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Jurnal Ekonomi dan Bisnis (Jebi)
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30218365     DOI : Zenodo
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Jurnal Ekonomi dan Bisnis adalah jurnal yang menerbitkan hasil penelitian, baik kajian teori maupun lapangan, baik secara umum maupun secara khusus yang berkaitan dengan bidang ekonomi dan bisnis.
Arjuna Subject : -
Articles 440 Documents
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STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN PADA DAVONNA BEAUTY STORE Kevin Ali Piaggio; Anita Zilvana
Jurnal Ekonomi dan Bisnis Vol. 3 No. 1 (2025): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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Abstract

This research shows that increasing sales at the Davonna Beauty Store can be achieved through the implementation of planned and targeted marketing strategies. Several steps that can be taken include market analysis and customer segmentation to understand consumer needs and preferences. In addition, utilizing digital platforms, such as social media and influencer marketing, will help increase brand awareness and attract new customers. Attractive promotions, such as discounts, product bundling and loyalty programs, can strengthen relationships with existing customers and attract new consumers. Improving customer experience through optimal service and ease of shopping, both offline and online, is also a key factor in driving sales. With the right marketing strategy, Davonna Beauty Store can strengthen its competitive position and achieve significant sales growth.
IMPLEMENTASI METODE SIMPLEKS UNTUK OPTIMASI KEUNTUNGAN UMKM KULINER: STUDI KASUS UMKM BASO PENTOL MAMAT Cindy Sulistiawati; Ribi Anggraini, Dhandy Hendra Pratama, Paduloh
Jurnal Ekonomi dan Bisnis Vol. 3 No. 1 (2025): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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This research aims to implement the Simplex method in order to optimize profits in Micro, Small and Medium Enterprises in the culinary sector. Culinary often face challenges in managing limited resources, such as raw materials, labor and production time, which can affect their profit potential. The Simplex Method, which is a technique in linear programming for solving optimization problems, is applied to determine the best combination of resource use and production allocation to maximize profits. This research involves analysis of relevant production and cost data, as well as the formulation of the problem as a linear program. The research results show that the application of the Simplex method can provide an optimal solution in allocating resources to maximize profits by considering existing limitations. Apart from that, this research also provides strategy recommendations to improve operational efficiency and culinary competitiveness of MSMEs. Thus, the Simplex method has proven to be effective as a decision making tool for culinary MSME managers to achieve more optimal and sustainable results.
ANALISIS PEMIKIRAN EKONOMI ISLAM DAULAH MAMLUK DAN KONTRIBUSINYA TERHADAP PERADABAN Anisa Utami Novianty; Mukhtar Lutfi; Nasrullah Bin Sapa
Jurnal Ekonomi dan Bisnis Vol. 3 No. 1 (2025): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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Abstract

The Mamluks who ruled the Islamic world in the 13th to 16th centuries, played an important role in the history of Islamic civilization, both in terms of politics, economy, social, and culture. This article discusses the history of the formation of the Mamluks, their contribution to Islamic civilization. And the thinkers who made great contributions to the development of thought in that era. The Mamluks were known for successfully maintaining political stability and introducing social-economic reforms that had an impact on the welfare of society. The main contributions of the Mamluks to Islamic civilization include progress in the fields of economics, science, and infrastucture. In addition, thinkers from the Mamluks such as Ibn Taimiyyah who developed a theory on the concept of price, and Al-Maqrizi who developed a theory on the concept of inflation. This study shows that although the Mamluks faced various external and internal challenges, they managed to create significant progress that formed a cultural and intellectual heritage that continues to influence the Islamic world today.
OPTIMALISASI KEUNTUNGAN PENJUALAN BAKSO DAN MIE AYAM MENGGUNAKAN PROGAM LINEAR METODE GRAFIK Benaya Zaqi Sumantri; Ilham Cahya Nugraha, Christian Tomi Adji, Paduloh
Jurnal Ekonomi dan Bisnis Vol. 3 No. 2 (2025): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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In this study, a descriptive qualitative approach was applied to analyze the condition of the warung managed by Mr. Sutino. The research process includes project exploration, information gathering through relevant questions, and analysis of the data that has been obtained. The findings showed an increase in optimal production for bakso and chicken noodle, with an additional profit of Rp 8,318,200 every week. This result emphasizes the need to increase production capacity for both food items. In the business realm, the Small and Medium Enterprises (SMEs) sector in Indonesia has a substantial influence. The application of integer programming as a linear programming method serves to optimize production by considering integer variables. In addition, the graphical method is used to reduce production costs by minimizing expenses for material management. This research methodology includes data collection through observation, analyzing the impact of stalls on food production and distribution, developing mathematical models, and evaluating the impact of the resulting models. This research is expected to provide valuable insights for the development of business strategies in the SME sector and become a reference for further research in similar fields.(Paduloh, Yunita, and Purba 2020)
OPTIMALISASI PRODUKSI TAHU MENGGUNAKAN LINEAR PROGRAMMING METODE SIMPLEKS Muhammad Nur Hidayat; Hawa Minriyadhil Jannah, Fiorenza Vania Seubelan, Paduloh
Jurnal Ekonomi dan Bisnis Vol. 3 No. 2 (2025): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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Abstract

The main challenge in tofu production is the rising cost of soybean raw materials, which impacts efficiency and profitability. A quantitative approach was employed to develop a mathematical model based on Linear Programming, incorporating variables such as raw material availability, production capacity, and market demand. The model was solved using POM-QM Software. The analysis revealed that the optimal daily production for maximum profit of IDR 178,000 can be achieved with 2.55 cycles of white tofu production and 3.27 cycles of yellow tofu production per day. These findings highlight the importance of applying optimization methods to enhance efficiency and profitability.
STRATEGI PENGEMBANGAN UMKM DALAM MENGHADAPI PERSAINGAN DI ERA DIGITAL DI KOTA PONTIANAK Vera Aryani; Henrian Stiawan, Ika Lusiana Sari
Jurnal Ekonomi dan Bisnis Vol. 3 No. 2 (2025): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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This research aims to analyze the development strategy of MSMEs (Micro, Small, and Medium Enterprises) in facing digital era competition in Pontianak City. Using a mixed-method approach, the research was conducted on 375 MSME entrepreneurs through a combination of surveys, in-depth interviews with 20 key informants, observations of 10 MSMEs, and focus group discussions with three stakeholder groups. The results show that the level of digital technology adoption among MSMEs remains at a medium level (40% active, 35% in transition, 25% conventional), with key influencing factors including digital literacy, resource availability, and ecosystem support. MSMEs that have adopted digital technology showed an average revenue increase of 157% and operational efficiency improvements of 25-30%. The research recommends a comprehensive development strategy that includes strengthening digital capacity, facilitating access to technology and infrastructure, developing financing schemes, strengthening collaboration with digital platforms, and developing sustainable assistance systems. The implementation of this strategy requires active collaboration between local government, private sector, academics, and MSME communities in building a supportive digital ecosystem.  
OPTIMASI KEUNTUNGAN BISNIS BAKPAU MINI HOMEMADE MENGGUNAKAN PROGRAM LINEAR Rosikin Agus Priandana; Difa Assallam Rizky Maulana, Muhammad Luthfi Fadhillah, Paduloh
Jurnal Ekonomi dan Bisnis Vol. 3 No. 2 (2025): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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Abstract

Bakpau, derived from the word Baozi. The word Bao means “wrap”, Zi which refers to the word round. Baozi literally means “round wrapper”. It is a soft and delicious food, invented by an important Chinese figure named Zhuge Liang in 220-280 AD, and popularized during the Tang dynasty (618-907 AD) in China. Bakpao is one of China's favorite foods, served as a snack, breakfast, or even a main meal on some occasions. The common filling for buns is pork, however, in Indonesia where the majority of Muslims do not consume pork, the filling of buns has become more varied, such as chicken, beef, chocolate, green beans, and various fruits. Bakpao raw materials such as flour, yeast, sugar, salt, eggs, margarine, and others are a problem; if one of these ingredients is not fulfilled, Bakpao production can be hampered. Therefore, it is important to know what factors can hinder production.
PENGUKURAN EFISIENSI WAKTU KERJA DENGAN JAM HENTI OPERASIONAL PENCUCIAN MOBIL ROBOTIC OTOBILAZ CAR WASH AND DETAILING Hauzan Abbad Muzakki; Raffary Aqilla, Muhamad Rifqi, Paduloh
Jurnal Ekonomi dan Bisnis Vol. 3 No. 2 (2025): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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Abstract

Steam Autobilaz Car Wash & Detailing is located at Jl. Cemara Raya, Jakasampurna, District. West Bekasi, is a company engaged in car washing services with the main service of cleaning cars using robotic steam technology. Robotic car wash is a modern car wash concept with advanced technology. An automated system that uses robots to clean vehicles. Employee activities and performance in the operational process of car washing using steam robot technology greatly influence the time required to manufacture a product or perform a service. In operating the car wash at Steam Otobilaz, it was found that the working time required to wash each car was not optimal. This can be seen from the uncertainty of time in the cleaning process which causes an increase in service time per car and results in a decrease in labor efficiency. So the aim of this research is to study how to calculate standard time based on stopwatch time (stopwatch time study) in the Robotic Car Wash business. The author conducted standard time research directly using the Stop Clock method and to find out how long it takes to complete one manufacturing cycle in Robotic Car Wash operations. Stopwatches are included in the category of working time measurement methods that are directly applied to short, repetitive work. Based on this method, standard time is obtained to increase the efficiency and effectiveness of operational processes. The analysis results show that robot car wash technology is able to reduce operational duration significantly with a standard time of 26.67 minutes, this could be a proposed improvement for the company.
PEMIKIRAN EKONOMI ISLAM KONTEMPORER MENUJU SERTIFIKASI HALAL BERBASIS KEARIFAN LOKAL Muhammad Affandi AR; Nasrullah Bin Sapa, Mukhtar Lutfi
Jurnal Ekonomi dan Bisnis Vol. 3 No. 2 (2025): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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This study aims to examine contemporary Islamic economic thought in supporting the implementation of halal certification based on local wisdom. Halal certification is not only a religious aspect but also an economic strategy to enhance the competitiveness of local products in the global market. This approach integrates Islamic economic principles, such as justice, sustainability, and public welfare, with unique local potentials to ensure the quality of halal products. This research employs a qualitative method with a descriptive-analytical approach, referring to relevant literature and case studies on the implementation of halal certification in various regions of Indonesia. The findings indicate that the implementation of halal certification based on local wisdom not only increases consumer trust but also empowers local communities through the preservation of culture and traditions. Furthermore, collaboration among religious scholars, the government, and business actors is key to achieving an inclusive and sustainable halal certification system. Therefore, this concept can serve as a model for other countries in developing an economy rooted in Islamic values relevant to contemporary challenges.
PENGELOLAAN OBJEK WISATA PANTAI BAHARI DALAM PENINGKATAN EKONOMI MASYARAKAT DESA JAWAI LAUT KECAMATAN JAWAI KABUPATEN SAMBAS Derlawati Derlawati; Wahab, Radimin
Jurnal Ekonomi dan Bisnis Vol. 3 No. 2 (2025): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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Abstract

Tourism is one of the main sectors in driving economic growth, especially in areas with high natural tourism potential. However, many tourist attractions in Indonesia still face challenges in terms of management, inadequate infrastructure, and suboptimal promotion, so that the economic benefits for the local community are not maximized. This study aims to analyze the management of the Pantai Bahari tourist attraction in Jawai Laut Village, and how it contributes to improving the economic welfare of the local community. The research method used is a qualitative descriptive approach with data collection techniques through interviews, direct observation, and documentation. Research informants include tourism managers, village governments, local business actors, and tourists. The data obtained were analyzed using data reduction techniques, data presentation, and verification to draw valid conclusions. The results of the study showed that the management of Pantai Bahari was carried out by the Tourism Awareness Group (Pokdarwis) with a self-help and mutual cooperation approach. Although the infrastructure is still limited, this management has had a positive impact on the community's economy. The average income of the community has increased from IDR 1,200,000–IDR 1,500,000 per month before 2019 to IDR 1,800,000 in 2022. In addition, the tourism sector also creates new jobs and encourages the growth of small businesses in the trade and services sector. However, challenges such as road accessibility and lack of government support are still obstacles in the development of this tourist attraction.

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