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Ogi Saputra
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ICONS
Published by Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi
ISSN : -     EISSN : 31245153     DOI : -
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ICONS Islamic Economics Journal. is the journal that publishing the research result in the area of sharia economic. This journal focuses on Islamic economics research and present issues. Scope this Journal specializes in Islamic economics thought, research, and is intended to communicate original research and current issues on the subject. This journal warmly welcomes contributions from scholars of related disciplines. Including; Islamic Economics, Islamic Business, Islamic banking, Issues on shariah implementation/practices of Islamic banking Islamic Accounting.
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Articles 103 Documents
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PENGARUH MARKETING MIX SYARIAH DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PADA FASHION MUSLIM JN MODE DI KOTA JAMBI Aninah Tuzarrah; Elyanti Rosmanidar; Sri Rahma
ICONS: Islamic Economics Journal Vol. 3 No. 1 (2026): ICONS : Islam Economics Journal
Publisher : Fakultas EKonomi dan Bisnis Islam UIN Sulthan Thaha SAifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/icons.v3i1.5807

Abstract

The Muslim fashion industry continues to grow. Currently, there are a large number of clothing entrepreneurs in Jambi City, given the economic prospects that allow companies to consistently achieve stable sales, so that consumers can feel confident in purchasing the products they sell. In this case, the role and application of sharia marketing mix and brand image are crucial because they influence the company's sustainability, especially in increasing sales and also influence consumers in making purchasing decisions. This study aims to determine and analyze the influence of sharia marketing mix and brand image on purchasing decisions for JN Mode Muslim fashion in Jambi City. The research method used is quantitative. A sample of 96 respondents was taken using a purposive sampling technique. This study used the SPSS version 25 calculation tool. The results showed that sharia marketing mix had a significant and positive effect on purchasing decisions, brand image had a significant but negative effect on purchasing decisions. Based on data analysis in this study, these variables are valid and reliable. In testing the classical assumptions of this study, the distribution was normal, and there was no heteroscedasticity or multicollinearity.
PENDISTRIBUSIAN ZAKAT MAL PADA MASYARAKAT DI KELURAHAN MAYANG MANGURAI KECAMATAN ALAM BARAJO KOTA JAMBI Haslinda; Dedek Kusnadi
ICONS: Islamic Economics Journal Vol. 3 No. 1 (2026): ICONS : Islam Economics Journal
Publisher : Fakultas EKonomi dan Bisnis Islam UIN Sulthan Thaha SAifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/icons.v3i1.5808

Abstract

This study aims to analyze Distribution of Zakat Mal in the Mayang Mangurai Community, Alam Barajo District, Jambi City. Zakat has a strategic role in overcoming poverty and creating socio-economic balance. This study uses a descriptive qualitative approach with data collection methods through observation, in-depth interviews, and documentation. The results of the study indicate that the diverse economic conditions of the community, ranging from fixed income to informal work, affect the classification of zakat recipients (mustahik). In addition, social factors such as awareness of zakat, mutual cooperation values, and geographical proximity to the mosque also determine the distribution of zakat. Other findings show that the distribution of zakat tends to prioritize residents around the mosque, which has the potential to cause inequality in receipt. Therefore, a more inclusive and needs-based zakat distribution system is needed to ensure social justice and the effectiveness of zakat as an instrument for empowering the community.
PENGARUH PERSEPSI  DAN LITERASI TERHADAP MINAT WAKAF UANG PADA MASYARAKAT KECAMATAN TELANAIPURA KOTA JAMBI Jihan Faadhilah Faadhilah; Novi Mubyarto; Solichah
ICONS: Islamic Economics Journal Vol. 3 No. 1 (2026): ICONS : Islam Economics Journal
Publisher : Fakultas EKonomi dan Bisnis Islam UIN Sulthan Thaha SAifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/icons.v3i1.5809

Abstract

Cash waqf is an Islamic philanthropic instrument that has great potential in supporting the economic development of the community, but its realization level is still far from expectations. This phenomenon is thought to be influenced by public perception factors towards cash waqf and their level of literacy regarding the concept, law, and mechanisms of cash waqf. This study uses a quantitative approach with a survey method. This study aims to analyze the influence of perception and literacy on interest in cash waqf among the people of Telanaipura District, Jambi City. The study population was the Muslim community in Telanaipura District, while the sample was determined using the Slovin formula with a certain margin of error. The research instrument was a questionnaire that measured the variables of perception, literacy, and interest in cash waqf. Data were analyzed using multiple linear regression to determine the effect of each independent variable on the dependent variable. The results showed that perception had a positive and significant effect on interest in cash waqf, which means that the more positive the public's perception regarding the benefits and blessings of cash waqf, the higher their interest in waqf. Similarly, literacy has a positive and significant impact on interest in cash waqf, indicating that the greater the community's understanding of the concept, regulations, and procedures of cash waqf, the greater their intention to participate. Simultaneously, perception and literacy have been shown to significantly influence interest in cash waqf in the Telanaipura District community. This study suggests the need for increased outreach and education regarding cash waqf by relevant institutions to strengthen positive perceptions and improve community literacy, so that the potential of cash waqf can be more optimally realized.
STRATEGI PEMASARAN LA TERA COFFEE SHOP DALAM MENGHADAPI MARAKNYA COFFEE SHOP DI KOTA JAMBI Ivy Ravika Vuri; Muhamad Subhan
ICONS: Islamic Economics Journal Vol. 3 No. 1 (2026): ICONS : Islam Economics Journal
Publisher : Fakultas EKonomi dan Bisnis Islam UIN Sulthan Thaha SAifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/icons.v3i1.5810

Abstract

This study aims to analyze the marketing strategies implemented by La Tera Coffee Shop in facing the intense competition in the coffee shop market in Jambi City. The study employed a qualitative descriptive method, with data collection techniques including interviews, observation, and documentation. The focus of the study was on the implementation of the marketing mix (7Ps), which includes product, price, place, promotion, physical evidence, people, and processes, to maintain business existence and attract customers. The results indicate that La Tera Coffee Shop has implemented a marketing strategy through product innovation, friendly service, informative promotions, social media utilization, and a customer loyalty program. This strategy has proven to support increased competitiveness amidst intense competition. However, weaknesses remain, such as suboptimal digital promotions and the need to improve service consistency. Overall, the marketing strategy implemented has made a positive contribution to maintaining customer loyalty and strengthening La Tera Coffee  Shop's position in the local market.
PENGARUH GREEN MARKETING DAN GREEN PRODUCT TERHADAP KEPUTUSAN PEMBELIAN PRODUK ECOBAG(Studi Kasus: Mall Kota Jambi) Riski Melyana
ICONS: Islamic Economics Journal Vol. 3 No. 1 (2026): ICONS : Islam Economics Journal
Publisher : Fakultas EKonomi dan Bisnis Islam UIN Sulthan Thaha SAifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/icons.v3i1.5811

Abstract

The purpose of this study is to determine: (1) To determine the significant influence of green marketing on the decision to purchase ecobag products in Jambi City Mall. (2) To determine the significant influence of green products on the decision to purchase ecobag products in Jambi City Mall. (3) To determine the significant influence of green marketing and green products on the decision to purchase ecobag products in Jambi City Mall. The research method used is a quantitative method with the analysis tool used is Multiple Linear Regression Analysis. The results of the study show that: (1) Green Marketing has an influence on the Decision to Purchase Ecobag Products with a significance value of 0.000 <0.05. If Green Marketing increases, the Decision to Purchase ecobag products in Jambi City Mall will also increase. (2) Green Products have an influence on the Decision to Purchase Ecobag Products with a significance value of 0.000 <0.05. If Green Products increase, the Decision to Purchase ecobag products in Jambi City Mall will also increase. (3) Green Marketing and Green Products have a joint influence on the Decision to Purchase Ecobag Products. The coefficient of determination indicates that green marketing and green products can influence purchasing decisions for ecobags at Jambi City Malls by 85.1%.  
ANALISIS PERILAKU PEDAGANG DALAM PERSPEKTIF ETIKA BISNIS ISLAM DI PASAR TRADISIONAL PERENTAK KECAMATAN PANGKALAN JAMBU Serly Nurvita Dewi; Dedek Kusnadi
ICONS: Islamic Economics Journal Vol. 3 No. 1 (2026): ICONS : Islam Economics Journal
Publisher : Fakultas EKonomi dan Bisnis Islam UIN Sulthan Thaha SAifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/icons.v3i1.5812

Abstract

This study aims to analyze traders’ behavior in trading activities based on the principles of Islamic business ethics at the Perentak Traditional Market, Pangkalan Jambu District. The research employs a qualitative approach with data collected through interviews, observation, and documentation. The results show that some traders still engage in practices that contradict Islamic business ethics, such as cheating on weights and concealing product quality. However, there are also traders who strive to apply honesty, justice, and responsibility in their trading activities. These findings indicate the need for proper guidance and supervision so that trading behavior in the market aligns with Islamic values, creating a fair, transparent, and blessed trading system for the community.
ANALISIS STRATEGI PEMASARAN DIGITAL PADA UMKM KULINER DITINJAU DARI PRINSIP SYARIAH DIKECAMATAN RAWAS ULU Nadia Anggeraini; Nurlia Fusfita; Eri Nofriza
ICONS: Islamic Economics Journal Vol. 3 No. 1 (2026): ICONS : Islam Economics Journal
Publisher : Fakultas EKonomi dan Bisnis Islam UIN Sulthan Thaha SAifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/icons.v3i1.5813

Abstract

MSMEs (Micro, Small, and Medium Enterprises) play an important role in the development and economic growth of Indonesia. This role is not only felt in developing countries but also in developed ones. One of the marketing strategies that can be implemented to grow businesses is through digital marketing strategies. The purpose of this study is to examine how digital marketing strategies are applied by MSMEs from the perspective of sharia principles. This research is a descriptive qualitative study, using observation and interview techniques, with 10 informants interviewed. The results show that the digital marketing strategies used by MSME actors in Rawas Ulu District involve the use of social media platforms such as Facebook, Instagram, and WhatsApp. Other digital marketing strategies such as SEO, content marketing, marketing automation, PPC, advertising, and affiliate marketing have not been optimally utilized. MSME actors face limitations in knowledge, access, and capital, as these types of marketing often require paid services. By using social media marketing, MSMEs feel helped in promoting their businesses without incurring significant costs. The implementation of digital marketing strategies clearly facilitates consumer access and provides significant benefits for MSME entrepreneurs.
SERVICE QUALITY MANAGEMENT DALAM MENINGKATKAN PENDAPATAN USAHA PENJAHIT ROSDIATI KOTA JAMBI Vinesha Amanda; Ahsan Putra Hafiz
ICONS: Islamic Economics Journal Vol. 3 No. 1 (2026): ICONS : Islam Economics Journal
Publisher : Fakultas EKonomi dan Bisnis Islam UIN Sulthan Thaha SAifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/icons.v3i1.5814

Abstract

This research aims to analyze the implementation of the Service quality model and Islamic values in service management at a home-based tailoring business owned by Mrs. Rosdiati in Jambi City. Operating since 2018, this microenterprise exemplifies how quality service can be harmonized with Islamic business ethics. The Service quality model developed by Parasuraman, Zeithaml, and Berry serves as the main analytical framework, consisting of five service quality dimensions: tangibles, reliability, responsiveness, assurance, and empathy. Field observations and interviews reveal that these dimensions are clearly reflected in the daily operations of the business. The tailoring shop maintains a neat and organized appearance (tangibles), delivers consistent and reliable services (reliability), responds quickly to customer requests (responsiveness), offers professional and trustworthy interactions (assurance), and shows genuine concern for customers‟ needs and conditions (empathy). Furthermore, this study incorporates Islamic values such as ihsan (excellence), maslahah (benefit), honesty, and accountability into the business operations. Mrs. Rosdiati adheres to principles of transparency and integrity, viewing her work as both a livelihood and a form of worship to seek blessings (barakah).
PERILAKU PEMBELIAN IMPLUSIF DI TIKTOK SHOP PADA MAHASISWA EKONOMI SYARIAH UIN STS JAMBI DALAM PERSPEKTIF EKONOMI SYARIAH Wahyu Ferdiansyah; Ahsan Putra Hafiz; Agusriandi
ICONS: Islamic Economics Journal Vol. 3 No. 1 (2026): ICONS : Islam Economics Journal
Publisher : Fakultas EKonomi dan Bisnis Islam UIN Sulthan Thaha SAifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/icons.v3i1.5815

Abstract

This study aims to identify the forms of impulsive buying behavior among students of the Islamic Economics Study Program at UIN Sultan Thaha Saifuddin Jambi on the TikTok Shop platform and to analyze it from an Islamic economic perspective. The research background stems from the increasing prevalence of spontaneous purchasing behavior triggered by digital promotions such as flash sales and free shipping, despite students’ prior understanding of Islamic consumption principles. This research employed a qualitative method with a descriptive approach. The subjects were 32 active students from the 2022 cohort of the Islamic Economics Study Program. Data were collected through in-depth interviews, observations, and documentation, and analyzed using Miles & Huberman’s interactive model, which includes data reduction, data display, and conclusion drawing. The findings reveal that students’ impulsive buying behavior is driven by emotional impulses, ease of transactions, and aggressive promotional strategies on TikTok Shop. The forms of impulsive behavior identified include unplanned purchases, following trends, and buying due to limited-time promotions. Contributing factors include peer influence, visual advertising, large discounts, flash sales, and free shipping offers. From the perspective of Islamic economics, this behavior is considered inconsistent with the principles of tawazun (balance) and the prohibition of israf (extravagance) and tabdzir (wastefulness), as the purchased items often do not meet actual needs or provide minimal benefit.  
ANALISIS MISPERSEPSI MASYARAKAT TERHADAP BANK SYARIAH (STUDI PADA KELURAHAN RAWASARI KECAMATAN ALAM BARAJO KOTA JAMBI) Dina Meiranda; , Erwin Saputra Siregar
ICONS: Islamic Economics Journal Vol. 3 No. 1 (2026): ICONS : Islam Economics Journal
Publisher : Fakultas EKonomi dan Bisnis Islam UIN Sulthan Thaha SAifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/icons.v3i1.5817

Abstract

  This study aims to analyze public misperceptions toward Islamic banks and the social, cultural, and economic factors influencing them in Rawasari Village, Jambi City. The research employs a qualitative method with a case study and phenomenological approach, using interviews, observations, and documentation, analyzed through data reduction, data presentation, and conclusion drawing validated by triangulation. The results show that most residents still have a low understanding of the concepts and products of Islamic banking, with misperceptions such as assuming that Islamic banks are no different from conventional banks due to administrative fees, and doubts about the halal operations of Islamic banks caused by a lack of transparent information. The main contributing factors include low Islamic financial literacy, social environment influences, cultural stereotypes, and limited access to accurate information. These findings are expected to serve as a reference for Islamic banks, the government, and stakeholders in formulating educational strategies to enhance public understanding and interest in Sharia-based financial services.

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