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INDONESIA
Interaksi Online
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
Arjuna Subject : -
Articles 31 Documents
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Search results for , issue "Vol 12, No 2: April 2024" : 31 Documents clear
PENGARUH TERPAAN FACEBOOK SEBAGAI MEDIA MARKETING DAN PERSEPSI CALON KONSUMEN PADA KUALITAS PRODUK RUMAH SUBSIDI TERHADAP KEPUTUSAN PEMBELIAN RUMAH SUBSIDI PERUMAHAN TAPOS SEJUK KAB. SUKABUMI Darda Putranto, Addakhil; Lestari, Sri Budi; Pradekso, Tandiyo
Interaksi Online Vol 12, No 2: April 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Subsidized housing has become one of the programs facilitating individuals to own homes. West Java is the region with the highest demand for subsidized housing in Indonesia. This situation has led to an oversupply in the area. Additionally, almost all developers employ similar marketing and communication strategies on social media platforms. The issues surrounding marketing strategies and communication on social media are related to how marketing teams communicate their subsidized housing products, such as choosing the appropriate social media platform for the product and the form of communication, such as images, videos, and copywriting. This has resulted in competition among subsidized housing developers in West Java. The results indicate that there is no significant influence of Facebook exposure as a marketing medium on the decision to purchase subsidized housing in Perumahan Tapos Sejuk, Kab. Sukabumi. Furthermore, no significant influence was found between potential consumers' perceivced quality of subsidized housing products and the decision to purchase subsidized housing in Perumahan Tapos Sejuk, Kab. Sukabumi
REPRESENTASI PEREMPUAN MASKULIN DALAM FILM MENCURI RADEN SALEH KARYA ANGGA DWIMAS SASONGKO Yolanda Christin, Urimiana; Nur Suryanto Gono, Joyo; Sunarto, Sunarto
Interaksi Online Vol 12, No 2: April 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The construction of women in society with the existence of feminine and masculine characters in the midst of a patriarchal culture then seems to provide restrictions and place women in a subordinate position. Women are labeled with feminine traits as weak people under men who are considered superior with the label of masculine traits. This phenomenon then becomes the background of this research, based on the theoretical stand point in the critical paradigm by using the method of analyzing the five codes of Roland Barthes’ semiotic lexia reading. The results of this study indicate that the female characters in Stealing Raden Saleh are portrayed masculine by having dominant, confident, strong, and assertive traits. These traits are the traits of masculine characters. This depiction defies the myth that develops in society if women are figures who are required to have feminine traits and become weak people under the masculine domination of men. When women are constructed in a masculine way and have traits of masculine characters, they can be called masculine women and androgynous individuals. An androgynous individual is an individual who has both masculine and feminine traits at the same time.
PENGARUH INTENSITAS MENONTON LIVE STREAMING TIKTOK LIVE DAN PRODUCT KNOWLEDGE DI TIKTOK SHOP TERHADAP MINAT BELI GEN Z PADA PRODUK FASHION Gabryella, Cathrine; Setyabudi, Djoko; Naryoso, Agus
Interaksi Online Vol 12, No 2: April 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This research aims to explore the influence of watching TikTok live streaming intensity and product knowledge in TikTok Shop on Gen Z's purchase interest in fashion products. A questionnaire survey method was used to collect data from 100 respondents, using nonprobability sampling - purposive sampling, with specific criteria such as Gen Z (aged 13- 26 years) and having watched TikTok LIVE. Analysis using simple linear regression was employed to determine the relationship between variables of live streaming intensity and purchase interest, as well as product knowledge and purchase interest. The research findings indicate that the intensity of watching live streaming significantly affects consumer purchase interest on fashion products at TikTok Shop, while product knowledge does not affect purchase interest. These findings provide valuable insights for businesses in understanding consumer behavior, especially Gen Z, and implementing appropriate marketing strategies on the TikTok platform.
PEMAKNAAN KHALAYAK PENDAKI GUNUNG PADA BERITA KECELAKAAN PENDAKIAN DI MEDIA ONLINE Razan Fathantra, Ryan; Nur Suryanto Gono, Joyo; Naryoso, Agus
Interaksi Online Vol 12, No 2: April 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

News is a communication medium that is interesting to study. Through news, the chronology of climbing accidents in Indonesian mountains is described to the public and becomes an interesting topic for research. This study aims to describe and understand the perspectives of mountain climbers on 3 climbing accident news in online media. The three news articles contain detailed chronologies of climbing accidents, two of which resulted in fatalities. This research uses Stuart Hall's reception analysis method to determine the audience's positions of meaning. The study was conducted with 4 informants: 2 novice climbers and 2 experienced climbers. The results show that all four informants agree with the 7 preferred readings that emerge from the three climbing accident news articles. Most informants accept the dominant meanings of the three climbing accident news articles, but in some specific aspects, there are negotiated readings from the informants
STRATEGI KONVERGENSI MEDIA RRI SEMARANG DALAM MEMPERTAHANKAN EKSISTENSI RRI SEMARANG DI ERA DIGITAL Faizal Maghriza, Mukhammad; Sunarto, Sunarto; Hasfi, Nurul
Interaksi Online Vol 12, No 2: April 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Media convergence is interpreted as the combination of various information and communication technology services, along with increasing digitalization making it possible for people to access various types of media content, making media organizations produce content that can be enjoyed across media. On the other hand, internet users continue to increase and people's attention to conventional media, especially radio, has decreased, which has caused the radio industry to begin to decline. A strategy is needed for radio to still be heard, namely by carrying out media convergence. This research aims to find out how the media convergence process strategy is carried out by Radio Republik Indonesia Semarang to maintain its existence in the digital era. The theory used in this research is Media Convergence Theory, while the method used is qualitative research using a case study approach, by conducting interviews and observations in the RRI Semarang environment who are involved and related to the process of implementing media convergence. The results of this research indicate that RRI Semarang views media convergence as quite important in its position as a Public Broadcasting Institution and reference media which needs to anticipate changes in information consumption patterns in society. This is done through various owned platforms such as RRI Digital, the RRI.co.id page, the RRI NET channel, social media for each program and news, as well as the YouTube channel. Planning is carried out in the broadcast and news sector, guided by the LPP RRI Broadcast Guidelines Book and the Reporting Style Book. The technical convergence strategy refers to understanding the direction of convergence, positioning as a media verifier, following the flow of convergence, strengthening the technical and multimedia sectors, adapting content, and building interactivity. The promotional strategy refers to the use of soft-selling through promotions on personal accounts and hard-selling through on-air and off-air promotions. This has implications for analytical and quality achievements, although it still has shortcomings.
PENGARUH TERPAAN BERITA NEGATIF MENGENAI INVESTASI DAN TERPAAN KONTEN SOSIAL MEDIA INSTAGRAM IPOT TERHADAP MINAT BERINVESTASI MENGGUNAKAN APLIKASI IPOT Jan Khairuzzaman, Alief; Surayya Ulfa, Nurist; Suryanto Gono, Joyo Nur
Interaksi Online Vol 12, No 2: April 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The background of this research is the problem of the many negative news about investments such as fraudulent investments, trading robot scams, investor data leaks, investment application errors, and other negative news. These negative news can be one of the factors that reduce public interest in investing using the application. One of the investment application providers, IPOT, offsets the negative news by uploading content through social media with the aim of increasing public interest in investing using applications, especially IPOT. This study aims to see the influence between exposure to negative news about investment and exposure to IPOT Instagram social media content on interest in investing using IPOT. This research is an explanatory quantitative research, the sampling technique used is non-probability sampling with purposive sampling method. Data collection was carried out using a questionnaire instrument distributed to 100 respondents. The results of this study indicate that exposure to negative news about investment and exposure to IPOT Instagram social media content are significant and have a simultaneous influence on interest in investing using IPOT. This is in line with Information Integration Theory. Thus, although negative news about investment is still circulating both now and in the future, it can be balanced with IPOT's Instagram social media content to increase people's interest in investing using IPOT.
KOMUNIKASI ANTAR PRIBADI ATLET DALAM PEMELIHARAAN HUBUNGAN PADA TIM OLAHRAGA BASKET PON JAWA TENGAH Adi Saputro, Topo; Naryoso, Agus; Rahardjo, Turnomo
Interaksi Online Vol 12, No 2: April 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The condition that occurred was that there was a problem with interpersonal communication within the Central Java PON men's basketball team. Because there are 5 Central Java PON men's basketball team players who are professional players, of the 15 spots for Central Java PON men's basketball team players, only 10 spots are available in the team even though in terms of ability there is not much difference between professional players and amateur players. . The main problem is that in the team, jealousy arises from the players who are being selected towards the 5 professional athletes who are favored by the coach, because they are always praised, while the coach is very harsh towards the players who are being selected, speaks in harsh language and tends to demean the athletes who are being selected,this reducing their mental health team. This makes athletes who are being selected try to strengthen communication so that they can provide mutual encouragement tofellow selected athletes. The aim of this research is to find out about maintaining relationships, the obstacles in maintaining relationships and the efforts made to overcome obstacles to maintaining relationships in the Central Java PON basketball team. This research was carried out using a qualitative descriptive type. The subjects in this research were athletes from the Central Java PON men's basketball team. Where the informants in this research were three key informants, namely from team management, coaches, professional athletes and athletes selected for men's basketball at PON Central Java. Data collection was carried out by in-depth interviews. Data analysis was carried out using qualitative data analysis. Maintaining relationships in the Central Java PON Men's 5x5 basketball sports team is carried out intimately by building harmonious relationships between coaches and players. Obstacles in maintaining relationships in the Men's 5x5 PON Central Java basketball team are personal problems such as boredom because at that time there was a Covid-19 pandemic, apart from that other personal problems are injury problems, family problems and romantic problems in individual players as well as a lack of players in socialize with fellow team mates. Efforts made by coaches to overcome obstacles to maintaining relationships within the Men's 5x5 Basketball Team PON Central Java, especially those related to the lack of development of players, are by providing additional training according to the players' needs, being given the opportunity to play well during training, friendly matches and championships as well as Players are given compensation in the form of rest time so that players can be fit to take part in the championship
PENGARUH TERPAAN ONLINE CUSTOMER REVIEW DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN SERUM WHITELAB Ajeng Rengganis, Sekar; Pradekso, Tandiyo; Luqman, Yanuar
Interaksi Online Vol 12, No 2: April 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The Whitelab Serum, as one of the beauty products, has experienced a decline in popularity. In 2022, Whitelab ranked fifth in the sales of best-selling serums on ecommerce platforms during the July-August period, with a total sale of 104,600. However, in 2024, Whitelab has dropped to the eleventh position in the sales of best-selling serums on Shopee. This study is an explanatory quantitative research type. The Total Utility theory is used to explain the relevance of price perception to purchasing decisions. The simple linear regression test on online customer reviews' impact on purchasing decisions shows a significance value of 0.584 (>0.05), thus rejecting the hypothesis, indicating that online customer reviews do not have an influence on the purchasing decision of Whitelab Serum. The significance value of price perception on purchasing decisions is 0.011 (<0.05), therefore accepting the hypothesis that price perception does influence the purchasing decision of Whitelab Serum.
Memahami Pengalaman Anak Punk Kota Semarang Dalam Penggunaan Simbol-Simbol Komunitasnya Aji Nurkafi, Fabi; Hasfi, Nurul; Nugroho, Adi
Interaksi Online Vol 12, No 2: April 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This research is based on the existence of Semarang City Punk Community which actively displays symbols in their events by members of the Punk Community. This study aims to analyze the formation of symbols and also the experience of members of the punk community in using their symbols. This research was conducted qualitatively with a phenomenological approach. The data used in this study were data from in-depth interviews with a number of informants. The informants in this study had the criterion of being members of the punk community who actively used punk community symbols. Analysis in this research will be carried out using Social Identity Theory, Identity Communication Theory, and Symbolic Interaction Theory. With a phenomenological approach with Interpretative Phenomenological Analysis (IPA), research results will be obtained through a review of the patterns and final themes obtained. The results showed that the emergence of symbols was due to the unrest of corrupt government and defending the interested that was felt mutually by members of the Punk Community. This anxiety is generally conveyed through music, namely in song lyrics. In addition to music and songs, the symbols used by members of the punk community are conveyed in various forms such as black shirts, mohawck hair, boots, and other attributes. Each of these symbols has a collective meaning that members of the punk community themselves believe in. The collective meaning that members of the punk community widely believe has the meaning of resistance to a corrupt government. Furthermore, it was found that not only through songs, but punk ideology was also conveyed through fashion, attributes, and action. In the experience of using these symbols, receiving bad views from around is common for members of the punk community, including being scapegoats, difficult to gain trust from sponsors, being considered riotous, and so on. But this did not reduce the intensity of the use of symbols by members of the punk community despite being overwhelmed with mixed feelings of pride, happiness, and sadness. This feeling is based on a bad stigma and a pride for them to keep using their symbols and prove the opposite.
AUDIT KOMUNIKASI KOMUNITAS GIRL UP SEMARANG Via Oktarina, Rafida; Luqman, Yanuar; Dwiningtyas Sulistyani, Hapsari
Interaksi Online Vol 12, No 2: April 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The Girl Up Semarang Community is a community that operates in the field of feminism which is directly supported by Girl Up Indonesia as a form of initiation by the United Nations Foundation to make SDGs Number 5 Gender Equality a success. As one of the largest communities in Semarang and with the power they have, they still lack the ability to create an interactive climate through their social media, this also applies to the campaign process they carry out, where there is a lack of participants in every campaign they carry out, However, despite this, Girl Up Semarang always strives to remain active both internally and externally in building effective and efficient communication with their audience.This research is qualitative research using the SWOT analysis method. Through interviews conducted with 5 respondents, it was found that the results of the SWOT analysis showed that on the IFE matrix Girl Up Semarang had the highest weight on the attractive branding factor with a weight of 0.30 and on the EFE matrix it had the highest weight on the online campaign factor, and the last one in the SPACE matrix shows that a good strategy that should be used is an aggressive strategy. This means that Girl Up Semarang has attractive branding qualities to be able to form a positive response from the public towards Girl Up Semarang with campaigns and various information that they distribute through their social media.

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