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Ahmad Tohir | Picmotiv
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VisArt: Jurnal Seni Rupa dan Design
Published by Penerbit dan Percetakan CV. Picmotiv
ISSN : 30262135     EISSN : 30262143     DOI : https://doi.org/10.61930/visart.v1i1.180
Core Subject :
VisArt: Jurnal Seni Rupa dan Design focuses on the research of visual art studies through the experiences exchange among educators, artists, and researchers. Its primary goals is to promote quality research on conceptual ideas, studies, application of theories, and visual art reviews. Topics of special interest to Arty include scholarly reports that enhance knowledge regarding art in general, Fine Art, Art History, Visual Culture, Design Methodology, Design Process, Design Discourse, Design and Culture, Art Critism, Anthropology of Art, Artifact Design, Visual Communication Design, Creative Industry, and other historical, critical, cultural, psychological, educational and conceptual research in visual art and design.
Arjuna Subject : -
Articles 126 Documents
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Buku Ensiklopedia Motif Songket Palembang Sebagai Media Pelestarian Kearifan Lokal Bagi Generasi Muda Muhammad Ibrahim Daud; Husni Mubarat; Didiek Prasetya
VisArt: Jurnal Seni Rupa dan Design Vol. 4 No. 1 (2026): VisART : Jurnal Seni Rupa & Desain
Publisher : Penerbit dan Percetakan, CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/visart.v4i1.1901

Abstract

Palembang songket is one of Indonesia’s cultural heritages that holds significant historical, aesthetic, and philosophical values. However, amid globalization and the rapid growth of popular culture, young people’s interest in local culture, including Palembang songket, has gradually declined. The design of the Palembang Songket Motif Encyclopedia aims to present a visual information medium that introduces, documents, and preserves Palembang songket motifs in an educational and engaging way, particularly for the younger generation. The design process applies a visual communication design approach by adapting Palembang songket motifs as the main visual identity. The Umpak Pangkal motif was selected as the big idea due to its philosophical meaning as a foundation and an introduction, which aligns with the function of an encyclopedia as an initial gateway to knowledge. The encyclopedia content includes a brief history of Palembang songket, classifications of motifs, ornamental structures, and symbolic color meanings derived from the traditional motif color nomenclature. The final outcome consists of the main medium in the form of an encyclopedia book, supported by promotional and follow-up media such as posters, x-banners, calendars, wall clocks, ID cards, and merchandise. This design is expected not only to serve as an informational medium but also as a cultural education and appreciation tool that enhances public awareness of the cultural values of Palembang songket while presenting tradition in a visually modern and relevant manner
Strategi Komunikasi Pemasaran Melalui Pesan Visual Dan Verbal Pada Iklan Dana Tahun 2019 Putri Rossiyani Rezeki; Mutiara Ramadani; Mukhsin Patriansah
VisArt: Jurnal Seni Rupa dan Design Vol. 4 No. 1 (2026): VisART : Jurnal Seni Rupa & Desain
Publisher : Penerbit dan Percetakan, CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/visart.v4i1.1627

Abstract

This study aims to analyze the visual and verbal messages contained in DANA's 2019 advertisement as a digital marketing communication medium. The research employed a descriptive qualitative method using visual communication analysis and the AIDA (Attention, Interest, Desire, Action) model. Data were collected through observation of the DANA advertisement video uploaded on YouTube and supported by relevant literature studies. The findings indicate that visual messages are conveyed through the dominant use of blue color as brand identity, simple typography, cheerful character expressions, and depictions of daily transaction activities that represent ease of use. Meanwhile, verbal messages are communicated through narration and slogans emphasizing speed, security, and convenience in digital transactions. The combination of visual and verbal messages successfully builds DANA's image as a modern, reliable, and user-friendly digital wallet service. The study concludes that DANA's 2019 advertisement effectively communicates its message to audiences and strengthens brand identity in the digital financial technology industry
Analisis Strategi Iklan Royco “Formula Baru Dengan Rasa Ayam 50% Lebih Kuat” Tahun 2024 Dalam Menarik Perhatian Konsumen Marcella Dea Yunike; M. Rehan Mayandri; Diva Nasywa Ramadhani; Mukhsin Patriansah
VisArt: Jurnal Seni Rupa dan Design Vol. 4 No. 1 (2026): VisART : Jurnal Seni Rupa & Desain
Publisher : Penerbit dan Percetakan, CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/visart.v4i1.1660

Abstract

This study begins with the problem of how the Royco advertisement version "New Formula with 50% Stronger Chicken Flavor! Makes Different Hands, Same Taste!" attracts consumers' attention through the visual and verbal elements displayed. This study uses a qualitative method with a descriptive approach. The analysis was carried out by describing the elements of the advertisement, such as visuals, color, and narrative, then examining their role in each stage of AIDA. Data were obtained through observations of the Royco advertisement version "New Formula with 50% Stronger Chicken Flavor! Makes Different Hands, Same Taste!" in 2024. The results show that the Royco advertisement successfully implemented the AIDA model effectively through appetizing food visuals, clear product messages, and memorable slogans. Saussure's semiotic analysis shows that the color, packaging, character expressions, and the claim "50% Stronger Chicken Flavor" contain meanings that strengthen the product's image as a practical, delicious, and trusted cooking spice. The conclusion of the study shows that the Royco advertisement version "New Formula with 50% Stronger Chicken Flavor! Makes Different Hands, Same Taste!" Royco is effective in attracting consumer attention through the application of the AIDA model and the use of meaningful visual and verbal cues. These elements successfully build a product image that is delicious, practical, and high-quality, and encourage consumer interest in using and purchasing Royco products
Analisis Strategi Kreatif Pada Iklan Pocari Sweat Ramadhan Oleh Fadil Jaidi Dan Pak Muh 2025 Hesti Munira; Amelia Zahara; Mukhsin Patriansah
VisArt: Jurnal Seni Rupa dan Design Vol. 4 No. 1 (2026): VisART : Jurnal Seni Rupa & Desain
Publisher : Penerbit dan Percetakan, CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/visart.v4i1.1696

Abstract

This study analyzes the Creative strategy employed in the 2025 Ramadan advertisement of Pocari Sweat featuring influencer Fadil Jaidi and his father, Pak Muh, produced by Dentsu Creative Indonesia. The advertisement, entitled “Cairan Tubuh Bocor, Emang Bikin Horor” (Leaking Body Fluids Is Truly Horrifying), adopts a horror-comedy approach that has rarely been utilized in Ramadan-themed advertising in Indonesia. This research employs a qualitative descriptive method with a descriptive approach. The analysis begins with a description of the advertising elements, including the advertiser, message, media, target audience, and consumer response. Furthermore, the study examines the visual and verbal messages contained in the advertisement and applies the AIDA model as the analytical framework. The findings indicate that the use of horror genre parody combined with familiar influencer figures successfully generated high audience attention, achieving 108 million views and 659,000 engagements across various digital platforms within one week of its release. The advertising message is delivered through humor and cultural references that reinforce the brand positioning of “Ion Tahan Bocor” (Leak-Proof Ions). The study concludes that a Creative disruption strategy through the combination of genre blending and influencer marketing is effective in increasing brand awareness and consumer purchase intention during the Ramadan period
Media Kampanye Sosial Yoga Sebagai Upaya Pencegahan Skoliosis Pada Remaja Perempuan Kota Palembang Adellia Rihadatulaisy; Bobby Halim; Didiek Prasetya
VisArt: Jurnal Seni Rupa dan Design Vol. 4 No. 1 (2026): VisART : Jurnal Seni Rupa & Desain
Publisher : Penerbit dan Percetakan, CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/visart.v4i1.1927

Abstract

The development of a sedentary lifestyle among adolescents in the digital era, such as prolonged sitting and excessive gadget use, may contribute to postural problems, including scoliosis. Scoliosis is a spinal disorder that is more commonly found among adolescent girls. Screening results among students at SMP Negeri 35 Palembang showed that 35.4% of respondents were at risk of scoliosis, indicating the need for early preventive efforts through increased awareness of postural health. This design aims to develop an educational, informative, and persuasive social campaign to increase awareness among adolescent girls in Palembang about scoliosis prevention through Hatha Yoga. The design method used is Design Thinking, consisting of the empathize, define, ideate, prototype, and test stages. Data were collected through observation, questionnaires, interviews, and literature studies. The resulting social campaign is based on Visual Communication Design and utilizes both print and digital media to educate the target audience about the importance of maintaining proper posture and practicing Hatha Yoga as a preventive effort against scoliosis
Representasi Diri Terhadap Lingkungan Sekitar Dalam Seni Grafis Teknik Cetak Tinggi Muhammad dava Ganindra; Joko Lulut Amboro
VisArt: Jurnal Seni Rupa dan Design Vol. 4 No. 1 (2026): VisART : Jurnal Seni Rupa & Desain
Publisher : Penerbit dan Percetakan, CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/visart.v4i1.1928

Abstract

This art creation article discusses self-representation toward the surrounding environment in relief printmaking. The main issue is how personal experience, social interaction, and the search for identity are visualized through the visual character of relief printing. The concept is derived from the artist’s experiences within campus life, family, friendship, career orientation, and love. The method applies an art creation process consisting of exploration, design, embodiment, and evaluation. Exploration was conducted through personal observation, literature review, and analysis of relevant artworks. Design included sketching, symbolic arrangement, and compositional selection. The embodiment stage was carried out through linocut on lino rubber and printed on linen paper. The results show that relief printmaking can express personal experience through strong lines, carved textures, contrast, and figurative forms. The works serve not only as personal expression but also as a reflective medium about the relationship between individuals and their social environment

Page 13 of 13 | Total Record : 126

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