal of Strategic Marketing and Innovation Vol. 2 No. 5 (2026): Journal of Strategic Marketing and Innovation
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JOSMI.02.5.02

Abstract

Within today intensely contest logistics together with parcel delivery market, customer experience has emerged as strategic source of competitive advantage alongside traditional service quality. This study investigates influence of customer experience on customer satisfaction together with customer loyalty among user of Buana Pos Indonesia agent, while also examine whether customer satisfaction mediate relationship between customer experience together with loyalty. As competition intensifies, logistics provider must extend focus beyond operational excellence toward deliver superior end-to-end customer experience. Quantitative research design was employed by distribute structured questionnaire to customer select through purposive sampling, together with collect data were analyze using SEM-PLS. Finding demonstrate customer satisfaction significantly strengthen customer loyalty. Customer experience likewise exert significant direct effect on both satisfaction as well as loyalty. Furthermore, satisfaction partially mediate association between customer experience together with loyalty, indicating part of influence of customer experience are transmit through customer satisfaction. These finding highlight strategic importance of effectively managing entire customer journey within logistics service.

Page 5 of 5 | Total Record : 42

 1   2   3   4   5 

Filter by Year

2025 2026


Reset
Filter By Issues
All Issue Vol. 2 No. 5 (2026): Journal of Strategic Marketing and Innovation Vol. 2 No. 4 (2026): Journal of Strategic Marketing and Innovation Vol. 2 No. 3 (2026): Journal of Strategic Marketing and Innovation Vol. 2 No. 2 (2026): Journal of Strategic Marketing and Innovation Vol. 2 No. 1 (2026): Journal of Strategic Marketing and Innovation Vol. 1 No. 1 (2025): Journal of Strategic Marketing and Innovation