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Humanitis (Jurnal Humaniora Sosial dan Bisnis)
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 29886287     DOI : Zenodo
Core Subject :
Humaniora meliputi: Bahasa dan Linguistik, Sejarah, Sastra, Seni Pertunjukan, Filsafat, Agama, Seni Rupa. Bidang Ilmu Pengetahuan Sosial meliputi: Ekonomi, Politik, Antropologi, Sosiologi, Psikologi, Geografi, Kajian Budaya dan Etika, Kajian Gender dan Seksualitas, Kajian Wilayah, Arkeologi, pendidikan, ilmu teknik, kesehatan dan bidang terkait lainnya. Bidang bisnis mencakup gagasan konseptual dalam bidang Ekonomi, Akuntansi, Manajemen, dan bisnis
Arjuna Subject : -
Articles 530 Documents
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ANALISIS OPTIMASI JALUR DISTRIBUSI MENGGUNAKAN PENDEKATAN TSP (TRAVELING SALESMAN PROBLEM) UNTUK MENINGKATKAN EFISIENSI BIAYA DISTRIBUSI PADA TOKO UTHE GROSIR Nasywa Shafa Azzahra; Najwa Nayra Aulia, Arista Binarsih, Paduloh
HUMANITIS: Jurnal Homaniora, Sosial dan Bisnis Vol. 1 No. 10 (2024): HUMANITIS : Jurnal Humaniora, Sosial dan Bisnis
Publisher : ADISAM PUBLISHER

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Abstract

Uthe Grosir Store, a local company offering a variety of fresh fruits and other household needs, has seen an increase in consumer demand and branch expansion. However, this growth also impacts the increase in distribution costs. The main goal is to find a route with the shortest total distance. For this data analysis, the Traveling Salesman Problem (TSP) method is used, which is a method that aims to reduce distribution costs by finding the closest distance or route with the fastest time, and minimum distribution costsIn finding the shortest route, an algorithm is needed, and the algorithm used in this method is Branch and Bound. The researcher also uses QM For Windows software and conducts experiments to compare the results of manual calculations with the results of calculations using QM For Windows software. Based on the results and discussion, it is concluded that manual calculations provide optimal results, that is, route 1 (A → B → C → D → A) is the shortest route that can be taken with a distance of 56 kilometers.
PENGARUH VIRAL MARKETING, PROMO GRATIS ONGKIR, DAN SISTEM COD TERHADAP KEPUTUSAN PEMBELIAN PADA TIKTOK SHOP (Studi Kasus Pada Mahasiswa Manajemen Universitas PGRI Semarang) Mitha Arum Sari; Lilis Rahmawati, Rauly Sijabat
HUMANITIS: Jurnal Homaniora, Sosial dan Bisnis Vol. 1 No. 10 (2024): HUMANITIS : Jurnal Humaniora, Sosial dan Bisnis
Publisher : ADISAM PUBLISHER

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Abstract

The aim of this research is to determine the influence of viral marketing, free shipping promos and the COD system on purchasing decisions at the TikTok Shop. Quantitative research methodology was used in this research. Primary data collected through questionnaires was used in this research. There were 50 respondents from management students at PGRI University Semarang consisting of the research sample. The analysis method uses SPSS version 25 software and multiple linear analysis. Viral marketing does not significantly influence purchasing decisions, according to the data, which has a tcount of 1,494 and ttable 1,677. The free shipping promotion does not significantly influence purchasing decisions, according to data which has a tcount of 0.774 and ttable of 1.677. The COD system, with a tcount of 3,556 and ttable 1,677, significantly influences consumers' purchasing decisions.
MENINGKATKAN EFESIENSI BIAYA DISTRIBUSI SEPATU OLAHRAGA DENGAN MENGGUNAKAN MODEL LOGISTIC STEPPING STONE Aron Micael Tambunan; Aldy Putra Puji Siswoko, Muhamad Arkan Deni Friansiah, Paduloh
HUMANITIS: Jurnal Homaniora, Sosial dan Bisnis Vol. 1 No. 10 (2024): HUMANITIS : Jurnal Humaniora, Sosial dan Bisnis
Publisher : ADISAM PUBLISHER

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Abstract

Improving shipping cost efficiency is a significant issue in the distribution of sports shoes at the wholesale level, such as Pak Sumitro in Bekasi. Sports shoes are supplied from Cikarang, Cibitung, and Karawang, stored in Kranji, Jati Waringin, and Jatiwarni warehouses, and distributed to Sumarecon Mall, Pondok Gede Mall, and Kalimalang Mall using pick-up trucks. The Northwest Corner (NWC) transportation model is used to optimize shipping costs. The initial step is to determine the shipping cost from the warehouse to the mall, the total collected is in the warehouse as well as the demands for sports shoes in each mall. The calculation of the cost of shipping sports shoes from three warehouses to three malls using the NWC model shows a cost of IDR 167,500. However, with the Stepping Stone method, the optimal solution shows transportation costs to be IDR 147,500, thus saving shipping costs of IDR 20,000. This research succeeded in finding a solution to optimize the shipping costs of sports shoes, providing economic benefits for traders like Pak Sumitro.
ANTECEDENTS OF THE ATTITUDE TO THE BRAND AND SELF-ESTEEM Nurul Fadilah Aswar; Ilham Aksir, Asri Awal; Hartina Rosalia
HUMANITIS: Jurnal Homaniora, Sosial dan Bisnis Vol. 1 No. 10 (2024): HUMANITIS : Jurnal Humaniora, Sosial dan Bisnis
Publisher : ADISAM PUBLISHER

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Abstract

This study aims to test the hypothesis about the factors that affect brand loyalty among Samsung smartphone users. This study is a quantitative research with primary data obtained through online questionnaires using Google Forms. A Likert scale with five points is used to measure the entire variable. The number of samples used was 100 respondents, where each indicator was represented by five respondents. Non-probability sampling techniques, especially purposive sampling, were used to select respondents who meet the criteria, namely Samsung smartphone users with a minimum of one year of use. Data analysis was conducted using Structural Equation Model (SEM) with SMART PLS program. Convergent validity is tested through outer loadings that must be greater than 0.70, while discriminant validity is tested through Average Variance Extracted (AVE) with a minimum value of 0.5. Reliability was tested using Composite Reliability and Cronbach's Alpha with a minimum value of 0.70. The results showed that brand satisfaction has a positive influence on attitudes towards brands and brand loyalty. In addition, love for the brand also has a positive effect on brand loyalty and self-esteem. However, self-esteem has no direct influence on brand loyalty. Attitudes toward brands served as a mediating variable in the relationship between brand satisfaction and brand loyalty, while self-esteem did not mediate the relationship between brand love and brand loyalty.
ANALISIS DAMPAK PENGGUNAAN E- MONEY, E- WALLET DAN PENGGUNAAN ATM TERHADAP PERPUTARAN EKONOMI DI MASYARAKAT Rindi Astika Yuliana; Galuh Kusuma Ningtantri, Kristina Samca Susi, Sugiyanto
HUMANITIS: Jurnal Homaniora, Sosial dan Bisnis Vol. 1 No. 10 (2024): HUMANITIS : Jurnal Humaniora, Sosial dan Bisnis
Publisher : ADISAM PUBLISHER

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Abstract

This research aims to analyze the extent to which the use of e-money, e-wallet and also the use of ATM machines in Indonesia has a big impact on the economic behavior of modern society. Almost all Indonesian people spend their shopping time by taking advantage of advanced technology, namely by using online payment systems, for example, for transportation users such as trains, toll road users, they mostly use e-money, then people who are used to shopping at market places often use e-money. wallet for transactions, or just to buy credit or pay electricity bills. The existence of ATM machines at almost every point in Indonesia really means that the circulation of electronic money is very large, but in reality there are still many people in our society who do not have money or have low financial capabilities. This is a problem. Therefore, the author tries to analyze this using qualitative descriptive methods, literature reviews and/or literature studies that are relevant to the problem theme related to the impact of the widespread distribution of e-money, e-wallets and ATM machines in the community. One of the positive impacts of using electronic money is to prevent inflation and reduce the circulation of paper money, people also become safer without having to carry paper money everywhere, however education on the use of electronic money among the public must also be improved, considering that ease of transactions can also cause society is becoming increasingly consumerist, and is also very susceptible to hackers if personal data leaks occur. A nation that wants to be independent and advanced on an economic scale must be open to current developments, including being open to an online financial system, but the government must also have control and balancing regarding these regulations and the community's economic circulation, so that there are no social gaps between communities from an economic perspective.
REORIENTASI PERAN POLRI DALAM PENANGANAN KONFLIK SOSIAL DARI PERSPEKTIF PENEGAKAN HUKUM Arjun Rojalio Hibrizi; Alphany Dyah Eka Putri, Annisa Frizki Maharani, Keyzia Zachwa Rachmadhina, Tugimin Supriyadi
HUMANITIS: Jurnal Homaniora, Sosial dan Bisnis Vol. 1 No. 10 (2024): HUMANITIS : Jurnal Humaniora, Sosial dan Bisnis
Publisher : ADISAM PUBLISHER

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Abstract

Effective handling of social conflicts requires a holistic and humanist approach, especially from law enforcement agencies such as the National Police. The reorientation of the National Police's role in handling social conflicts emphasizes fair, transparent and accountable law enforcement. This research highlights the importance of the National Police adopting preventive and proactive strategies to detect and prevent conflict early through partnerships with the community and related organizations. A humanist law enforcement approach that respects human rights is also a main focus, with the aim of not only overcoming conflict but also providing long-term solutions. Apart from that, increasing the capacity and competence of Polri personnel through continuous training is very necessary so that they are better prepared and professional in dealing with conflict situations. Strong collaboration between government agencies and non-government institutions as well as the use of advanced information technology were also identified as key factors in increasing the effectiveness of handling social conflicts by the National Police. With the right reorientation, the National Police can play a more effective role in maintaining security, public order, and supporting the creation of peace and social justice in Indonesia. Reorientation of the role of POLRI must be carried out immediately in resolving conflicts. Another goal is to understand strategies and mechanisms for handling social conflict to achieve peace in line with legal demands, democratization, justice and truth, and human rights. The research results found that in handling social conflict, POLRI as law enforcers tasked with maintaining domestic security are required to have professional and proportional expertise and skills that are in line with legal demands, democratization, justice and truth, as well as human rights.
KONFLIK DALAM ORGANISASI Tugimin Supriyadi; Adelia Ananda Putri, Noer Aini Eldi, Putri Fauziyyah, Zefanya Muri Putri Kristianti
HUMANITIS: Jurnal Homaniora, Sosial dan Bisnis Vol. 1 No. 10 (2024): HUMANITIS : Jurnal Humaniora, Sosial dan Bisnis
Publisher : ADISAM PUBLISHER

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Abstract

Conflict is one type of conflict that can cause dissatisfaction and harm organizational performance. Conflict can be divided into functional conflict and dysfunctional conflict. Functional conflict can help improve decisions and creativity, and functional conflict can cause dysfunction and harm organizational performance. There are two types of conflict, namely functional conflict which can help improve decision making and creativity, and dysfunctional conflict which can cause conflict and damage organizational performance. In this article, we will discuss types of conflict and how they can lead to conflict in organizations
PSIKOLOGI SOSIAL PRASANGKA DAN DISKRIMINASI Adelia Ananda Putri; Putri Fauziyyah, Jesyinda Putri Wibowo, Zefanya Muri Putri Kristianti, Sulistiasih
HUMANITIS: Jurnal Homaniora, Sosial dan Bisnis Vol. 1 No. 10 (2024): HUMANITIS : Jurnal Humaniora, Sosial dan Bisnis
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Abstract

Prejudice is a negative attitude directed at certain individuals or groups. Prejudice comes from the Latin word prejudice which means a decision that is consistent with previous decisions and experience. Prejudice can also be defined as a negative belief or opinion that causes someone to behave or think in a certain way towards other people. Prejudice has two components, namely the cognitive component (thinking) and the affective component (feeling). Various types of prejudice include sexism, racial prejudice, ageism, the development of prejudice and discrimination. Discrimination is different treatment, differences in treatment can be based on skin color, class or ethnic background, as well as gender, economics, religion, etc. Discrimination is differential treatment due to membership in a particular group or ethnic origin. Then, various types of discrimination such as racism, tokenism and reverse discrimination.
PERAN PSIKOLOGI SOSIAL DALAM MENANGANI PRASANGKA BURUK TERHADAP KASUS SATPAM MEMUKUL ANJING Tyo Hendryan; Sulistiasih
HUMANITIS: Jurnal Homaniora, Sosial dan Bisnis Vol. 1 No. 10 (2024): HUMANITIS : Jurnal Humaniora, Sosial dan Bisnis
Publisher : ADISAM PUBLISHER

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Abstract

This research aims to determine the role of social psychology in dealing with negative prejudice directed at someone, as well as finding out how this prejudice can occur through chronology and clarification from the victim. The case that occurred on June 6 2024 was regarding a Plaza Indonesia security guard who beat a dog which turned out to be a misunderstanding due to lack of information from the author and the public. Social psychology plays a role in this case, in helping the victim overcome the misunderstandings and dismissal they experienced as well as providing education to the public not to be prejudiced and spread misinformation widely.
I’JAZ AL-BAYANI DALAM USLUB AL-QUR’AN :HAMZAH ISTIFHAM DALAM AL- QUR’AN Fadhilah Umami; Rajab Al Fathin Nasution, Harun Alrasyid
HUMANITIS: Jurnal Homaniora, Sosial dan Bisnis Vol. 1 No. 10 (2024): HUMANITIS : Jurnal Humaniora, Sosial dan Bisnis
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Abstract

This article aims to discuss the miracles of the Qur'an or l'jaz al-Qur'an in the uslub Al Qur'an in the form of Hamzah istifham which is part of i'jaz Al Bayani. The writing method used is a qualitative method in data collection techniques using library research analysis methods. The data collection method involves literature study of the Qur'an and related literature. The novelty of this research is the application of the concept of i'jaz Al Bayani in understanding the meaning of the language of the Qur'an, providing deeper insight into linguistic phenomena in the sacred text. Thus, this research makes an important contribution in understanding the richness of the language of the Qur'an and its relevance in linguistic and literary contexts. The beauty of the language of the Koran was born as a challenge to the Arab people at that time to match it. Balagbab science as a scientific discipline that studies the beauty of language, in it discusses istifham (questions) which are included in the study of kalam insha'i.

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