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Journal of Marketing and Technology Management (JMTM)
Published by PT. MINOVa Ditria Jaya
ISSN : -     EISSN : 31231802     DOI : https://doi.org/10.66016/jmtm
Core Subject :
The Journal of Marketing and Technology Management (JMTM) aims to bridge the academic and practical knowledge on the integration of marketing and technology management. The journal serves as a platform for researchers, practitioners, and policymakers to discuss innovative strategies, models, and applications within the scope of marketing and technological advancements. Focus Areas: Marketing Innovations and Technology Digital marketing strategies and tools Marketing Strategy Marketing Information System Customer relationship management (CRM) systems Social media and influencer marketing Marketing automation and artificial intelligence (AI) applications Technology Management Emerging technologies and their applications in business Internet of Things (IoT) in marketing and supply chain Big data analytics and consumer insights Technology adoption and innovation diffusion Sytem Information Management Consumer Behavior and Technology Behavioral studies in digital platforms Consumer decision-making in technology-driven environments Personalization and consumer data privacy User experience (UX) and design thinking E-Commerce and Omni-Channel Marketing Strategies for online and offline integration Mobile commerce and app-based marketing Logistics and supply chain innovations in e-commerce Entrepreneurship and Startups Technology adoption in startup ecosystems Innovative business models integrating technology and marketing Challenges in scaling technology-driven ventures Sustainability and Ethics Green marketing and sustainable technological practices Ethical considerations in marketing technologies Corporate social responsibility (CSR) in technology-oriented marketing Scope: The journal accepts a wide range of manuscript types, including but not limited to: Research Articles: Empirical and theoretical studies contributing to the advancement of knowledge. Review Articles: Comprehensive overviews of current trends and future directions in marketing and technology management. Case Studies: Real-world examples illustrating the application of marketing and technology concepts. Conceptual Papers: Discussions presenting innovative frameworks and ideas. The journal welcomes submissions from various disciplines, including marketing, management, computer science, psychology, economics, and information systems. JMTM is committed to fostering interdisciplinary collaborations to address complex challenges at the intersection of marketing and technology management.
Arjuna Subject : -
Articles 11 Documents
 1   2 
The Influence Of Product Diversification, Service Quality, Price, Lifestyle, And Product Knowledge On Consumer Purchase Decisions : Financial Perspectives From The Electronics Retail Sector Bayu Wijayantini; Tegar Laksamana Wahyudi; Retno Endah Supeni
Journal Of Marketing and Technology Management Vol. 1 No. 1 (2025): June
Publisher : MINOVa Ditria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66016/jmtm.v1i1.1

Abstract

In an era of intense business competition, understanding the determinants of consumer purchase decisions is crucial, particularly in the electronics retail sector. This study investigates the impact of product diversification, service quality, price, lifestyle, and product knowledge on consumer purchase decisions from a financial perspective. Focusing on TG Electronics Store in Ambulu, Jember Regency, this research employs a quantitative survey approach, gathering responses from 190 consumers. The collected data were analyzed using multiple linear regression to examine the relationships between independent variables and purchasing decisions. The findings reveal that product diversification positively and significantly influences consumer purchase decisions, highlighting the importance of offering a wide range of products to meet diverse consumer needs. Price also demonstrates a significant impact, reinforcing the role of competitive pricing strategies in shaping consumer behavior. Likewise, lifestyle and product knowledge are found to significantly affect purchasing decisions, suggesting that consumer preferences and awareness of electronic products play a vital role in the decision-making process. However, service quality does not exhibit a significant effect, indicating that other factors may take precedence in consumer considerations when purchasing electronics. These insights offer valuable implications for TG Electronics Store and similar retailers, emphasizing the need for strategic product diversification, competitive pricing, and enhanced consumer education to drive sales. This study contributes to the literature on consumer purchasing behavior by integrating financial perspectives into the analysis, providing a contemporary understanding of market dynamics in the electronics retail sector.
The Effect of Live Streaming and Free Shipping on Tiktok Shop’s Purchase Decisions Moderated by Discounts Price Novitasari Novitasari; Lentina Wati Simarmata
Journal Of Marketing and Technology Management Vol. 1 No. 1 (2025): June
Publisher : MINOVa Ditria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66016/jmtm.v1i1.3

Abstract

This study aims to analyze the influence of live streaming and free shipping on fashion product purchase decisions on Tiktok Shop, as well as test the role of discounts as moderation. Tiktok Shop has become an interesting platform to research because of its rapidly increasing popularity in fashion product sales. The quantitative method is used by distributing questionnaires to consumers who have purchased fashion products on the Tiktok Shop. The sample in this study was 170 respondents. The analysis tool used is moderation analysis using the SmartPLS 4.0 tool. The conclusion of the study shows that live streaming and free shipping on Tiktok Shop significantly affect consumer purchase decisions. However, discounts as a moderation variable do not play a role in strengthening or weakening the influence of live streaming and free shipping on purchase decisions. In other words, although discounts are an important factor in purchasing decisions in general, their existence does not change the effectiveness of live streaming and free shipping in influencing consumers on TikTok Shop.
The Influence Of Hedonic And Fear Of Missing Out (Fomo) On The Interest In Buying Lapubu Dolls Among Gen Z In Bandar Lampung, Moderated By Influencers Deny Rolind Zabara; Gema Cahyo Nuranto
Journal Of Marketing and Technology Management Vol. 1 No. 1 (2025): June
Publisher : MINOVa Ditria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66016/jmtm.v1i1.4

Abstract

This study aims to analyze the influence of hedonic motivation and fear of missing out (FOMO) on the purchase interest of Labubu dolls among Gen Z in Bandar Lampung, with the moderating role of influencers. This study uses a quantitative approach and survey method to collect data.The sample in this study was 120 respondents. The analysis tool usedand the data to be analyzed statistically using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method using Smart PLS software.0.The results of the study show that hedonic motivation has a positive and significant effect on purchase intention, while FOMO does not show a significant effect. In addition, influencers failed to moderate the influence of both on purchase intention. These findings provide important insights for entrepreneurs in designing the right marketing strategies to attract Gen Z purchase interest and highlight the importance of understanding the psychological factors that influence their purchasing decisions.
Influence of Security and Ease of Use on Repurchase Intention on Virtual Hotel Operator (VHO) Websites Mutiara Aziza Ramadhani
Journal Of Marketing and Technology Management Vol. 1 No. 1 (2025): June
Publisher : MINOVa Ditria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66016/jmtm.v1i1.5

Abstract

The advancement of digital technology has significantly driven the growth of the hospitality industry, one of which is the emergence of Virtual Hotel Operators (VHO), which serve as intermediaries between independent hotels and online booking platforms. This study examines how security and ease of use influence repurchase intentions on VHO websites. Quantitative data were collected from 200 Gen Z individuals who had previously booked hotels through VHO websites and analyzed using SEM-Lisrel 8.80. The results show that both security and ease of use significantly affect repurchase intentions. These findings are particularly relevant for Generation Z, as digital-native consumers with high expectations regarding security and ease of use in their digital experiences. If VHO platforms meet these expectations, they are likely to encourage repurchase intentions. Managerial implications include enhancing security systems through encryption and routine security audits, as well as optimizing ease of use with intuitive interface designs and more personalized services. These strategies are expected to improve customer retention and strengthen VHO’s position in the increasingly competitive digital hospitality industry.
The Influence Of Social Media Marketing And Electronic Word Of Mouth On Purchase Decisions At Vill Garden Moderated By Store Atmosphere Ida Jaya; Raihani Vinada
Journal Of Marketing and Technology Management Vol. 1 No. 1 (2025): June
Publisher : MINOVa Ditria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66016/jmtm.v1i1.13

Abstract

This study aims to analyze the influence of social media marketing and Electronic word of mouth on purchase decisions at Vill Garden moderated by store atmosphere. This study uses a quantitative approach with data obtained through a questionnaire distributed to visitors who make purchases directly to Vill Garden Bandar Lampung with a total of 102 respondents. Data analysis includes validity tests, reliability tests, classical assumption tests, and path analysis processed using PLS software. The results show that Purchase Decision (Z) is influenced by Social Media Marketing (X1), Electronic Word of Mouth (X2), and Store Atmosphere (Y), the Store Atmosphere (Y) variable is influenced by Social Media Marketing (X1) and Electronic Word of Mouth (X2). However, Social Media Marketing has no effect on purchase decisions, Electronic Word of Mouth has a significant positive effect on Purchase Decisions, social media marketing directly through Store atmosphere as an intervening  variable affects purchase decisions at Vill Garden, Electronic word of mouth indirectly through Store atmosphere as an intervening  variable has no effect on purchase decisions at Vill Garden. This research is expected to provide strategic insights for marketers in designing effective marketing strategies for Vill Garden consumers. 
Strategic Integration of Customer Relationship Management Across Entrepreneurship, Marketing, and Human Resource Management: A PRISMA-Based Systematic Literature Review Princhita Nabila Maram Pahlawan; Nurendah Shinta Rachmawati; Dea Delia Lestari; Risty Rahma Dafina; Ratna Arista Dewi
Journal Of Marketing and Technology Management Vol. 1 No. 2 (2025): Desember
Publisher : MINOVa Ditria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66016/jmtm.v1i2.16

Abstract

The rapid shift toward a Total Experience strategy in the 2025 digital landscape has repositioned Customer Relationship Management as a core organizational infrastructure. This research evaluated how managerial adoption served as a strategic integration between advanced Artificial Intelligence (AI) capabilities and leadership readiness by synchronizing marketing, entrepreneurship, and human resource management. A systematic literature review was performed using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) 2020 guideline, which involved an in-depth analysis of sixteen selected articles from high-impact databases. The results indicated that effective management of customer-centric data significantly predicted long-term scalability and reduced customer acquisition costs by approximately 22%. Furthermore, the integration of internal relationship management practices was shown to increase employee engagement scores by fifteen points. It was concluded that Customer Relationship Management is a vital mechanism for agile pivoting and opportunity recognition across all organizational domains. This study recommended that leaders prioritize cultural synergy and digital literacy over mere technology procurement to navigate evolving privacy mandates effectively. These findings also suggested that the realization of technical potential remained a byproduct of human-centric factors and managerial foresight.
The Influence of User-Generated Content on Online Impulsive Buying Intention and Behavior : A Study of Generation Z Sarah Tsabitah
Journal Of Marketing and Technology Management Vol. 1 No. 2 (2025): Desember
Publisher : MINOVa Ditria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66016/jmtm.v1i2.17

Abstract

The rapid evolution of digital marketing has significantly altered the purchasing habits of younger consumers, particularly regarding spontaneous online transactions. This study investigated the influence of User-Generated Content on impulsive buying intention and subsequent impulsive buying behavior among Generation Z consumers of Wardah beauty products in Indonesia. Using a quantitative research design, data were collected through an online survey of 303 active social media users within the Generation Z demographic who had previously made purchases via e-commerce platforms. The structural model was analyzed using partial least squares structural equation modeling to examine the direct and indirect relationships between the variables. The results indicated that User-Generated Content exerted a positive and significant influence on impulsive buying intention. Furthermore, impulsive buying intention was found to be a significant predictor of actual impulsive buying behavior. These findings suggested that authentic peer-to-peer content, such as organic reviews and tutorials, functioned as a potent stimulus that triggered emotional responses, leading to unplanned consumption. The study concluded that for local cosmetic brands to effectively capture the Generation Z market, digital strategies should prioritize the facilitation and utilization of authentic content created by consumers rather than relying solely on traditional promotional materials. This approach enhanced social trust and emotional urgency, which were essential for driving conversion in a highly competitive digital marketplace.
The Effect of Technology Acceptance Model (TAM) on Trust toward GrabFood Dine-Out Deals Feature from Generation Z Perspective in Indonesia Maria Siregar
Journal Of Marketing and Technology Management Vol. 1 No. 2 (2025): Desember
Publisher : MINOVa Ditria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66016/jmtm.v1i2.18

Abstract

Digital transformation has significantly reshaped consumer behavior, particularly among Generation Z, a cohort that is highly adaptive to technology yet strongly concerned with issues of security and data privacy. One innovation within the digital food service sector is the GrabFood Dine-Out Deals (DOD) feature, which integrates online voucher purchases with offline dining experiences at partner restaurants. This study aims to analyze the effect of Technology Acceptance Model (TAM) variables—Perceived Usefulness, Perceived Ease of Use, Perceived Security Risk, and Perceived Privacy Risk—on Trust toward the GrabFood Dine-Out Deals feature from the perspective of Generation Z in Indonesia. This research employed a quantitative approach using a survey method involving 300 Generation Z respondents aged 17–28 years. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results indicate that Perceived Ease of Use, Perceived Security Risk, and Perceived Privacy Risk have significant effects on Trust, while Perceived Usefulness shows a relatively weaker influence. These findings suggest that Generation Z prioritizes ease of use, security, and privacy protection over functional benefits when developing trust in digital dine-in promotional technologies.
The Influence of Promotion through Instagram Social Media and Electronic Word of Mouth (eWOM) on Consumer Purchase Decisions of Kopi Ketje Panglima Polim in Bandar Lampung Novitasari Novitasari; Arya Badaruddin
Journal Of Marketing and Technology Management Vol. 1 No. 2 (2025): Desember
Publisher : MINOVa Ditria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66016/jmtm.v1i2.20

Abstract

This study aims to analyze the influence of promotion through Instagram social media and Electronic Word of Mouth (eWOM) on consumer purchase decisions at Kopi Ketje Panglima Polim in Bandar Lampung. This research employs a quantitative approach with a survey method. The sample consisted of 100 respondents who were customers of Kopi Ketje Panglima Polim, selected using purposive sampling. Data were analyzed using multiple linear regression with SPSS. The results show that promotion through Instagram has a positive and significant effect on purchase decisions. Similarly, eWOM has a positive and significant effect on purchase decisions. Simultaneously, Instagram promotion and eWOM significantly influence consumer purchase decisions. This study emphasizes that digital promotion strategies play an important role in increasing consumer buying interest and purchase decisions.
The Influence of Instagram Social Media Marketing and Brand Image on Consumer Purchase Decisions at Delapan Enam Coffee Deny Rolind Zabara; Nurrahmah Destrianingsih
Journal Of Marketing and Technology Management Vol. 1 No. 2 (2025): Desember
Publisher : MINOVa Ditria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66016/jmtm.v1i2.21

Abstract

This study aims to analyze the influence of Instagram Social Media Marketing and Brand Image on consumers’ Purchase Decisions at Delapan Enam Coffee in Pringsewu Regency. The background of this research focuses on the decline in purchase decisions in 2024 as well as the suboptimal digital marketing efforts and brand image of the coffee shop. This research employs a quantitative method with an associative approach. A sample of 100 respondents was selected using a purposive sampling technique, with data collected through questionnaires and analyzed using validity tests, reliability tests, normality tests, linearity tests, multicollinearity tests, multiple linear regression, t-test, and F-test. The results indicate that Instagram Social Media Marketing has a significant influence on purchase decisions, and Brand Image also shows a significant effect. Simultaneously, both variables collectively influence purchase decisions. The coefficient of determination value of 0.120 indicates that the research variables explain 12% of the variation in purchase decisions, while the remaining 88% is influenced by other factors.

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