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Jurnal Ilmu Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : -     EISSN : 27461297     DOI : 10.14710/jiab
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.
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Articles 16 Documents
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Search results for , issue "Vol 10, No 3 (2021)" : 16 Documents clear
ANALISIS PROGRAM KEMITRAAN CSR PT. TELEKOMUNIKASI INDONESIA DALAM UPAYA PENINGKATAN KINERJA UMKM (Studi Pada UMKM Mitra Binaan PT. Telkom Witel Semarang) Christina Dessy Permatasari; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 10, No 3 (2021)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (228.981 KB) | DOI: 10.14710/jiab.2021.32114

Abstract

Abstract: PT. Telkom is one of the state-owned companies trying to build trust by using the strategy of developing CSR programs. Telkom has also thought about no longer working solely to get the maximum profit, but is more inclined towards building long-term business sustainability and empowering the community (community development). Based on interviews with the staff of the CDC Unit PT. Telkom Witel Semarang, the results of the evaluation of MSMEs Andjani and Wingko "O" in the report on the installment report for the repayment of loan funds for the Telkom Witel Semarang Partnership Program, are included in the current category. However, this does not adequately describe the performance of these foster partners experiencing development or improvement. This opinion is strengthened by a statement (Tambunan, 2012) regarding business development which is influenced by capital, marketing, raw materials, labor, technology, transportation costs, high energy, communication, and administrative procedures.This study aims to analyze the extent to which the implementation of the CSR Partnership Program of PT. Telkom by comparing the performance of MSMEs before and after becoming a foster partner. This research method uses descriptive research type and interviews are conducted. There are 2 assisted partners in this study, namely Wingko "O" and Anjani. The results showed that the form of the Partnership Program of PT. Telkom Witel Semarang activities carried out, namely capital loan assistance, then training activities and seminars as well as exhibition activities organized by Telkom as an annual routine activity turned out to have a positive influence on the performance of the assisted MSMEs. MSME partners fostered by Telkom Witel Semarang have improved performance on indicators of increasing business capital, conducting product innovation, organizational development, marketing through social media or e-commerce, participating in exhibitions to establish relationships, training in product use, increasing product sales turnover, developing business premises, and develop new marketsKeywords:CSR; performance improvement. Abstrak: PT. Telkom merupakan salah satu perusahaan BUMN berusaha membangun kepercayaan dengan menggunakan strategi pengembangan program-program CSR. Telkom juga telah berpikir untuk tidak lagi bekerja hanya semata-mata untuk mendapatkan keuntungan yang sebesar-besarnya, tetapi lebih cenderung mengarah kepada pembangunan keberlanjutan usaha jangka panjang serta memberdayakan masyarakat (community development). Berdasarkan wawancara dengan staff Unit CDC PT. Telkom Witel Semarang hasil evaluasi UMKM Andjani dan Wingko “O” pada laporan status laporan angsuran pengembalian dana pinjaman Program Kemitraan Telkom Witel Semarang termasuk ke dalam kategori lancar. Namun, hal ini kurang bisa menggambarkan kinerja mitra binaan ini mengalami perkembangan atau peningkatan. Pendapat ini diperkuat oleh pernyataan (Tambunan, 2012) mengenai perkembangan usaha yang dipengaruhi oleh modal, pemasaran, bahan baku, tenaga kerja, teknologi, biaya transportasi, energi yang tinggi, komunikasi, dan prosedur administrasi. Penelitian ini bertujuan untuk menganalisis sampai sejauh mana pelaksanaan CSR Program Kemitraan PT. Telkom dengan membandingkan kinerja UMKM sebelum dan sesudah menjadi mitra binaan. Metode penelitian ini menggunakan tipe penelitian deskriptif dan dilakukan wawancara. Terdapat 2 mitra binaan pada penelitian ini yaitu Wingko “O” dan Anjani. Hasil penelitian menunjukan bentuk Program Kemitraan PT. Telkom Witel Semarang kegiatan yang dilaksanakan yaitu bantuan pinjaman modal, kemudian kegiatan pelatihan dan seminar serta kegiatan pameran yang diselenggarakan oleh pihak Telkom sebagai kegiatan rutin tahunan ternyata memberikan pengaruh yang positif terhadap kinerja UMKM binaan. UMKM mitra binaan Telkom Witel Semarang mengalami peningkatan kinerja pada indikator peningkatan modal usaha, melakukan inovasi produk, pengembangan organisasi, pemasaran melalui sosial media atau e-commerce, mengikuti pameran untuk menjalin relasi, pelatihan penggunaan produk, peningkatan omzet penjualan produk, pengembangan tempat usaha, serta mengembangkan pasar baru.Kata Kunci: CSR; Peningkatan Kinerja UMKM
KUALITAS PELAYANAN DAN PROMOSI TERHADAP MINAT BELI ULANG (STUDI PADA PELANGGAN BURGERKING PARAGON SEMARANG) Nugroho Adhi Febriyanto; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 10, No 3 (2021)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (251.45 KB) | DOI: 10.14710/jiab.2021.31865

Abstract

Abstract: In modern times, the rapid advancement of technology, the presence of fast food in meeting human needs makes people indulge in fulfilling their daily food needs. Fast food restaurants are business companies engaged in services and provide services for providing food and beverages to customers. The fast food restaurant itself is one of the places to eat that is in great demand by consumers of all ages and from various circles. However, lately Burgerking Paragon Semarang has decreased due to a lack of interest in repurchasing. This is what makes Burgerking Paragon Semarang experience a decline. This type of research is explanatory research using questionnaires and google form as data collection methods. The purpose of this study was to determine the direct influence between service quality and promotion variables on repurchase interest. The research method used is Non-Probability Sampling technique with purposive sampling method. Data processing using SPSS 25.0. The samples collected were 100 respondents from Burgerking Paragon Semarang customers. Analysis of the data used is simple linear regression. The results of this study conclude that Service Quality and Promotion have a significant effect on Repurchase Interest at Burgerking Paragon SemarangKeywords: Kualitas Pelayanan, Promosi Minat Beli Ulang
ANALISIS KEPUTUSAN PEMBELIAN AMDK ADES DITINJAU DARI GREEN ADVERTISING, BRAND IMAGE, DAN GREEN AWARENESS (Studi pada Mahasiswa S1 Universitas Diponegoro Konsumen Ades) Nofia Tri Iswanti; Sudharto P. Hadi; Robetmi Jumpakita Pinem
Jurnal Ilmu Administrasi Bisnis Vol 10, No 3 (2021)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (261.289 KB) | DOI: 10.14710/jiab.2021.32317

Abstract

Abstract: This research aims to determine the effect of green advertising, brand image, and green awareness as variable x on purchasing decisions as variable y. The type of research used is explanatory research. The population in this research were undergraduate students at Diponegoro University as a Ades consumers, with a sample of 100 respondents. The sampling technique in this research used non-probability sampling with purposive sampling method. Data collection was carried out through online questionnaires due to pandemic conditions that did not support the distribution of questionnaires directly to respondents. The data analysis method used is descriptive analysis using correlation coefficient and determination test, simple and multiple linear regression, t test, and F test which is processed using SPSS (Statistical Program for Social Science) version 21.0. The results showed that there was a positive and significant influence partially or simultaneously on green advertising, brand image, and green awareness variables on purchasing decisions. Keywords: Brand Image; Green Advertising; Green Awareness; Purchase Decision  Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh antara green advertising, brand image, dan green awareness sebagai variabel x terhadap keputusan pembelian sebagai variabel y. Tipe penelitian yang digunakan adalah explanatory research. Populasi dalam penelitian ini adalah Mahasiswa S1 Universitas Diponegoro Konsumen Ades dengan sampel sebanyak 100 responden. Teknik pengambilan sampel pada penelitian ini menggunakan non-probability sampling dengan metode purposive sampling. Pengumpulan data dilakukan melalui kuesioner online karena kondisi pandemic yang tidak mendukung penyebaran kusioner secara langsung kepada responden. Metode analisis data yang digunakan adalah analisis deskriptif menggunakan uji koefisien korelasi dan determinasi, regresi linear sederhana dan berganda, uji t, dan uji F yang diolah dengan menggunakan SPSS (Statistical Program for Social Sciene) versi 25.0. Hasil penelitian menunjukkan adanya pengaruh positif dan signifikan secara parsial maupun simultan variabel green advertising, brand image, dan green awareness terhadap keputusan pembelian. Kata kunci: Citra Merek; Iklan Hijau; Kesadaran Lingkungan; Keputusan Pembelian  
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAAN PENUMPANG KAPAL PT. PELNI SEMARANG MELALUI KEPUTUSAN PENGGUNAAN (Studi pada KM. Egon Semarang-Kumai) Novia Ardianti; Wida yanto
Jurnal Ilmu Administrasi Bisnis Vol 10, No 3 (2021)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (500.678 KB) | DOI: 10.14710/jiab.2021.32122

Abstract

Abstract: Transportation is an aspect of advertising that has numerous influences. One of the modes of shipping in Indonesia is the vessel. PT Pelni (PT Pelni) is a passenger shipping company of Indonesia that spans across Indonesian archipelago and the national cargo. KM Egon is one of the vessels belong to PT. Pelni operates from Semarang-Kumai. This type of research is explanatory research, using a questionnaire as a method of data collection. The research method used is the Non Probability Sampling technique with Purposive Sampling and Accidental Sampling methods. Samples collected were 100 KM, passenger respondents. Egon Pelni Semarang-Kumai was chosen based on consideration. The study used a Partial Least Square analysis technique, which is estimated with the WarpPLS 6.0 program. The results of the analysis by WarpPLS showed that the test results of the direct effect on the research model are positive and significant on the effect of Service Quality on Passenger Satisfaction. The effect of Prices on Passenger Satisfaction showed negative and significant results, the effect of Service Quality on Decision of Use showed positive and significant results, Prices for Use Decisions showed negative and significant results, and the effect of Use Decisions on Passenger Satisfaction shows positive and significant results. Test the indirect effect on the research model that is the effect of Service Quality on Passenger Satisfaction through the Decision of Use shows positive and significant results, the effect of Prices on Passenger Satisfaction through the Decision of Use shows negative and significant results. Suggestions for PT. Pelni is based on the lowest recapitulation value are improving service quality, providing adequate facilities, and improving the quantity and quality of officers to work based on the SOP.Keywords: Service Quality, Price, Purchase Decision,Customer Satisfactions, Pelni Abstrak: Transportasi merupakan aspek perekonomian yang memiliki pengaruh yang sangat besar. Moda transportasi laut di Indonesia salah satunya kapal. PT Pelni (PT Pelni) merupakan sebuah perusahaan jasa yang bergerak di bidang transportasi laut yang meliputi jasa angkutan penumpang dan muatan barang antar pulau. KM. Egon merupakan salah satu kapal milik PT.Pelni yang beroperasi dari Semarang-Kumai. Tipe penelitian ini adalah explanatory research, dengan menggunakan kuesioner sebagai meteode pengumpulan data. Metode penelitian yang digunakan yaitu teknik Non Probability Sampling dengan metode Purposive Sampling dan Accidental Sampling. Sampel yang dikumpulkan sebanyak 100 responden penumpang KM. Egon Pelni Semarang-Kumai yang dipilih berdasarkan pertimbangan. Penelitian menggunakan teknik analisis Partial Least Square, yang diestimasi dengan program WarpPLS 6.0. Hasil analisis dengan WarpPLS menjelaskan bahwa pada hasil uji pengaruh langsung pada model penelitian yaitu pengaruh Kualitas Pelayanan terhadap Kepuasan Penumpang menunjukkan hasil positif dan signifikan, pengaruh Harga terhadap Kepuasan Penumpang menunjukan hasil negatif dan signifikan, pengaruh Kualitas Pelayanan terhadap Keputusan Penggunaan menunjukan hasil positif dan signifikan, Harga terhadap Keputusan Penggunaan menunjukan hasil negatif dan signifikan, dan pengaruh Keputusan Peggunaan terhadap Kepuasan Penumpang menunjukan hasil positif dan signifikan. Uji pengaruh tidak langsung pada model penelitian yaitu pengaruh Kualitas Pelayanan terhadap Kepuasan Penumpang melalui Keputusan Penggunaan menunjukkan hasil positif dan signifikan, pengaruh Harga terhadap Kepuasan Penumpang melalui Keputusan Penggunaan menunjukan hasil negatif dan signifikan. Saran kepada pihak PT. Pelni berdasarkan nilai rekapitulasi terendah yang diberikan responden pada indikator penilaian, yaitu mengevaluasi kualitas pelayanan, menyediakan fasilitas yang memadai, serta terus meningkatkan kuantitas dan kualitas petugas agar bekerja sesuai SOP. Kata Kunci : Kualitas Pelayanan, Harga, Keputusan Penggunaan, Kepuasaan Penumpang, Pelni
PENGARUH BEBAN KERJA DAN MOTIVASI KERJA TERHADAP TURNOVER INTENTION KARYAWAN RUMAH SAKIT PANTI WILASA CITARUM SEMARANG Choirul Ibnu Setianto; Sudharto Prawoto Hadi; Agus Hermani Daryanto Seno
Jurnal Ilmu Administrasi Bisnis Vol 10, No 3 (2021)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (257.795 KB) | DOI: 10.14710/jiab.2021.31959

Abstract

Abstract: The high turnover rate of employees in the company shows that employees demanded to leave the company. Based on the turnover data of the Panti Wilasa Citarum Hospital Semarang which shows fluctuations from 2017-2020. This study aims to determine the effect of workload and work motivation on employee turnover intention at Panti Wilasa Citarum Hospital Semarang. This type of research is explanatory research using cluster sampling method. The survey population includes all employees, with a sample of 85 respondents. SPSS 22.0 application is used to analyze the data. According to the research, it is found that workload and work motivation affect the turnover intention, and there is a simultaneous influence of workload and work motivation on turnover intention. Suggestions given on the workload aspect are to implement a target evaluation system on a regular basis, and provide training to increase insight and knowledge. In the aspect of work motivation, create a more comfortable work atmosphere and clarifies the work flow so that it can be organized and efficient in task completion. In the aspect of turnover intention, companies should provide promising career paths for employees in order to retain employees and make employees continue to develop. Keywords: Workload; Work Motivation; Turnover Intention
PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK WARDAH DI KOTA SEMARANG (Studi Pada Konsumen Kosmetik Wardah di Kota Semarang) Erika Vivita; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Vol 10, No 3 (2021)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (158.567 KB) | DOI: 10.14710/jiab.2021.32222

Abstract

Abstract: Currently, cosmetics are one of the important needs for a woman because it is used to support their appearance so that they look more beautiful and attractive. This also encourages the increasing growth of the cosmetic industry in Indonesia. One of the cosmetics in Indonesia is Wardah, where Wardah cosmetic products are cosmetics from Indonesia that are labeled halal and have been spread throughout Indonesia, including in the city of Semarang. Various attempts were made by women to continue to look beautiful, one of which is by using cosmetics to beautify the face. This study was conducted to determine the effect of product quality and brand image on purchasing decisions of Wardah cosmetic products in Semarang City. This type of research is explanatory research with purposive sampling method. The data collection technique used a questionnaire to 100 respondents who had used Wardah cosmetic products at least 1 time. The data analysis method used is regression analysis using the SPSS version 25 application along with quantitative analysis. The analysis includes validity, reliability, correlation coefficient, coefficient of determination, simple and multiple regression, significance of T test and F test. The results show that product quality and brand image partially influence purchasing decisions. Based on the results of the analysis that has been done, the researchers suggest that Wardah cosmetic products are needed to improve the quality of good products so that they can provide results according to their use and can be trusted by consumers, make products that make consumers' skin not irritated, make Wardah cosmetic products can be used in the long term. a long time, making intensive communication with consumers so that the product is easily recognized so that it can attract the attention of consumers, and it is necessary to increase good attractiveness so that consumers do not switch to other products. And carry out the right strategy so that it can encourage purchasing decisions among Wardah consumers.Keywords: product quality, brand image, purchasing decisions Abstrak: Saat ini kosmetik merupakan salah satu kebutuhan penting bagi seorang wanita karena digunakan untuk menunjang penampilan mereka agar terdapat terlihat lebih cantik dan menarik. Hal ini juga yang mendorong meningkatnya pertumbuhan industri kosmetik di Indonesia. Salah satu kosmetik yang ada di Indonesia adalah Wardah yang dimana produk kosmetik Wardah ini merupakan kosmetik dari Indonesia yang berlabel halal dan sudah tersebar di seluruh wilayah Indonesia termasuk di Kota Semarang. Berbagai usaha pun dilakukan wanita untuk terus tampil cantik salah satunya yaitu dengan menggunakan kosmetik untuk mempercantik wajah. Penelitian ini dilakukan untuk mengetahui pengaruh kualitas produk dan citra merek terhadap keputusan pembelian produk kosmetik Wardah di Kota Semarang. Tipe penelitian ini adalah explanatory research dengan metode purposive sampling. Teknik pengumpulan data menggunakan kuesioner kepada 100 responden yang pernah menggunakan produk kosmetik Wardah sebanyak minimal 1 kali. Metode analisis data yang digunakan adalah analissis regresi dengan menggunakan aplikasi SPSS versi 25 beserta analisis kuantitatif. Analisis yang dilakukan meliputi uji validitas, reliabilitas, koefisien korelasi, koefisien determinasi, regresi sederhana dan berganda, signifikansi uji T dan uji F. Hasil penelitian menunjukkan bahwa kualitas produk dan citra merek secara parsial mempengaruhi keputusan pembelian. Berdasarkan hasil analisis yang telah dilakukan, peneliti menyarankan kepada produk kosmetik Wardah diperlukan dapat meningkatkan kualitas produk yang baik sehingga dapat memberikan hasil sesuai kegunaannya dan dapat dipercaya oleh konsumen, membuat produk yang membuat kulit konsumen tidak mengalami iritasi, membuat produk kosmetik Wardah dapat dipakai dalam jangka waktu yang lama, membuat komunikasi secara intensif dengan konsumen agar produk mudah dikenal sehingga dapat menarik perhatian konsumen, dan perlu meningkatkan daya tarik yang baik agar konsumen tidak berpindah ke produk yang lain. Serta melakukan strategi yang tepat sehingga bisa mendorong terjadinya keputusan pembelian di kalangan konsumen Wardah.Kata kunci : kualitas produk, citra merek, keputusan pembelian

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