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Interaksi Online
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
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Articles 82 Documents
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Search results for , issue "Vol 12, No 3: Juli 2024" : 82 Documents clear
ADAPTASI KOMUNIKASI ISTRI DALAM ORGANISASI BHAYANGKARI DAN PERSIT KARTIKA CHANDRA KIRANA Rosa Humaira, Almira; Rahardjo, Turnomo; Dwiningtyas Sulistyani, Hapsari
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The wives of TNI-Polri members are inseparable from their husband's institutions. For married TNI-Polri members, their wives play an important role in the smooth progression of their careers. Therefore, every wife who automatically joins the Bhayangkari and Persit organizations needs to adapt to the culture within these organizations. The research findings show that Bhayangkari members can learn the organizational culture earlier through the initial socialization they receive, while Persit members tend to learn over time through organizational activities. Spouses are the primary source of information for each informant about the organizational culture. Bhayangkari and Persit are collectivist organizations, although they share similarities in hierarchical structure with TNI-Polri institutions. Relationships among Bhayangkari members tend to be more complex, with more conflicts involving senior-junior power relations. Hierarchical communication is an essential aspect that wives need to understand to adapt effectively. Communication adaptation tends to be done through convergence by adopting the language style present in the organizational environment, adjusting gestures to match the interlocutor, and regulating the length of conversations in interactions.
BINGKAI MEDIA ONLINE DI INDONESIA TERHADAP ATLET BERPINDAH IDENTITAS SEKSUAL Bramantyo Utomo, Abdiel; Hasfi, Nurul; Nugroho, Adi
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The issue of minorities in Indonesia is still an issue that is full of pros and cons, this is no exception for sexual minorities. The media, which has an important role to provide information to the public as a neutral party, gives a negative impression of sexual minorities. This study aims to analyse the framing done by online media in Indonesia towards athletes who change their sexual identity. Using the framing analysis method popularised by Zhongdang Pan and M. Kosicki, this research examines articles from several online media related to the Aprilia Manganang case. The results showed that online media in Indonesia tended to provide positive framing of the athlete. In addition, the majority of media framed Aprilia Manganang as a man. However, there were also some journalistic ethics violations in the reporting related to the LGBTQ coverage guidelines from the NUJ Guidlines as well as KEJ and P3SPS, such as the use of sensitive words and the selection of news topics that lead to a person's privacy area. The conclusion of this study is that not all media in Indonesia provide framing that corners sexual minorities. There are still media outlets that provide positive framing, although some violations are still found. However, the majority of violations are due to the absence of definitive guidelines in Indonesia on how to write about LGBTQ people.  This research is expected to provide insight into the importance of neutrality and ethics in reporting on sexual minorities.
MEMAHAMI SOSIALISASI KESETARAAN GENDER MELALUI MEDIA SOSIAL INSTAGRAM GIRL UP DIPONEGORO Triswanti, Ririn; Sunarto, Sunarto; Hasfi, Nurul
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The phenomenon of gender inequality is still a problem in Indonesia. Girl Up Diponegoro emerged as a non-profit organization that carries out outreach with a focus on fighting for gender equality. This research aims to understand the socialization of gender equality through social media Instagram Girl Up Diponegoro from the administrator's perspective, including the socialization process, the urgency of each content, evaluation, and experiences while involved as an administrator and the perspective of understanding various content from the follower's perspective. This research uses a qualitative method with a critical phenomenological approach. The theory used in this research is Standpoint Theory. Retrieval techniques can be carried out using in-depth interviews, literature reviews, and documentation. The data obtained was then processed using phenomenological analysis including several stages, namely epoche process, transcendental phenomenological reduction, imaginative variation, synthesis of meanings and essence. The research results show that the process of socializing gender equality is carried out by highlighting various themes that are being widely discussed in society. Strategy for overcoming content that is difficult to disseminate by adapting the media and packaging it in scientific and easy-to-understand language. The urgency of every content uploaded is to provide education and awareness to the public regarding the problems that are currently occurring. Evaluation of success is seen from Instagram engagement and the management's ability to understand and open up discussion space for the content raised. The administrator joined Girl Up because of personal experiences of gender discrimination and because she feels she is a feminist. The administrators felt a change in themselves after joining as administrators with increased knowledge, self-confidence, and a better person as a person. From the perspective of followers who joined Girl Up Diponegoro because they are interested in gender equality, can understand the message content of various Girl Up content, there is content that makes followers feel impressive, and feel changes in themselves since following Girl Up Diponegoro Instagram with increased knowledge about gender equality, can better understand herself as a woman, and rise above feelings of insecurity. Overall, all informants conveyed their experiences with a perspective that challenged the dominance of women.
REPRESENTASI PATRIARKI DAN EKSPLOITASI PADA PEREMPUAN DALAM FILM ENOLA HOLMES 2 Dwi Amanda, Visca; Rahardjo, Turnomo; Bayu Widagdo, Muhammad
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Equality of rights and opportunities for women has been pursued through various forms of business. The use of gender themes, such as in the film Enola Holmes 2, depicts the role of women in the economic sector who are exploited by various patriarchal cultural stereotypes. This research aims to analyze several scenes from the film Enola Holmes with representations of the struggle for equality and women's labor rights. The type of research used is descriptive qualitative with John Fiske's semiotic analysis method. The research findings show that several scenes display code at the reality level, namely gestures and expressions as well as the environment, at the representation level technical aspects such as camera, dialogue, lighting and editing are found, and at the ideological level, pariarchy and exploitation ideology is found through coding at the previous level. Research found that in the film Enola Holmes 2 female workers were represented as having no power due to the existence of a patriarchal cultural system in British society in the 1880s and this led to acts of exploitation by powerful parties such as match factory owners towards workers who worked in the factory.
ANALISIS PENGARUH IDENTITAS MERK DAN CO-BRANDING MUSISI LOKAL TERHADAP LOYALITAS PELANGGAN DI BORSUMY HERITAGE Sofari Fuqoha, M Ilham; Surayya Ulfa, Nurist; Luqman, Yanuar
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The growth of the hotel industry is growing rapidly both on a global and national scale. The hospitality industry includes hotels and food service providers such as coffee shops, cafes and bars. In 2022, cafes in Indonesia will show a value of 1.9 million US Dollars or 30.2 trillion Rupiah. The development of this industry is also in line with the growth of Indonesian society. The more cafe choices there are, the more competition between cafes increases. Cafes compete to bring in loyal customers through a strong brand identity and co-branding with local musicians, as is done by Borsumy Heritage. Therefore, further research is needed to maintain loyal customers. This research aims to describe the influence of cafe brand identity and perceptions of co-branding with local musicians on customer loyalty in cafes. This research is an explanatory quantitative research with a non-probability sampling technique involving 100 respondents. The research results show that brand identity has no partial effect on cafe customer loyalty, co-branding with local musicians has a partial effect on cafe customer loyalty. Meanwhile, brand identity and co-branding with local musicians simultaneously influence cafe customer loyalty.
HUBUNGAN GAYA KEPEMIMPINAN, POLA KOMUNIKASI, DAN KEPUASAN KERJA DENGAN PRODUKTIVITAS KARYAWAN Alya Anwar, Rizqika; Pradekso, Tandiyo; Suryanto Gono, Joyo Nur
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This research is motivated by data from the Ministry of Manpower in 2022, showing that employee productivity in Central Java is low compared to other provinces in Indonesia, where Central Java ranks 27 out of 34 provinces. The district in Central Java that has a lower level of employee productivity compared to other districts is Jepara Regency. The research method used is explanatory quantitative research with a total sample of 100 respondents who are employees in Jepara Regency, aged 17-56 years, and have more than 1 year of work experience. The data collected were analyzed using two techniques, namely the Chi Square and Kendall's Tau B tests. The results showed that there was no relationship between leadership style and employee productivity (significance value 0.091). However, there is a relationship between communication patterns and employee productivity (significance value 0.04). In addition, there is a relationship between job satisfaction and employee productivity (significance value 0.00).
The Influence of Influencers Popularity, Online Customer Review and Advertising Exposure on Npure Purchase Interest on E-Commerce Shopee Rosyada Setijawan, Amrina; Pradekso, Tandiyo; Bayu Widagdo, Muhammad
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Beauty and cosmetics products are the best-selling products right now. It is known that the cosmetics and beauty industry in Indonesia has increased from year to year and contributed 1.92% to gross domestic product (GDP) (Bisnis Indonesia, 2022. Skincare is one of the beauty products needed to keep skin healthy. Not only for women, now many men also use it. Until 2022, recorded skincare sales in Indonesia reached IDR 292.4 billion in the second quarter (Compas, 2022). NPure is a local skincare brand that was founded in 2017 with a campaign in the form of skincare products with natural ingredients. NPure also revealed that its products come from raw materials taken from farmers in Indonesia, which also supports the welfare of farmers in Indonesia. The existence of many skincare brands in the beauty and cosmetics category makes it necessary for NPure to implement strategies to attract more consumer purchase interest in skincare. This study aims to evaluate the marketing communication tools used by NPure and to find out is there any influence of influencers popularity, online customer review, and advertising exposure on NPure purchase interest. The hypotheses in this study are derived from theory used in this study is the Source of Attractiveness Model, Cognitive Response Approach theory and Advertising Exposure theory, with the sampling technique of non-probability sampling. The sample consists of 100 people with female and male characteristics that already know about NPure influencers popularity, NPure online customer review and NPure advertising. The results showed that the hypothesis about influencers popularity on purchase interest, online customer review on purchase interest and advertising exposure on purchase interest is accepted with a significance value of 0.000, indicating there is a significant influence on purchase intention.
Pengaruh Terpaan Informasi Produk dan Promosi Penjualan Terhadap Minat Menggunakan BRT Trans Semarang Hilal Al Roshid, Fhatwa; Naryoso, Agus; Setyabudi, Djoko
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This research examines the influence of product information exposure and sales promotion on the intention to use BRT Trans Semarang. Although BLU UPTD Trans Semarang continues to disseminate product information and sales promotions through various media, BRT Trans Semarang has not been able to reach its monthly passenger target. This research aims to understand the effect of exposure to product information and sales promotions on the intention to use BRT Trans Semarang using Information Integration Theory and Cognitive Response Approach Theory. The sampling technique is non-probability sampling with a total sample of 100 respondents who are people who live in Semarang City and know the product information of BRT Trans Semarang, and have seen the sales promotion of BRT Trans Semarang. Through simple regression analysis techniques to test the first hypothesis and second hypothesis of the study, it was found that there is an influence between exposure to product information on intention to use BRT Trans Semarang as evidenced by a significance value of 0.002 which is smaller than 0.05 and a coefficient value of 0.424 so that the first hypothesis is accepted. This means that the higher the exposure to product information, the higher the consumer interest in using BRT Trans Semarang. Then the second hypothesis test shows that there is an influence between exposure to sales information on intention to use BRT Trans Semarang as evidenced by a significance value of <0.001 which is smaller than 0.05 and a coefficient value of 0.590 so that the first hypothesis is accepted. This means that the higher the exposure to sales promotion, the higher the consumer intention to use BRT Trans Semarang
Pengalaman Kewartawanan Perempuan dalam Mendapatkan Kesetaraan Karir di Media Massa Irsyadiah, Uli Zahro; Hasfi, Nurul; Sunarto, Sunarto
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Journalism is a high-risk profession, often associated with men. Women who enter this field face numerous obstacles, particularly at the organizational level, which affects their career development opportunities. This study aims to understand the experiences of female journalists in achieving career equality in the mass media, both in performing their duties and in policies related to their career sustainability. The main theories and concepts used in this study are standpoint theory, liberal feminism, and gender organizational communication. This descriptive research employs a critical phenomenology design and a critical paradigm. The subjects of this study are six journalists from print, online, and television media, categorized as junior, mid-level, and senior journalists. The results of this study highlight significant challenges such as the double burden, gender stereotypes, labor exploitation through assignments outside their job description, and centralized management policies. In local media, centralized policy systems can hinder the careers of regional journalists, reducing their chances of advancing to managerial positions or gaining recognition for their contributions compared to their colleagues at headquarters. These challenges make it difficult for female journalists to sustain their careers, prompting efforts such as skill development, adaptation to the work environment, networking, and proving themselves through their work.
THE INFLUENCE OF MARKETING COMMUNICATION LIVE STREAMING ON TIKTOK ACCOUNT @SOMETHINCMAKEUP ON CONSUMER PURCHASING DECISION OF SOMETHINC MAKEUP PRODUCTS WITH BUYING INTEREST AS MEDIATOR VARIABLE Putri Permata, Arrawinda; Sunarto, Sunarto; Bayu Widagdo, Muhammad
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The internet has become a business platform. In 2021, local brand Somethinc introduced its makeup products and carried out various promotions via TikTok social media. As a new entrant, Somethinc Makeup needs to increase its sales so that it can compete with other local brands. One of the marketing efforts they make is through live streaming on the TikTok application. This research aims to determine the influence of marketing communications via live streaming on TikTok on consumer purchasing decisions, with purchase interest as a mediator. This research uses the Elaboration Likelihood Model with non-probability sampling techniques. The sample consisted of 100 individuals aged 18-24 years who were TikTok users and followers of the @somethincmakeup account, had an interest in cosmetics, had purchased Somethinc cosmetic products, and had experience using Somethinc products. This consideration is based on the majority of TikTok users which are teenagers aged 18 - 24 years, and Somethinc's market segmentation demographic, namely women aged 15 and older. Hypothesis testing is carried out using Simple Linear Regression and Multiple Linear Regression by SPSS. Based on the research results, it was found; (1) first hypothesis: there is a positive and significant influence of marketing communications via live streaming on TikTok (X) on Purchase Decisions (Y) with a significant value of 0.000. (2) second hypothesis: the live streaming marketing communication variable on TikTok (X) has a positive and significant effect on Purchase Interest (M) with a significant value of 0.000, so that the better the marketing communication activities via live streaming on TikTok (X), the higher the purchase interest. (3) the third hypothesis is accepted where there is a positive and significant influence between marketing communications via live streaming on TikTok (X) on purchasing decisions (Y) which is partially mediated by Purchase Interest (M) with a significant value of 0.00.

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