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Contact Name
Mahrinasari MS
Contact Email
Mahrina.sari@feb.unila.ac.id
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info@minovadj.com
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Jl. Raya Pos Pengumben Perum Permata Mediterania Cluster DR 2/6, Kelurahan Semarang, Kec. Kembang, Kota Adm. Jakarta Barat
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INDONESIA
Journal of Marketing and Technology Management (JMTM)
Published by PT. MINOVa Ditria Jaya
ISSN : -     EISSN : 31231802     DOI : https://doi.org/10.66016/jmtm
Core Subject :
The Journal of Marketing and Technology Management (JMTM) aims to bridge the academic and practical knowledge on the integration of marketing and technology management. The journal serves as a platform for researchers, practitioners, and policymakers to discuss innovative strategies, models, and applications within the scope of marketing and technological advancements. Focus Areas: Marketing Innovations and Technology Digital marketing strategies and tools Marketing Strategy Marketing Information System Customer relationship management (CRM) systems Social media and influencer marketing Marketing automation and artificial intelligence (AI) applications Technology Management Emerging technologies and their applications in business Internet of Things (IoT) in marketing and supply chain Big data analytics and consumer insights Technology adoption and innovation diffusion Sytem Information Management Consumer Behavior and Technology Behavioral studies in digital platforms Consumer decision-making in technology-driven environments Personalization and consumer data privacy User experience (UX) and design thinking E-Commerce and Omni-Channel Marketing Strategies for online and offline integration Mobile commerce and app-based marketing Logistics and supply chain innovations in e-commerce Entrepreneurship and Startups Technology adoption in startup ecosystems Innovative business models integrating technology and marketing Challenges in scaling technology-driven ventures Sustainability and Ethics Green marketing and sustainable technological practices Ethical considerations in marketing technologies Corporate social responsibility (CSR) in technology-oriented marketing Scope: The journal accepts a wide range of manuscript types, including but not limited to: Research Articles: Empirical and theoretical studies contributing to the advancement of knowledge. Review Articles: Comprehensive overviews of current trends and future directions in marketing and technology management. Case Studies: Real-world examples illustrating the application of marketing and technology concepts. Conceptual Papers: Discussions presenting innovative frameworks and ideas. The journal welcomes submissions from various disciplines, including marketing, management, computer science, psychology, economics, and information systems. JMTM is committed to fostering interdisciplinary collaborations to address complex challenges at the intersection of marketing and technology management.
Arjuna Subject : -
Articles 11 Documents
The The Effect Of Work Discipline And Non-Physical Work Environment On Employee Performance In Bumi Waras District, Bandar Lampung City Ida Jaya; Azra Akinda Kurnia
Journal Of Marketing and Technology Management Vol. 1 No. 2 (2025): Desember
Publisher : MINOVa Ditria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66016/jmtm.v1i2.22

Abstract

This study was conducted to analyze the effect of work discipline and the non-physical work environment on employee performance at the Bumi Waras Sub-District Office, Bandar Lampung City. The research employed a quantitative approach using an associative method. The data used consisted of primary and secondary data. Data collection techniques included library research and field research, which involved distributing questionnaires, conducting interviews, and making observations. The population of this study comprised all employees of the Bumi Waras Sub-District Office, Bandar Lampung City, totaling 35 people. A saturated sampling technique was used, so the entire population was taken as the research sample. Data processing and analysis were carried out using the IBM SPSS 20 application. The research instrument testing included validity and reliability tests, while the data analysis prerequisite tests consisted of normality and linearity tests. The analytical methods applied were multiple linear regression analysis and the coefficient of determination test. Hypothesis testing was conducted through partial testing (t-test) and simultaneous testing (F-test). The results of the study indicate that work discipline has a positive and significant effect on employee performance, the non-physical work environment also has a positive and significant effect on employee performance, and simultaneously, work discipline and the non-physical work environment have a positive and significant effect on employee performance at the Bumi Waras Sub-District Office, Bandar Lampung City.

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