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Pelatihan dan Pendampingan Aparatur Desa dalam Pembentukan Koperasi Desa Merah Putih di Desa Sena Herkules Herkules; Amalia Akita; Aditiya Pratama Daryana; Vina Gabriella Saragih
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 4 No. 2 (2025): Juni : SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v4i2.2590

The training and mentoring of Desa Sena’s village apparatus in establishing the Merah Putih Village Cooperative were driven by the national priority of empowering village economies through healthy and accountable cooperative institutions. This study aimed to enhance the technical capacity and regulatory literacy of village officials in drafting foundational cooperative documents, facilitating the legalization process, and monitoring the sustainability of cooperative operations. Methods included intensive socialization and training on cooperative concepts and the latest regulations, technical field mentoring for drafting the Articles of Association/Bylaws and preparing the General Meeting of Members, and post-legalization monitoring and evaluation through group discussions. Findings revealed the completion of comprehensive Articles of Association drafts, the democratic election of cooperative management, and the formulation of a medium-term business development roadmap. Implications underscore improved effectiveness in village cooperative governance and recommend a sustainable mentoring model for replication in other villages.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN (STUDI KASUS PADA KONSUMEN SHAFA ANEKA SNACK DI KOTA MEDAN) Anggriani, Feni; Daryana, Aditiya Pratama; Saragih, Vina Gabriella
Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Vol 11, No 2 (2025): VOLUME XI NO. 2 APRIL 2025
Publisher : Jurnal Menara Ekonomi : Pelatihan dan Kajian Ilmiah Bidang Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/me.v11i2.6563

Penelitian ini menganalisis pengaruh harga dan variasi produk terhadap keputusan pembelian konsumen di Toko Shafa Aneka Snack, Medan. Dengan persaingan ketat dalam industri ritel makanan, khususnya segmen snack, pemahaman terhadap faktor yang mempengaruhi perilaku konsumen menjadi krusial. Penelitian ini menggunakan metode kuantitatif dengan pengumpulan data primer melalui kuesioner dari 100 responden yang pernah berbelanja di toko tersebut.Hasil analisis menggunakan regresi linier berganda menunjukkan bahwa harga (t hitung = 3.45; p-value = 0.001) dan variasi produk (t hitung = 2.87; p-value = 0.005) memiliki pengaruh signifikan terhadap keputusan pembelian. Uji F juga menunjukkan bahwa kedua variabel secara simultan berpengaruh terhadap keputusan pembelian (F hitung = 15.67; p-value = 0.0004), dengan adjusted R² sebesar 74%.Temuan ini menunjukkan bahwa strategi penetapan harga yang tepat serta variasi produk yang sesuai dapat meningkatkan keputusan pembelian konsumen. Hasil penelitian ini dapat menjadi acuan bagi pemilik Toko Shafa Aneka Snack dalam mengembangkan strategi pemasaran yang lebih efektif untuk meningkatkan daya saing bisnis.

Pengaruh Keputusan Investasi Saham pada Komunitas Investor Saham Pemula di Kota Medan Prima Yudhistira; Aditiya Pratama Daryana; Vina Gabriella Saragih
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2538

This study investigates the influence of financial literacy, risk perception, and herding behavior on investment decisions Komunitas Saham Pemula in Medan City. As retail investors increasingly participate in the Indonesian capital market, understanding the behavioral factors that shape their decision-making becomes essential. Using a quantitative correlational approach, data were collected from 50 beginner investors selected through purposive sampling and analyzed using multiple linear regression. The findings indicate that financial literacy has a significant positive effect on investment decisions, suggesting that greater financial knowledge supports more rational and informed stock selection. Conversely, risk perception negatively affects decision-making, demonstrating that perceived risk discourages investment. Additionally, herding behavior shows a strong positive influence, indicating a tendency among beginner investors to follow market trends or peer recommendations without independent analysis. These results align with behavioral finance theory, highlighting the role of both cognitive and social factors in financial decisions. The study offers practical implications for financial educators, regulators, and investment platforms to design targeted interventions that enhance investment decision quality. The findings also underscore the need for behavioral-based investor education that addresses risk management and bias awareness among novice market participants

INOVASI PRODUK OLAHAN JERUK BRASTAGI MENGGUNAKAN METODE RISET BERBASIS PELANGGAN DI KABUPATEN SIMALUNGUN Aditiya Pratama Daryana; Amalia Akita; Vina Gabriella Saragih
Jurnal Dinamika Sosial dan Sains Vol. 2 No. 3 (2025): Jurnal Dinamika Sosial dan Sains
Publisher : CV.Sentral Bisnis Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60145/jdss.v2i3.165

Riset ini bertujuan untuk mengembangkan produk olahan jeruk Brastagi yang inovatif berdasarkan kebutuhan dan preferensi wisatawan melalui pendekatan riset berbasis pelanggan. Ketidakstabilan harga panen jeruk yang kerap menyebabkan kerugian bagi petani menjadi latar belakang utama penelitian ini. Penelitian ini menggunakan metode deskriptif kuantitatif dengan melibatkan 200 responden wisatawan untuk mengidentifikasi preferensi terkait rasa, bentuk produk, kemasan, harga, dan keinginan khusus. Hasil penelitian menunjukkan bahwa wisatawan lebih menyukai rasa asam manis (65%), bentuk produk berupa minuman segar (45%), dan kemasan praktis dan ramah lingkungan (70%). Harga yang paling populer berada di kisaran Rp 20.000 - Rp 30.000 (50%), sedangkan 40% responden menginginkan klaim kesehatan pada produk tersebut. Produk jeruk yang unik dan inovatif, seperti minuman berbahan dasar jeruk dengan kombinasi rempah-rempah, camilan sehat, atau manisan daerah, dapat menjadi solusi untuk meningkatkan nilai tambah jeruk Brastagi sekaligus memperkuat identitas lokal. Dengan mendiversifikasi produk, ketergantungan petani terhadap penjualan jeruk segar dapat diminimalisir sehingga membuka peluang baru di pasar oleh-oleh wisata. Selain itu, strategi pemasaran berbasis asal dan kelestarian lingkungan memberikan daya tarik yang lebih besar bagi konsumen modern. Penelitian ini juga menyoroti pentingnya kolaborasi antara petani, pelaku usaha, dan pemerintah dalam memberikan dukungan teknologi dan pelatihan untuk pengembangan produk olahan. Dengan pendekatan holistik ini, diharapkan produk jeruk Brastagi dapat menjadi ikon lokal yang kompetitif di pasar regional dan nasional. Lebih lanjut, penelitian menunjukkan bahwa inovasi berbasis kebutuhan wisatawan tidak hanya berdampak pada peningkatan daya tarik produk, tetapi juga memberikan kontribusi ekonomi yang signifikan bagi petani lokal dan pengusaha kecil di sektor ini. Riset ini menggarisbawahi pentingnya sinergi antara inovasi produk, kelestarian lingkungan, dan strategi pemasaran berbasis digital untuk meningkatkan daya saing produk lokal di pasar yang lebih luas.

Pengembangan Buku Saku Visual: Pemahaman Bahan Alternatif Sehat dalam Menu Kontinental Nirmalasari, Nirmalasari; Harja, Oktomi; Saragih, Vina Gabriella; Batubara, Qothrun Nada Ma’ruf
Menara Ilmu : Jurnal Penelitian dan Kajian Ilmiah Vol 19, No 1 (2025): Vol 19 No. 01 JULI 2025
Publisher : LPPM Universitas Muhammadiyah Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/mi.v19i1.6840

Mahasiswa program studi tata boga sering mengalami kesulitan memahami penggunaan bahan alternatif sehat dalam menu kontinental karena keterbatasan media pembelajaran yang kontekstual dan praktis. Penelitian ini bertujuan mengembangkan buku saku visual sebagai media pembelajaran untuk meningkatkan pemahaman mahasiswa dalam konteks tersebut. Metode pengembangan menggunakan model DDD-E (Decide, Design, Develop, Evaluate), dengan subjek mahasiswa pendidikan kejuruan bidang kuliner. Validasi dilakukan oleh ahli materi, media, dan bahasa, dilanjutkan dengan uji coba melalui skema one-to-one, small group, dan field test. Hasil validasi menunjukkan skor kelayakan rata-rata 89,47% (kategori sangat layak). Peningkatan skor pemahaman mahasiswa mencapai 19,7 poin (kelompok kecil) dan 18,2 poin (lapangan). Respon kepuasan mahasiswa menunjukkan rata-rata 83,2%. Media ini terbukti efektif dalam meningkatkan pemahaman dan keterampilan praktik mahasiswa terkait bahan substitusi sehat. Buku saku visual ini direkomendasikan sebagai media pembelajaran alternatif yang aplikatif, menarik, dan dapat diadaptasi untuk mata kuliah praktik lainnya.Kata Kunci: Media visual, bahan substitusi sehat, pendidikan kuliner, masakan kontinental, pembelajaran praktik.

DARI DAPUR KE DUNIA MAYA: PEMASARAN PRODUK TATA BOGA MELALUI MEDIA SOSIAL DI MEDAN Girsang, Deddy Ray; Saragih, Vina Gabriella; Ramadhaningtyas, Chitra Annisa; Damanik, M. A. Jaya
Jurnal Manajemen dan Bisnis Volume 25 No. 1 Tahun 2025
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study discusses the role of social media as a dominant force in marketing strategies, particularly in the culinary industry in Indonesia, with a focus on the city of Medan. In recent years, the rapid growth of social media users has created significant opportunities for businesses to leverage these platforms in reaching a broader consumer base. This research refers to previous studies that show social media not only functions as a promotional tool but also as a means to build more interactive relationships between businesses and consumers. By understanding this dynamic, businesses in the culinary sector can formulate more effective marketing strategies that are responsive to consumer needs, thus enhancing their competitiveness in an increasingly competitive market. This study is expected to provide valuable insights for entrepreneurs on how to optimally utilize social media to achieve their marketing objectives.

TREN HEALTHY FAST FOOD : ANALISIS MODEL BISNIS DAN POTENSI PERTUMBUHAN DI ERA GAYA HIDUP SEHAT DI KOTA MEDAN Daryana, Aditiya Pratama; Saragih, Vina Gabriella; Akita, Amalia; Girsang, Deddy Ray
Jurnal Manajemen dan Bisnis Volume 25 No. 1 Tahun 2025
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

The trend of a healthy lifestyle is increasing among urban communities, including in Medan City, driving the growth of the healthy fast food industry. This study aims to analyze the business model and factors influencing the growth of the healthy fast food industry in Medan City using multiple regression analysis. Data were collected through a quantitative survey of 200 healthy food consumers and in-depth interviews with business owners. he findings indicate that digital marketing strategy has the most significant impact on business growth, followed by product pricing and product innovation. Healthy food businesses that optimize marketing through social media, online ordering applications, and digital promotion strategies have a greater opportunity to expand their market share. Meanwhile, although healthy food is relatively more expensive than conventional fast food, consumers are still willing to purchase if the product provides clear health benefits. Product innovation also contributes to increasing customer loyalty. The implications of this study emphasize the importance of digital marketing strategies and innovation in accelerating the growth of healthy food businesses, as well as the need for government policies to support this industry, such as incentives for healthy food entrepreneurs

DARI DAPUR KE DUNIA MAYA: PEMASARAN PRODUK TATA BOGA MELALUI MEDIA SOSIAL DI MEDAN Girsang, Deddy Ray; Saragih, Vina Gabriella; Ramadhaningtyas, Chitra Annisa; Damanik, M. A. Jaya
Jurnal Manajemen dan Bisnis Volume 25 No. 1 Tahun 2025
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study discusses the role of social media as a dominant force in marketing strategies, particularly in the culinary industry in Indonesia, with a focus on the city of Medan. In recent years, the rapid growth of social media users has created significant opportunities for businesses to leverage these platforms in reaching a broader consumer base. This research refers to previous studies that show social media not only functions as a promotional tool but also as a means to build more interactive relationships between businesses and consumers. By understanding this dynamic, businesses in the culinary sector can formulate more effective marketing strategies that are responsive to consumer needs, thus enhancing their competitiveness in an increasingly competitive market. This study is expected to provide valuable insights for entrepreneurs on how to optimally utilize social media to achieve their marketing objectives.

TREN HEALTHY FAST FOOD : ANALISIS MODEL BISNIS DAN POTENSI PERTUMBUHAN DI ERA GAYA HIDUP SEHAT DI KOTA MEDAN Daryana, Aditiya Pratama; Saragih, Vina Gabriella; Akita, Amalia; Girsang, Deddy Ray
Jurnal Manajemen dan Bisnis Volume 25 No. 1 Tahun 2025
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

The trend of a healthy lifestyle is increasing among urban communities, including in Medan City, driving the growth of the healthy fast food industry. This study aims to analyze the business model and factors influencing the growth of the healthy fast food industry in Medan City using multiple regression analysis. Data were collected through a quantitative survey of 200 healthy food consumers and in-depth interviews with business owners. he findings indicate that digital marketing strategy has the most significant impact on business growth, followed by product pricing and product innovation. Healthy food businesses that optimize marketing through social media, online ordering applications, and digital promotion strategies have a greater opportunity to expand their market share. Meanwhile, although healthy food is relatively more expensive than conventional fast food, consumers are still willing to purchase if the product provides clear health benefits. Product innovation also contributes to increasing customer loyalty. The implications of this study emphasize the importance of digital marketing strategies and innovation in accelerating the growth of healthy food businesses, as well as the need for government policies to support this industry, such as incentives for healthy food entrepreneurs

Penerapan Model Berbasis Proyek untuk Mengembangkan Inovasi dan Estetika Mahasiswa di Mata Kuliah Kerajinan Jurusan PKK Universitas Negeri Medan Saragih, Vina Gabriella; Daryana, Aditiya Pratama; Akita, Amalia
Jurnal Ilmiah Mahasiswa Pendidikan Kesejahteraan Keluarga Vol 10, No 3 (2025): AGUSTUS 2025
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimpkk.v10i3.35432

The Craft subject in the Culinary Education Study Program at Universitas Negeri Medan plays a crucial role in shaping students creativity, innovation, and aesthetic sensitivity. However, conventional teaching methods are often less effective in fostering active student engagement. This study aims to analyze the implementation of the Project-Based Learning (PjBL) model in the Craft course and its impact on the development of students innovation and aesthetics. This research employed a qualitative descriptive approach. Data were collected through classroom observation, in-depth interviews with two lecturers and six students, and documentation in the form of project reports and photos of students works. The learning process was conducted over one semester through stages of planning, implementation, evaluation, and reflection. The findings reveal that PjBL encouraged students to become more active, creative, and innovative. The projects produced, such as beaded tissue boxes, keychains, graduation flowers, and braided bags, demonstrated significant improvement in innovation and aesthetics. Challenges such as limited materials and time did not diminish the quality of the outcomes; instead, they motivated students to develop creative solutions. Overall, the application of PjBL proved effective in enhancing students collaborative skills, aesthetic abilities, and problem-solving capacities, making it a suitable method for sustainable implementation in Craft learning.

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