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Prospect : Jurnal Manajemen dan Akuntansi
Published by STIE Rajawali Purworejo
ISSN : 22524118     EISSN : 30646316     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Prospect : Jurnal Manajemen dan Akuntansi : ISSN : 2252-4118 (cetak), ISSN: 3064-6316. Menyambut baik kiriman yang memberikan wawasan tentang masalah terkini dan utama yang berhubungan dengan studi ilmu Manajemen dan Akuntansi. Jurnal ini menyediakan tempat bagi para peneliti untuk berdiskusi, mengejar dan mempromosikan pengetahuan di bidang-bidang yang muncul dan berkembang dalam studi ilmu Manajemen dan Akuntansi. Artikel bisa ditulis dalam bahasa Inggris satau bahasa Indonesia.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 93 Documents
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PENGARUH PELAYANAN GRAB TERHADAP KEPUASAN KONSUMEN PADA MASA PANDEMI COVID-19 DI PURWOREJ
Prospect : Jurnal Manajemen dan Akuntansi Vol. 20 No. 3 (2021): Jurnal Prospect STIE Rajawali
Publisher : STIE Rajawali Purworejo

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Abstract

This research aims to find out whether there is a positive and significant influence between Grab's service quality and consumer satisfaction during the Covid-19 pandemic. The population in this research is Grab users in Purworejo whose number is unknown, while the number of samples in this research is 40 people. Data collection techniques in this research are observation, questionnaires, documentation and literature study. Data analysis techniques use simple correlation tests, simple linear regression, determination tests and t tests. The results of a simple correlation test show that service quality X and customer satisfaction Y have a significance value of 0.659, which means that the two variables have a strong correlation. Based on a simple linear regression test, the resulting regression coefficient X is 0.410, which states that if there is an increase of 1 point in the value of the regression coefficient The results of the determination test showed that the coefficient of determination (R2) had a value of 0.435, this means that 43.5% of consumer satisfaction was influenced by the service quality variable, while 56.5% was influenced by other variables that were not studied, for example competition with other online motorcycle taxis, tariffs. or price, customer experience in using grab services, etc. Based on the t test, tcount is 5.408 while ttable is 2.02439. With these data, tcount > ttable, so it can be concluded that the Ha hypothesis is acceptable, namely that there is a significant influence between service quality variables on customer satisfaction and can be accepted.
STRATEGIIKLANONLINE: STUDI IKLAN SHOPEE DIMEDIA SOSIAL
Prospect : Jurnal Manajemen dan Akuntansi Vol. 20 No. 3 (2021): Jurnal Prospect STIE Rajawali
Publisher : STIE Rajawali Purworejo

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The business world in 2020 is said to be a golden year. There is no end to discussing business developments in the country. This is because Indonesia itself is a country that has extraordinary business development potential. Many analysts and observers say that Indonesia is a market that is too big to be a good habitat for business development which is followed by existing internet developments. Shopee is a buying and selling site or online market place that specifically provides buying and selling transactions. Advertisements often appear on internet or online social media. Likewise with the public, when they see Shopee advertisements in online media, many consumers are interested and carry out buying and selling transactions. They often buy products such as clothes, beauty tools and other accessory products. Shopee advertisements appear almost every time on social media, Shopee advertisements also offer discounts, free shipping, and quality goods.
PENGARUH KUALITAS PUPUK UREA BERSUBSIDI TERHADAP KEPUASAN KONSUMEN PT. PUPUK SRIWIDJAJA PADA UD. UTAMA KUTOARJO
Prospect : Jurnal Manajemen dan Akuntansi Vol. 20 No. 3 (2021): Jurnal Prospect STIE Rajawali
Publisher : STIE Rajawali Purworejo

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This study aims to determine the effect of the quality of subsidized urea fertilizer on consumer satisfaction of PT. Pupuk Sriwidjaja at UD. Main Kutoarjo. This study uses data collection techniques and surveys with questionnaires as well as literature study. The sample used with simple random sampling technique, amounting to 60 people. The related variable in this study is the quality of subsidized urea fertilizer on consumer satisfaction of PT. Pupuk Sriwidjaja Palembang at UD. Utama Kutoarjo with a simple correlation analysis method. The data analysis technique used in this study used a Likert scale to measure respondents' opinions and test instruments to test the instruments that were compiled. The test instruments used are validity test, reliability test, correlation coefficient, simple linear regression, coefficient of determination, and partial test (t test). Simple linear regression test results.Based on a simple linear regression test, it can be seen that the fertilizer quality variable increases by one unit, it will be followed by an increase in the farmer satisfaction variable, namely 0.226 which has a significant value in a positive direction, so it can be said that the direction of the influence of the X variable on Y is positive. The result of the coefficient of determination shows the R2 value of 0.124, which means that the contribution of the variable consumer satisfaction is 12.4% while the rest is influenced by other variables not examined, such as fertilizer allocation and prices. The results of the t-test obtained that the t-count value is greater than t-table (2.865 > 2.0017), then the null hypothesis which states that there is no positive and significant effect between fertilizer quality on farmer satisfaction is rejected and the working hypothesis (Ha) which states that there is a positive and significant influence between the quality of fertilizer on farmer satisfaction is accepted.
PENGARUH KOLEKSI BUKU DAN PELAYANAN TERHADAP MINAT BACA SISWA PADA PERPUSTAKAAN SMP NEGERI 36 PURWOREJO
Prospect : Jurnal Manajemen dan Akuntansi Vol. 20 No. 3 (2021): Jurnal Prospect STIE Rajawali
Publisher : STIE Rajawali Purworejo

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The purpose of this research is to find out whether there is a positive and significant influence between book collections and services on students' interest in reading at the library of SMP Negeri 36 Purworejo. This research is quantitative descriptive research because research data uses numbers to conclude the results of research conducted at the library of SMP Negeri 36 Purworejo. The population of this study were all students at SMP Negeri 36 Purworejo, totaling 571 students. The sample used was 58 students using accidental sampling. This research used data analysis methods, namely: multiple linear regression, coefficient of determination, t test and F test. The results of calculating the coefficient of determination show an adjusted R Square figure of 0.131 or 13.1%. This figure means that 13.1% of students' reading interest is influenced by book collection and service variables. Meanwhile, the remaining 86.9% is influenced by other variables outside the research such as personality factors, gender, level of education, health, mental state and habits. This research shows the results of t tabel of 1.672, t hitung of the book collection variable of 1.962 with a sig value of 0.055 so that H1 is accepted . Meanwhile, t hitung service variable is 1.412 with a sig value of 0.163 so that H2 is rejected. The f test shows a figure of ƒ tabel3.158 with a confidence level of 0.05 and ƒ hitung of 5.371 with a sig value of 0.007, then H3 which states that simultaneously there is a positive and significant influence between the book collection and service variables on students' reading interest in the library of State Middle School 36 Purworejo is accepted and Hodi is rejected.
PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEUNGGULAN BERSAING PADA BABERSHOP KOKO
Prospect : Jurnal Manajemen dan Akuntansi Vol. 20 No. 3 (2021): Jurnal Prospect STIE Rajawali
Publisher : STIE Rajawali Purworejo

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Abstract

The aim of this research is to determine the effect of price and service quality on competitive advantage at Babershop Koko in Nampurejo Purwodadi village. The analytical technique used to analyze the effect of price and service quality. Data collection and surveys were carried out using questionnaires. The sample used a purposive sampling technique, totaling 50 respondents. This research uses data analysis methods, multiple regression, coefficient of determination t test and f test. Based on the research carried out, the results of the regression equation Y = 0.671 + 0.041X1 + 0.298X2 are finally obtained. This means that if the value of the price and service quality variables is objectified research is equal to zero, then the level or magnitude of the competitive advantage variable at Babershop Koko is 0.671. The results of the analysis of the coefficient of determination (R Square) explain that 21.1% is influenced by price and service quality variables, while 78.8% is influenced by other factors that were not studied, for example promotional factors and other consumer loyalty and so on. The results of partial hypothesis testing (t test) show a positive and significant influence between price and service quality on competitive advantage. The results of simultaneous hypothesis testing (f test) show a positive and significant influence between the price and service quality variables on competitive advantage.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI FLOW DISTRO PREMBUN
Prospect : Jurnal Manajemen dan Akuntansi Vol. 20 No. 3 (2021): Jurnal Prospect STIE Rajawali
Publisher : STIE Rajawali Purworejo

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Service quality is the main milestone in the company's running activities. In general, providing good and maximum service will encourage consumers to make purchasing decisions. This has a very good impact on the company's goal, namely to increase sales output. The aim of this research is to determine "The Influence of Service Quality on Purchasing Decisions at Flow Distro Prembun". Samples were taken using the Simple Random Sampling technique. The average number of Kios Insan Busana consumers per month can reach 400 people. As research subjects, 25% of all consumers at the Insan Busana Kiosk were taken, namely 100 consumers. From the t test, it can be concluded that the Service Quality variable has a positive and significant effect on the purchasing decision variable because it has a significance of 0.000 (P> 0.05) and the tcount > ttable (8,781 > 1.984). So hypothesis 0 which states that there is no positive and significant influence between service quality and purchasing decisions is rejected and the working hypothesis (Ha) which states that there is a positive and significant influence between service quality and purchasing decisions is accepted.
PENGARUH SALURAN DISTRIBUSI TERHADA VOLUME PENJUALAN TELUR AYAM RAS DI PETERNAKAN WIJAYA KUSUMA FARM DESA MEGULUNG KIDUL KECAMATAN PITURUH KABUPATEN PURWOREJO
Prospect : Jurnal Manajemen dan Akuntansi Vol. 20 No. 3 (2021): Jurnal Prospect STIE Rajawali
Publisher : STIE Rajawali Purworejo

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This research aims to analyze "The Influence of Distribution Channels on the Sales Volume of Purebred Chicken Eggs from Wijaya Kusuma Farm, Megulung Kidul Village, Pituruh District, Purworejo Regency". This research uses data collection and survey techniques using questionnaires and literature study. The sample used purposive sampling technique. The variables related to this research are distribution channels on sales volume using a simple linear regression analysis method. All statements were tested using validity and reliability tests which had a correlation > 0.300 (valid) and had an alpha coefficient > 6.0 (reliable). Based on a simple correlation, it shows that the relationship between the distribution channel variable and the sales volume variable is 0.591, meaning that the distribution channel variable has a moderate relationship with the sales volume variable. The simple regression equation Y = 16.078+ 0.341X results in a constant of 16.078. Analysis of the coefficient of determination shows that the contribution results from distribution channel variables are 15.3% and 84.7% are influenced by other factors. The t test shows that H1 the distribution channel variable partially has a positive and significant influence on the sales volume variable. This is indicated by thitung being greater than ttabel(2.787 > 2.016) and a significant level of (0.008 < 0.05).
PENGARUH LOKASI, KUALITAS PELAYANANDAN KEPUASAN PELANGGAN TERHADAP SWITCHING INTENTION PADA “WISMA SADEWA”PANGENREJO PURWOREJO
Prospect : Jurnal Manajemen dan Akuntansi Vol. 20 No. 3 (2021): Jurnal Prospect STIE Rajawali
Publisher : STIE Rajawali Purworejo

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This research aims to test the determinants of location, service quality and customer satisfaction regarding switching intention at "Wisma Sadewa" Pangenrejo, Purworejo. Data collection techniques in this research were obtained by observation, interviews, questionnaires, documentation and literature study. The sampling technique used was a saturated sample of 16 people. The research methods in this research were multiple correlation analysis, multiple regression, t test and determination test. The results of multiple regression testing obtained the equation Y=3.355+0.950X1+0.549X2+0.117X3. Adjusted R Square is 0.908, this number is called the coefficient of determination value. The determination value is 0.908 or 90.8%. Based on the level of significance, α=0.05 with a confidence level of 95% with ttabel =n-k-1, it is obtained that ttabel is 1,796, while the calculation results produce fhitung Location variable (X1) of 3.22 2 So the value of fhitung is greater than the value of ttabel (3,222 >1.796) or a sig value of 0.007 (P<0.05), so that the Location variable (X1) has a positive and significant effect on Switching Intention (Y). ttabel (1.886 >1.796) or a sig value of 0.030 (P<0.05), so that the service quality variable (X2) has a positive and significant effect on Switching Intention (Y). ttabel (0.619 <1.796) or a sig value of 0.548 (P>0.05), so that the customer satisfaction variable (X3) does not have a positive and significant effect on Switching Intention (Y). Based on the SPSS output results above, with a level of significance, α = 0.05 with a confidence level of 95% with fhitung =n-k-1, it is obtained that ftabel is 2,328, while the calculation results based on table 4.32 which are carried out produce fhitung The variable location, service quality and customer satisfaction is 50,399. So the value of fhitung is greater than the value of ftabel (50,399 > 2,328) or a sig value of 0.00 (P<0.05), so that the variables Location, Service Quality and Customer Satisfaction have a positive and significant influence on the Switching Intention (Y) decision. Based on the results The research conducted by the author provides suggestions for Wisma Sadewa continues to improve the quality of facilities and infrastructure as well as providing supporting services including technicians, cleaning staff and security staff to support customer satisfaction.
PENGARUH KELENGKAPAN FASILITAS KAPAL DAN KETEPATAN WAKTU TERHADAP KEPUASAN PENUMPANG KAPAL PT. MARINA LOGISTIK SEJAHTERA BALIKPAPAN
Prospect : Jurnal Manajemen dan Akuntansi Vol. 20 No. 3 (2021): Jurnal Prospect STIE Rajawali
Publisher : STIE Rajawali Purworejo

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Passenger satisfaction is the main goal in a business or business, especially sea transportation services. To achieve passenger satisfaction, of course, there are many important aspects that must be met by service providers. Aspects that must be met include the completeness of the ship's facilities and timeliness. The related variables in this study are the completeness of ship facilities and timeliness of passenger satisfaction on PT. Marina Logistik Sejahtera with multiple linear regression analysis method. All statements were tested with validity, reliability and had a correlation > 0.300 (valid) and had an alpha coefficient > 0.6 (reliable). From the calculation of the coefficient of determination, the value of Adjusted "R square" is 0.746 or 74.6% . It can be concluded that the completeness of ship facilities and timeliness have an effect of 74.6% on the satisfaction of ship passengers. The t test for the X1 variable shows that tcount > t table (6.709> 1.66071) with a sig value of (0.000 <0.05). In the t-test of the completeness of ship facilities and timeliness have an effect on satisfaction. ship passengers. While the results of the simultaneous test of the variables completeness of ship facilities and timeliness have a significant effect, it is proven that F count = 146.546 > f table = 1.77 by obtaining a sig value of (0.000 < 0.05) on ship passenger satisfaction, meaning that, the more complete ship and ship facilities are always on time making passengers feel satisfied using the transportation services provided by PT. Marina Logistik Sejahtera Balik
FAKTOR-FAKTOR YANG MEMPENGARUHIKONSUMENDALAM PEMBELIANHUNIANPADAPT. ARDANGREENLANDPROPERTINDO PURWOREJO
Prospect : Jurnal Manajemen dan Akuntansi Vol. 20 No. 3 (2021): Jurnal Prospect STIE Rajawali
Publisher : STIE Rajawali Purworejo

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The aim of this research is to find out what factors are most dominant in consumer decisions when purchasing a house at PT. Ardan Greenland Propertindo. The population used in this research were people who bought houses at PT. Ardan Greenland Propertindo, numbering 450 people. The sampling technique used is Simple Random Sampling, namely taking sample members from the population at random without paying attention to the strata in the population. The number of samples taken in this research was 10% of the total population (450 home buyers), namely 45 home buyers. Data collection techniques in this research were obtained by observation, interviews, questionnaires, documentation and literature study techniques. Data regarding research variables was obtained through questionnaires distributed to respondents to provide responses to questions/statements in the questionnaire. The research data that has been obtained will then be analyzed using Likert scale analysis techniques with the ideal score (if all respondents choose the answer with the highest score) which is 450 and the lowest score (if all respondents choose the answer with the highest score) which is 90. The results of this research show that the factors -factors that influence purchasing decisions at PT. Ardan Greenland Propertin includes product factors, price factors, promotional factors and location factors. The results of calculating respondents' answer scores using Likert scale analysis for each factor are as follows: 1) Product factors: obtained a score of 385:450×100%=85.56%, meaning that 85.56% of respondents agree that product factors influence consumer purchasing decisions, 2) the price factor obtained a score of 395:450×100%=87.78%, meaning that 87.78% of respondents agreed that the price factor influences consumer purchasing decisions, 3) the promotion factor obtained a score of 352:450×100%=78.22%, meaning that the respondents agree that promotional factors influence consumer purchasing decisions, 4) place/environment factors obtained a score of 366:450×100%=81.33%, meaning that respondents agree that place/environment factors influence consumer purchasing decisions. From the results of the analysis carried out above, it can be seen the magnitude of the influence of each of the four existing factors, and the most dominant factor influencing PT purchasing decisions. Ardan Greenland Propertindo is a price factor. This is shown by the total score of 395 or 87.78%. From the research results, the lowest score was obtained, namely on the promotion factor, therefore the researcher gave suggestions to create advertisements on the website specifically for PT promotions. Ardan Greenland Propertindo or can make banners on the road.

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