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Ogi Saputra
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ICONS
Published by Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi
ISSN : -     EISSN : 31245153     DOI : -
Core Subject :
ICONS Islamic Economics Journal. is the journal that publishing the research result in the area of sharia economic. This journal focuses on Islamic economics research and present issues. Scope this Journal specializes in Islamic economics thought, research, and is intended to communicate original research and current issues on the subject. This journal warmly welcomes contributions from scholars of related disciplines. Including; Islamic Economics, Islamic Business, Islamic banking, Issues on shariah implementation/practices of Islamic banking Islamic Accounting.
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Articles 103 Documents
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STRATEGI PEMASARAN SYARIAH DALAM MENINGKATKAN PENJUALAN PADA BATIK NURHIKMAH DI KELURAHAN JELMU KOTA JAMBI Rahmadani; Muhamad Subhan; Eri Nofriza
ICONS: Islamic Economics Journal Vol. 3 No. 1 (2026): ICONS : Islam Economics Journal
Publisher : Fakultas EKonomi dan Bisnis Islam UIN Sulthan Thaha SAifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/icons.v3i1.5830

Abstract

This study aims to analyze sharia marketing strategies in increasing sales of Nurhikmah batik and analyze the advantages and disadvantages of sharia marketing strategies in Nurhikmah batik in Jelmu sub-district, Jambi city. The main objective of this study is to determine and analyze sharia marketing practices and the implementation of sharia marketing principles in Nurhikmah batik. This study is a qualitative study with the type of research used, namely data collection methods using interviews, observation and documentation, data validity checking techniques using triangulation techniques, and data analysis techniques. The results of this study indicate that an important sharia marketing strategy using 4P to increase sales. One of the main solutions that can be optimized is the use of social media as a broad and dynamic marketing platform. Social media is a very potential tool to expand market reach and increase consumer awareness of the Nurhikmah batik brand. By utilizing popular platforms such as Instagram, Facebook, and TikTok, Rumah Batik Nurhikmah can reach a wider audience.
PENGARUH FINTECH DAN INKLUSI KEUANGAN TERHADAP PERKEMBANGAN UMKM DI KABUPATEN TANJUNG JABUNG TIMUR Rizki Nanda Saputra Nanda Saputra; Rofiqoh Ferawati
ICONS: Islamic Economics Journal Vol. 3 No. 1 (2026): ICONS : Islam Economics Journal
Publisher : Fakultas EKonomi dan Bisnis Islam UIN Sulthan Thaha SAifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/icons.v3i1.5831

Abstract

This study aims to determine the impact of Fintech and financial inclusion on the development of MSMEs in East Tanjung Jabung Regency. This research is descriptive quantitative. The sample in this study was 100 MSMEs, using purposive sampling. Data analysis used SPSS 30. The results show that 1) the Fintech variable has a positive and significant influence on the development of MSMEs in East Tanjung Jabung Regency. 2) The financial inclusion variable has a positive and significant influence on the development of MSMEs in East Tanjung Jabung Regency. 3) The Fintech and financial inclusion variables simultaneously have a positive and significant influence on the development of MSMEs in East Tanjung Jabung Regency. The coefficient of determination of the independent variable on the dependent variable is 41.7%.
ANALISA PENERAPAN PEMBIYAAN MUDHARABAH DALAM MENINGKATKAN USAHA MIKRO KECIL MENENGAH (STUDI PADA BSI UIN STS JAMBI) Tiara Risma; Maulana Yusuf
ICONS: Islamic Economics Journal Vol. 3 No. 1 (2026): ICONS : Islam Economics Journal
Publisher : Fakultas EKonomi dan Bisnis Islam UIN Sulthan Thaha SAifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/icons.v3i1.5832

Abstract

This study analyzes the application of the Pengen mudharabah approach as an innovative strategy in improving the performance of Micro, Small, and Medium Enterprises (MSMEs). Pengen Mudharabah is a movement that prioritizes the spirit of change and creativity of the younger generation, believed to be able to encourage digital transformation, strengthening branding, and developing products that are adaptive to the market. The research method used is a qualitative study with a case study approach on several MSMEs that have implemented the principles of Mudharabah. The results of the study show that the application of Mudharabah values such as the courage to innovate, the use of digital technology, and crosssector collaboration can increase the competitiveness of MSMEs, expand market access, and encourage sustainable business growth. These findings recommend strengthening the role of the younger generation as agents of change in the national MSME ecosystem.

Page 11 of 11 | Total Record : 103

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