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Interaksi Online
Published by Universitas Diponegoro
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Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
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Articles 41 Documents
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Search results for , issue "Vol 7, No 4: Oktober 2019" : 41 Documents clear
Hubungan Prominence of Product Placement dan Placement Modality dengan Placement Recall di Serial Drama Korea ‘Goblin’ Cindy Aprilia Mardha; Nuriyatul Lailiyah
Interaksi Online Vol 7, No 4: Oktober 2019
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This research is aimed at finding a relationship between prominence of product placement and placement modality with placement recall in Korean serial drama Goblin. The theory used is the theory of isolation and the theory of dual coding. The sampling technique uses nonprobablity sampling conducted purposively with a total sample of 35 people with criteria is a Korean drama enthusiast, have watched the Goblin drama series, aged 15-25 years and live in the city of Semarang. Testing is done by Chi Square test Fisher Exact Test formula. The results of this study indicate that there is no relationship between prominence of product placement and placement recall. These results are obtained from the significance of the hypothesis test which shows the number 1,000 (1,000> 0.05) which means it is not significant for the F&B category. Whereas the electronic and toiletries and cosmetics categories cannot be tested statistically. The next results show that there is also no relationship between placement modality and placement recall. Hypothesis test results for the F&B category showed a significance number of 0.648 (0.648> 0.05) and an electronic category of 0.400 (0.400> 0.05), which means not significant. While the toiletries and cosmetics category cannot be tested statistically.
STRATEGI PENGELOLAAN KESAN DALAM KOMUNIKASI HYPERPERSONAL PENGGUNA TINDER Nugroho, Fadilah; Hasfi, Nurul
Interaksi Online Vol 7, No 4: Oktober 2019
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Users of the Tinder online dating application, through a series of impression management strategies, seek to realize hyperpersonal interactions so that interpersonal relationships can be formed. This study aims to describe the interactions in hyperpersonal communication and the impression management strategy displayed to other users. The research method uses descriptive qualitative with primary data sources from in-depth interviews with 6 Tinder users who managed to meet in person / date with other users. The data analysis technique used is the filling system technique. The result of the study show: (1) Interaction in hyperpersonal communication of Tinder users occurs when the informants do selective self-presentations, receive messages by making overattribution of similarity, utilize channels to communicate in their own time, and the feedback is self-fulfilling prophecy ( 2) In this interaction, Tinder users use four main strategies which are ingratiation to show themselves to be personally attractive so as to be liked, self-promotion to show the impression that they are competent for a particular skill, exemplification ensures that they are moral and trustworthy, and supplication to get empathy from the other users.
SIKAP FOLLOWERS TERKAIT NURHADI-ALDO DALAM MEDIA SOSIAL INSTAGRAM DAN TWITTER Aulia Ayuningtyas; Nuriyatul Lailiyah
Interaksi Online Vol 7, No 4: Oktober 2019
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Nurhadi-Aldo is one of the political humor accounts in Indonesia. Nurhadi-Aldo is known as a fictitious candidate to attract the attention of many people. This account is widely discussed because the content is quite entertaining and unique. The content produced by Nurhadi-Aldo is a persuasive message where he inserts an invitation to choose himself as a candidate. This triggers pros and cons in the community. This account comes amid the heat of the presidential election atmosphere which is divided into two camps namely Jokowi and Prabowo. The emergence of this phenomenal account then caused a stir in the community. There are those who take it seriously and some who take it easy. This has led to different attitudes and emerged during the presidential election. This research can be explained through the Elaboration likelihood model theory, which can predict attitudes from persuasive messages. Sampling in this study was carried out using incidental sampling techniques. This research is a case study type using qualitative descriptive analysis. The results of this study indicate the informants used the two channels of persuasion message processing in the @ Nurhadi-Aldo account, namely the central and peripheral paths. The peripheral processing channel appears marked by the interest of the informants towards funny pictures and memes about Nurhadi-Aldo, while the central channel arises when the informants involve their critical thinking to make many considerations before changing their attitudes. From both lanes, the informants in this study were dominant using the central lane. From the two uses of the persuasion message processing channel arises changes in attitude involving cognitive, affective and conative responses in each individual. The dominant attitude that appears tends to be negative because the results of information processing indicate that more informants do not support Nurhadi-Aldo.
Pengaruh Terpaan Berita Satwa Laut yang Mati Akibat Sampah Plastik dan Kampanye Zero Waste terhadap Perilaku Pengurangan Penggunaan Kantong Plastik Randyani Rarasati; Tandiyo Pradekso
Interaksi Online Vol 7, No 4: Oktober 2019
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study aims to determine the effect of news exposure about marine animals that killed by plastic pollution and zero waste campaigns toward the behavior of reducing the use of plastic bags. The theory used in this research is the effect of mass communication theory and Cognitive response theory. To determine the sample, this study uses a non-probability sampling technique by accidental sampling. The number of samples studied amounted to 60 people with the characteristics of men/women domiciled in the city of Semarang, aged 19-34 years, had heard and/or read news of marine animals killed by plastic pollution and had heard/known of the zero waste campaign. The results showed that the exposure of marine animals that killed by plastic pollutions to the behavior of reducing the use of plastic bags had no significance value, it showed that the hypothesis and the theory are rejected. Furthermore, the effect of zero waste campaign exposure on the behavior of reducing the use of plastic bags showed a significant influence with the positive regression, which means that the increase of zero waste campaign exposure directly proportional to the behavior of reducing the use of plastic bags.
Pemberitaan Kasus Prostitusi Online Vanessa Angel di Media Makassar.tribunnews.com Ulfa Mawaddah Afriliani; Sri Budi Lestari
Interaksi Online Vol 7, No 4: Oktober 2019
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This research is motivated by the writer's interest in Vanessa Angel who was involved in an online prostitution case, the report that released in the media about her in that case raised gender-biased coverage, most of the time it get out of the context of the problem, and one of the media that actively contributed to this was Makassar.tribunnews.com. In this study, the authors chose eight gender-biased articles published by Makassar.tribunnews.com in the period of time from January 6, 2019, to January 31, 2019, which were then analyzed using the Sara Mills critical discourse analysis method consisting of subject-object position and writer-reader position. The step is used to find out how Vanessa is displayed in the text, both in the form of photos or in the news. From the results of the analysis, the author sees that the reporter in writing the case article, positions himself as a narrator who has full authority in directing the course of events, therefore Vanessa as a woman who is at once a celebrity is displayed as a negative character in this case. Besides, she was also positioned as a party objectified by a journalist. This can be seen from the way journalist choose their sources, photos, highlight the context of bias, and the selection of some sentences that emphasize Vanessa as the agent of the problem. The patriarchal ideology, which became the dominant ideology in this media, can also be seen from the battle in the editorial room of Makassar.tribunnews.com which has a greater number of male crews, so often the articles released are also edited by men. The thick position and portion of men's work in this media editor, ultimately also makes the patriarchal perspective dominate the narrative text reporting on the Vanessa case so that it leads to gender bias.
Pengaruh Terpaan Iklan Bukalapak di Televisi dan Promosi Penjualan terhadap Keputusan Pembelian di Situs Jual Beli online Bukalapak Reynald Sukma Adhy, Muhammad Adrian; Widowati Herieningsih, Sri
Interaksi Online Vol 7, No 4: Oktober 2019
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Advertising on television and sales promotion is a marketing strategy that is currently being chosen by e-commerce companies to attract consumers to transact, one of which is Bukalapak, which in 2018 had the highest television advertising expenditure and often did sales promotions. However, Bukalapak has not managed to reach the top position as an online buying and selling site chosen by the public. The purpose of this study was to determine the effect of exposure to advertising and sales promotions on purchasing decisions on the Bukalapak online buying and selling site. The theory used in this research is advertising exposure theory and behavioral learning theory. The sample technique used is Non-Probability Sampling. The number of samples in this study were 70 respondents with the characteristics of men and women who live in the city of Semarang knowing Bukalapak advertisements and knowing Bukalapak sales promotions. Analysis of the data used in this study is a linear regression test. The results showed that advertising exposure on purchasing decisions had a significant effect, where the significance value, which means that there was an influence of advertising exposure on television on purchasing decisions in Bukalapak and the coefficient of regression toward Bukalapak advertising exposure on television amounted to which showed a positive effect and advertising exposure variables in television has a significant influence on purchasing decisions by 47.6%. Furthermore, sales promotions on purchasing decisions also have a significant influence where the significance value is strong. It means that there is an influence of sales promotion exposure on buying decisions in Bukalapak and the coefficient of regression direction of exposure to Bukalapak sales promotion amounted to which shows a positive influence and the variable of the sales promotion has influence on purchasing decision by 60.7%.
PENGELOLAAN KONFLIK PASANGAN ASMARA YANG BERKENALAN DAN BERKOMITMEN MELALUI SOSIAL MEDIA TINDER Rizky F, Annisa; Naryoso, Agus
Interaksi Online Vol 7, No 4: Oktober 2019
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The presence of Tinder social media is seen as a solution to get partners for some of its users, the use of Tinder in Indonesia itself has sufficiently developed and becomes increasingly in demand by teenagers and adults. Survey shows that 59.3% of Tinder users are male and Tinder itself is most downloaded by those aged 25-34 years, which amounted to 51.9%. Interestingly, Indonesia is ranked 7th as the most downloaders and online dating users in the world. However, along with the many users of Tinder social media in Indonesia, there are also many conflicts that can be obtained through Tinder. Based on the data of Application Poll (Jakpat) in 2017, there were 512 respondents aged 16-45 years who said that there were 12.52% of the online dating application users that have experienced verbal and visual harassment when accessing Tinder. Besides, there are many Tinder users who increasingly suspect and experience uncertainty, due to the low level of trust as well as knowledge of the potential partner. This study aims to determine how the conflict management and uncertainty reduction are conducted by individuals when they choose to meet up and decide to date partners that they met in Tinder. This study uses a qualitative method with phenomenological approach as well as the basic theory of maintenance relationship developed by Steford and Canary and the uncertainty reduction theory developed by Charles Berger. Data collection technique used in this research is in-depth interviews with the research subjects of lovers who met in social media Tinder and often falsify their identity until they decide to continue their relationship as in dating and one female informant who use ocial media Tinder with a false identity. The results show that couples who met and committed love through social media Tinder manage conflict by being silent and distant to his or her partner. It aims to avoid undesirable things as well as emotions that continue to remain inside. In addition, couples who met through Tinder often do stalking in order to reduce uncertainties.
Pemaknaan Khalayak Terhadap Androgini Pada Akun Instagram Andreas Lukita Hizarani Lailan Saadah Sihombing; Wiwid Noor Rakhmad
Interaksi Online Vol 7, No 4: Oktober 2019
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This research is about the appearance of androgyny male beauty influencer from Indonesia named Andreas Lukita with Instagram account @alphamakeup. This research is interesting because the concept of beauty has been attached to women. Andreas Lukita is a male beauty influencer who looks androgynous through his instagram offers an alternative idea that not all men must look according to the standards of masculinity that apply in society and not all feminine criteria can only be owned by women. However, the meaning of active audiences is not necessarily in line with the alternative ideas that media texts are trying to offer on Andreas's Instagram. Thus, this study aims to describe the meaning of active audiences for androgyny in a photo uploaded by Andreas Lukita. Using a descriptive qualitative approach and the analysis method of the Stuart Hall reception, and the theory of Gender Performativity. The results of the study chose four preferred readings featuring Andreas Lukita's androgyny. The preferred reading shows the position of the informant who has a tendency to interpret negotiations. This is because the informants interpret the appearance of androgyny in a dilemma, where almost all informants approve and accept texts describing Andreas androgyny through the use of attributes that have strong associations with women such as makeup, fashion, and gestures. Informants interpreting androgyny is a form of performance carried out by Andreas Lukita because his profession as a beauty influencer, however, ignorance of androgyny, background, and cultural values makes stereotypes and representations that adversely participate in the process of interpreting informants. The informant said that they were still the same as the general public who polarized masculine and feminine gender based on sex. Thus, the androgyny presented by Andreas is seen as a form of male imitation of feminine gender, and is outside the normal conception prevailing in society. This shows that audiences can agree and negotiate men with androgyny appearance that is quite different from the dominant masculinity portrayal they were previously familiar with and that the public is active because they do not directly accept and interpret media messages, but are negotiated according to their background and conditions each audience.Meanwhile, without distinguishing sexes the phenomenon of beauty influencers is also inseparable from the presence of capitalism and industrial products.
Akomodasi Komunikasi Antarbudaya (Etnis Jawa Dengan Etnis Minang) Nadila Opi Prathita Sari; Turnomo Rahardjo
Interaksi Online Vol 7, No 4: Oktober 2019
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Different cultural values can cause several problems during the interaction process. The case raised was the interaction of the Minang and Javanese ethnic groups. Ethnic Minang who studied in Semarang opened intercultural meetings, especially with host culture. The values and norms of Minang and Javanese cultural backgrounds have conflicting differences, which can even cause problems that lead to conflict. This study aims to find out what are the obstacles experienced when interacting and the forms of efforts made by strangers and host culture in accommodating each other. This study uses a phenomenological approach that is used to understand a phenomenon based on the perspective of the informant, this is related to the ongoing interaction between ethnic Minang and Javanese with the main focus of accommodation with each other. The theory used is the Theory of Communication Accommodation and Interaction Adaptation Theory which serves to explain the constraints and forms of accommodation efforts undertaken by ethnic Minang and Javanese. In this study used in-depth interview techniques that were used to four informants with a Minang cultural background and four informants with a Javanese cultural background. The results of the study are the constraints of interaction experienced by Javanese ethnic informants and Minang ethnic informants on speech style, differences in cultural values, and lack of information and knowledge about the culture of the other person. Accommodation efforts carried out by each ethnic Minang individual are diverse, some are converging and divergent. In addition, ethnic Javanese individuals also make accommodations by asking for help from a third person or friend to help him communicate with strangers.
Analisis Faktor-Faktor Pembentuk Keputusan Pembelian Konsumen Pada Merek Kosmetik Lokal (Pixy) di Semarang Khairani, Indah; Pradekso, Tandiyo
Interaksi Online Vol 7, No 4: Oktober 2019
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Doing product innovation and rebanding is one of the ways companies stay in the market. The high increase in the cosmetic industry cosmetic companies lead the company to be creative and keep ahead in the eyes of consumers. Pixy as one of the cosmetic brands rebranding and innovating products with the aim of making consumers more familiar with the Pixy brand. However, the rebranding that Pixy did did not have a good effect on the percentage of Top Brand Index data. On the contrary, Pixy actually experienced a decline in Top Brand Index data. So, the purpose of this research is to find out what factors can influence consumers in buying cosmetic products. Referring to the purpose of these objectives, researchers gathered various kinds of basic concepts about the factors that influence consumers in purchasing decisions and found 20 factors to be analyzed further. This research is a quantitative research with explorative type. This research was conducted on 100 respondents who knew the Pixy cosmetics brand and based in Semarang. The analysis used in this research is factor analysis with the results of data processing using IBM SPSS through several stages of data processing. Of the 20 factors that influence consumer purchasing decisions analyzed, five new factors are formed consisting of product quality factors, external factors, perception factors, material factors, brand ambassador factors, and word of mouth factors. The conclusion of this study is from the silence of new factors that formed, it was found that the product quality factor (component 1) was the most appropriate factor to summarize the 20 existing factors.

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